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Master of Business Administration- MBA Semester 3
MI0036-Business Intelligence Tools
(Book ID: B2043)
Assignment (60 Marks)
Note: Answer all questions must be written within 300 to 400 words each.
Each Question carries 10 marks 6 X 10=60
Q1. Define Business Intelligence (BI). Explain the uses of BI in contemporary
organisations.
Answer. In 1958, IBM researcher, Hans Peter Luhn defined BI as, The ability to
apprehend the interrelationships of presenting facts in such a way as to guide action
towards a desired goal. Moving ahead, in 1989, Future Gartner Group Analyst,
Howard Dresner defined BI as Concepts and methods to improve business decisionmaking by using fact-based support systems. BI is the art of making decisions based
on information, knowledge and experience. With the advancement and involvement
of computers in our daily life, various computer-based

Q2. a. Discuss the contribution of business analytics in strategy

management.
b. How is CRM linked to business intelligence?
Answer. a. A good financial performance is the result of better business outcomes. To
achieve these outcomes, organisations need to develop and manage multiple,
interconnected business strategies. BA solutions give an actionable business forecast
that can guide business strategies and technologies to provide timely and accurate
financial results. Although, the business user teams may only have an apparent
understanding of BA technologies, they are expected to highlight the requirements of
the

Q3. Explain the data mining process in detail.

Figure of data mining process
Explain the process
Answer. DM includes a number of operations, each one of which is aided by a variety
of techniques, such as decision trees, rule-based induction, neural networks and
conceptual clustering. The derived results are evaluated repeatedly over the
developed models to minimize the occurrence of potential errors. In the real world
applications, knowledge extraction involves collaborative use of several data mining
techniques

Q4. Briefly explain the 7 Ps of marketing mix

Answer. 7 Ps of service marketing mix is as follows:
Product: A product can be defined as an idea, a service or a good that involves a mix
of tangible and intangible elements that aim to satisfy consumers. It is traded for
money or any other trading unit that has some value attached to it. Tangible products
can be manufactured in a large quantity. For example, cars, batteries,

Q5. What are the main features of a financial reporting system?

Answer. The following are the main features of a financial reporting system:
1. Drag-and-drop report builder: This feature helps in creating sophisticated
reports and analysing them with ease. To generate a report, you need to select the
desired items from a menu, drag them onto a graphical workspace and choose
appropriate formatting options.
2. Choice of dimensions in rows and columns: This feature enables you to easily
design your report. You just need to choose the right value of various dimensions,
such as business unit, department, region,

Q6. Define big data. Briefly explain the different types and elements of big
data.
Define big data - 4
3 types and 3 elements of big data - 6
Answer. Big Data is being created or produced around us every second by billions of
people across the world. Each digital process and social media conversation
generates it. Big Data is transmitted through the Internet and mobile devices. Apart
from the sheer pace of generation, the volume and variety of Big Data is astounding.
This continuous generation of huge amounts of data brings with it various challenges.
The

Spring-2016
Get solved assignments at nominal price of Rs.125
each.
Mail us at: subjects4u@gmail.com or contact at
09882243490