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businesses and go shopping which indicates a large potential market for

the company.
Features
The place is located near many restaurants such as Hai Shin Lou Seafood
King Restaurant, Spicy Fingers, La Regalade French Bistro, Bizu Patisserie and
Cafe, Kai, Persia Grill, Haiku Sakura Restaurant, The Old Spaghetti House and
HabangBuhay Restaurant; hotels such as DusitThani, New World Makati Hotel,
El Cielito Hotel, Eurotel Makati Hotel, Herald Suites and Hotel Celeste;
condominiums such as The Residences and Pacific Plaza Condominium; and
institutions such as Don Bosco Technical Institute; and malls such as Waltermart
and Makati Square. People being tired from work and school can conveniently
visit our center since it is nearby MRT 3 Ayala and other public transportation
vehicles; and have our stress buster packages.
Establishments Around Healot Traditional (Ground Floor of Eurovilla 4)
Arnaiz Road is now called Pasay Road. Some famous places that are
located in Pasay Road are: Park Square, Ayala Triangle, Makati Medical Center,
Greenbelt, Renaissance Makati, The Beacon, The Residences at Makati,
Corporate Business Center, Fast Food Chains & Restaurants.

Customers

H E A LO T Tr a d i t i o n a l

categorizes its target market

according to the following:


1. Male and Female working in private and public agency, from age 20, with
monthly income of 20,000 and above.
Socio-economic Contribution

Page 145

2. Retirees, from age 50 and above


3. Residents of nearby hotels, condominiums and other establishments
4. Health conscious people
Outcomes of Feasibility Survey
Based on the survey conducted by the researchers from 200 respondents,
the following data were obtained:
Gender

No. Of Respondents

Percentage

Male

103

51.5%

Female

97

48.5%

Total

200

100%

Age

No. Of Respondents

Percentage

20 25

93

46.5%

26 35

45

22.5%

36 45

30

15%

46 55

16

8%

56 65

15

7.5%

66 Above

0.5%

Total

200

100%

1. How much is your monthly

No. Of

Percentage

income/allowance?
10,001 20,000

Respondents
68

34%

20,001 30,000

85

42.5%

30,001 40,000

27

13.5%

40,001 50,000

10

0.05%

Above 50,000

10

0.05%

Total

200

100%

Socio-economic Contribution

Page 146

2. What kind of relaxation do you prefer?

No. Of

Percentage

Get a massage/spa treatment

Respondents
117

34.01%

Watch movies

71

20.63%

Go shopping

41

11.92%

Play sports

42

12.21%

Have vacation

64

18.60%

Other

2.62%

Total

344

100%

3. If you choose MASSAGE, where do you


usually have your session?

No. Of

Percenta

Respondents

ge

Spa

78

66.67%

Home

39

33.33%

Other

Total

117

100%

4. How often do you attend a massage

No. Of

Percentage

session?
Everyday

Respondents
2

1%

Once a week

49

24.5%

Once a month

113

56.5%

Other

36

18%

Total

200

100%

5. What kind of massage do you ask for?

No. Of

Percentage

Swedish Massage Therapy

Respondents
46

18.47%

Aromatherapy

20

8.03%

Socio-economic Contribution

Page 147

12. In your most recent customer service (if any),

No. Of

Percenta

how do you contact the representative?

Respondents

ge

Walk in

130

65%

By telephone appointment

59

29.5%

Internet reservation

10

5%

Other

0.5%

Total

200

100%

13. What would be your most important factors in

No. Of

Percenta

choosing massage therapy?

Respondents

ge

Value or Price

159

15.9%

Performance of the masseuse

140

14%

Recognized facility name

43

4.3%

High quality service

134

13.4%

Easy/fast service

69

6.9%

Discount and Promotion

122

12.2%

Unique service offered

92

9.2%

Heath benefits

146

14.6%

Atmosphere

94

9.4%

Other

0.1%

Total

1,000

100%

Analysis of Results of Survey Conducted


The researchers employ a scientific approach of sampling; they distribute
the survey questionnaire randomly to the respondents near Eurovilla 4 853 A.
Arnaiz Avenue, Makati City

Socio-economic Contribution

Page 148

The outcome of the survey shows that most of the respondents are Male
ages 20 25 and have monthly income of Php 20,001 to Php 30,000.
Among the 200 respondents, 34.01% prefer to get a massage or spa
treatment as their relaxation and 66.67% of them usually have their session in
spa once a month where 37.75% ask for Reflexology. Ninety eight percent of
them find massage helpful for them to relax, rejuvenate and rest and 39.5% of
them can spend 250 349 per hour for a massage session where 38.75% prefer
to locate a massage center near their house.
Most of the respondents aware that HILOT is offered as a form of
massage therapy yet 80% of them do not know any spa or massage facilities that
offer such. But 87.5% of them are willing to try it where 21.43% want Hilot
Bintusa.
Sixty five percent of the respondents contact the customer service
representative through walk in. Lastly, the top five most important factors that
the respondents consider in choosing a massage therapy are value or price
(15.9%), health benefits (14.6%), performance of the masseuse (14%), High
quality service (13.4%) and discount and promotion (12.2%).

Socio-economic Contribution

Page 149

Opportunities
Advertising opportunities through Internet and/or word-of-mouth
As number of client increase, owner can extend the types of services
offered
Use of networking to bring in groups of client
Selling products used for the treatments offered
Branching out to other location
Threats

Complaints from customers regarding dissatisfaction on the service


Discomfort of customers due to therapists rude behavior
Competition in the market
Low prices offered by the competitors
Existence of more popular massage parlor

SWOT Analysis of H E A LO T

Tr a d i t i o n a l

Strengths
Offers the two methods of Hilot (its traditional use and form as massage
therapy)
Varieties of Hilot therapy will be introduced
Low cost prices strategy
Excellent business location near malls, hotels, condominiums offices and
other establishment
Weaknesses
Lack of brand equity as new entrant to the market; low popularity
1. Advertisement
This is done in order to promote to the public a kind of
service provider that will offer various kind of Hilot
therapy
Socio-economic Contribution

Page 150

Use of tarpaulin and signage for brand equity


Brochures and fliers will be distributed within the vicinity
and nearby establishments
A website will be created to inform the people about our
services
Free online advertisement on social networking media
Purchasing of gift coupons can be done at our official
website
This can be effective if many gift coupons are remitted by
the customer
2. Customer Database
The company will continue to update and improve our
customer database. With this, customers will be able take
advantage on our promotion and discounts which will be
sent to them on special occasion.
The strategy is effective if many loyal customers avail the
promotions and discount
3. Packages
For individual package, a P15.00 discount will be given
(ex. A= [350 + 300] [15 x 2] = 620). It includes
combination of the services of your choice.
A OBJECTIVE OF THE TECHNICAL STUDY
This technical part includes the materials we used to perform the service
as well as the products we serve every after a massage session. It also includes
the procedures of every massage therapy as well as minutes per service. Aside

Socio-economic Contribution

Page 151

from thorough discussion of services, proper waste disposal, store lay out and
quality control system will also be discussed in this part of the study.

Description of the Service


Hilot is a traditional form of massage therapy in the Philippines which is
used as an all-around treatment for various types of medical conditions like
liquefying calcification formed in the cartilage, tendons and muscles; for good
blood circulation in all muscle cells; eliminates circulation and lymph drainage;
reduces muscle spasm; removes physical stiffness and pains; and create a
feeling of well-being. This therapeutic massage involves the evaluation of the
body by assessing the balance of energy or life force within the human body just
like any of the other oriental types of massage therapies.

Description of Direct Material Requirements


Virgin Coconut Oil
- Coconut oil has a high moisture retaining capacity so it acts as an
excellent moisturizer for the skin.. This provides all the energy your
skin needs to heal and maintain itself. It also improves the quality and
appearance of skin by eliminating dead skin cells and reducing flaking
skin.
Eucalyptus Oil
- Eucalyptus oil has a cooling and deodorizing effect on the body,
helping with fevers, migraine and malaria. For the respiratory tract, it
helps with coughs, asthma, throat infections, sinusitis and catarrhal
conditions. It soothes inflammation and eases mucus, clearing the
head from the stuffiness of colds and hay fever.

Socio-economic Contribution

Page 152

Lavender Oil
- Lavender essential oil has a calming scent which makes it an excellent
tonic for the nerves and anxiety issues. Therefore, it can also be
helpful in treating migraines, headaches, depression, nervous tension
and emotional stress. The refreshing aroma removes nervous
exhaustion and restlessness while also increasing mental activity.
Ginger Oil
- Ginger oil is used in the treatment of fractures, rheumatism, arthritis,
bruising, carbuncles, nausea, hangovers, travel and sea sickness, colds
and flu, catarrh, congestion, coughs, sinusitis, sores on the skin, sore
throat, diarrhea, colic, cramps, chills and fever.
Guava Leaves
- Guava improves skin texture and avoids skin problems more than the
best of beauty creams or skin toner gels can do. This is chiefly due to
the abundance of astringents in its fruits and leaves. It will tone up and
tighten the loosened skin. Because guava is rich in vitamins A, B, C
and potassium which are good anti-oxidants and detoxifiers, its keeps
skin glowing and free from aging, wrinkles and other disorders. For
treatment of skin itchiness, guava leaves are use to get rid of the itch
instantly.
Technical Production Description

Hilot is the ancient Filipino Healing Art. It is a healing methodology, a


process that uses natural food herbs physical and other techniques of energy
manipulation bring about changes in the body. This is the art of healing through
the use of the bare hands and the plants oil particularly the coconut oil or lana.

Socio-economic Contribution

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PRE-HILOT SESSION

Greet client. introduce your self


Fill-up consultation form, take vital sign
Explain hilot (wellness massage) to client.
Identify contraindications
Assist client to the assigned massage area.
Wash hands with soap and water
Sanitize of hands with 70% isopropyl alcohol
Oracion. Meditation and prayers
Implement proper draping
Tracing of lamig using banana leaves.
Proceed to hilot.

VITAL SIGN
BT - Body Temperature
BP - Blood Pressure
PR - Pulse Rate
RR - Respiratory Rate
Normal Ranges
BP - 120/80mmHg
PR - 60/100bpm
RR - 12/20cpm
BT - 36.5 degree Celsius
POST HILOT SESSION
Advise client to remain in supine position for 10 mins
Side lying position for 5 mins.
Help client to sit- up give Luke warm water or hot tea
Socio-economic Contribution

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AFTER CARE: Advice client the dos and donts


Client can take a hot shower after 8 10 hrs, after hilot
No cold intake for the next 24.hrs, Luke warm is advisable for flushing
out the toxins and metabolic wastes
Eat healthy foods
Do some exercise at the home
CONTRAINDICATIONS indicate when hilot is appropriate, maybe harmful
or may aggravate to the clients present situation.

With recent surgery


Intoxicated (lasing)
Fever
Cancer
Skin disease
Fracture
Hypertension
Undiagnosed chronic pain
Hemorrhage
Abnormal lumps
Hematoma
Any viral/ bacterial infection
Inflammation

ENDANGERMENT SITES are anatomical structures that are not protected


and therefore prone to injury.

Eyeball
Anterior and posterior triangle of the neck
Axillary
Inguinal or groin
Popliteal fossa
Elbow (anticubital)

Socio-economic Contribution

Page 155

Low back (floating ribs and kidney)


DRAPING (towel management) cover the body with towel
Note: only the part of the body which will be worked on is exposed.

C OPERATION SCHEDULE
Employee Schedule - Working Hour

Employee

Store Manager
Store Supervisor
Accountant
Bookkeeper
Cashier/Receptionis
t
Therapists
Office Clerk

Schedule
9:00am 9pm
9:00am 9pm
9:00am 6pm
9:00am 9pm
9:00am 9pm
9:00am 9pm
9:00am 9pm

Number
of
Hours
per Day

Number Number
No. of
of
of
Hours
Hours
Hours
per
per
per
Year
Week
Month

40

160

1920

40

160

1920

32

384

40

160

1920

40

160

1920

40

160

1920

40

160

1920

Note: Schedule includes break time of employees

Socio-economic Contribution

Page 156

Employee Schedule of Day-off


Employee
Store Manager
Bookkeeper
Cashier/Receptionist
Office Clerk
Therapist 1
Therapist 2
Therapist 3
Therapist 4
Therapist 5
Therapist 6
Therapist 7
Therapist 8
Therapist 9
Therapist 10

MON

TUE

WED

THURS

FRI SAT SUN

x
x

X
x

x
X

x
X

x
x
x

x
x

Legend:x - Day-off

Because the partnership is jointly run, it is necessary that all the partners
agree with things that are being done. This means that in some
circumstances there is less freedom with regard to the management of the
business.
A partnership is easily dissolved.

A. ORGANIZATIONAL STRUCTURES

Socio-economic Contribution

Page 157

Store Manager

Bookkeeper

Store Supervisor

Cashier/Receptionist

Office Clerk/Sales
Representative

Therapists (10)

B. QUALIFICATIONS OF OFFICERS AND EMPLOYEES


STORE MANAGER
JOB DESCRIPTION:
Manage operational functions consistent with strategic plan and vision as
well as Human Resource responsibilities
Provide input into research, development, evaluation
Provide input into research, development, evaluation, and implementation
of new products and services
Coordinate and conduct performance appraisals of staff
Instruct new hires and employees on expectations and responsibilities for
each role
Control expenses by voluntary staff reductions when deemed necessary
Handling & managing the cash and credit card transactions and make
deposit daily
JOB QUALIFICATION:

Socio-economic Contribution

Page 158

Must be the capitalist industrial partner


Holder of a Bachelors Degree in Management
Knowledgeable in general health and sanitation codes
Have at least 3 years of work experience
Have organizational, administrative and public relation skills to deal

effectively with all business contacts


Strong communication skills with the confidence to handle client & staff
conflict
Work varied shifts, including weekends and holidays
Must know creative writing skills for online marketing
Proposed Salary: Php 25,000 plus overtime
STORE SUPERVISOR
JOB DESCRIPTION:
Ensure that store meets or surpasses the sales target of the store.
Ensure that excellent customer service is rendered by the employees at all
times
Guarantee the proper implementation of the different store marketing
campaigns.
Monitor deliveries of merchandise in the store.
Personally attending to clients wherein ensuring client requirements are
understood and delivered; and client expectation are exceeded.
Effectively handle and resolve customers complaints.
Act as career counselor by coaching employee in order to achieve
performance standards.
Manage training schedule of staff to ensure they undergo required
corporate training.

JOB QUALIFICATION:
Male or Female, age from 25 35
Must possess at least a Bachelors/College Degree, any field
Have at least 2 years of work experience
Socio-economic Contribution

Page 159

Have strong supervisory and leadership qualities


Must have excellent customer relations and store operations
Good in customer service, sales and marketing
Proposed Salary: Php 14, 000 plus overtime
ACCOUNTANT
JOB DESCRIPTION:
Prepare, examine, and analyze accounting records, financial statements,
and other financial reports to assess accuracy, completeness, and
conformance to reporting and procedural standards.
Compute taxes owed and prepare tax returns, ensuring compliance with
payment, reporting and other tax requirements.
Analyze business operations, trends, costs,

revenues,

financial

commitments, and obligations, to project future revenues and expenses or


to provide advice.
Report and advice management regarding the finances of the business.
Develop, maintain, and analyze budgets, preparing periodic reports that
compare budgeted costs to actual costs.
Develop, implement, modify, and document record keeping and
accounting systems, making use of current computer technology.
Investigate bankruptcies and other complex financial transactions and
prepare reports summarizing the findings.
JOB QUALIFICATION:

Male or Female, age 25 40


Holder of Bachelors Degree in Accountancy
A Licensed Certified Public Accountant
Have at least 3 years of work experience in small and medium sized

business
Must be available every Sunday
Socio-economic Contribution

Page 160

Knowledgeable in local, state and federal laws regarding finances and


taxation
Proficient in relevant accounting software
Have strong technical accounting background
Solid Excel/database skills, analytical and problem solving skills
Proposed Salary: Php. 12, 500 plus overtime

BOOKKEEPER
JOB DESCRIPTION:
Codes source documents such as invoices and receipts to the appropriate
accounts.
Maintains and updates accounting records by performing duties such as
recording and posting transactions in journals and the general ledger for
accounts payable, accounts receivable and payroll.
Prepares and issues invoices and follows up on late accounts in
accordance with established procedures. Pays approved invoices.
Maintains bank account records; reconciles bank accounts and balances
cheque books.
Prepares various accounting summaries and reports. Compiles, maintains
and produces statistics and reports of such records as seniority lists,
vacation entitlement, and sick leave and overtime banks.
Submits forms to health and welfare benefit carriers to arrange for,
change and terminate coverage for employees. Assists employees in
submitting claim forms and maintains records of benefit enrolment.
Responds to inquiries and requests regarding payroll, benefits and other
bookkeeping duties. Follows up to resolve errors and discrepancies in
accordance with established procedures.

Socio-economic Contribution

Page 161

Assists the accountant or financial manager in the preparation for audit


and the production of financial statements, budgets and other financial
reports by performing such duties as providing related documentation,
preparing various accounting summaries and reports, and compiling
statistics.

JOB QUALIFICATION:

Male or Female, age from 25 40


Graduate of any accounting course
Have at least 1 year of work experience
Proficient in relevant accounting software
Have knowledge in bookkeeping and generally accepted accounting
principles.

Proposed Salary: Php 15,000 plus overtime


CASHIER/RECEPTIONIST
JOB DESCRIPTION:
Answer phones and take messages. Post a sign when leaving the desk for

an emergency or when leaving the desk at all.


Greeting spa guests and escorting them to treatment areas
Responding to mails and inquiries
Providing information about the spa
Monitoring who enters the spa area
Count money in cash drawers at the beginning of shifts to ensure that
amounts are correct and there is adequate change; and deposit the

collection within the day


Issue receipts or change due to customers

Socio-economic Contribution

Page 162

JOB QUALIFICATION:

Female, age from 20 25


At least college graduate
Have at least 2 years of work experience
Prior guest relations training in spa/ hotel/customer service industry
Must possess very good organizational and communication skills.
Must be able to operate a computer, and be familiar with Microsoft Office

especially in Excel and Word


Requires a warm, polite, and enthusiastic personality with excellent
telephone skills.
Proposed Salary: Php 12, 000 plus overtime
OFFICE CLERK/SALES REPRESENTATIVE
JOB DESCRIPTION:
Act as a Business Sales Consultant, committing to and following proven
sales presentation.
Plan and execute strategies to meet current sales projections and new
business development and continually seek out new lead potential.
Generate new sales leads and send activity reports on a weekly basis.
Follow up promptly with company issued leads.
Coordinate the transition from the initial sale to an ongoing customer
account.
Act as liaison for customers in the territory, providing support when
needed.
JOB QUALIFICATION:

Male or Female, age from 25 40


Holder of Bachelors Degree in Marketing or any related field
Have at least 2 years of work experience
Have excellent communication and presentation skills.

Socio-economic Contribution

Page 163

High self-motivation and strong desire to exceed goals.


Possess a sense of urgency, strong organizational and follow up skills.
Proposed Salary: Php 12, 500 plus overtime
THERAPIST
JOB DESCRIPTION:
Be knowledgeable on services and products available in the spa in order
to make recommendations to clients as appropriate
Massage according to clients condition (i.e. pregnant, limb or stroked)
Perform different kinds of massage according to the customers demand.
Use appropriate rubbing liquids, vibrating tools, and other massage
equipment.
Prepare the room for the guest and their toiletries, oils and lotion; assist
them to their designated rooms.
Clean treatment rooms before and after treatments.
JOB QUALIFICATION:
Male or Female, age from 20 35
Graduate of vocational course in Massage Therapy or Reflexology or
Hilot Wellness in any institution accredited by TESDA.
Must hold authentic license issued by the Department of Health (DOH)
and TESDA
Must have at least 1 - 3 years of experience.
Must have enthusiasm and possess excellent customer service skills.
Proposed Salary: Php 9, 500 plus commission and overtime
Bereavement Leave

Socio-economic Contribution

On the death of an immediate family


member, the Act provides for up to three
days paid leave. This can be taken at
any time and for any purpose genuinely
Page 164

Force Majeure Leave

Sick Leave

Vacation Leave

relating to the death.


Gives an employee a limited right to
leave from work. It arises where, for
urgent family reasons, the immediate
presence
of
the
employee
is
indispensable owing to an injury or
illness of a close family member. The
employee is entitled to be paid while on
this leave.
Time off from work that workers can
use during periods of temporary illness
to stay home and address their health
and safety needs without losing pay.
Each full-time employee shall be given
5 paid working days (40 hours) vacation
at the end of the first year of continuous
employment and 10 paid working days
(80 hours) vacation at the end of the
second year of continuous employment.
After
5
years
of
continuous
employment, full-time employees will
be eligible for 15 paid working days
(120 hours) vacation. Vacation leave
may only be used in day or whole day
increments.

Training Program
Employee training is the responsibility of the organization. The Therapist
will undergo hands-on training program provided by Technical Education and
Skills Development Authority (TESDA) and supervised by the Store Supervisor.
A training allowance will be given amounting to Php 200.00 daily.

Socio-economic Contribution

Page 165

Socio-economic Contribution

Page 166

Ink for stamp


pad
Paper clips
Pen
Pencil
Pushpins
Sharpener
Stamp pad
Wall clock
TOTAL

20

100

80

20.00

10
30
70
20
200
30
550

10
20
3
2
1
3
1

100
600
210
40
200
90
550
5,854

9
18
3
2
1
3
1

90
540
210
40
200
90
550

10.00
60.00
0
0
0
0
0
340
x 12
=4,080

Note 7:
Store Manager (P25,000)
Store Supervisor (P14,000)
Bookkeeper (P15,000)
Office Clerk (P12,500)
Accountant (P12,500)
Cashier/Receptionist (P12,000)
Total (Administrative)
Therapists (10) - (P9,500)
Total Contribution

SSS
1,060.00
989.30
1,060.00
883.30
883.30
848.00
5,723.90
6,713.00
12,436.90

Philhealth
312.50
175.00
187.50
150.00
150.00
150.00
1,125.00
1,125.00
2,250.00

R&M
Expense
1,846.15
153.85
2,000.00

No. of
Months
12
12
12

HDMF
EC
100
30.00
100
10.00
100
10.00
100
10.00
100
10.00
100
10.00
600
80.00
1000
100.00
1600 180.00

Note 8:

Store 12/13
Office 1/13
Total

Socio-economic Contribution

Page 167

FY 20132014
22,153.85
1,846.15
24,000.00

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