About Us/Rustans

In the Philippines, the name RUSTANS is often synonymous with retailing. In its nearly five decades
of operations, RUSTANS, primarily through its department stores, and additionally through its
formidable network of companies, has helped to define the fledging science of retailing in the Philippines
and the Southeast Asian region. It boasts a standard of operational and merchandising excellence that is
second to none in the world.
In the Philippines, when looking for a quality product or brand, the first question inevitably asked is
often, Maybe RUSTANS has it?, a subtle testimony to and recognition of the tradition of quality and
excellence associated with the name of the group.
Our History
The history of RUSTAN COMMERCIAL CORPORATION, or RCC as it refers to the premier chain of
upscale department stores, is the stuff that legends are made of.
Established in 1951 by the husband and wife team of Bienvenido (Sr.) and Gliceria Tantoco, RUSTANS
department store actually began as a set of goods hurriedly displayed for sale in the living room of the
couple. From these unlikely beginnings, a picturesque gift shop was formed until it slowly but always
elegantly became the countrys pre-eminent department store chain. It has a reputation it continues to earn
with constant achievements and innovations in merchandising, sales, displays, and promotions. It has also
introduced the first customer loyalty program in the retail industry the Frequent Shoppers Plus.
Also considered as the countrys most prestigious retailer, RUSTANS remains the exclusive address of
note of many of the worlds most famous names and signatures from Cartier to Mikimoto, Tiffany to
Ermenegildo Zegna, Nina Ricci to Alfred Dunhill, Sonia Rykiel to Estee Lauder, to name a few of the
stores-within-a-store concepts that it has pioneered. It has just as easily become the place to find the best
products of the Philippines as well.
Today, in the competitive environment of world marketing, brands and companies wishing to make
inroads into the upbeat Asia Pacific market realize that RUSTANS is a major force and player to contend
with. A place in the RUSTANS hearth is one of the best credentials with which to enter this booming
market. And for the consumer, RUSTANS in the Philippines is considered the ultimate source for giftgiving as well as the only place for fashion options and accessories for the art of living.
Burning like an undying flame in the hearts and minds of each officer and every member of the
companies, the RUSTANS SPIRIT AND WORK ETHIC:
Our Vision
Pursue excellence in all endeavors to fulfil the worthy aspirations of society.
Master innovation and aggressively implement solutions to improve lives.
Be the leader.
Abide by the teaching, will and plan of God.
Value integrity and the desire to contribute to the greater good of humanity.
We are responsible citizens.
We are committed to building a future.