Introduction

1.1 Origin of the study

Marriage, also called matrimony or wedlock, is a socially or ritually recognized union or legal
contract between spouses that establishes rights and obligations between them, between them
and their children, and between them and their in-laws, as well as society in general. The
definition of marriage varies according to different cultures, but it is principally an institution in
which interpersonal relationships, usually sexual, are acknowledged. In some cultures, marriage
is recommended or considered to be compulsory before pursuing any sexual activity. When
defined broadly, marriage is considered a cultural universal.

Individuals may marry for several reasons, including legal, social, libidinal, emotional,
financial, spiritual, and religious purposes. Whom they marry may be influenced by socially
determined rules of incest, prescriptive marriage rules, parental choice and individual desire. In
some areas of the world, arranged marriage, child marriage, polygamy, and sometimes forced
marriage, may be practiced as a cultural tradition. Conversely, such practices may be banned and
penalized in parts of the world out of concerns for women's rights and because of international
law. In developed parts of the world, there has been a general trend towards ensuring equal
rights within

marriage

for

women

and

legally

recognizing

the

marriages

of interfaith or interracial, and same-sex couples. These trends coincide with the broader human
rights movement. As a part of the MBA term paper e-marketing course teacher is assigned to
conduct a research on the matrimonial websites in Bangladesh.
1.2 Problem discussion
Marriage can be recognized by a state, an organization, a religious authority, a tribal group, a
local community or peers. It is often viewed as a contract. Civil marriage, which does not exist in
some countries, is marriage without religious content carried out by a government institution in
accordance with the marriage laws of the jurisdiction, and recognized as creating the rights and
obligations intrinsic to matrimony. Marriages can be performed in a secular civil ceremony or in

a religious setting via a wedding ceremony. The act of marriage usually creates normative or
legal obligations between the individuals involved, and any offspring they may produce. In terms
of legal recognition, most sovereign states and other jurisdictions limit marriage to oppositesex couples and a diminishing number of these permit polygamy, child marriages, and forced
marriages.

Over the twentieth century, a growing number of countries and other jurisdictions have lifted
bans on and have established legal recognition for interracial marriage, interfaith marriage, and
most recently, same-sex marriage. Some cultures allow

the dissolution of marriage

through divorce or annulment. In some areas, child marriages and polygamy may occur in spite
of national laws against the practice. Since the late twentieth century, major social changes in
Western countries have led to changes in the demographics of marriage, with the age of first
marriage increasing, fewer people marrying, and more couples choosing to cohabit rather than
marry. For example, the number of marriages in Europe decreased by 30% from 1975 to 2005.
Now the world is going to be digital. As a result the marriage is also performed with the help of
internet that means internet is helping to meet to person from different sides of the country or
part of the world.
1.3 Purpose of the Study
Based on the reason above the objectives of the study are as follows
To determine the effectiveness of matrimonial websites in Bangladesh especially
FreeSathi.com.
To determine e-marketing approaches of matrimonial websites in Bangladesh.

1.4 Scope of the Study

A traditional wedding in Bangladesh is arranged by Ghotoks (matchmakers), who are typically
friends or relatives of the couple. The matchmakers facilitate the introduction, and also help
agree the amount of any settlement. Bengali weddings are traditionally in five parts: first it is the
bride and groom's Mehendi Shondha, the bride's Gaye Holud, the groom's Gaye Holud,

the Beeya, and the Bou Bhaat. These often take place on separate days. The first event in a
wedding is an informal one: the groom presents the bride with a ring marking the "engagement"
which is gaining popularity. For the mehendi shondha the bride's side apply henna to each other
as well as the bride for the bride's Gaye Holud, the groom's family except the groom himself
go in procession to the bride's home. Bride's friends and family apply turmeric paste to her body
as a part of Gaye Hoof bride, and they are traditionally all in matching clothes, mostly orange.
The bride is seated on a dais, and the henna is used to decorate the bride's hands and feet with
elaborate abstract designs. The sweets are then fed to the bride by all involved, piece by piece.
The actual wedding ceremony "Biye" follows the Gaye Holud ceremonies. The wedding
ceremony is arranged by the bride's family. On the day, the younger members of the bride's
family barricade the entrance to the venue, and demand a sort of admission charge from the
groom in return for allowing him to enter. The bride and groom are seated separately, and
a Kazi (authorized person by the govt. to perform the wedding), accompanied by the parents and
a Wakil (witness) from each side formally asks the bride for her consent to the union, and then
the groom for his. The bride's side of the family tries to play some kind of practical joke on the
groom such as stealing the groom's shoe. The reception, also known as Bou-Bhaat (reception), is
a party given by the groom's family in return for the wedding party. It is typically a much more
relaxed affair, with only the second-best wedding outfit being worn. It is beyond the scope of our
study to cover all aspects of our research purpose. We have therefore demarcated our research to
look at the stated research objectives from the company that is user perspective.
1.5 Limitations of the Study

One of the main limitations of the study is that respondents are not too much

knowledgeable about matrimonial websites.

Respondents do not have full experience of matrimonial websites.
Some of respondents show their reluctance to provide information.
Time of the study was only three months which is very short to collect and evaluates
information.

Methodology:

3.1 Research design

The report is prepared to deliver robust qualitative measures which were captured through
application of qualitative research methods using a structured questionnaire. This structured
questionnaire is the major tool of this report. Data is analyzed and presented the data by
percentage, graphical presentation techniques, bar charts and SPSS is used to determine
correlation. It has been tried to analyze the major or critical findings. Then, based on everything,
it has been provided recommendations and conclusion the report.

3.2 Questionnaire
Structured and unstructured questionnaire are developed in such a way so that it helps to obtain
feedback from a small but number of respondents. This activity is involved more informal, openended interviews with several potential respondents as per the sample
3.3 Target Group and sampling technique:
The target group is executives and sample is selected by convenience technique from different
industries of Bangladesh those are practicing event marketing.
3.4 Sample Size
The Study includes qualitative and quantitative analysis of data which are collected through the
questionnaire. The sample size is 40.
3.5 Methods of Data Collection
Convenience sampling is used in this study for data collection from the respondents with
personal interviews.
3.5.1 Secondary Data

Secondary data have been collected for the research paper from Journals regarding matrimonial,
different books, papers, manuals, website etc. related to the topic.
3.5.2 Primary Data

Primary data have been collected through following way, taking interview of respondents
through structured and unstructured questionnaire, face to face conversation with the
respondents, experiences gained through performing duties in event.
3.6 Measurement of variables

The variables are measured with charts, graphs and in written form. Moreover SPSS software is
also used to measure the scaling question and the relationship between the research objective and
the survey data are shown.

4.1 Data analysis and Findings

FreeSathi.com is one of the best free Bangladeshi matrimonial website providing matrimonial
contacts of thousands of profiles with photo. FreeSathi.com offers Bangladeshi matrimonial
services with large database of Bangladeshi brides and grooms worldwide. It has the most
comprehensive matchmaking features, allows making unlimited contacts, unlimited messages,
match alerts and many more features. It's 100% free, safe and secure, simple and easy to use.

From the observation of the site and conducting a survey of 40 respondents, the data analysis
reports are shown below.

Model Summary

Model
R
R Square
Adjusted R Square
Std. Error of the Estimate
a
1
.837
.700
.666
.24654
a. Predictors: (Constant), FreeSathi.com cares each customer effectively and efficiently
through online communication. FreeSathi.com is providing zero cost service, FreeSathi.com
is providing reliable service, and FreeSathi.com is enabled to protect customers privacy.
Explanation:
The above table shows that there is a strong positive correlation between independent variables
and dependent variable and it is .837 that means there is 83.7% correlation between dependent
variable the success of the FreeSathi.com and the independent variables cost, efficiency,
communication and privacy. The value of R Square is .700 which means 70% variation of
dependent variable can be explained by the independent variables. The Value of adjusted R
Square is .666 that means if more independent variables are added into the regression equation,
then 66.6% of the value of the equation can be explained by the independent variables which
are added in the model. The value of standard error of the estimate is .24654 that means that
there is 24.654% of the possibility of rejecting the model equation.

Model

Sum of

ANOVAa
df
Mean

Sig.

Squares
Square
Regression
4.973
4
1.243
20.452
.000b
1
Residual
2.127
35
.061
Total
7.100
39
a. Dependent Variable: FreeSathi.com is a successful site in marriage Making
b. Predictors: (Constant), FreeSathi.com cares each customer effectively and efficiently through
online communication., FreeSathi.com is providing zero cost service, FreeSathi.com is
providing reliable service, FreeSathi.com is enabled to protect customers privacy
Explanation:
H0: There is no relationship between dependent variable and independent variables.
H1: There is a relationship between dependent variable and independent variables.
The value of F at 5% level of significance with 4 by 39 degree of freedom is 20.452 which is
higher than the table value. That means we cannot but reject H0 that also means there is a strong
positive relationship between dependent variable and independent variables. So it can be

concluded that there is a strong relationship between dependent variable the success of the
FreeSathi.com and the independent variables cost, efficiency, communication and privacy.

Coefficientsa
Unstandardized

Model

(Constant)
FreeSathi.com is
providing reliable

Standardized

Coefficients
Coefficients
B
Std. Error
Beta
-.358
1.799

Sig.

-.199

.843

.169

.273

.063

.621

.539

.549

.089

.638

6.176

.000

.071

.049

.141

1.447

.157

.258

.109

.258

2.375

.023

service
FreeSathi.com is
enabled to protect
1

customers privacy
FreeSathi.com is
providing zero cost
service
FreeSathi.com cares
each customer
effectively and
efficiently through

online communication.
a. Dependent Variable: FreeSathi.com is a successful site in marriage Making

Explanation:
From the value of Beta it can be explained that reliability is contributed 6.3%, cost is contributed
14.10%, efficiency is contributed 25.8% and privacy is contributed 63.8% of practicing
successful of FreeSathi.com.
Major Findings:

 From the survey and data analysis it is cleared that the emergence of matrimonial
websites is increasing day by day in Bangladesh.
FreeSathi.com is a successful matrimonial websites in Bangladesh.
The matrimonial sites in Bangladesh are operating marketing activities through only
advertising and affiliated programs.
There is a positive perception of customers toward the matrimonial website though there
is less knowledge of people about it.
Due to the increase of using internet day by day, the future of the these sites will be stars.
Conclusion
A marriage market can refer to a public place where parents list advertisements for their children
with the aim of finding a marital spouse for them. People then congregate there and read the
listings, often in the hope of finding a marital match. Several marriage markets exist
in Bangladesh, such as FreeShati.com. A marriage market can also refer to the use of
marriage brokers and marriage bureaus that are involved in matchmaking unite people in
marriage. Matrimonial sites are popular in Bangladesh and among Bangladeshi settled overseas,
as an alternative to the traditional marriage broker. According to the Associated Chambers of
Commerce and Industry in Bangladesh, the online matrimony business is expected to be a $25
Million business by 2017. Matrimonial sites register users, after which they are able to upload
their profile onto a searchable database maintained by the website. Those users looking to find
suitors search the database with customized searches that typically include nationality, age,
gender, availability of photograph and often religion, geographic location and caste (mainly for
websites based in Bangladesh