DonorCast Analytics

Surveyy 2010
Key Takeaways

„ There were over 60 respondents to an online survey.

„ Higher Education Research organizations tend to engage in
analytics on a greater than average basis.
„ All six healthcare institutions believe that analytics has
provided a measurable, positive impact—and 75% of all
respondents agreed.
z Of the remaining 25%, several organizations admitted they did
not know how to measure this impact.
„ The full potential of the available data may not be realized
until a more standardized, easy-to-understand, and measure
process is developed for organizations of all sizes.

1
Staffing

„ 85% have dedicated prospect research/prospect

d l
developmentt staff.
t ff
z Of those 85% with dedicated prospect staff, 28% have a full-
time dedicated analytics staff.
z Of those 15% without dedicated prospect staff, 22% have a
full-time dedicated analytics team.
„ 81% have two or fewer staff conducting data-mining or
predictive analytics for at least a portion of their duties.

2
Does your organization have dedicated prospect research/
prospect development staff?

No
15%

Yes
85%

3
Does your organization have full-time dedicated analytics
or data-mining staff?

100%

80%

60%

40%
28%
22%
20%

0%
Organizations WITH dedicated prospect research or Organizations WITHOUT dedicated prospect research or
development staff development staff

Dedicated analytics staff

4
Select the number of staff who conduct data-mining or predictive
modeling for at least a portion of their responsibilities and duties.

Four or Five Ten +

3% 0%
Three
16%

Two
21%
One
60%

5
Software

„ Microsoft Excel (75%) and SPSS Statistics (56%) are the two
mostt widely
id l usedd for
f in-house
i h analytics.
l ti
„ Nearly 20 other software packages were used by at least
one organization.
organization However
However, none of these software
packages were used by 10% of the survey participants.
„ 25% utilize some form of data visualization software.
software

6
If your organization conducts analytics in-house, what
statistics software do you use?

100%

80% 75%

60% 56%

40% 31%

20% 12% 10% 8% 8% 5% 2% 2% 0%

0%

7
Excel and SPSS Breakdown by Organization Type

100%

83%
79% 79%
80%

64%
59%
60%
45% 46%

40% 33%

20%

0%
Higher Education: Higher Education: All Healthcare All Other Organizations
Research Excluding Research

Microsoft Excel SPSS Statistics

8
Do you use data visualization software?

Yes
25%

No
75%

9
Analytics Applications

„ The most common analytics produced is predictive

modeling
d li (67%)
(67%), ddescriptive
i ti analysis
l i (67%)
(67%); mostt common
application is prospect identification (88%).
„ Few organizations (12%) have conducted forecasting
or simulations.

10
What types of analytics has your organization produced?

100%

80%
67% 67%

60% 53%

40%
25%

20% 12%
8%
2%
0%
Descriptive Predictive Point-based Clustering Forecasting or Other N/A
y
Analysis Modelingg g
Ranking Simulation

11
Analytics Produced by Organization Type

100%

79% 76%
80%
67%
62%
60% 57% 55% 57%
50% 50%
45% 45%
40% 36%

20%

0%
Higher Education: Higher Education: All Healthcare All Other
Research Excluding Research Organizations

Descriptive Analysis Predictive Modeling Point-based Ranking

12
How do you apply analytics?

100% 88%
80%
62% 58%
60%
40% 40%
40%
25%
20% 10%
0%
Prospect Appeal Performance Identifying Setting Events Other
Identification Segmentation Analysis New Fundraising Segmentation
Geographic Goals
R
Regions

13
Analytics Applications by Organization Type

100% 100%
100% 91%
86% 83%
80% 73%
67%
62% 62%
60% 55%

40% 36% 36%

20%

0%
Higher Education: Higher Education: All Healthcare All Other
Research Excluding Research Organizations

Prospect Identification Appeal Segmentation Performance Analysis

14
Looking Forward

„ 75% indicated that analytics has provided a positive,

measurable
bl iimpactt ffor th
their
i organization.
i ti Of the
th other
th
25%, several commented that they were unsure how to
measure anyy impact.
p
„ 70% of the organizations mentioned they have a staff
member doingg analytics
y in addition to other responsibilities.
p

15
Has analytics provided measurable, positive impact for
your organization?

No
25%

Yes
75%

16
For our organization, analytics, and data-mining is
conducted by:

100%

80%
70%

60% 54%

40%
28%

20%
5%
0%
A Staff Member An Outside Vendor A Full-time, No One–Do Not
in Addition to Dedicated Staff Use Analytics
Other
Responsibilities

17
Survey Respondent Breakdown

„ Institution type
„ Staff size
„ Annual fundraising totals
„ Geography

18
Select the institution type that best describes
your organization.

Social or Community
Services
Arts 2%
2%
Other
Healthcare 18%
2% Research University
38%
Academic Medical
Center
3% Private College
15%
Children’s Hospital
5%
SSpecialty
i l
Healthcare
7%
Master’s Level
University
8%

19
Select the number of full-time fundraising/development
staff at your organization/institution.

100 + < 10
23% 22%

10 to 24
18%

25 to 99
37%

20
How much does your organization raise annually?

< $5 million
$100 million+ 16%
30%

$5–$24 million
32%
$50–$99 million
16%
$25–$49 million
7%

21
Geographic Breakdown

International
8%
West Northeast
10% 31%

South
29%

Midwest
22%

22 89054:JDL/cry:051710.