Académique Documents
Professionnel Documents
Culture Documents
and Profit
Lawrence A. Weiss
Dedication
For Marilyn, Josh, and Dan
Abstract
Accounting is an economic information system, and can be thought of
as the language of business. Accounting principles cannot be discovered;
they are created, developed, or decreed and are supported or justified
by intuition, authority, and acceptability. Managers have alternatives in
their accounting choices; the decisions are political, and trade-offs will
be made. Accounting information provides individuals, both inside and
outside a firm, with a starting point to understand and evaluate the key
drivers of a firm, its financial position, and performance. If you are managing a firm, investing in a firm, lending to a firm, or even working for
a firm, you should be able to read the firms financial statements and ask
questions based on those statements.This book explains the fundamentals
of financial statements. It is designed and meant to explain the language
of accounting to nonaccountants (i.e., those who hire accountants). After
reading this book, you should be able to pick up an annual report, read it,
understand much of it, and have a solid foundation to start asking questions about the firm. Hopefully, this book will show you that accounting
can be fun and informative.
Keywords
Accounting, economic drivers of a firm, financial statements, financial
analysis
Contents
Acknowledgments....................................................................................xi
Prefacexiii
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Introduction......................................................................1
Accounting is Not Economic Reality................................15
The Accounting Process...................................................27
Accrual Accounting..........................................................49
Current Assets..................................................................59
Long-Term Assets.............................................................87
Current Liabilities............................................................97
The Time Value of Money: Discounting
and Net Present Values...................................................111
Long-Term Debt............................................................127
Owners Equity..............................................................143
Cash is King...................................................................153
Financial Statement Analysis..........................................177
Index..................................................................................................189
Acknowledgments
I am grateful to Bridgette Hayes and Stephanie Landers, who corrected
my many editorial mistakes and helped make my prose easier to read.
I would also like to thank Michael Duh for helping to ensure the numbers
are consistent.
A special thanks is also owed to Prof. Mark Bettner for his editorial
comments as well as Scott Isenberg and the team at Business Expert Press.
Finally, I would like to thank my former teachers for setting me on
my academic path and all my former students who have made my career
such a pleasure.
Preface
If you were building a house, would you hire an architect, give her some
money and say, Build me a house? If you did, the house might end up on
the front cover of an architectural magazine, but it might not be a house
you would want to live in. I suggest you might benefit from learning a bit
about architecture before building a house so that you could work with
the architect to build the house you want to live in. Similarly, if a surgeon
(who is paid to cut people open, who enjoys cutting people open, and
who honestly believes she can best cure people by cutting them open)
suggests an operation, you would be smart to learn about your illness and
get a second opinion before having the surgery.
Accounting is no different, and it is much too important to be left to
the accountants. If there is one message you should take away from this
book, it is NEVER TRUST AN ACCOUNTANT! This may seem a bit
harsh, but why would you trust an accountant any more than an architect,
doctor, or other professional? A healthy dose of skepticism is a good thing.
Any time you hire a professional, it is best to have a basic understanding
of what the professional does so you can tell the professional what you
want them to do. If you have a medical condition that might require surgery, know enough about your condition to determine whether surgery
is the right course of action and, if it is, to find the best surgeon for you
(not a good idea to try doing surgery on yourself!). Likewise, if you are
managing a firm, investing in a firm, lending to a firm, or even working
for a firm, you should be able to read the firms financial statements and
ask questions based on those statements.
This book explains the fundamentals of financial statements. Many
accountants would benefit from reading this book as it may help them
better understand why they are doing what they do, and improve their
ability to explain accounting to others. However, the book is not designed
for accountants. It is designed and meant for those who use and provide
accounting information (i.e., those who hire accountants).
xiv PREFACE
CHAPTER 1
Introduction
Accounting is about communication. It is an economic information
system and can be thought of as the language of business. Accounting
standards are as much a product of political action as they are of careful
logic or empirical findings. Accounting principles cannot be discovered;
they are created, developed, or decreed and are supported or justified
by intuition, authority, and acceptability. This is important to note, as
accounting rules may or may not have any inherent logic to them. We
have alternatives in our accounting choices; the decisions are political and
trade-offs will be made. However, if a user of accounting information
understands the economic consequences of each choice, she can base her
own accounting choices on her desired outcome and also interpret the
decisions made by others.
Accounting information provides individuals, both inside and outside
a firm, with a starting point to understand and evaluate the key drivers of
a firm, its financial position and performance. This information can then
be used to enhance decisions as well as help predict a firms future cash
flows. The present current value of those cash flows provides an estimate
for the value of the firm. Accounting systems and information are also required for business and legal reasons. It is therefore essential for managers,
investors, and others to be aware of the signals given and received by the
business community through financial reports.
Who has access to an organizations accounting information? It depends
on the nature of the organization. For-profit firms can be public or private. A firm goes public when its ownership units shares can be exchanged traded in a public capital market (e.g., the New York Stock
Exchange). Public firms are much more heavily regulated by the government and must provide a prescribed set of accounting information to the
The government actually gets two sets of financial data. One is the tax information
which all firms must provide to the Internal Revenue Service (IRS) and is not publicly
available. The other is the public financial information that the firm provides to the
Security and Exchange Commission (SEC) which then posts it on an electronic site
called EDGAR. See www.sec.gov/edgar.shtml
2
The vast majority of firms are private, and most of these are owner managed (meaning the firms owners are also the managers). However, there are some very large firms
which are private. For example, Mars Corporation (the large confectionary firm with
brands such as M&Ms) is a private company and its accounting information is not
available to the general public.
INTRODUCTION
3
What is this report about? What is it meant to tell the users? It is designed
to give the users identified above information about the firms economic
resources, how it obtained those resources, who has claims on the resources, what the firm has done with those resources, and how they have
changed over time. It is designed and meant for users who have some
understanding of basic business, economics, and accounting.
How are these various groups going to use this information? The information should be used as a starting point in trying to estimate the timing,
likelihood, and amount of future cash flows. Why? So they can assess a
firms financial health and make better informed decisions (i.e., invest in
the firm, sell to the firm, lend to the firm, buy from the firm, and so on).
Okay, so if senior management is producing this information for a variety of users, it means management is basically providing outsiders with
information about the senior managements activities. Is that right? Yes,
it is like a student (as opposed to a teacher) producing the report card on
how well she did. Are there any checks to make sure what management says is
true? Actually, there are not many checks we can use for this. A
ccounting
has limitations; it is not, in any sense of the word, trustworthy (more on
this in Chapter 2) and it provides limited supervision of senior management. This is why it is critical for anyone using the information in financial statements to understand how the information is prepared.
Consider, if you were senior management, what would you want to say?
Well, that depends on whom your message is for.
What does senior management normally tell the owners? It is not uncommon for them to report, I am great. You could not have a better manager.
It is true we lost a lot of money this year, but anyone else would have lost
much more. You are lucky to have us, and there is no question you should
keep us as your senior management. Normally, management wants to
keep their jobs, and they therefore tell the owners they are doing a good,
if not great, job. However, normally does not mean always.
What if senior management itself wants to buy the firm from the
non-management owners? Imagine you are managing a firm you inherited
from your parents. You are working hard and doing your best, but you
do not own the firm outright. You have some siblings who also own part
of the firm, and they do not help at all. They do not pull their fair share,
yet they still demand money from the firm. Because of this, you want to
buy them out. What would you tell them? You could say the firm is doing
great. Or you could say that the firm is barely making it and that while it
is really worth next to nothing, you still want to buy it from them and will
pay them some minor amount for their shares. When reading a financial
statement, you need to know not just to whom management is talking to,
but also what senior managements bias is. Does senior management want
to make the firm look good or bad? It depends on their bias.
What does management normally want to tell bankers and the people or
companies who sell goods and services to the firm? Typically, management
wants to tell these readers not to worry because the firm will pay what it
owes (i.e., repay loans to the banks or pay suppliers for services rendered
or goods provided).
What does management want to tell the firms employees? We are doing
okay but not great, so the firm is unable to give raises this year, but employees jobs are secure and they do not need to look for other ones. Note
that we have a potential conflict here. Management may want to tell the
owners they are doing great, but tell the employees the firm is doing okay.
How about the customers? What does management want to tell them?
Again, management wants to tell them that the firm is doing okay, that
it will be around to supply them next year, but that it is not doing well
enough to give any discounts.
What about the government? Well, the primary governmental entity
looking at firms financial information is the Internal Revenue Service
(IRS). To this group, management probably wants to show minimal
profits saying that it does not have much to give to the government this
year. Maybe in a few years when the firm is doing better, the government
can ask for something.
Notice that what management wants to tell the government is pretty
much the exact opposite of what they normally want to tell the firms owners. The good news for management today is that in most countries, firms
are allowed to produce two sets of financial statements: one for the government (which is private and intended to be read only by the governments
taxing authorities) and another for everyone else. So to some extent, management can plead poverty to the government, while telling others they
are doing well. It may seem hard to believe that there are two sets of financial statement reporting about the same firms performance in the same
INTRODUCTION
(A)
(B)
(C)
Exhibit 1.1 What firm produced these covers?
They are for the wine and spirits firm Pernod Ricard whose 37
premium brands include Absolut, Chivas, Glenlivet, G.H. Mumm
Champagne, and Kahlua among many others (the reports shown are for
the years ending 2006, 2010, and 2015). I am not really sure how they
relate to the financials, but clearly they have an artistic bend.
By contrast, the report covers in Exhibit 1.2, for Boeing, reveals its
products by showing them on the covers. Boeing is saying this is who we
are and what we do.
Most firms no longer have fancy covers. They simply have the information required by the government (see www.sec.gov/edgar.shtml)
and maybe the firms logo. Exhibit 1.3 shows the cover for Apple Inc.
The covers of annual reports tell you something about the firms that
published them. It is like getting dressed in the morning: What you wear
INTRODUCTION
7
tells the world not only something about you but also something about
what you want the world to think about you.
And that is what the annual report is meant to do. It is senior management telling the world something about the firm and what senior management wants the world to think about the firm.
So, let us open the cover and take a look at what is inside.
INTRODUCTION
9
10
2002) has also done a great deal to increase auditor independence both
with increased oversight (and the creation of the Public Company Accounting Oversight Board) and by limiting a uditor conflicts of interest
(e.g., the nature and extent of non-audit work done by auditors has been
greatly reduced).
So, if a firm has a good audit report can the numbers be trusted? NO!
ABSOLUTELY NOT! The auditor only expresses an opinion on the
fairness of the financial statements.4 First, the auditor is supposed to assess whether the statements reasonably portray the underlying economics
within the accounting framework. However, reasonableness or fairness is
subject to interpretation, often a court of laws interpretation. Users of
annual reports should interpret an auditor saying the numbers are reasonable as the auditor saying they are close enough that she is not overly
worried about being sued. Second, the auditor does not check everything
because that would be much too time consuming, which would delay the
annual reports and make the information they contain less useful, and
would also be prohibitively expensive. Third, it is possible for the auditor
to make a good faith effort, do her job responsibly and professionally, and
still fail to discover a major error or fraud. Finally, if the auditor feels the
statements are not reasonable, she will probably enter into a negotiation
with management to change the numbers prior to publication to avoid
having to release a negative audit report.
Does that mean the audit report is basically useless? Not at all. In fact, the
report can be quite informative and useful, especially as a starting point.
Let me explain by describing the various types of audit reports and what
each means.
The first and most common is called an unqualified or clean report.
Here the auditor says he was able to do his work, and that the statements
appear reasonable and in conformity with generally accepted accounting
principles (GAAP) applied consistently over time, the auditor did not
find any material misstatements and there is no evidence suggesting that
In some countries, this opinion is set up as certifying the statements are true and
correct. Unfortunately, this is far from what is really done by the audit.
INTRODUCTION
11
the firm is not a viable going concern.5 This is what you should expect,
and you would then go into the statements and notes with a normal degree of skepticism (i.e., caveat emptor).
The second and less common is called a qualified report. Here the
auditor notes there is something that the reader should know. Although
the auditor finds the numbers are reasonable overall, there was something
that the auditor could not examine or determine. If the auditor was hired
after the start of the year, this means the auditor would not have been
able to check last years number herself at the end of last year. The a uditor
would point this out and note she is relying on the previous auditor. This
begs the question: Why did the firm change auditors?6 A positive explanation is the firm was growing and the prior auditor was too small to continue auditing the growing firm. Investors and creditors may appreciate
that the new auditor is larger, hopefully has more expertise, and with its
increased size should be able to pay out a larger sum in the event of a
lawsuit. A change may also occur when one firm acquires another firm
of equal or greater size and the auditor of the acquired firm becomes the
auditor of the combined firm. There could also have been a change for
certain expertise. The financial statement user should carefully consider
whether the change in auditor was for a legitimate reason or whether the
change occurred because the prior auditor was unwilling to express a positive opinion on the statements.
The auditor may note that the statements appear reasonable overall but
that there is an overriding issue which could not be determined and could
alter the economics of the firm. For example, the firm may be subject to a
lawsuit that the auditor cannot determine if the firm is likely to win or lose,
and the amount is large enough to potentially alter the firms financials.
5
GAAP refers to the guidelines (rules and practices). In the U.S., they are set out by
the Financial Accounting Standards Board (FASB), whereas many other countries follow those set out by the International Financial Standards Board whose guidelines are
referred to as International Financial Reporting Standards (IFRS).
6
There is a movement to force a change of auditors every few years, but the change is
in fact very expensive as auditors develop expertise with their clients. Most financial
institutions, which are considered critical to the economy, require periodic changes
in auditors.
12
The auditor may also note that the statements appear to be reasonable overall but that there has been a major change in an accounting
method. As will be discussed in detail in the coming chapters, firms have
many choices over accounting policies and these choices alter the final
numbers. Changing policies is allowed, but in the year of the change,
numbers must be presented using both the old and the new method and
the annual report must explain the reason for the change. Some changes
are managerial choices, others are dictated by the government. Regardless
of whether the firm made the change voluntarily or after being forced by
the government, major policy changes are considered so important that
they will be noted in the auditors report.
The third and fairly rare type of audit report is called a disclaimer or
denial of opinion. In this case the auditor notes that he was unable to
perform his work and cannot express an opinion on the financial statements. For instance, this can occur after a fire that destroyed factory
records, or perhaps when there is a strike and the auditor cannot access
the records.
Finally, the rarest form of opinion is called an adverse opinion. In
this case, the auditor expressly notes that the statements are not reasonable (e.g., they do not fairly reflect the firms economic condition). This
can occur when a firm is in financial distress and likely to be liquidated
(when a firm is not considered a going concern all the numbers must be
at liquidation value), or if the auditor fundamentally disagrees with the
firms financial presentation. The latter is very rare because either (a) the
auditor and firm will negotiate some changes in the numbers to enable
the auditor to express at least a qualified opinion, (b) the auditor will be
replaced, or (c) the opinion will simply not be issued.7
For example, firms entering bankruptcy often do not issue timely financial statements
and thus there is no opinion.
INTRODUCTION
13
the reader at the start. Next the reader should examine the Notes to the
Financial Statements, as they put the statements into context. The statements themselves should be read next. All the puffery and the CEOs
letter at the front can be examined last. At least, this is how your author
reads an annual report.
I have tried to make this book fun while also paying attention to the details.
Index
Accounting
accrual basis of, 4958
cash basis of, 21, 50
for current liabilities, 97
description of, 1
economic concept of, 21
information, 1
introduction to, 113
for payables, 98
process of, 2744
system, 1, 41
traditional methods, 1720
Accounts receivable, 6364
aged, 7174
Accounts payable, 35, 98
description of, 35
Accrual accounting, 4958
expense, recognition of, 5456
revenue, recognition of, 5054
Accrued expenses, 109
Accumulated depreciation, 94
Activity ratios, 181182
Advances, 99
Adverse opinion, 12
Aged accounts receivable, 7174
Amortization, 96
Annual depreciation, 89
Annual percentage rate (APR), 116
Annual report, 2
covers of, 6
and customers, 4
and government, 4
inside of, 812
opinions and, 912
order of, 1213
purpose of, 3
reading of, 13
and senior management, 34
Annuities, 116122
Annuity due, 119122
Assets, 1522, 28
AVG, 1718, 20
ratings, 131132
redeemable, 130
zero-coupon, 135
Bookkeeping, 27
190 INDEX
Current assets
accounts receivable, 6364
aged accounts receivable, 7174
cash, 5961
inventory, 7482
LIFO versus FIFO, 8083
market securities, 6162
others, 85
percentage of sales, 6571
Current liabilities, 97109
advances, 99
bank debt, 9798
deferred income tax, 99108
long-term debt, current maturity
for, 98
others, 108109
payables, 98
Dates, dividends
declaration date, 147
ex-dividend date, 147
payment date, 147
record date, 147
Debentures, 130
Debit, description of, 31
Declaration date, 147
Deferred income tax, 99108
Deferred tax asset, 108
Deferred tax liability, 107
Denial of opinion, 12
Depletion, 96
Depreciation
accumulated, 94
annual, 89
straight-line, 89
Discounting, 111115
Discount rate, 128
Discounts, 138140
Dividends, 29, 39, 147
dates and, 147
payable, 98
Double declining balance, 90
DuPont analysis, 184185
Dutch auction tender, 149
Effective rate, 128
method, 140
Equity, 1522
Liquid market, 22
Long-term assets, 8796
Long-term debt, 127141
bonds. See Bonds
current maturity for, 98
discounts, 138140
maturity of, 141
premiums, 138140
Long-term marketable
securities, 87
Market rate, 128
Market securities, 6162
Market value. See Price value
Maturity value, 128
INDEX
191
SarbanesOxley Act, 25
T account, 34
Taxes payable, 98
Tax loss recovery, 107108
Time value of money, 111113
annuities, 116122
annuity due, 119122
ordinary annuity, 119122
bond valuation, 122126
compounding, 111, 113115
discounting, 111115
interest rate, periodic, 115116
Treasury stock, 148149
Wages payable, 98
Yield, 128
Zero-coupon bonds, 135
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