AuditPeriod:January1,2014June30,2015

Pennywise
POBox430
Kaslo,BCV0G1MO
(250)3532602
(250)3537444FAX

EMAIL:patty@pennywiseads.com
www.pennywiseads.com

1.AuditedMediaPlatforms
PrintPublication:
Website:

SocialMedia:

AverageNetCirculation:

AverageWebsiteUniqueVisitors:
AverageFacebookLikes:

AverageTwitterFollowers:

26,182(PrintEdition)
7,887
2,729
428

2.PublicationInformation
NumberofEditions:
Four
Format/AveragePageCount: Digest/48Pages
CirculationCycle:

Weekly
Ownership:

PFWPublications,Ltd.
YearEstablished:

1975
PublicationType:

Shopper
Content:

95%Advertising/5%Editorial
CirculationPaid/Unpaid:
100%Unpaid/0%Paid/0%Sponsored
PrimaryDeliveryMethods:
90%Mail/10%ControlledBulk&SingleCopy
AnnualMailSubscriptionRate: $107.00
InsertZoningAvailable:
YesZone
CVCMemberNumber:
190901
DMA/MSA/CBSA:

Kaslo,BC/Kaslo,BC/Kaslo,BC
AuditFundedBy:

PacificNorthwestAssociationofWantAdNewspapers

3.RateCardandMechanicalData
RateCardEffectiveDate:
MechanicalData:

OpenRate:

InsertOpenRate:

ClassifiedRate:

DeadlineDay&Time:

January1,2015
Two(2)columnsx9.7inchcolumndepth
Fullpage:6.75"wideX9.7depth.
Local:
$271.33FullPage$59.311/8thPage
National:
$271.33FullPage$59.311/8thPage
$90.00perthousand
$3.50forupto15words
Wednesdayby3PM
Additionalratesmaybeavailablefromthepublisher.

4.ContactInformation
Publisher:
Advertising:
Circulation:

PattyAxenroth
LarissaScott
JulieWilson

EMAIL:patty@pennywiseads.com
EMAIL:larissa@pennywiseads.com
EMAIL:julie@pennywiseads.com

5.AuditedCirculation,DistributionandNetPressAveragesPrintEdition
CVCAccountNumber:190901

Tuesday

PennywiseConsolidated

Kaslo,BC

AuditPeriodSummary
AverageNetCirculation
AverageGrossDistribution
AverageNetPressRun

(5H)
(5F)
(5A)

26,182
26,182
26,382

AuditPeriodDetail
A.AverageNetPressRun

B.Office/File

C.ControlledDistribution

1.CarrierDelivery

2.BulkDelivery/DemandDistribution

3.Mail

4.RequestorMail

5.WaitingRooms

6.Hotels

7.Events,Fairs,FestivalsandTradeShows

8.Education

9.Restock&OfficeService

TotalAverageControlledDistribution

ControlledReturns

TOTALAVERAGECONTROLLEDCIRCULATION
D.PaidDistribution

1.CarrierDelivery

2.SingleCopy

3.Mail

4.WaitingRoom

5.Hotels

6.Education

7.Restock&OfficeService

TotalAveragePaidDistribution

PaidReturns

TOTALAVERAGEPAIDCIRCULATION

E.Sponsored/VoluntaryPaidDistribution

1.CarrierDelivery

2.SingleCopy

3.Mail

4.WaitingRooms

TotalAverageSponsoredDistribution

SponsoredReturns

TOTALAVERAGESPONSOREDCIRCULATION

F.AverageGrossDistribution
G.TotalUnclaimed/Returns
H.AverageNetCirculation

26,382
200

2,561

23,621
0

26,182

(0)

26,182

0
0
0
0
0
0
0
0
(0)
0

0
0
0
0
0
(0)
0

26,182
(0)*
26,182

5A.AuditedCirculation,DistributionandNetPressAveragesPrintEdition
CVCAccountNumber:190225

Tuesday

PennywiseCastlegar/SlocanValley

Kaslo,BC

AuditPeriodSummary
AverageNetCirculation
AverageGrossDistribution
AverageNetPressRun

(5H)
(5F)
(5A)

8,515
8,515
8,565

AuditPeriodDetail
A.AverageNetPressRun

B.Office/File

C.ControlledDistribution

1.CarrierDelivery

2.BulkDelivery/DemandDistribution

3.Mail

4.RequestorMail

5.WaitingRooms

6.Hotels

7.Events,Fairs,FestivalsandTradeShows

8.Education

9.Restock&OfficeService

TotalAverageControlledDistribution

ControlledReturns

TOTALAVERAGECONTROLLEDCIRCULATION
D.PaidDistribution

1.CarrierDelivery

2.SingleCopy

3.Mail

4.WaitingRoom

5.Hotels

6.Education

7.Restock&OfficeService

TotalAveragePaidDistribution

PaidReturns

TOTALAVERAGEPAIDCIRCULATION

E.Sponsored/VoluntaryPaidDistribution

1.CarrierDelivery

2.SingleCopy

3.Mail

4.WaitingRooms

TotalAverageSponsoredDistribution

SponsoredReturns

TOTALAVERAGESPONSOREDCIRCULATION

F.AverageGrossDistribution
G.TotalUnclaimed/Returns
H.AverageNetCirculation

8,565
50

1,209

7,306
0

8,515

(0)

8,515

0
0
0
0
0
0
0
0
(0)
0

0
0
0
0
0
(0)
0

8,515
(0)*
8,515

5B.AuditedCirculation,DistributionandNetPressAveragesPrintEdition
CVCAccountNumber:190224

Tuesday

PennywiseKootenayLake

Kaslo,BC

AuditPeriodSummary
AverageNetCirculation
AverageGrossDistribution
AverageNetPressRun

(5H)
(5F)
(5A)

3,505
3,505
3,555

AuditPeriodDetail
A.AverageNetPressRun

B.Office/File

C.ControlledDistribution

1.CarrierDelivery

2.BulkDelivery/DemandDistribution

3.Mail

4.RequestorMail

5.WaitingRooms

6.Hotels

7.Events,Fairs,FestivalsandTradeShows

8.Education

9.Restock&OfficeService

TotalAverageControlledDistribution

ControlledReturns

TOTALAVERAGECONTROLLEDCIRCULATION
D.PaidDistribution

1.CarrierDelivery

2.SingleCopy

3.Mail

4.WaitingRoom

5.Hotels

6.Education

7.Restock&OfficeService

TotalAveragePaidDistribution

PaidReturns

TOTALAVERAGEPAIDCIRCULATION

E.Sponsored/VoluntaryPaidDistribution

1.CarrierDelivery

2.SingleCopy

3.Mail

4.WaitingRooms

TotalAverageSponsoredDistribution

SponsoredReturns

TOTALAVERAGESPONSOREDCIRCULATION

F.AverageGrossDistribution
G.TotalUnclaimed/Returns
H.AverageNetCirculation

3,555
50

537

2,968
0

3,505

(0)

3,505

0
0
0
0
0
0
0
0
(0)
0

0
0
0
0
0
(0)
0

3,505
(0)*
3,505

5C.AuditedCirculation,DistributionandNetPressAveragesPrintEdition
CVCAccountNumber:190004

Tuesday

PennywiseNelson/Salmo

Kaslo,BC

AuditPeriodSummary
AverageNetCirculation
AverageGrossDistribution
AverageNetPressRun

(5H)
(5F)
(5A)

5,561
5,561
5,611

AuditPeriodDetail
A.AverageNetPressRun

B.Office/File

C.ControlledDistribution

1.CarrierDelivery

2.BulkDelivery/DemandDistribution

3.Mail

4.RequestorMail

5.WaitingRooms

6.Hotels

7.Events,Fairs,FestivalsandTradeShows

8.Education

9.Restock&OfficeService

TotalAverageControlledDistribution

ControlledReturns

TOTALAVERAGECONTROLLEDCIRCULATION
D.PaidDistribution

1.CarrierDelivery

2.SingleCopy

3.Mail

4.WaitingRoom

5.Hotels

6.Education

7.Restock&OfficeService

TotalAveragePaidDistribution

PaidReturns

TOTALAVERAGEPAIDCIRCULATION

E.Sponsored/VoluntaryPaidDistribution

1.CarrierDelivery

2.SingleCopy

3.Mail

4.WaitingRooms

TotalAverageSponsoredDistribution

SponsoredReturns

TOTALAVERAGESPONSOREDCIRCULATION

F.AverageGrossDistribution
G.TotalUnclaimed/Returns
H.AverageNetCirculation

5,611
50

447

5,108
0

5,561

(0)

5,561

0
0
0
0
0
0
0
0
(0)
0

0
0
0
0
0
(0)
0

5,561
(0)*
5,561

5D.AuditedCirculation,DistributionandNetPressAveragesPrintEdition
CVCAccountNumber:190226

Tuesday

PennywiseTrail/BeaverValley

Kaslo,BC

AuditPeriodSummary
AverageNetCirculation
AverageGrossDistribution
AverageNetPressRun

(5H)
(5F)
(5A)

8,607
8,607
8,657

AuditPeriodDetail
A.AverageNetPressRun

B.Office/File

C.ControlledDistribution

1.CarrierDelivery

2.BulkDelivery/DemandDistribution

3.Mail

4.RequestorMail

5.WaitingRooms

6.Hotels

7.Events,Fairs,FestivalsandTradeShows

8.Education

9.Restock&OfficeService

TotalAverageControlledDistribution

ControlledReturns

TOTALAVERAGECONTROLLEDCIRCULATION
D.PaidDistribution

1.CarrierDelivery

2.SingleCopy

3.Mail

4.WaitingRoom

5.Hotels

6.Education

7.Restock&OfficeService

TotalAveragePaidDistribution

PaidReturns

TOTALAVERAGEPAIDCIRCULATION

E.Sponsored/VoluntaryPaidDistribution

1.CarrierDelivery

2.SingleCopy

3.Mail

4.WaitingRooms

TotalAverageSponsoredDistribution

SponsoredReturns

TOTALAVERAGESPONSOREDCIRCULATION

F.AverageGrossDistribution
G.TotalUnclaimed/Returns
H.AverageNetCirculation

8,657
50

368

8,239
0

8,607

(0)

8,607

0
0
0
0
0
0
0
0
(0)
0

0
0
0
0
0
(0)
0

8,607
(0)*
8,607

ExplanatoryPrint

PARAGRAPHFIVEAUDITPERIODSUMMARY
AVERAGENETCIRCULATION:Averagenetcirculationbasedonquarterlyaveragesfortheauditperiodindicated.(Totalofcontrolled
distribution(C),paiddistribution(D),andsponsoreddistribution(E)minusunclaimed/return(G)).Seeauditperioddetail(H).
AVERAGE GROSS DISTRIBUTION: Average gross distribution based on quarterly averages for the audit period indicated. (Total of
controlleddistribution(A),paiddistribution(B),andsponsoreddistribution(C)).Seeauditperioddetail(F).
NETPRESSRUN:Averagenetpressrunbasedonquarterlyaveragesduringtheauditperiodindicated.Thenetpressrunaveragedoes
notincludepresswaste,orstartupcopies.Seeauditperioddetail(A).
AUDITPERIODDETAIL

A.1.NETPRESSRUN:Averagenetpressrunbasedonquarterlyaveragesduringtheauditperiodindicated.Thenetpressrun
averagedoesnotincludepresswaste,orstartupcopies.
B.1.OFFICE/FILE:Undistributededitionsmaintainedbythepublisherforofficepurposes.Office/Fileeditionsdonotqualifyas
controlled,paid,orsponsoreddistribution.
C.CONTROLLEDDISTRIBUTION(NONPAID):Editionsdistributedbythepublisherfreeofcharge.
1.CARRIERDELIVERY:Editionsdeliveredbyprivatecarriertosinglefamilyresidences,and/ormultifamilyresidences,and/or
businesses.
2.CONTROLLEDBULK/DEMANDDISTRIBUTION:Editionsdistributedtonewsracks,newsstands,and/orarearetailbusinessesand
availabletoindividualreaders.Subjecttoparagraph5Greturns.
3.MAIL:EditionsdeliveredbyPostalServicemailtosinglefamilyresidences,and/ormultifamilyresidences,and/orbusinesses,and/or
PostOfficeBoxes.
4.REQUESTORMAIL:EditionsdeliveredonarequestorbasisbyPostalServicemailtosinglefamilyresidences,and/ormultifamily
residences,and/orbusinesses,and/orPostOfficeBoxes.Qualifiedrequestorcirculationandothermailpermitqualificationsareaudited
bythePostalServiceandnotdeterminedbyCVC.
5.CONTROLLEDWAITINGROOMS:Editionsdeliveredtothewaitingareasoflocalbusinessandofficebuildings,including,butnot
limitedtosalons,medicalsofficesandprofessionalfirms.
6.CONTROLLEDHOTELS:Editionsdistributedtoareahotelsandavailabletoindividualreaders.Subjecttoparagraph5Greturns.
7.EVENTS,FAIRS,FESTIVALSandTRADESHOWS:Editionsdistributedtoattendeesandmembersofconventions,localfairs,festivals,
tradeshowsandavailabletoindividualreaders.Subjecttoparagraph5Greturns.
8.CONTROLLEDEDUCATION:Editionsdistributedtoareaschoolsoreducationalinstitutionsandavailabletoindividualreaders.Subject
toparagraph5Greturns.
9.RESTOCK/OFFICESERVICE:Editionsmaintainedanddistributedbythepublisherforrestockofnewsracks,newsstands,arearetail
businesses,officedeliveries,andadvertisingpurposesduringtheeditioncycle.Subjecttoparagraph5Greturns.
CONTROLLED RETURNS: Distributed editions, in the controlled distribution categories, returned to the publisher unsold and/or
unclaimedduringtheeditioncycle*(Seeparagraph11forCVCreturn/unclaimedconfirmation.)Publicationswithgreaterthan25%
returnablesourcedistributionmustreportreturnsorunclaimedcopiestoqualifyfornetcirculationreporting.
D.PAIDDISTRIBUTION:Editionsdistributedbythepublisherthroughpaidsubscriptionorothermonetaryexchangewithindividual
readers.
1.CARRIERDELIVERY:SeeC1forexplanationofcarrierhomedelivery.Seeparagraph12forpaidreportinganalysis.
2.SINGLECOPY:Editionsdistributedtonewsracks,newsstands,and/orarearetailbusinessesandavailabletoindividualreaders.
Subjecttoparagraph5Greturns.Seeparagraph12forpaidreportinganalysis.
3.MAIL:SeeC3forexplanationofmaildistribution.Seeparagraph12forpaidreportinganalysis.
4.PAIDWAITINGROOMS:SeeC5forexplanationofwaitingroomdistribution.
5.PAIDHOTELS:SeeC6forexplanationofhoteldistribution.
6.PAIDEDUCATION:SeeC8forexplanationofNIEdistribution.
7.RESTOCK/OFFICESERVICE:SeeC9forexplanationofRestockandOfficedistribution.
PAIDRETURNS:SeesectionC:ControlledReturnsforexplanationofreturnsreporting*(Seeparagraph11forCVCreturn/unclaimed
confirmation.)
E.SPONSORED/VOLUNTARYPAIDDISTRIBUTION:Editionsdistributedbythepublisherthataresponsoredbyathirdpartymonetary
exchangeorvoluntaryreaderpaymentsystem.
1.CARRIERDELIVERY:SeeC1forexplanationofcarrierhomedelivery.
2.SINGLECOPY:Editionsdistributedtonewsracks,newsstands,and/orarearetailbusinessesandavailabletoindividualreadersona
voluntarypaybasis.Subjecttoparagraph5Greturns.
3.MAIL:SeeC3forexplanationofmaildistribution.
4.SPONSOREDWAITINGROOMS:SeeC5forexplanationofwaitingroomdistribution.
5.SPONSOREDEDUCATION:SeeC8forexplanationofNIEdistribution.
6.RESTOCK/OFFICESERVICE:SeeC9forexplanationofRestockandOfficedistribution.
SPONSORED RETURNS: See section C: Controlled Returns for explanation of returns reporting *(See paragraph 11 for CVC
return/unclaimedconfirmation.)
F.1.AVERAGEGROSSDISTRIBUTION:Averagegrossdistributionbasedonquarterlyaveragesfortheauditperiodindicated.(Totalof
controlleddistribution(A),paiddistribution(B),andsponsoreddistribution(C)).
G.1.UNCLAIMED/RETURNS:Distributededitionsreturnedtothepublisherunsoldand/orunclaimedduringtheeditioncycle*(See
paragraph11forCVCreturn/unclaimedconfirmation.)
H.1.AVERAGENETCIRCULATION:Averagenetcirculationfortheauditperiodindicated.(Totalofcontrolleddistribution(C),paid
distribution(D),andsponsoreddistribution(E)minusunclaimed/return(G)).

6A.AuditedAverageWebsiteReportingwww.pennywiseads.com

MonthlyAuditPeriodAverage
7,887
13,916
42.08%
39,438
2.83
00:03:00
43.74%

WebsiteUniqueVisitors
WebsiteVisitors
PercentofNewVisitors
WebsitePageViews
PagesPerVisit
AverageTimeSpentonWebsite
BounceRate

ExplanatoryWebsite
PARAGRAPHSIX(A)
UNIQUEVISITORS:Auniquevisitortoawebsitewheretheuserregistersorwheretheuserisidentifiedormarkedbyacookie,IP
address,orotherIDthatisattachedtothebrowserwithinthedefinedcycle.Limitationsapplytothemeasurementofunique
visitors.PleaseseeCVCRules&Regulationsforfurtherinformation.
VISITORS:Thetotalnumberofvisitors,expressedasamonthlyaverage,toapublicationswebsiteregardlessofuniquestatus,as
expressedabove.
PERCENTNEWVISITORS:Thepercentageofvisitorsthathavevisitedthepublicationswebsiteforthefirsttimethroughthecourseof
themonthandareconsidereduniqueandaredifferentiatedfrommultiplereturningvisits.
PAGEVIEWS:Thetransmittalofafullpagecontainedwithinthewebsitetotheusersbrowser.
PAGESPERVISIT:Theaveragenumberofpageviewspersession,expressedasamonthlyaverage.
AVG.TIMESPENT:Theaverageamountoftimespentonawebsiteduringasinglevisit,expressedinHH:MM:SS
BOUNCERATE:Bounceratereportsthepercentageofvisitsthatviewonlyonepagebeforeexitingasite.Thisnumberispresentedas
amonthlyaverage.

6B.AuditedOnline/DigitalEditionReportingNotReported
6C.TextMediaNotReported
6D.SocialMedia

SocialMediaSource
Facebookwww.facebook.com/PennywiseWorks
Twitter@pennywiseads

MediaUsage
2,729Likes
428Followers

ExplanatorySocialMedia
PARAGRAPHSIX(D)
FACEBOOKLIKES:TheaveragenumberofLikesasexpressedbyfollowersoftheFacebookpage.Informationsourcedatregularintervals
fromthepublicationspageonFacebook.comorthirdpartymeasurementsources.
TWITTERFOLLOWERS:TheaveragenumberofFollowersasexpressedbymembersoftheTwittercommunity.Informationsourcedat
regularintervalsfromthepublicationspageonTwitter.comorthirdpartymeasurementsources.

6E.EmailMediaNotReported
6F.Video&PodcastMediaNotReported

www.cvcaudit.com

7.AveragePrintCirculationHistory

YEAR

AUDITSOURCE

Q1

Q2

Q3

Q4

01/01/1512/31/15
01/01/1412/31/14
01/01/1312/31/13
01/01/1212/31/12
01/01/1112/31/11
01/01/1012/31/10
01/01/0912/31/09
01/01/0812/31/08
01/01/0712/31/07
01/01/0612/31/06
01/01/0512/31/05
07/01/0412/31/04

CVC
CVC
CVC
CVC
CVC
CVC
CVC
CVC
CVC
CVC
CVC
CVC

26,026
27,207
26,716
26,820
26,820
26,901
25,264
27,654
25,537
25,385
25,370

26,048
25,849
26,716
26,631
26,820
26,837
25,264
27,654
27,668
25,963
25,370

25,906
27,314
26,716
26,820
26,801
26,368
27,654
27,668
27,549
25,370
25,370

26,016
27,314
26,716
26,820
26,790
26,368
26,727
27,668
27,549
25,370
25,385

8A.DistributionbyPostalCode(6/30/2015Edition)TuesdayPennywiseCastlegar/SlocanValley
POSTAL
CITY/AREA
PROVINCE

CARRIER
CONTROLLED
MAIL
OFFICE/
TOTAL
CODE
DELIVERY
BULK/SINGLE
RESTOCK

COPY

V0G1G0
V0G1H0
V0G20
V0G2C0
V0G2E0
V0G2G0
V1N
V1N
V1N
V1N2B0
TOTAL

Genelle

BritishColumbia

Canada

CrescentValley

BritishColumbia

Canada

Winlaw

BritishColumbia

Canada
Canada

Slocan

BritishColumbia

SlocanPark

BritishColumbia

Canada

SouthSlocan

BritishColumbia

Canada

CastlegarRR1

BritishColumbia

Canada

CastlegarRR2

BritishColumbia

Canada

CastlegarRR3

BritishColumbia

Canada

Castlegar

BritishColumbia

Canada

0
0
0
0
0
0
0
0
0
0
0

0
0
0
0
0
0
0
0
0
1,150
1,150

300
500
549
250
183
488
730
558
586
3,169
7,313

0
0
0
0
0
0
0
0
0
50
50

300
500
549
250
183
488
730
558
586
4,369
8,513

8B.DistributionbyPostalCode(6/30/2015Edition)TuesdayPennywiseKootenayLake
POSTAL
CITY/AREA
PROVINCE

CARRIER
CONTROLLED
MAIL
OFFICE/
CODE
DELIVERY
BULK/SINGLE
RESTOCK

TOTAL

COPY

V0B0B1
V0B1S0
V0B1X0
V0B2B0
V0G1A0
V0G1C0
V0G1M0
V0G1N0
V0G1N0
V0G1V0
V1L
TOTAL

CrawfordBay

BritishColumbia

Canada

GrayCreek

BritishColumbia

Canada

KootenayBay

BritishColumbia

Canada

Riondel

BritishColumbia

Canada

Ainsworth

BritishColumbia

Canada

Balfour

BritishColumbia

Canada

Kaslo

BritishColumbia

Canada
Canada

Argenta

BritishColumbia

MeadowCreek

BritishColumbia

Canada

Proctor

BritishColumbia

Canada

Nelson

BritishColumbia

Canada

0
0
0
0
0
0
0
0
0
0
0
0

0
0
0
0
0
0
482
0
0
0
0
482

169
48
86
81
50
132
684
62
93
84
1,541
3,030

0
0
0
0
0
0
50
0
0
0
0
50

www.cvcaudit.com

169
48
86
81
50
132
1,216
62
93
84
1,541
3,562

8C.DistributionbyPostalCode(6/30/2015Edition)TuesdayPennywiseNelson/Salmo
POSTAL
CITY/AREA
PROVINCE

CARRIER
CONTROLLED
OFFICE/
MAIL
CODE
DELIVERY
BULK/SINGLE
RESTOCK

TOTAL

COPY

V0G1Z0
V0G2K0
VIL
TOTAL

Salmo

BritishColumbia

Canada

Ymir

BritishColumbia

Canada

Nelson

BritishColumbia

Canada

0
0
527
527

0
0
415
415

750
75
3,768
4,593

0
0
50
50

750
75
4,760
5,585

8D.DistributionbyPostalCode(6/30/2015Edition)TuesdayPennywiseTrail/BeaverValley
POSTAL
CITY/AREA
PROVINCE

CARRIER
CONTROLLED
MAIL
OFFICE/
TOTAL
CODE
DELIVERY
BULK/SINGLE
RESTOCK

COPY

V0G1L0
V0G1P0
V0G1Y0
V1R
TOTAL

Fruitvale

BritishColumbia

Canada

Montrose

BritishColumbia

Canada

Rossland

BritishColumbia

Canada

Trail

BritishColumbia

Canada

0
0
0
0
0

0
0
0
313
313

1,366
510
1,450
4,874
8,200

0
0
0
50
50

1,366
510
1,450
5,237
8,563

9A.DistributionbyProvince(6/30/2015Edition)TuesdayPennywiseCastlegar/SlocanValley
PROVINCE
CITY/AREA

CARRIER
CONTROLLED
MAIL
OFFICE/
TOTAL
DELIVERY BULK/SINGLE
RESTOCK

COPY

BritishColumbia

TOTAL

Castlegar
CrescentValley
Genelle
Slocan
SlocanPark
SouthSlocan
Winlaw

Canada

1,150

7,313

50

8,513

1,150

7,313

50

8,513

9B.DistributionbyProvince(6/30/2015Edition)TuesdayPennywiseKootenayLake
PROVINCE
CITY/AREA

CARRIER
CONTROLLED
MAIL
OFFICE/
DELIVERY BULK/SINGLE
RESTOCK

TOTAL

COPY

BritishColumbia

TOTAL

Ainsworth
Argenta
Balfour
CrawfordBay
GrayCreek
Kaslo
KootenayBay
MeadowCreek
Nelson
Proctor
Riondel

Canada

482

3,030

50

3,562

482

3,030

50

3,562

9C.DistributionbyProvince(6/30/2015Edition)TuesdayPennywiseNelson/Salmo
PROVINCE
CITY/AREA

CARRIER
CONTROLLED
MAIL
OFFICE/
DELIVERY BULK/SINGLE
RESTOCK

TOTAL

COPY

BritishColumbia

Nelson
Salmo
Ymir

TOTAL

Canada

415

5,120

50

5,585

415

5,120

50

5,585

9D.DistributionbyProvince(6/30/2015Edition)TuesdayPennywiseTrail/BeaverValley
PROVINCE
CITY/AREA

CARRIER
CONTROLLED
MAIL
OFFICE/
DELIVERY BULK/SINGLE
RESTOCK

TOTAL

COPY

BritishColumbia

TOTAL

Fruitvale
Montrose
Rossland
Trail

Canada

313

8,200

50

8,563

313

8,200

50

8,563

10.VerificationofDistributionMailandCarrierDeliveryDistribution
Pennywise reported an average mail distribution of 23,621 during the audit period. Mail
distribution is verified through the review of mail statements and additional publisher support
documents.Pennywisedidnotreportcarrierdeliverydistributionduringtheauditperiod.Carrier
delivery is verified through the review of carrier statements and additional publisher support
documents.TheCirculationVerificationCouncilperformedadelivery&readershipverificationin
the primary market areas indicated in paragraph nine. Delivery verification is performed using
multisourcemethodologiesconsiderednecessaryunderthecircumstancesoftheaudit.Delivery
verificationcaninclude,butisnotlimitedto,residentialandcellphoneinterviews,onlinesurveys,
emailsurveys,and/orsocialmediasurveys.Deliveryverificationsourcedatacaninclude,butis
notlimitedto,residentialphonelistings,cellphoneexchanges,publisherdeliverylists,optinemail
databases, online, and/or social media databases. The purpose of the verification is to report
individualswhoreceivethepublication,andfurtheridentifyindividualswhoreadorlookthrough
thepublication.
CVC review indicates that a sufficient number of individuals reported that they receive
Pennywiseonaregularbasistosubstantiatethepublishersdistributionclaims.
CVCverificationconfirmsthat281of340or82.6%reporttheyregularlyreadorlookthrough
Pennywise.
*Householdsreportingstopdeliveryrequestswereexcludedfromthesurvey.
TheCirculationVerificationCouncilestimatesthatalltheinformationinthistextboxhasaminimumaccuracylevelof+/3.5%.

11.VerificationofDistributionControlledBulk/DemandDistribution/SingleCopy
TheCirculationVerificationCouncilperformeddeliveryverificationintheprimarymarketareas
indicated in paragraph nine. Delivery verification can include, but is not limited to, onsite
verification, business and cell phone interviews, online, email, and/or social media contact.
Deliveryverificationsourcedatacaninclude,butisnotlimitedto,businessandcellphonelistings,
publisherdeliverylists,optinemail,online,and/orsocialmediadatabases.CirculationVerification
Councilperformedthedeliveryverificationfromlocationschosenrandomlyfromthepublications
deliverylist(s).Thepurposewastoverifywhetherthedistributionandreturnquantitiesreported
bythepublisherarereasonableandaccurate.
CVC verification indicates that less than 15% of Pennywises returnable source distributed
editionsarereturnedtothepublisherunclaimedaftertheeditioncycle.

12.PaidReportingAnalysisNotApplicable

www.cvcaudit.com

13.CouncilAuditStatement
CirculationVerificationCouncil(CVC)reviewedtheprinting,distribution,circulation,technology,
andgeneralbusinessrecordsofthispublicationforthepurposeofcompilingthisinformation.The
review was completed using Council audit procedures considered necessary under the
circumstances of the audit in compliance with CVC Rules and Regulations. In our opinion, this
report fairly and accurately represents the publication's printing, distribution, circulation, and
technology reporting for the period indicated. The publication has sworn that the information
presented for this audit reporting is accurate and supplied CVC with general business records
substantiatingtheinformationunderauditreview.Thisreportisreleasedsubjecttotheprovisions
of the CVC Rules & Regulations which are hereby incorporated by reference. CVC Rules &
RegulationsmaybeamendedfromtimetotimewithoutnoticeatthesolediscretionofCVC.Inno
eventshallCVCbeliableforindirect,incidental,consequential,special,orpunitivedamages,or
damages for lost profits, lost income, or lost savings arising by negligence, intended conduct,
breachofcontract,orotherwise.CVCreportsanddataarereleasedforthesoleuseofadvertising
purchaseevaluationsandanyuseforvaluationsordeterminationofvalueisstrictlyprohibited.
CVC reports may not be used for USPS requestor or other permit qualifications. This report is
subjecttocopyrightlawsandmayonlybereproducedbythepublisher.

www.cvcaudit.com

ThecurrentstatusofthisreportexpiresJune30,2017.
IfthisreportispresentedafterJune30,2017pleasecallthetollfreenumberlistedbelow.

PennywiseKaslo,BCV0G1MO190901SupplementalReadershipStudy

TheCirculationVerificationCouncilsurveyedPennywisereadersintheprimarymarketareasindicatedinpublicationsCVCauditreport.
Thepurposewastoidentifythenumberofindividualswhoindicatetheyhavereadatleasttwoofthelastfourissuesofthepublication,
andgatherstudyinformationsolelyforadvertisingpurchaseevaluations.MarketstatisticsestimatesappearinginCVCreports,when
available,areobtainedfromEASISoftware.CVCstudysourcescaninclude,butarenotlimitedto,residentialandcellphonesurveys,
online surveys, email surveys, and/or social media surveys. Study source data can include, but is not limited to, residential phone
listings,cellphoneexchanges,publisherdeliverylists,optinemail,online,and/orsocialmediadatabases.Residentialandcellphone
surveypopulationsconsistedofadultsage19andover,livinginhouseholdswithinthesurveyarea.Withinthisarea,eachindividual
hadaknown(ornonzero)probabilityofbeingselectedfortherandomsample.Surveyswereconductedsolelywithpredesignated
respondents and no substitutionswere permitted. Initial survey attempts were spread evenly across all survey days (i.e., Tuesday
throughSaturday).Aminimumof250completedsurveys,or2.5%ofnetcirculationforpublicationsunder10,000netcirculationis
requiredwithnomorethanonesurveyperhousehold.SurveyProcedures:Toensurethehighestdegreeofcomparabilityandto
facilitatethesurveyprocess,astandard,consistent,specifiedlistofquestionswasasked.Surveyswereconductedoveraminimum
periodofthreeweekstominimizetheimpactofweatherand/orspecialnewsstories.Everyeffortwasmadetoensurethatsurveys
were assigned randomly by day and that an approximately equal number of surveys were completed on each survey day. Where
appropriate,datawasbalancedand/orweightedbyCountyusinguptodateknowndemographics:gender,age,numberofadultsin
householdandethnicityinthosecaseswhereoneminoritycomprisednolessthantenpercentofthetotalpopulation.Nonresponses
toanysinglequestionwereeliminatedfromthesurvey.Inallcases,atleastsixattemptsweremadetocontactallpredesignated
respondents.Everyeffortwasmadetosurmountlanguage,cultural,behavioralandotherbarrierstoasuccessfulsurvey;andtothe
extentfeasible,contactattemptswerescheduledonarandombasis.Duringthesurveyprocess,noquestionswereaskedpriortothe
readershipquestion,withtheexceptionofaqualifyingquestiondesignedtodeterminetheCountyoftheindividual;andageneral
warmupcallexplanationdesignedtoputtherespondentatease.Warmupquestionsdidnotincludeanyreferencetoapublication
itselforthenatureofthestudyinformation.Thestudyfollowedrecommendedguidelinesdevelopedinpartfromestablishedmedia
usageandevaluationguidelines.Surveytotalsmaynotequal100%duetorounding.TheCirculationVerificationCouncilestimates
thatalltheinformationinthissurveyhasamaximumerrormarginof+/3.5%atthe95%confidencelevel.281Surveyrespondents
wereinterviewedduringtheverificationofcarrierdeliveryandmaildistribution.11Surveyrespondentsreportedreadingaminimum
oftwoofthelastfourissuesthroughsinglecopy,controlledbulk,orpassalongdistribution.0Surveyrespondentsrespondedtoageo
codedoutboundemailverification.ThispublicationdidnotparticipateintheCVConlineresearchprogram.

Averageestimatedreaderspereditionduringtheauditperiod:1.75
*Readershipestimatescompiledfrom2015CVCcirculation&readershipstudydata.

1.Pennywiseisdistributedregularlyinyourarea.DoyouregularlyreadorlookthroughPennywise?

YES
292
SurveyRespondents

2.DoyoufrequentlypurchaseproductsorservicesfromadsseeninPennywise?

YES
239
81.8%

NO
53
18.2%

3.HowlongdoyoukeepPennywisebeforediscardingit?
44%
12Days
32%
34Days
06%
56Days
18%
1WeekorMore

4.ReaderGender(VoicerecognitionGenderBiasRotation)

44%
MaleReaders

56%
FemaleReaders

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5.Pleaseselectthecategorythatbestdescribesyourage.
00%
1820
02%
2124
14%
2534
19%
3544
25%
4554
21%
5564
15%
6574
04%
7554
00%
85yearsorolder

6.DoyouhaveInternetaccessoraccesstotheInternet?
75%
Yes
25%
No

7.Whichofthefollowingbestdescribehowyouoranyoneinyourhouseholdvisit
www.pennywiseads.com?
29%
Often
38%
Sometimes
33%
Never

8.HowoftendoyoureadtheclassifiedadvertisementsinPennywise?
39%
Always
29%
Often
20%
Seldom
12%
Never

9.HowoftendoyoureadthedisplayadvertisementsandinsertsinPennywise?
60%
Always
18%
Often
14%
Seldom
08%
Never

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10.Whichofthefollowingproductsorservicesdoyouplantopurchaseduringthenexttwelvemonths?
16%
NewAutomobile

(%=Positiverespondents)
23%
UsedAutomobile
18%
Antiques/Auctions
40%
Furniture/HomeFurnishings
15%
MajorHomeAppliance
17%
Computers/Tablets/Laptops
35%
HomeImprovements/HomeImprovementSupplies
27%
Television/Electronics
15%
Carpet/Flooring
63%
AutomobileAccessories(tires,brakes&service)
25%
Lawn&GardenSupplies
19%
Florist/GiftShops
29%
HomeHeating&AirConditioning(service,newequipment)
60%
Vacations/Travel
08%
RealEstate
75%
MensApparel
75%
WomensApparel
43%
ChildrensApparel
02%
Boats/PersonalWatercraft
15%
Art&CraftsSupplies
13%
Childcare
21%
Education/Classes
10%
Attorney
31%
Veterinarian
13%
Chiropractor
20%
FinancialPlanner(Retirement,Investing)
28%
TaxAdvisor/Services
15%
HealthClub/ExerciseClass
23%
CleaningServices(CarpetCleaning,AirDuctCleaning,HomeCleaning)
10%
WeightLoss
20%
LawnCareService(Maintenance&Landscaping)
25%
LegalGamblingEntertainment(Lottery,Casinos,Racetracks,Bingo)
57%
Pharmacist/PrescriptionService
24%
CellPhoneorSmartPhone(NewServiceorUpdateService)
81%
Dining&Entertainment
19%
Jewelry
10%
WeddingSupplies
26%
Athletic&SportsEquipment
11%
Motorcycles/ATVs

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