7

Silk Road principles

for start-ups !

using connected innovation

@RamonVullings

This Si

lk Road

The illegal marketplace, where you can buy everything bad

from people you can trust(!?) based on the Tor network ?

!
o
N

s
i
Th

!
d
a
o

R
k
l
i
S

The trade routes between China and Europa !

Its about connecting ideas

7 Silk Road principles for connected innovation

1.
2.
3.
4.
5.
6.
7.

Survival of the most fitting (dont copy-paste, yet copy-adapt-paste!)

There is a market for broken / not complete offerings!
Communicate your vision!
Bold reframing (overstate your marketing a bit!)
Customer empathy (you can influence the user experience!)
Remix X and Y (for example: geo-data & art)
Think also East => West (not just West => East!)

@RamonVullings

You can learn from other sectors

(in so

By using this smart model

lesso

chos

1. Concept

3. Create

and

know

Keep

2. Combine

inno

vario

From this book

crossindustryinnovation.com

You can transfer ideas on multiple levels

Products / Services
Business Models
Leadership
Processes
Strategy
Culture

Yet, where to start?

Well known companies?

WWxD?

W W X D ? W H AT W

WWXD?

What
Would x
Do?

In this chapter we
investigate how o
companies tackle
business challenge
what you can learn
from them.

By no means can we be co

as we could easily write an

(in some cases multiple) per

lessons to learn from them

chosen a few well-known c

1. Concept

3. Create

and hope to offer a few, p

known insights.

Keep in mind that cross-in

2. Combine

innovation analogies can b

various levels: from produc

to processes, to strategies

styles, to business models

What Would x Do?

Now ask yourself: What W

KIDS?

Where
do you get
your best
cross-industry
ideas?

THE
START- UP
SCENE?

MY
S U P P L I E R S?

NASA?

SCIENCE
D I S COV E R Y
C H A N N E L?

MUSEUM OF
CO N T E M P O R Y A R T ?

SCIENCE
FICTION?
COMPANY
VISITS?

N AT U R E O R
B I O L O G Y?

HISTORY?
OUR ALUMNI
N E T W O R K?

T O P 10 0
I N N OVAT I V E
CO M PA N I E S?

...
N E W P E O P L E AT
T H E C O M PA N Y ?

TR ADE
MISSIONS?

IDEA
COMPETITIONS IN
O T H E R S E C T O R S?

PATENT
DATABASES?

CROWD
FUNDING
S I T E S?

MY
CO M P E T I T O R S?

TREND REPORTS

VISTING
TRAVELING?
O T H E R C I T I E S?

FROM OUTSIDE MY
INDUSTRY?

MY
CLIENTS?
S TORIES BY SUCCESFUL
E N T R E P R E N E U R S?

Sure, yet also

CROWD
SOURCING?

M AG A Z I N E S
AND WEBSITES
O N D E S I G N?

HACK ATONS?

KIDS?

Where
do you get
your best
cross-industry
ideas?

THE
START- UP
SCENE?

MY
S U P P L I E R S?

NASA?

SCIENCE
D I S COV E R Y
C H A N N E L?

MUSEUM OF
CO N T E M P O R Y A R T ?

SCIENCE
FICTION?
COMPANY
VISITS?

N AT U R E O R
B I O L O G Y?

HISTORY?
OUR ALUMNI
N E T W O R K?

T O P 10 0
I N N OVAT I V E
CO M PA N I E S?

...
N E W P E O P L E AT
T H E C O M PA N Y ?

TR ADE
MISSIONS?

IDEA
COMPETITIONS IN
O T H E R S E C T O R S?

PATENT
DATABASES?

CROWD
FUNDING
S I T E S?

MY
CO M P E T I T O R S?

TREND REPORTS

VISTING
TRAVELING?
O T H E R C I T I E S?

FROM OUTSIDE MY
INDUSTRY?

MY
CLIENTS?
S TORIES BY SUCCESFUL
E N T R E P R E N E U R S?

Traveling !

CROWD
SOURCING?

M AG A Z I N E S
AND WEBSITES
O N D E S I G N?

HACK ATONS?

So lets travel physically and mentally !

Our Silk Road trip: 1,5 years nearly all over land (train, bus, motorcycle)

sinaasappelparadijs.twinkeling.com

sinaasappelparadijs.twinkeling.com

Capturing our learnings

Our Silk Road trip pictures: impressions, cool combination & insights

sinaasappelparadijs.twinkeling.com

Teheran: mobile ATMs to cope with urban growth

Nepal: Opportunity Village

China: The tax office implements a lottery system to ensure that people
ask for receipts at restaurants (against black money)

Dont copy-paste !

Learn
Enhance
Integrate
Experiment

ADAPT
Enrich
Modify
Customize
Take 1 element

t
s
u
j
t

n
o
d
,
e
t
s
a
p
y
p
o
c
!
e
t
s
a
p
t
p
a
d
a
y
p
o
c
@RamonVullings

:
h
t
w
o
r
g
&
l
a
v
i
,
v
t
r
s
u
e
s
t
t
i
f
e
h
t
t
o
!
n
g
s
n

i
t
t
i
t
i
f
t
s
o
m
e
h
t
t
e
y
2

@RamonVullings

Uzbekistan: Broken remotes for sale (for spare parts) !

Western variation: Intermarche - Inglorious Fruits and Vegetables

And the same for: cookies with a story, cookies that are broken during
production, now positioned as special!

r
o
f
t
e
k
r
a
m
a
s
e
i
t
e
e
l
r
p
e
h
m
T
o
c
t
o
n
/
n
e
k
o
!
r
s
b
g
n
i
r
e
f
f
o
2

@RamonVullings

Using ancient methods

Using ancient methods to communicate your vision

Your modern vision !

r
u
o
y
e
t
a
c
i
n
u
m
m
o
C
!
n
o
i
s
i
v
2

@RamonVullings

India: You can sell ideas everywhere !

India: Ideas help to overcome barriers

Burma: Overstate your marketing !

g
n
i
m
a
r
f
e
r
d
l
o
r
B
u
o
y
e
t
a
t
s
r
e
v
)
o
!
(
t
i
b
a
g
n
i
t
e
k
r
a
m
2

@RamonVullings

China: Think about who your customer / user is !


y
h
t
a
p
m
e
r
e
m
e
o
t
h
t
s
u
e
c
C
n
e
u
l
f
n
i
n
a
c
)
!
u
e
o
c
n
(y
e
i
r
e
p
x
e
r
e
us
2

@RamonVullings

Meshu.io - Create art from travel routes & dreams

Meshu.io - Enter locations / location data

Generate a necklace, bracelet or (ear)ring

Beautiful jewellery based on geo-data !

Hey! I have geo-data too !

So let me make a Meshu for my honey !

And yes a real Meshu !


Y
d
n
a
X
x
i
m
e
)
R
t
r
a
&
a
t
a
d
o
e
(g
2

@RamonVullings

Crossing borders going from West => East and from East => West !

sinaasappelparadijs.twinkeling.com

Istanbul: Crossing the border West => East

Berlin - image !

Berlin: Crossing the border East => West

t
s
e
W
>
=
t
s
a
E
o
)
s
t
l
s
a
a
k
E
n
i
>
h
=
T
t
s
e
W
t
s
u
j
t
o
(n
2

@RamonVullings

:
s
e
l
p
i
c
n
i
r
p
d
a
n
o
o
i
R
t
k
a
l
i
v
o
S
n
n
i
d
e
t
c
e
n
n
o
c
2

@RamonVullings

7 Silk Road principles for connected innovation

1.
2.
3.
4.
5.
6.
7.

Survival of the most fitting (dont copy-paste, yet copy-adapt-paste!)

There is a market for broken / not complete offerings!
Communicate your vision!
Bold reframing (overstate your marketing a bit!)
Customer empathy (you can influence the user experience!)
Remix X and Y (for example: geo-data & art)
Think also East => West (not just West => East!)

@RamonVullings

Check out the travel site!

- follow the route and zoom in
- read the questions & answers
- and much more at:
sinaasappelparadijs.twinkeling.com

Download!
- the cross-industry tools
- the manifesto
- and much more at:
crossindustryinnovation.com

Thank you!

Ramon Vullings

www.RamonVullings.com