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26
Max Reach!
15-34
95% + 47%
95.4%
46.6%
50-65
15-34
15 34
(2015.4.9)
TV vs
- News
Entertainment
77%
73%
10min
- Short Video
47%
News
19%
- Movie
70%
&
- Movie
17%
(2015.4.9)
InRead()Pre-roll()
21%
InRead!
InRead()Pre-roll()
InRead
50%
60%InRead
18-34
InRead
74%
2016
2016
InnityInnity
Group.
Group.
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Reserved.
Reserved.
Premium
Network
In-Read
Newest Ad.
Data-Driven
Consultant
TA
(more)
Teaser
New Launch
Re-Push
Sustain
11
33%
27%
2 + 2~4/ ( )
20%
13%
28%
31%
32%
29%
27%
7%
33% 31%
33%
PLAY
20%
20%
13%
7%
20%
20%
13%
13%
7%
31%
12%
7%
24% 24%
4%
14%
33%
Travel
Car
32%
27%
23%
7%
33%
32%
27%
23%
22%
20%
20%
13%
NEWS
30%
29% 29%
7%
13%
9%
13%
15% 14%
13%
13%
4%
6%
Demographic
Contextual
V
18+
Targeting
Behavioral
Retargeting
AD
CPE
CPM
Premium
Network
In-Read
Newest Ad.
Data-Driven
Consultant
2016
2016
InnityInnity
Group.
Group.
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Reserved.
Reserved.
!!
InRead-Underlay Video
QR Code
100
2016.08.31
*
!!
InRead-Grow
100
2016.08.31
*
100
2016.08.31
*
QR Code
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QR Code
2016.08.31
*
QR Code
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2016.08.31
*
2016
2016
InnityInnity
Group.
Group.
All Rights
All Rights
Reserved.
Reserved.
Demo() http://staging.innityasia.com/m4/2013/ph/mazda_apr/lb/index_wskyscraper.h
tml
Light Box
2016 Innity Group. All Rights Reserved.
DemoFord
DemoLEXUS
2016.08.31
*
DemoAudi
Demo
10,000~20,000
Demo()
http://goo.gl/sG3pXM
1.3
Engagement Bar
2016 Innity Group. All Rights Reserved.
Demo
Demo
2016.08.31
*
*8
Demo()http://goo.gl/53FP2J
100
2016.08.31
*
Welcome Video
2016 Innity Group. All Rights Reserved.
Demo
DemoIPSA
DemoIWC
DemoMovies
*8
$25() / CPM $250
100
Demo() http://goo.gl/AnhHCM
Billboard Video
2016 Innity Group. All Rights Reserved.
Demo
2016.08.31
*
Demo() http://staging.innityasia.com/m4/2013/th/nissanccl_jun/bb/index.html
100
2016.08.31
*
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2016
InnityInnity
Group.
Group.
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Reserved.
* Demo
Lightbox
E-Bar
Form
Video
Downloads
Music
Game
Catalog
Lightbox
Global
E-Bar
Taiwan
(2013)
All
(2014)
(2014)
(2013)
Campaign :
Campaign Period :
Ad Format :
Total Engagement :
Highest
Engagement
Engagement-Through
Impression
(2014)
(2013)
ER
Lowest
Engagement Rate
Average
Highest
Average
Lowest
(2013)
(2014)
ETR
Engagement Through Rate
Highest
Engagement
Engagement-Through
Impression
16,915
665
Lowest
5,358,184
30.33
Average
Highest
Average
Lowest
1.84%
0.32%
ER
0.11%
Engagement Rate
7.84%
3.92%
2.28%
ETR
Engagement Through Rate
Campaign : ICT
Campaign Period : Q3, 2013 (9days)
Ad Format : Lightbox Ad
Total Engagement : 12,000 Engagement
Highest
Engagement
Engagement-Through
Impression
12,000
897
Lowest
4,182,361
32.67
Average
Highest
Average
Lowest
0.6%
0.29%
ER
0.22%
Engagement Rate
8.9%
7.48%
6.26%
ETR
Engagement Through Rate
Highest
Engagement
Engagement-Through
Impression
6,818
604
Lowest
1,181,807
24.30
Average
Highest
Average
Lowest
1.60%
0.58%
ER
0.19%
Engagement Rate
18.32%
8.86%
5.15%
ETR
Engagement Through Rate
Highest
Engagement
Engagement-Through
Impression
12,000
832
Lowest
2,376,137
25.22
Average
Highest
Average
Lowest
1.52%
0.51%
ER
0.14%
Engagement Rate
8.97%
6.93%
5.75%
ETR
Engagement Through Rate
Highest
Engagement
Engagement-Through
Impression
6,000
762
570,492
31.94
Average
Lowest
Highest
Average
Lowest
1.20%
1.05%
ER
0.76%
Engagement Rate
15.48%
12.7%
11.30%
ETR
Engagement Through Rate
Highest
Engagement
Engagement-Through
Impression
7,200
805
583,500
31.05
Average
Lowest
Highest
Average
Lowest
1.49%
1.23%
ER
0.91%
Engagement Rate
21.92%
11.1%
7.78%
ETR
Engagement Through Rate
Highest
Engagement
Engagement-Through
Impression
6,424
1,049
968,194
38.03
Average
Lowest
Highest
Average
Lowest
1.04%
0.66%
ER
0.29%
Engagement Rate
21.46%
16.3%
9.84%
ETR
Engagement Through Rate
Highest
Engagement
Engagement-Through
Impression
5,000
175
313,330
131.5
Average
Lowest
Highest
Average
Lowest
4.67%
1.60%
ER
0.31%
Engagement Rate
12.56%
3.50%
0.56%
ETR
Engagement Through Rate
Highest
Engagement
Engagement-Through
Impression
5,500
2,487
309,969
86.98
Average
Lowest
Highest
Average
Lowest
3.06%
1.77%
ER
0.82%
Engagement Rate
79.22%
45.2%
7.27%
ETR
Engagement Through Rate
Premium
Network
In-Read
Newest Ad.
Data-Driven
Consultant
Social Hub
2016
2016
InnityInnity
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Reserved.
DMP
Social Hub()
2016
2016
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Group.
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Reserved.
Social Hub()
>>>
TA
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Social Hub()
Social Hub
+
Landing Page
EC
CRM
Social Hub()
Social Hub
Lifestyle
SIGHTSEEING
#hashtag
View Demo
Social Hub
Canon
#hashtag
View Demo
Social Hub
SM
View Demo
SM
Social Hub()
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2016
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Social Hub()
&
Social Log in
Cookie
Social Hub()
Social Hub(
)
Social Hub
URL
Social Hub()
Social Hub()
Social Hub
Yes or No
Social Hub()
&
Social Log in
FB Gmail
DMP
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Social Hub()
Social Hub()
Social Hub()
TA
Social Hub()
300x250
Social Hub()Balloom
DMP
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24h
In-App
EC
EDM
Innity
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Social
Hub(
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cookies
Innity DMP
Innity DMP
The Advenue DMP helps the creation of multi-attribute segments, to use for campaign targeting.
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DMP
..
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-
-
Interest
Life stage
Life style
Intent
Behaviour
Demographic
Innity DMP
()CRM.
Innity DMP
DMPcookie segment
.
Innity DMP
ABS
ABS
ABS
ABS
ABS
Lifestyle
Innity DMP
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Innity DMP
30
Innity DMP /
PC
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SMART TV
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