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2016.06.

26

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Max Reach!

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15-34

95% + 47%

95.4%

46.6%

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50-65

15-34

15 34

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2016 Innity Group. All Rights Reserved.

37% 28% 49% 45% 36%

(2015.4.9)

2016 Innity Group. All Rights Reserved.

TV vs

- News

Entertainment

77%

73%

10min
- Short Video

47%

News

19%

- Movie

70%
&
- Movie

17%

(2015.4.9)

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InRead()Pre-roll()

21%
InRead!

Nielsen x Teads Research Report

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InRead()Pre-roll()

InRead

50%

60%InRead
18-34
InRead

74%

Nielsen x Teads Research Report

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2016
2016
InnityInnity
Group.
Group.
All Rights
All Rights
Reserved.
Reserved.

Premium
Network

In-Read
Newest Ad.

Data-Driven
Consultant

2016 Innity Group. All Rights Reserved.

TA

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(more)

Teaser

New Launch

Re-Push

Sustain

11

33%
27%

2 + 2~4/ ( )
20%

13%

28%

31%

32%

29%

27%

7%

33% 31%

33%

PLAY
20%

20%
13%

7%

20%

20%
13%

13%

7%

31%
12%

7%

24% 24%
4%
14%

33%

Travel
Car

32%
27%

23%

7%

2016 Innity Group. All Rights Reserved.

33%

32%
27%

23%

22%
20%

20%
13%

NEWS

30%

29% 29%

7%

13%

9%

13%

15% 14%

13%

13%
4%

6%

Demographic

Contextual

V
18+

Targeting

Behavioral

Retargeting

AD

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CPE

CPM

2016 Innity Group. All Rights Reserved.

Premium
Network

In-Read
Newest Ad.

Data-Driven
Consultant

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2016
2016
InnityInnity
Group.
Group.
All Rights
All Rights
Reserved.
Reserved.

!!

InRead-Underlay Video

$25() / CPM $250

QR Code

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100

2016.08.31
*

!!

InRead-Grow

$20() / CPM $200


QR Code

100

2016.08.31
*

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Mobile First View


$25() / CPM $250

100

2016.08.31
*

QR Code
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QR Code

$15() / CPE $15

2016.08.31
*

QR Code
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$15() / CPE $15

2016.08.31
*

2016 Innity Group. All Rights Reserved.

2016
2016
InnityInnity
Group.
Group.
All Rights
All Rights
Reserved.
Reserved.

$25() / CPE $25

Demo() http://staging.innityasia.com/m4/2013/ph/mazda_apr/lb/index_wskyscraper.h
tml

Light Box
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DemoFord

DemoLEXUS

2016.08.31
*
DemoAudi

Demo

10,000~20,000

Demo()
http://goo.gl/sG3pXM

$20() / CPE $15

1.3

Engagement Bar
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Demo

Demo

2016.08.31
*

*8

Demo()http://goo.gl/53FP2J

$30() / CPM $300

100

2016.08.31
*

Welcome Video
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Demo

DemoIPSA

DemoIWC

DemoMovies

*8
$25() / CPM $250

100

Demo() http://goo.gl/AnhHCM

Billboard Video
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Demo

2016.08.31
*

$25() / CPM $250

Demo() http://staging.innityasia.com/m4/2013/th/nissanccl_jun/bb/index.html

100

2016.08.31
*

2016 Innity Group. All Rights Reserved.

2016
2016
InnityInnity
Group.
Group.
All Rights
All Rights
Reserved.
Reserved.

* Demo

Lightbox

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E-Bar

Form

Video

Downloads

Music

Game

Catalog

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Lightbox
Global

E-Bar
Taiwan

(2013)

All

(2014)

(2014)

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(2013)

Campaign :
Campaign Period :
Ad Format :
Total Engagement :

Highest

Engagement

Engagement-Through

Impression

Average Time Spent

(2014)

(2013)

ER

Lowest

Engagement Rate

Average

Highest

Average
Lowest

(2013)

2016 Innity Group. All Rights Reserved.

(2014)

ETR
Engagement Through Rate

Campaign : Reebok - REALFLEX


Campaign Period : Q2, 2013 (15days)
Ad Format : Lightbox Ad
Total Engagement : 16,915 Engagement

Highest

Engagement

Engagement-Through

Impression

Average Time Spent

16,915

665

Lowest

5,358,184
30.33

Average

Highest
Average
Lowest

2016 Innity Group. All Rights Reserved.

1.84%

0.32%

ER

0.11%

Engagement Rate

7.84%

3.92%
2.28%

ETR
Engagement Through Rate

Campaign : ICT
Campaign Period : Q3, 2013 (9days)
Ad Format : Lightbox Ad
Total Engagement : 12,000 Engagement

Highest

Engagement

Engagement-Through

Impression

Average Time Spent

12,000

897

Lowest

4,182,361
32.67

Average

Highest
Average
Lowest

2016 Innity Group. All Rights Reserved.

0.6%

0.29%

ER

0.22%

Engagement Rate

8.9%

7.48%
6.26%

ETR
Engagement Through Rate

Campaign : Biore Body Lotion


Campaign Period : Q4, 2013 (30days)
Ad Format : Lightbox Ad
Total Engagement : 6,818 Engagement

Highest

Engagement

Engagement-Through

Impression

Average Time Spent

6,818

604

Lowest

1,181,807
24.30

Average

Highest
Average
Lowest

2016 Innity Group. All Rights Reserved.

1.60%

0.58%

ER

0.19%

Engagement Rate

18.32%

8.86%
5.15%

ETR
Engagement Through Rate

Campaign : Samsung Galaxy Note 3 Pink


Campaign Period : Q4, 2013 (47days)
Ad Format : Lightbox Ad
Total Engagement : 12,000 Engagement

Highest

Engagement

Engagement-Through

Impression

Average Time Spent

12,000

832

Lowest

2,376,137
25.22

Average

Highest
Average
Lowest

2016 Innity Group. All Rights Reserved.

1.52%

0.51%

ER

0.14%

Engagement Rate

8.97%

6.93%
5.75%

ETR
Engagement Through Rate

Campaign : Porsche Panamera


Campaign Period : Q1, 2014 (31days)
Ad Format : Lightbox Ad
Total Engagement : 6,000 Engagement

Highest

Engagement

Engagement-Through

Impression

Average Time Spent

6,000

762

570,492

31.94

Average
Lowest

Highest

Average
Lowest

2016 Innity Group. All Rights Reserved.

1.20%

1.05%

ER

0.76%

Engagement Rate

15.48%

12.7%
11.30%

ETR
Engagement Through Rate

Campaign : Porsche Hybrid


Campaign Period : Q4, 2013 (14days)
Ad Format : Lightbox Ad
Total Engagement : 7,200 Engagement

Highest

Engagement

Engagement-Through

Impression

Average Time Spent

7,200

805

583,500

31.05

Average
Lowest

Highest

Average
Lowest

2016 Innity Group. All Rights Reserved.

1.49%

1.23%

ER

0.91%

Engagement Rate

21.92%

11.1%
7.78%

ETR
Engagement Through Rate

Campaign : Hong Kong Airlines


Campaign Period : Q1, 2014 (11days)
Ad Format : Lightbox Ad
Total Engagement : 6,424 Engagement

Highest

Engagement

Engagement-Through

Impression

Average Time Spent

6,424

1,049

968,194

38.03

Average
Lowest

Highest

Average
Lowest

2016 Innity Group. All Rights Reserved.

1.04%

0.66%

ER

0.29%

Engagement Rate

21.46%

16.3%
9.84%

ETR
Engagement Through Rate

Campaign : 21 Century Global Website


Campaign Period : Q4, 2013 (14days)
Ad Format : Ebar Ad
Total Engagement : 5,000 Engagement

Highest

Engagement

Engagement-Through

Impression

Average Time Spent

5,000

175

313,330

131.5

Average
Lowest

Highest

Average
Lowest

2016 Innity Group. All Rights Reserved.

4.67%

1.60%

ER

0.31%

Engagement Rate

12.56%

3.50%
0.56%

ETR
Engagement Through Rate

Campaign : 21 Century Global Website


Campaign Period : Q1, 2014 (24days)
Ad Format : Ebar Ad
Total Engagement : 5,500 Engagement

Highest

Engagement

Engagement-Through

Impression

Average Time Spent

5,500

2,487

309,969

86.98

Average
Lowest

Highest

Average
Lowest

2016 Innity Group. All Rights Reserved.

3.06%

1.77%

ER

0.82%

Engagement Rate

79.22%

45.2%
7.27%

ETR
Engagement Through Rate

Premium
Network

In-Read
Newest Ad.

Data-Driven
Consultant

2016 Innity Group. All Rights Reserved.

Social Hub

2016
2016
InnityInnity
Group.
Group.
All Rights
All Rights
Reserved.
Reserved.

DMP

2016 Innity Group. All Rights Reserved.

Social Hub()

2016
2016
InnityInnity
Group.
Group.
All Rights
All Rights
Reserved.
Reserved.

Social Hub()
>>>

TA
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Social Hub()

Social Hub
+

Landing Page

EC

CRM

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Social Hub()

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Social Hub

Lifestyle

SIGHTSEEING

#hashtag

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View Demo

Social Hub
Canon

#hashtag

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View Demo

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Social Hub
SM

View Demo

SM

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Social Hub()

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2016
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Group.
Group.
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Reserved.

Social Hub()

&

Social Log in
Cookie

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Social Hub()

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Social Hub(
)

Social Hub
URL
Social Hub()

Social Hub()

Social Hub

Yes or No

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2016 Innity Group. All Rights Reserved.

2016 Innity Group. All Rights Reserved.

Social Hub()

&

Social Log in

FB Gmail

DMP
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Social Hub()

Social Hub()

Social Hub()
TA

Social Hub()

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300x250

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Social Hub()In Read

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Social Hub()List View

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Social Hub()Balloom

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Social Hub()List View

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Social Hub()Mobile Frist View

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DMP

2016
2016
InnityInnity
Group.
Group.
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All Rights
Reserved.
Reserved.

24h

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In-App

EC

EDM

Innity
Innity DMP
Social
Hub(

)
cookies

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Innity DMP
Innity DMP

The Advenue DMP helps the creation of multi-attribute segments, to use for campaign targeting.
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DMP

..

-
-
-
-

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Interest

Life stage

Life style

Intent

Behaviour

Demographic

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Innity DMP
()CRM.

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Innity DMP
DMPcookie segment
.

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Innity DMP

ABS

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ABS
ABS
ABS
ABS
Lifestyle

Innity DMP

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Innity DMP

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Innity DMP

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Innity DMP

30

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Innity DMP /

PC


Lightbox

FB Marketplace
IG
Twitter
Google
Baidu

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Mobile Engage

Innity

SMART TV

Beacons
Wi-Fi

!
!

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Premium
Network

In-Read
Newest Ad.

Data-Driven
Consultant

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thank you!

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