D.

Scott Borden
29 Cowick Hill
Exeter, UK, EX2 9NQ
563.580.4221
d.s.borden@exeter.ac.uk

Education
UK ASPIRE Accreditation for Teaching in Higher Education, 2016
University of Exeter, PhD in Business Management- Emphasis in Environmental
Marketing, Expected: October, 2016
Dissertation: Application of Social Marketing to Promote Water Efficiency in the
Tourism Accommodation Industry of South West England
Prescott College, M.A. in Environmental Education, 2007
Thesis: Ecological Literacy Requirements: A Case Study of Western State College
of Colorado
Western State Colorado University, B.A. in Biology; B.A. in Environmental Studies,
2005 (Cum laude)
National Outdoor Leadership School, Wilderness First Responder, 2001

Publications

Borden, D.S., Shaw, G. and Coles, T. (2016) Application of the Delphi method to
evaluate and prioritize social marketing initiatives. Journal of Social Marketing.
Submitted.
Borden, D.S., Coles, T. and Shaw, G. (2016) Social marketing, sustainable tourism and
SMTEs: Challenges and opportunities for changing guest behavior. Journal of
Sustainable Tourism. In print.
Coles, T., Warren, N., Borden, D.S. and Dinan, C (2016) Business models among
SMTEs: Locating environmental costs. Journal of Sustainable Tourism. In print.
Borden, D.S. (2015) Benefit Corporation Report, Keene Advisors. Available here.
Borden, D.S. (2007) Ecological Literacy Requirements: A Case Study of Western State
College of Colorado. Masters Thesis. Available here.
Borden, D. S. (2005) Evidence Supporting the Theory of Glacial Isolation and the
Uncompahgre Fritillary Butterfly. Thorton Scholars Research Report, Western State
Colorado University.
Borden, D.S. (2004) The Effects of Roads on Niche Assembly and Species Overlap
During the Wet Season in Braulio Carrillo, Costa Rica. The School for Field Studies.

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Curriculum Vitae

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Related Work Experience

Researcher/Lecturer, University of Exeter, Business School, 2014-Present, UK
Working in partnership with the demand strategy team at South West Water, investigating
opportunities to reduce water usage in the tourism accommodation district through the
application of the behavior change lever, social marketing. The research applies a multistakeholder approach, working with supply-side, demand-side, academics and government.
Research has included the use of focus groups, semi-structured interviews, questionnaires
and the Delphi method. Data has been analyzed through thematic coding and multivariate
stats using SPSS (descriptive statistics, analysis of variance, factor analysis and cluster
analysis). This position also includes lecturing in the undergraduate and Masters level
modules on sustainability in the tourism department at the University of Exeter. Please see
here for a video of my efforts with the non-profit drought awareness organization, DRY
Project.
Benefit Director and Member of the Board of Directors, Keene Advisors, 2015-Present, MA, USA
Aiding in the startup of an investment bank with pending benefit corporation certification.
Communicating all environmental and social efforts in annual reports to both the state of
Massachusetts and the nonprofit benefit corporation certification organization, B Corp, for
legal designation. Advising on marketing, benefit impact initiatives and business strategies
as well as ratifying company policies. Please see here for my 2015 annual benefit report.
Mentor Teacher, NatureBridge, 2008-2013, Yosemite National Park, CA, USA
Navigating partnerships between University of California Merced, the National Park
Service, Upper Merced River Watershed Council and other park partners. Supervising
staff and providing trainings in areas such as climate change, ecology, Native American
studies, geology, history and human impacts. Managing stewardship projects including:
macroinvertebrate bio-monitoring, human impact assessments, moss regeneration, water
quality monitoring, wildlife monitoring, and snow depth studies. Please see here for an
example of a project I developed. Working with students with diverse age, ethnic and
socio-economic backgrounds, including extended backpacking expeditions. Please see
here for a Sierra Magazine article about one such expedition. Director of the summer field
research course. Please see here for more information on my role in this two week long
environmental education backpacking course.
Senior Instructor, The Road Less Traveled, Summers 2008-2009, Hawaii, USA
Leading multiple, one month long environmental and cross-cultural community service
trips to Hawaii each year with high school students. Working with the cultural restoration
non-profit organization, Aloha Aina. Adventure components included traditional
Hawaiian canoeing, sailing and hiking. Service work included habitat restoration,
harvesting and making of traditional Poi and supporting their youth environmental
education summer camp. Please see here for more information on this program.
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Wilderness Therapy Instructor, San Juan Youth Works, 2008, Monte Vista, CO USA
Instructing all aspects of the wilderness therapy curriculum with at risk youth. Including
backpacking, rock climbing, vocational skills training and leading therapy sessions.
Working with children of diverse racial, ethnic and socio-economic backgrounds.
Specializing in conflict resolution and non-violent communication.
Assistant Director, Wilderness Pursuits, Western State Colorado University, 2006-2008, CO USA
Organizing logistics for up to two week long expeditions in backpacking, rock climbing,
ice climbing, mountaineering, and white water rafting. Running skills trainings for field
instructors. Previously an instructor from 2003-2006 leading climbing, rafting, mountain
biking and backpacking trips.
Field Biologist, Western State Colorado University and Colorado State University, 2003-06,
Gunnison, CO USA
Collecting and analyzing data for a variety of research projects including: Collection of
insects to determine further bio-isolation events from past glaciations on Mount
Uncompahgre, Colorado; plant counts to measure biodiversity within treated areas of habitat
of the endangered Gunnison Sage Grouse; regional water fowl counts and identification to
determine corridors of vital need; point counts along set transects in remote mountain habitats
for the endangered Uncompahgre Fritillary Butterfly.

Teaching Experience
Lecture: University of Exeter, Tourism Dissertations (BEM3028), 2015 & 2016
Marking: University of Exeter, Tourist Behavior (BEM3017), 2016
Guest Lecture: University of Exeter, Tourist Behavior (BEM3017), 2015
Guest Lecture: Exeter College, Applied Environmental Education and Sustainability
(REC210), 2015
Marking: University of Exeter, Tourism Business: Management, Impacts and Evaluation
(Masters level BEMM381), 2014 & 2015
Guest Lecture: University of Exeter, Tourism Business: Management, Impacts and
Evaluation (Masters level BEMM381), 2014 & 2015
Trainings/Educational Sessions: NatureBridge, Various environmental education topics
daily, 2008-2013
Guest Lecture: Western State Colorado University, International Economics (ECON397),
2007
Guest Lecture: Western State Colorado University, Experiential Education (REC391), 2007
Guest Lecture: Western State Colorado University, Introduction to Environmental Studies
(ENVS100), 2007

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Guest Lecture: Western State Colorado University, Environment and Resilience

(ENVS301), 2007
Teaching Assistant: Western State Colorado University, Science, Technology and the
Environment (ENVS310), 2005

Grants & Awards

Environmental Award, Penan Group, 2015: Climate Change Education in UnderPrivileged UK Schools
University of Exeter, 2014: In Collaboration with South West Water: Research, Water
and the Tourism Industry (approx. $62k)
Yosemite Conservancy, 2013: Moss Restoration, Engaging Young People to Prevent
Graffiti (approx. $20k)
Thorton Scholars Research, 2004: Theory of Glacial Isolation (approx. $4K)

Selected Presentations

STREAM Academic Conference, University of Exeter: Public Engagement in Water

Research, 2016
Waterwise Annual Conference, Oxford University: Gamification, Conservation and
Water, 2015
City of Exeter Public Works Meeting, Exeter, UK: Using Social Marketing to Reduce
Litter and Graffiti in the City of Exeter, 2015
Cultural Tourism Conference, Torino, Italy: Changing Tourists Water Behavior, 2014
Association for Experiential Education, San Francisco, CA: Promoting Stewardship in
National Parks, 2012-2013
AEOE (Association for Environmental & Outdoor Education), Yosemite National Park,
CA: Evaluating Your Teaching, 2010
Western State Colorado University, Gunnison, CO: Recreational Philanthropy to Fight
Cancer, 2008
Prescott College Colloquium, Prescott, AZ: Ecological Literacy: Enhancing University
Curriculum, 2007
Sistema Nacional de Areas de Conservacion, Costa Rica. Impacts of Highways on Niche
Assembly and Species Diversity in Braulio Carrillo National Park, 2004

Selected Volunteer Experiences

Tidy Exeter, 2014-2016

Publicity and Marketing Officer, Travel and Tourism Society, University of Exeter, 2015
Reviewer for the Journal of Sustainable Tourism, 2015

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The Bike Library, Yosemite National Park, 2008-2013

Soft Power Education (Uganda and Africa), 2008
Kakamega Environmental Education Program (Kenya), 2008
Gunnison Valley Mentors- Partners, 2005-2007
Climbing for a Cause and a Cure (Canada, Mexico, Thailand and Argentina), 2006
Youth Ice Hockey Coach, Gunnison Blades, 2003-2005
Mountain Search and Rescue, Western State Colorado University, 2003-2005
Co-Founder of the Western Sustainability Coalition, Western State Colorado University,
2003

Languages Spoken

English (fluent)
Spanish (conversational)

References
Dr. John Hausdoerffer, 970.943.3450, jhausdoerffer@western.edu
Professor and Director of the Master of Environmental Management Program; Professor of
Environment & Sustainability and Philosophy; Director, Headwaters Project at Western
State Colorado University (Master of Arts Advisor)
Kim Laizer M.A., 209.372.9302 x28, klaizer@naturebridge.org
NatureBridge Education Director (Work Supervisor)
Professor Gareth Shaw, +44 (0) 1392.723332, g.shaw@exeter.ac.uk
Professor of Retail and Tourism Management at the University of Exeter
(PhD Advisor)

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