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The JCI Effective Presentation Course
Version 01 January, 2013
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JCI Vision
Course Summary
JCI Mission
To provide development opportunities that empower
young people to create positive change.
About JCI
JCI is a membership-based nonprofit organization of
young active citizens ages 18 to 40 in more than 100
countries who are dedicated to creating positive change
in their communities. Each JCI member shares the belief
that in order to create lasting positive change, we must
improve ourselves and the world around us. JCI members
take ownership of their communities by identifying
problems and creating targeted solutions to create
impact.
Published by
Junior Chamber International (JCI), Inc.
15645 Olive Boulevard Chesterfield, MO 63017, U.S.A.
Tel: +1 (636) 449 3100 Fax: +1 (636) 449 3107
Toll free (from USA only): 1 800 905 5499
E-Mail: training@jci.cc - Website: www.jci.cc.
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start in order to avoid misunderstandings and
wasting time for both you and your audience.
Welcome
Welcome to Presenter the JCI Effective Presentations
Course. This course may be used as a one-time
presentation course or as the first step in becoming a
JCI Trainer I.
The growth of technology, the impact of communications
and the demands of an increasingly complex world
mean that people need to be better equipped.
Within the first 10 seconds of being introduced to
someone new, you are judged on whether or not you are
a person to be listened to. It is well known that people,
who have strong presentation skills are promoted faster,
paid more and are generally more successful than those
who are less proficient.
Learning to present yourself and your ideas effectively
can improve your negotiation skills and also lead to
stronger interpersonal relationships.
This course is designed to help those who want to
enhance their skills as a presenter.
Presentation Types
Project proposals
Sales
Project status reports
Sales:
Project proposals:
Structure:
Structure:
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2. Show the need for the product or service:
Structure:
Audience Analysis
Audience analysis can be divided in two major aspects:
Audience demographics
Is the process of gathering and analyzing information
about audience members in order for the presenter to
adapt his or her message to them.
Audience knowledge
Consider how much the audience knows about the
subject. It allows the presenters to adapt their message
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to the audiences level of knowledge and understanding.
The Presentation
The beginning
Audience Demographics
1. Age: How old is the audience? This will determine
the level of language to be used and references and
examples the presenter can use.
2. Gender: What is the gender of the audience? This
will determine the approach and appeal of the
presentation.
3. Family: What is the marital status of the audience?
Do they have children? This will determine the social
appeal of the presentation.
4. Culture: What is the ethnic or cultural background of
the audience? This will determine the approach and
examples to be used.
5. Professions: What are the professions and
economical levels of the audience? This will
determine approach, jargons and level of language.
Audience Knowledge
The message
To deliver the message effectively you have to be a
master of verbal communication. The audience should
understand your message the way you want them to
understand it, and should respond the way you want
them to respond. Some tips to effectively communicate
verbally are:
Presentation Content
A good and efficient presentation is not just luck, but the
result of careful planning, practicing, and content
selecting and distributing the content in the presentation.
Although some creativity and last minute adaptations
must be foreseen, the core of the presentation must
have been researched and planned to ensure the
audience understand it, believes in it and agrees with it.
An effective presentation needs to be well structured in
order to accomplish the purpose and convince the
audience.
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The closing
First impression is the best impression, but the last
impression has a lasting impression. The closing of a
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presentation is the most strategic point. What you say
here is the final word which will ring in the ears of your
audience after they leave. The conclusion of your
presentation should:
Summarize or clarify
Heighten the interest
Establish the appropriate mood
Appeal for some action
Propose acceptance or approval
Statistics
Testimonials
Definitions
Explanations
Forms of Evidence
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Points to Remember
Effective Delivery
Effective presentations depend greatly of the speaking
skills of the presenter and good speakers are looked
upon as instant leaders because they can speak to
people and convince them. Speaking with a purpose is
what everyone wants to listen to.
Visual Aids/Equipment
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Dont use too much clip art: Use clip art and images
when they help the presentation. Just because you
see some images and find them funny does not
mean they will help your presentation. If the clip art
or image does clearly replace the text you wanted to
use, eliminate it and use the key words.
Effective Delivery
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their personal space that can change from culture
to culture but when you talk to a person and get too
close you are invading that persons personal space
and your message will not be well received because
of that invasion.
The same happens with a presentation but now it is
considered as the public zone you should not
invade unless you are invited.
A presentation differs from a training course when
you may walk around the audience because they
want to learn something from you and you want to
teach them something.
In a presentation you are not teaching a new
knowledge or skill but presenting a proposal or
report you expect the audience will accept but they
will not like to be involved in the presentation
because that will mean they are accepting it as their
own.
The distance from the audience depends on the size
but in general you should not get closer to 2 meters
(6 to 8 feet) for small audiences and further away for
large audiences.
Once you have established your presentation zone
and the public zone you are ready to deliver your
presentation taking special consideration on the
aspects explained below.
2. Posture
Unless your presentation is meant to be done while
you are seating, you will probably be standing.
Adopt a position that gives you body balance with
your weight evenly distributed. A firm posture will
also transmit confidence to the public.
You can move a few steps but always with a
purpose, to show an important aspect on the slide or
flip chart or to demonstrate an object or to enhance
or highlight an important part or aspect of the
presentation.
Walking from side to side in front of the audience will
be a distraction and soon they will be more
interested in your walking than the presentation.
Remember that your message is the show, not you.
Of course, the same will happen if you dont move at
all. Adopting some natural movements in your
presentation will keep the audience interested and
alert. Observe other presenters and rehearse your
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during the entire presentation? How did you feel
about that? It shows that the person is not prepared
to make presentations or is only interested in that
particular person.
Keeping constant eye contact with the audience
serves two purposes: Shows that you are interested
in the audience and gives you good feedback on the
reaction of your presentation.
But it is not as easy at it seems because for many
people and cultures, eye contact is an intimate act,
maybe compared to touching someone, but the
audience is there to hear what you have to say or
show.
When you constantly look away from the audience
you may not only loose their attention but also show
lack of knowledge on the subject or that you are not
interested in the audience or even worse, you may
create a barrier between you and your audience.
Here are a few tips for eye contact with the
audience:
1. Identify the people you already know: Unless
you are making a presentation to an entirely new
audience, you will probably have some people
you already know. You will feel more
comfortable use these people to make eye
contact because you know them and they know
you. This procedure will make you act naturally
and from there you can start making eye contact
with other people in the audience. If you dont
know anyone, try to talk to some people who
arrive before you start your presentation and get
acquainted with them. They will be your friends
in the audience.
2. Use the lighthouse principle: A lighthouse would
not serve its purpose if it was illuminating only
one spot in the ocean. If you keep looking above
the audiences head they will start wondering
what is so interesting on the back wall. Like a
lighthouse, keep moving your eyes to cover the
entire audience without staring at one person.
This will show that you are only interested in that
person. Look at people without invading their
personal space by moving your eyes and look at
everyone without looking directly to a single
person. Active and enthusiastic people in the
audience can force you make more contact with
them than others and this can make the others
feel left out and invoke the right to ignore your
presentation too.
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Answering Questions
You may have had a great presentation and would have
created a good impact, but a few questions can
destabilize all that you have achieved. Handling
questions is a very important part and helps to end a
speech or presentation colorfully. Presence of mind is
vital while answering questions.
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a. Listen to the question very carefully and repeat or
rephrase the question if necessary.
c.
Things to remember
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JCI Vision
To be the leading global network of young active citizens.
JCI Mission
To provide development opportunities that empower young people to create positive change.
About JCI
JCI is a membership-based nonprofit organization of young active citizens ages 18 to 40 in more than 100
countries who are dedicated to creating positive change in their communities. Each JCI member shares the
belief that in order to create lasting positive change, we must improve ourselves and the world around us. JCI
members take ownership of their communities by identifying problems and creating targeted solutions to create
impact.
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