A STUDY ON

CUSTOMER SATISFACTION
With special reference to

PIONEER TVS AUTOMOTIVES SERVICE CENTER,GUNTUR

A project report submitted to

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY, KAKINADA

In partial fulfillment of the requirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

Submitted by
YAMANI SRIDHAR
Regd. No. 14B31E0084
Under the guidance of
Ms.Y.SIRISHA MBA
Asst. Professor

DEPARTMENT OF MASTER OF BUSINESS ADMINSTRATION

KC REDDY PG COLLEGE
(Affiliated to JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY, KAKINADA)
JANGAMGUNTLAPALEM, MEDIKONDURU, GUNTUR 522348.
(2014-2015)

KC REDDY PG COLLEGE
(Affiliated to JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY, KAKINADA)
JANGAMGUNTLAPALEM, MEDIKONDURU, GUNTUR 522348.

DEPARTMENT OF MASTER OF BUSINESS ADMINISTRATION

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CERTIFICATE
This is to certify that this is a bonafide record of the project work entitled A STUDY ON
Customer Satisfaction with special reference to PIONEER TVS AUTOMOTIVES
SERVICE CENTER,GUNTUR carried out by YAMANI SRIDHAR (14B31E0084) during
the academic year 2014-2015 in partial fulfillment of the requirements for the award of the
degree of MASTER OF BUSINESS ADMINISTRATION by JAWAHARLAL NEHRU
TECHNOLOGICAL UNIVERSITY, KAKINADA.

PROJECT GUIDE

H.O.D

PRINCIPAL

DECLARATION

I am student of MBA in KC REDDY PG COLLEGE declare that the project entitled A

STUDY ON CUSTOMER SATISFACTION with special reference to PIONEER TVS
AUTOMOTIVES SERVICE CENTER,GUNTUR has been prepared by me under the guidance
of Ms.Y.SIRISHA, Asst. professor for the partial fulfillment of the requirements for the award of
degree in MASTER OF BUSINESS ADMINISTRATION by JAWAHARLAL NEHRU
TECHNOLOGICAL UNIVERSITY, KAKINADA.

Further, I declare that this project report is the result of my own effort and it has not been
submitted to any university or organization for the award of any degree or diploma.

Place: Guntur
Date:

YAMANI SRIDHAR

Reg. No: 14B31E0084

ACKNOWLEDGEMENT
I am extremely grateful to our Director Sri K.Lakshma Reddy for providing me an
opportunity to complete my project work.
I am very thankful to Prof.T.R.RAMESH, Principal of KC REDDY PG
COLLEGE, Guntur for providing me an opportunity to complete my project work in SURYA
COLORS PVTLTD,
I wish to express my sincere thanks to Sri R.NAGENDRA BABU, Head for
Department of MASTER OF BUSINESS ADMINISTRATION, KC REDDY PG
COLLEGE, GUNTUR for his encouragement in the completion of my project work.
My special thanks to Ms.Y.SIRISHA Project Guide in KC REDDY PG COLLEGE,
Guntur for giving an excellent guidance, Valuable suggestions and who motivated me.
I am thankful to my faculty member, Mr.S.METHUSELAH who helped me to complete
my project successfully.
I am blissful to express my deep sense of gratitude to Mr.Ravidhra Nadh for his
splendid guidance and encouragement that inspired me to complete this project successfully and
then finally I thank to all employees in the company who extended their cooperation during my
work in PIONEER TVS AUTOMOTIVES SERVICE CENTER,GUNTUR
I express my deep sense of gratitude to my Family members, and friends who helped
me for the completion of project work.

YAMANI SRIDHAR