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India`setailinggrowingfastestintheworld,saysASSOCHAMForresterstudy

Sunday,May08,2016

Being driven by a young demographic profile, increasing internet penetration and relative better economic performance, India's E
Commerce revenue is expected to jump from USD 30 billion in 2016 to USD 120 billion in 2020, growing at an annual rate of 51%,
the highest in the world, according to a joint ASSOCHAMForrester study paper.

While in terms of base, India may be lower than China and other giants like Japan, the Indian rate of growth is way ahead of
others. Against India's annual expansion of 51 per cent, China's ecommerce is growing at 18%, Japan 11% and South Korea 10%,
according to a joint study.

With annual additions of 25 million internet users, India is ahead of countries like Brazil and Russia even within the BRICS nations.
India has an Internet user base of 400 million in 2016 whereas Brazil has 210 million internet users and Russia has 130 million of
internet user.

Interestingly, about 75% of online users are between the age group of 1534 years since India is one of the youngest demographies
globally. "This is expected to be a continuing trend in coming years, given the age distribution in India", said Mr D.S. Rawat,
ASSOCHAM Secretary General. It is not surprising to see the growth among categories focused on younger audiences in the last 12
months, added the paper.The maximum online shoppers are from the 1524 years of age group, comprising both of males and
females.

Online travel has seen growth across all subcategories including car rentals, airlines, hotels and travel review and information
sites. The top 10 sites among the travel category show a good mix of travel options as well as information. Users are seeking
information on travel options on a regular basis, with the Railways being the largest target . One out of every 5 online users in
India visits the Indian Railways site.

Retail category penetration has increased to 65 million unique visitors a month registering an annual growth of 55%. The growth
has come across all retail categories and most of them show promising transactions and conversion rates along with growth in
visitors. Apparel has been the fastest growing subcategory in retail and reaches 24% online users

Increasing internet and mobile penetration, growing acceptability of online payments and favourable demographics has provided
the ecommerce sector in India the unique opportunity to companies connect with their customers, it said. Branded apparel,
accessories, jewellery, gifts, footwear among the major hits on the ecommerce shopping, which is moving up fast on the mobile
phones applications.

In India roughly 6065 per cent of the total ecommerce sales are being generated by mobile devices and tablets Shopping online
through smart phones is proving to be a game changer, and industry leaders believe that mcommerce could contribute up to 70
per cent of their ecommerce revenues.

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