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Essentials of

communication
Forms

Meaning &
importance
Meaning

Medi
a

Communication means
to share
Forma
It is an exchange of
l
facts, idea, opinion,
view, emotion by
Importan
persons
ce
Growth in size &
multiple locations ofType
organization
s
Growth of trade
Upward
unions
Downward
Public relations
Horizontal
Growing importance
Crosswise
of human relations
Technological
advancement
Advances in
behavioral science

Process

Sender
Receiver
Encoding
Decoding
Message
Channel
Feedback

Verbal

Infor
mal

Disadvant
ages

Advanta
ges

Time-consuming
Not suitable for
immediate
feedback
Lack of human
touch
Fails to satisfy the
off the job

Effectiveness
Cover an ever
widening
distance
Tendency to
filter information
Satisfy the
people in
managerial
position

Type
s
Single

strand
Gossip
Probability
Cluster

Writt
en

Oral

Disadvant
ages

Advanta

Speedy
transmission
Feedback
value
Support to
other channels
Psychological
satisfaction

Kinesi
cs

Barriers

Noise
Lack of planning
Semantic problems
Cultural barriers
Wrong assumptions
Socio-psychological
Emotions
Selective perception
Filtering
Info. overload

Less credible
Does not carry
complete
knowledge
Spoil image of
the
organization

Nonverbal

Artifactu

Chronom
ics

Touc
h

Haptics
Paralangu

Proximi

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