Chelsea Ellis

Stock Track Report

Fin 331
1) What was your original strategy for your portfolio? That is, explain in your
words what decision criteria you used to determine which stock to add to the portfolio
and why you believe these criteria will help you identify stocks that will increase in
value.
My initial strategy I used for purchasing my portfolio was picking the popular stocks I
had heard of on the market, for the first few stocks I purchased since this was my very
first time actually buying stock on a market. After, a while I decided to use the trend
analysis method where I researched and studied the market historical trends carefully as it
showed me the past increases or decreases of the stock. This method I musts say really
helped me to invest in good stocks and increased the value of my final overall stock. This
helped me from purchasing stocks just by name popularity or buying random stocks
without studying its past financial trends.

Company
Name

3M

Industry

Amount
Invested
($)

Percentage
Return
(at time of
sale or end of
project)(%)

Diversified
Machinery

16870

-1.01

Catalog
&Mail Order
Houses

17275.2

4.54

Yahoo

Internet
Information
Providers

3660

-0.03

Career
Education
Corp

Education &
Training
Services

900

23.33

Amazon Inc

Reason for
Inclusion /
Deletion in
your Portfolio

Popular on
mkt and I
anticipated
high profits
One of the
market leaders
and highly
profitable as
anticipated
Yahoo had a
positive return
at time of
purchase
To widen my
diversity and
had profitable
returns

Macys

Department
Stores

203.45

-0.22

Exxon Mobil
Corp

Major
12553.5
Integrated Oil
& Gas

5.19

The
Corporate
Executive
Board
Mosanto

Management
Services

438.69

1.12

Agricultural
Chemicals

17416

8.26

Alphabet Inc

Internet
Information
Providers

18959.5

-8.88

Apple Inc

Electronic
Equipment

2205.6

-14.01

Facebook

Internet
Information
Providers

7822.5

11.92

Macys was
anticipated by
the mkt to be
profitable but
it failed
Oil and gas
tends to
appreciate in
value and
highly
profitable
Underperform
ed contrary to
mkt prediction
Very popular
and
anticipated
profitability on
the mkt
Google had
been making
profitable
returns from
its historical
trend
underperforme
d and
purchased it
without doing
much research
on its past
trend but
relied on its
popular name
One of the
best
investments I
made and I
should have

invested more
in Facebook
Macerich Co.

Retail

3870

-0.62

Had a positive
returns at
purchase but
underperforme
d over time

2. Report your portfolio performance, that is, report its final value and its percentage
return.
My portfolio has a final value of $104031.08, the percentage overall return is $4.03 and
the S&P is $10.59

3.My portfolio was highly diversified because I did not want to put all
my eggs in one basket. And as learnt in class diversify stock reduces
the risks associated with the purchase of only one stock, thus helps
spread risk over a large number of stocks.

Portofolio Diversifiction Sectors

Basic Materials

Technology

Services

Industrial Goods

Financial Serv

Key: Basic Materials-31%

Technology -30.5%
Services 18.7%
Industrial Goods-16.1%
Financial Services- 3.7%

4. Was your strategy successful? If it was or was not, please provide us insights
as to what happened in your favor or against your performance.

Yes I believe my strategy was successfully. Even though I made a

couple losses as a result of the demand and supply of the market. I
was able to realize some amounts of profits from using my strategy of
trend analysis. Also, even though I made some losses, I was able to
make trade with the lucrative stocks I purchased to help offset someof
my losses

5. Finally, what would you change in your strategy if you had to complete this
assignment again?
Yes, I had to complete this assignment again I would change my initial strategy from
purchasing random stocks to using the historical trend analysis to guide me in purchasing
all my stocks right from the beginning. This method help me build a really diversified
portfolio and increased my overall stock value.