MAY 2016

How can U.H.S Myanmar Export

Import Company attract more
customers in order to increase its
profitability?
Business & Management HL (Internal Assessment)

Session Number: 006048 - 0004

Candidate Name: Hnin Wit Ye Shwe
School: Horizontal International Education Center
Supervisor: Mrs. Saumya Pandey
Executive Summary: 196
Research Proposal: 465
Main Research: 1893

Acknowledgements

I would love to convey my gratitude and respect towards my business teacher, Mrs.
Samuya Pandey, for spending her precious time to guide me throughout the project.
I would like to thank the owner of the company Mr. Hla shwe, and the competitors of
the company Mr. Soe Lwin and Mr. Maung Chit without them my project wouldnt be
possible at all, they have spent their time to provide me with data during the
interview that are essential for completing the project.
I would also like to thank my mom to help me translate the questionnaire and
interview transcript into Burmese language. Finally, I would like to thanks the
customers who spent their time to help me fill the survey.
Hnin
Wit Ye Shwe

1 | Page

Table of contents
Acknowledgements

Executive Summary
3
The Research Proposal
4
Introduction
6
-

Market Situation in Myanmar for Housing Markets

7

Methodology Employed
9
Research and Findings from Customers Survey and interviews
11
Analysis and discussions
i.

Ishikawas Fishbone Diagram

ii.

18
Pricing strategy

iii.
iv.

20
Promotion
Strategic Alliance

23
24

Conclusion

25

Bibliography

26

Appendices

27

2 | Page

I will be using an abbreviation for U.H.S Myanmar Company Ltd which will be
UHSMCL.

3 | Page

Executive Summary

This investigation focuses on the research question: How should U.H.S

Myanmar Export Import Company attract more customers in order to
increase its profitability? The paper includes the research question, proposed
methodology, action plan and difficulties faced while carrying out the process is also
shown. The background knowledge about U.H.S. Myanmar Co. Ltd and its
establishment in Myanmar is revealed in the introduction.
The data in the paper were collected from interviewing owner and competitors of
the company and interviewing customers of timber products within the country to
find out the reasons behind U.H.S. Myanmar Co. Ltd losing its customer to the
competitors. As a secondary research, internet was used to find out about the
market situation in Myanmar for the housing and commercial market due to nonavailability of information on internet for timber companies or industries in
Myanmar.
Fishbone analysis, pricing strategy, promotion techniques and strategic alliance are
used in order to come up with a reliable solution for the question. The paper
concludes by revealing that the company should choose going rate pricing strategy
for its timber products and the company should also do a lot of promotion and also
tie up with construction companies.

Word count: 196

4 | Page

The Research Proposal

1. Research question:
How should U.H.S Myanmar Company attract more customers in order to increase
its profitability?
2. Proposed Methodology:
Rationale
UHSMCL is losing their customers to their competitors because they are
selling high quality product at high prices. The price conscious customers can get a
substitute at a low price from the competitors hence they prefer competitors
product even though it is low quality. The company sees this as a threat for their
business since this will affect their profit for long run. Thus, the company wants to
attract more customers in order to increase profit.
Areas of the syllabus:
1.
2.
3.
4.

Fishbone diagram
Pricing strategy
Promotion mix
Strategic Alliance

Methods to be used to collect and analyze data and the reason for
choosing them
Primary research,

A face to face interview with the owner of U.H.S Myanmar Company, Mr. Hla
Shwe and its competitors will be conducted to investigate problem they are
facing based on that the research question will be framed.

A face to face interview will be conducted with competitors of U.H.S Myanmar

Company to find out how they are attracting the customers.

A self completed survey for the customers of U.H.S Myanmar Company is

conducted and the reason for choosing this is to identify problems, trends and
suggestion in order find the factors they consider before making a buying
decision.

Secondary research

Secondary sources were used to find out about the market situation in
Myanmar for the housing and commercial market.

5 | Page

Methods to be used to analyze data:

1. Ishikawa fishbone analysis - to identify the root causes of the problem of
U.H.S Myanmar Company.
2. Evaluate the current pricing strategy of U.H.S Myanmar Company.
3. Promotion mix - decide the range of ATL and BTL methods to be used to
market its product.
4. Strategic alliance - to suggest the company to choose strategic alliance

3. Anticipated difficulties:
To fix meeting with the competitors
To interview the competitors because
they keep on asking the reason behind
the data.
To get an unbiased customer survey

Appointments were made in advanced.

By convincing them that the data was
being collected for academic purposes.
Many customers completed the surveys
so that the survey is unbiased.

4. Action Plan
Activities

Date

Interview with the owner

of the company

22/6/15

Time scale of the

project (day)
1

Writing the research

proposal
Market
situation
of
Myanmar
Making
Questionnaire
for the consumer survey
Interviewing
the
consumer
Interview
the
competitors
of
the
company
Interpretation on the
result from the gathered
data

23/6/15-30/6/15

6 | Page

1/7/15- 4/7/15

Modifications

1/7/15- 9/7/15

9/7/15-12/7/15

13/7/15-20/7/15

21/7/15- 27 /7/15

1/8/15- 15/8/15

1/8/15

11

14

Analysis and discussion

16/8/15- 21/8/15

Writing
the
main
research
Editing the final draft

22/8/15- 22/9/15

30

21/2/16

Word count: 462

Introduction
UHSMCL was established 5 years ago and it imports house decoration timber
products such as (e.g. laminate flooring, doors, plywood, ceiling sheets and so on)
from China, Malaysia, Korea and Vietnam to Myanmar.
The company imports high quality products from different countries so prices are
high but customers are not aware of the quality and price conscious customers can
get a substitute at a low price from competitors hence they prefer competitors
product even though it is low quality. U.H.S Myanmar Company doesnt want to
import low quality product and sell because it will affect their image hence, the
company loses their customers to competitors. The company sees this as a threat
for their business because it affects the profit of the company for long run and they
might have to shut down. So, this research focuses on how to attract more
customers in order to increase profit for the business.

Research question:

How should U.H.S Myanmar Export Import

Company attract more customers in order to
increase its profitability?

7 | Page

Market Situation in Myanmar for Housing Markets

Due to non-availability of data on internet, magazine or newspaper for timber
industry in Myanmar, the following approach has been used where the housing and
commercial market will be analyzed to see if there is an opportunity of growth
available for UHSMCL

Figure (a)

Figure (a) more

number
of
foreigners
means increase
in housing and
commercial
businesses.

Figure (b)

Figure (c) - The

graph shows
there are more
chances for
foreigners to
come into
Burma for
businesses.
3

1 "Myanmar's 2012 Tourism Statistics: A Close Look at the Numbers - TigerMine Ventures."
TigerMine Ventures. http://www.tigermine.com/2013/01/20/myanmar-tourism-statistics/. N.p.
20 Jan. 2013. Web. 14 Aug. 2015.

8 | Page

By observing the graphs, the changes in the Myanmar economy is evident that
there exists an opportunity for companies like U.H.S Myanmar Export Import
Company which are selling Timber items as doors , flooring, and so on. Hence it is
the right time for UHSMCL to analyze the reasons for attracting more customers to
increase its sale in house decoration materials and hence increase its profitability.

Methodology employed
Primary research

1. A face to face interview will be conducted with the owner and the competitors
of the company to identify the main problem of the company. Face to face
interview will help UHSMCL to revise its marketing strategies; however, these
interviews are very difficult to arrange with the owner or competitors of
UHSMCL.4

2 "Myanmar's 2012 Tourism Statistics: A Close Look at the Numbers - TigerMine

Ventures." TigerMine Ventures. http://www.tigermine.com/2013/01/20/myanmartourism-statistics/. N.p. 20 Jan. 2013. Web. 14 Aug. 2015.
3 "Burma." Economy: Population, GDP, Inflation, Business, Trade, FDI, Corruption.
http://www.heritage.org/index/country/burma. N.p.n.d. Web. 14 Aug. 2015.
9 | Page

2. A self completed survey will be conducted to identify problems of the

company but the drawback of self-completed survey is it can result in a
biased result.5
Secondary research

3. Internet had been used to find out the market situation in Myanmar. Due to
non-availability of data on the internet on Timber companies in Myanmar or
timber industry in Myanmar I will try to extrapolate this data by studying the
housing and commercial market of Myanmar because if the demand of
housing and commercial is increasing it would also lead to an increase in
demand of timber products like doors, flooring, ceiling sheets etc.

Business tools, techniques and theories applied

4. Ishikawas Fish bone Diagram will be used to identify the root causes of the
UHSMCLs problems. However, the fish bone diagram model tends to be too
simple for some problems.6
5. Pricing strategy analysis will be used to evaluate which pricing strategy
UHSMCL is using, is it appropriate or should it be change.
6. Promotion can be used in UHSMCL to inform customers about timber products
but they tend to be extremely expensive. 7
7. Strategic alliance- UHSMCL can ties up with construction companies to enjoy
benefits.8
4 Hoang, Paul. Interviews In Business and Management, by Paul Hoang, Pg. 379,
Victoria: IBID Press, 2014.
5 Hoang, Paul. Surveys In Business and Management, by Paul Hoang, Pg. 376,
Victoria: IBID Press, 2014.
6 Hoang, Paul. Fishbone diagram In Business and Management, by Paul Hoang,
Pg. 98-99 Victoria: IBID Press, 2014.
7 Hoang, Paul. Promotion In Business and Management, by Paul Hoang, Pg. 415,
Victoria: IBID Press, 2014.
8 Hoang, Paul. Strategic Alliance In Business and Management, by Paul Hoang, Pg. 87,
Victoria: IBID Press, 2014.

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Main Results and Findings

U.H.S Myanmar
Export Import
Co.Ltd.

Competitor 1
Sate tine kya

Competitor 2
SHWE DAUN
TAUNG Co.Ltd.

Product
Flooring

Laminate Flooring

Dont sell

Laminate Flooring

Price

165000

125000

Quality

(10ft * 10ft)
Polished
It doesnt get
spoiled easily, last
longed
Malaysia

(10ft*10ft) Not
Polished - Can get
scratches easily and
doesnt last long

Suppliers

China

Product
Door

Teak Door

PVC Plastic Door

Price

135000

20000-35000

Quality

First class Teak Door

Plastic

Suppliers
Product
Wood Flooring

Vietnam
Teak Parquet

Local distributors
Teak Parquet

Prices

250000-500000

150000-500000

Quality

Size

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Size

Teak Door
65000
Second class Teak
door usually use for
construction
business
Local Distributors
Dont sell

Suppliers

Local distributors

The owners Factory

The table below shows the comparison between UHSMCL and its
competitors main products, prices, quality and their supplier. All prices in
Kyats (1 USD = 13OO Kyats)
The products that customer like to buy from UHSMCL
35%
30%
25%
20%
15%
10%
5%
0%

Figure (1)

12 | P a g e

32%

32%
20%
8%

8%

The products that the competitors of UHSMCL are selling

40%
35%
30%
25%
20%
15%
10%
5%
0%

36%

32%
20%
8%

4%

Figure (2)

The factors that conumer consider before choosing a product

Price

16%
8%
28%

Figure (3)

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Quality
48%

Features of the
product
Trust the Company

Does price of the timber products affects consumers' choice?(%)

38%

Price affect
62%

Price doesnt affect

Figure (4)
UHSMCL must focus on offering a competitive price to attract customers.

The conditions that the consumer choose while buying a timber product

Low Quality but

Cheap Price

32%
68%

High Price but Good

Quality

Figure (5)
It is also evidence from figure (3) and (4), we can see that price is the main factor which
affects the consumers purchasing decision. Thus, the UHSMCL should offer products at a
competitive price in order to attract customer.

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The reason behind consumers buying from UHSMCL

Good service

Trust the Company

12%

8%

Prices are cheap

16%

Good Quality
0%

64%
10%

20%

30%

40%

50%

60%

70%

Figure (6)

The reson behind conumers buying from the competitors of the UHSMCL.
Good service

Trust the company

13%

7%

Prices are cheap

Good quality

60%

20%

0% 10%20%30%40%50%60%70%

Figure (7)
Price is the main focus of the customers purchasing decision. Hence, In order for the
UHSMCL to win back its customers from the competitors they should lower their prices.

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The satisfaction of customers from the UHSMCL

32%
Satsify
Not Satisfy

68%

Figure (8)

The changes that the consumers want from the UHSMCL

18%

12%
Customer Service
Price
Quality

71%

Figure (9)

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how long have the customers been buying from UHSMCL(%)

60%

48%

50%
40%
30%
20%

32%
20%

10%
0%

Figure (10)
Figure (10) shows that most of the consumers have been buying more than two years from
the UHSMCL which implies that they are the loyal customers of the UHSMCL. Only 20%
have been buying less than 1 year which implies that the UHSMCL is not attracting new
customers.

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Poor Location

Analysis and Discussion18

Fishbone Diagram Analysis

Prices are very high

Labor cost is high

Time wastage- it takes a lot

of time for the import goods
to arrive at Myanmar.

Cost

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Discussion:
o

The red box shows that there is no promotion in UHSMCL.

UHSMCL is not using promotion, even though UHSMCL had adopt
product differentiation technique such as importing high quality product from
foreign countries such as China, Malaysia, Korea and Vietnam but they are
not able to persuade customers to make a purchase of their timber products
and to switch from rival products and to create brand loyalty.

The green box shows that the prices UHSMCL is charging are very high
High prices are deterring many customers from buying timber products
of UHSMCL.

The blue box shows that UHSMCL is not tying up with construction companies
The company is selling high quality product, construction companies
will have better knowledge about high quality timber products than normal
customers .UHSMCL should use this opportunity and make a strategic alliance
with the construction companies.

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Pricing strategy Analysis

Analysis: Changing pricing strategy from skimming to
penetration
The main issues that emerge from the research was the prices that
UHSMCL was charging was too high or the pricing strategy they are using is
not the suitable for them and due to this they are losing customer to
competitors.
Current pricing strategy of UHSMCL: Price skimming
Since, the timber products which UHSMCL is selling are imported from
foreign countries it is high quality product, so in order to recoup the cost they
are setting high prices
Product

Cost of
one
product
(Kyats)
16500

Teak Door

Teak
Parquet

Laminate
Flooring

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Current
Price
(Kyats)

Quantity
Sold
(Monthly)

Total
cost
(Kyats)

Revenue
(Kyats)

Profit
(Kyats)

165000

60

990000

9900000

8910000

13500

135000

150

2025000

20250000

1822500
0

25000

250000

40

1000000

10000000

9000000

Option 1: Switch to Penetration Pricing

Penetration pricing may be suitable for UHSMCL because they are
selling in large quantities and therefore they can sustain low profit margin. A
potential problem is that if UHSMCL set the prices of timber products too low
then it can cause customers to perceive that the timber product which
UHSMCL is selling are inferior and of poor quality.

Product

Cost of
one
product
(Kyats)

New
Reduced
Prices

Laminate
Flooring

16500

135000

New
Quantit
y Sold
(Monthl
y)
150

New
Total
Cost

New
Revenu
e

New
Profit

2475000

2025000
0

17775000

Teak Door

13500

105000

300

4050000

3150000
0

27450000

Teak
Parquet

25000

220000

50

1250000

1100000
0

9750000

If UHSMCL lower its prices then we can see that the profit of the company increases
by selling more quantity. Hence, UHSMCL should lower its prices so that it can
attract more customers; increase its sale and profitability.

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Option 2: Promotion
Although promotional activities are very important for UHSMCL but
they can also be extremely expensive and determining the optimum budget
and forecasting is important.

Produc
t

Laminat
e
Flooring

Cost of
one
produc
t
(Kyats
)
16500

Total
cost
(Kyats
)

Approxi
mate
Advertis
e-ment
Cost

Original
Price

New
Quantit
y Sold
(Monthl
y)

New
Revenu
e

New
Profit

2000000

Total
cost +
Advertis
e-ment
cost
(Kyats)
2990000

990000

165000

200

4950000
0

465100
00

Teak
Door

13500

202500
0

2000000

4025000

105000

400

6300000
0

589750
00

Teak
Parquet

25000

100000
0

2000000

3000000

250000

100

2500000
0

220000
00

Discussion for option 1 and 2

If we compare the two options, the second option promotion is better than going
rate pricing option for UHSMCL because promotion attracts more customers and
persuades the customers to switch from rivals products to their products than going
rate pricing. Hence, increase sales and profitability.

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Promotion Analysis
The main issue emerges from the research as well as from fishbone
diagram and pricing strategy that UHSMCL was not promoting. UHSMCL can
use promotion to promote high quality timber products. I would to suggest
them to use more of BTL then ATL because ATL is expensive for a small firm
like UHSMCL:
1. Television advertising - UHSMCL can use television advertising to promote
their USP which is high quality timber products imported from foreign
countries because many people around the world watch television and hence
television advertising can attract many customers. However, it is very costly
to broadcast.
2. Personal selling - UHSMCL can use door- to door sales, which means the
salesperson will visit customers house and promote the timber product. The
benefit would be building a strong relationship with their customers but sales
agents can be very expensive to hire.
3. Brochures are cheap and easy to make but go unnoticed.
4. Sales promotion - UHSMCL can use discount vouchers as they can sway
customers away from the rival brands. However price discount on a timber
product add to the marketing costs of a business.
5. Stands for fairs construction UHSMCL can have stands for their business
in construction fairs and constructors tends to have more knowledge about
the timber products so UHSMCL might attract more customers.
6. Social media- UHSMCL can use Facebook, to promote their high quality
timber product. However, they might not have control over what is written or
shared thus it will affect the image of the company.

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Strategic Alliance with Construction Companies in Myanmar

I would like to suggest UHSMCL tie up with construction companies because
they have better knowledge of good quality timber products. This will benefit to
both the UHSMCL and construction companies. UHSMCL can make a contract with
construction companies to buy from them in fixed quantities and in bulk and this will
increase customer and profit for the company. The construction companies will also
gain benefit from this contract as they are getting good quality timber products.

24 | P a g e

Conclusion
According to Fishbone analysis, the major causes which need further
investigation for UHSMCL losing customers to competitors are no promotion,
not tying up with construction companies and the prices of the timber
products are very high. UHSMCL was using price skimming to recoup the cost
of importing timber products. Instead of using price skimming, UHSMCL
should use going rate pricing to match the prices with competitor which will
eventually increase the profit of UHSMCL. As a future course of action I would
like to recommend the company to use a lot of promotion. These are some of
the methods UHSMCL can use to promote its high quality products: Television
advertising, Personal selling, Brochures, Sales promotion, Stands for fairs
construction and Social media. The company should also to tie up with
construction companies because they have better knowledge of good quality
product and by tying up both the parties will gain benefit.

25 | P a g e

References and bibliography

1) "Myanmar's 2012 Tourism Statistics: A Close Look at the Numbers - TigerMine
Ventures." TigerMine Ventures.
http://www.tigermine.com/2013/01/20/myanmar-tourism-statistics/. N.p. 20
Jan. 2013. Web. 14 Aug. 2015.
2) "Burma." Economy: Population, GDP, Inflation, Business, Trade, FDI,
Corruption. http://www.heritage.org/index/country/burma. N.p.n.d. Web. 14
Aug. 2015.
3) Hoang, Paul. Interviews In Business and Management, by Paul Hoang, Pg.
379, Victoria: IBID Press, 2014.
4) Hoang, Paul. Surveys In Business and Management, by Paul Hoang, Pg.
376, Victoria: IBID Press, 2014.
5) Hoang, Paul. Fishbone diagram In Business and Management, by Paul
Hoang, Pg. 98-99 Victoria: IBID Press, 2014.
6) Hoang, Paul. Promotion In Business and Management, by Paul Hoang, Pg.
415, Victoria: IBID Press, 2014.
7) Hoang, Paul. Strategic Alliance In Business and Management, by Paul
Hoang, Pg. 87, Victoria: IBID Press, 2014.

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Appendices
Questionnaire for the consumers of U.H.S Myanmar Export Import
Company
1. What
1.
2.
3.
4.

are the factors you will consider before choosing a product

Affordable Price (budget)
Good quality
Features of the product
Trust the Company

If any other, please specify

2. How long have you been buying from our company
o Less than 1 year
o More than 1 year but less than 2 year
o More than 2 year
3. What are the products that you like to buy from U.H.S Myanmar Export Import
Company
o Laminate flooring
o Plywood
o Doors
o House Decor
If any other, please specify
4. Why are you buying the good that is stated above from U.H.S Myanmar
Export Import Company
o Good image
o Good quality
o Lower price
o Trust the company
If any other, please specify
5. Have you bought timber product from other company?
o Yes
o No

6. If yes, what product do you buy from that company?

o Laminate flooring
o Plywood
o Doors
27 | P a g e

House decor

If any other, please specify

7. If yes, Why do you buy product from that company

o Good image
o Good quality
o Lower price
o Trust the company
o Good customer service
If any other, please specify
8. How would you like to purchase the timber product at
o Low Quality but cheap price
o High Price but Good Quality
9. What affects your purchasing decision?
o Price
o Quality
10.Are you satisfy with U.H.S Myanmar Export Import Company
o Yes
o No
11.If no,
o
o
o

what changes do you want in U.H.S Myanmar Export Import Company

Customer Service
Price
Quality

If any other, please specify

12.Would you buy again from U.H.S Myanmar Export Import Company
o Yes
o No

Interview with Mr. Hla Shwe (Owner of U.H.S Myanmar Export Import Co.
Ltd)
28 | P a g e

1. What is your current business?

My company, under the name U.H.S Myanmar Export Import Co. Ltd, import house
decoration materials (e.g. laminate flooring, doors, plywood, ceiling sheets and so
on) from China, Malaysia, Korea and Vietnam to Myanmar.
2. What are the main timber products your company is selling, its
quality and prices?
My company imports two type of timber product from Vietnam. First is Teak Door
since it is first class teak door the price for one door is 105000 Kyats. Second is
Plywood (building product) which comes in different sizes and price varies. The
prices are as follows 13500 (7 millimeter), 15500 (9 millimeter), 17500 (10
millimeter), 23000 (12 millimeter) and 36000 (18 millimeter). My company also
import from Malaysia, Flooring (Laminate Flooring) it is polished which means it
cannot easily get scratches and it last long. The price of Laminate flooring for (10ft *
10 ft.) is 165000 kyats. My company also sells Wood Flooring (parquet) my company
only sell teak parquet but I buy them from local distributors so the prices are
250000-500000 kyats.
3. When and why did you start this company?
My company U.H.S Myanmar Export Import Co. Ltd was established five years ago.
Before I started this company I use to own a shop where I sell many kinds of timber
product and in order to sell these timber products I had to buy them from the
government and then sell it. The business was doing well until five years ago until
the government decided to increase prices of timber because the government
realizes that the environment is getting affected by cutting trees. Therefore I
decided to import house decoration materials mostly made of timber from other
countries and according to me its cheaper than buying timber from the
government.
4. What is the problem you are facing currently, concerning with your
company?
My company imports high quality products from different countries so the prices
are high but the customers arent aware of the quality and the price conscious
29 | P a g e

customers can get a substitute at a low price from the competitors hence they
prefer the competitors product even though it is low quality. My company
doesnt want to import low quality product and sell because it will affect my
image hence, my company loses my customers to competitors. I see this as a
threat for my business because it affects the profit of the company for long run
and I might even have to shut down if I continue to lose customers.
5. What are the objectives of U.H.S Myanmar Export Import Co. Ltd?
My company objectives are to win back my customers from my competitors, to
increase the profit for my company, and to maintain a better image in the
market.
6. Do you wish to promote the timber product to win back your
customers?
Yes and I am ready to spend my budget for the cost of promotion in order to
attract customers from the competitors.

30 | P a g e

Interview with Mr. Soe Lwin (Owner of Sate tine kya) and competitor of
U.H.S Myanmar Export Import Co. Ltd.
1. What are the main products that you are selling?
The main products that I am selling are Wood lathe, PVC doors and Wood flooring.
2. What are the qualities of your product and their prices?
The PVC door prices are 20000-35000 dependent on the quality of plastic. The wood
lathe quality and prices 150015000 are depended on the size and the Wood
flooring (Parquet) quality is depended on the type of wood used for the parquet but
at my shop I only sell teak parquet so the quality and prices 150000-500000 are
depended only on the size.
3. Who are your suppliers?
Wood Lathe and Wood flooring are made in my own factory to market them but the
PVC plastic door I buy from the local distributors and then sell them to my
customers.
4. How do you provide customer service?
I give customer service by sending the timber products the customer bought to
their houses without charging the transportation cost.
5. What type of customer are you selling your products to?
I only sell to customers directly one-by-one and I dont sell to other firms.
6. In which type of market you are selling your products?
I only market in Yangon.
7. How many shops do you have?
I only have one shop but I have a factory where I use my own resources to produce
the timber products and market them.
8. What kind of promotion are you using?
According to me my business doesnt need promotion as it is only a small business.
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Interview with Mr. Maung Chit (Owner of SHWE DAUN TAUNG Co. Ltd.) and
competitor of U.H.S Myanmar Export Import Co. Ltd.
1. What are the main products that you are selling?
The main products that I am selling are door, window, window frame and flooring
2. What are the qualities of your product and their prices?
The teak door quality that I am selling is second class teak it is usually used for the
construction businesses and the price for 1 door is 65000 and I sell window which
is made up of teak also and for 1 square feet the price is 3500 and the window
frame that I sell is made up of two different kinds of timber products and one of
them is made up of teak and the prices are 4*2 inches 1 feet 4000 kyats and 5*2
inches 1 feet 5500 and another window frame is made up of Pyin Ka Doe and the
prices are 4*2 inches 1 feet - 1400 and 5*2 inches 1 feet 1700. I also sell
laminate flooring Not Polished 10ft *10ft 135000.
3. Who are your suppliers?
Teak door, Teak window and window frame and also Pyin Ka Doe I buy from local
distributors and I sell them in my shop. Laminate flooring I import from China.
4. How do you provide customer service?
I give customer service to customer who buys laminate flooring by helping them
floored their house without charging transportation and labor cost. We give 10000
kyats discount for laminate flooring (10ft * 10 ft.) for the customers from rural
areas.
5. What type of customer are you selling your products to?
I sell to customers directly I get from customers from rural areas as well and I also
sell to businesses.
6. In which type of market you are selling your products?
I sell timber product to whole of Myanmar.
7. How many shops they have?
I owned a company from which I import laminate flooring from china and I owned 2
shops where I market all the products.

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8. What kind of promotion are you using?

I dont use promotion for my business.

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