Competitor Analysis- Infosys

Product

Infosys

Accenture

TCS

Offers Products
and services
Software
consultancy
Business
consultancy
BPO

Ticket based
pricing

Accenture Strategy
Accenture
Consulting
Accenture Digital
Accenture
Technology
Accenture
Operations
Premium price
when compared
with other Indian
competitors.
Decided by top
level management
Now leverages on
global delivery
model to deliver
price competitive
solutions.

Negotiable pricing
Focus is on volume.

Serve clients in
more than 120
countries.
Headquarter
located in Dublin,
Ireland.

230 offices across 46

countries.
147 delivery centres in
21 countries
total of 58 subsidiary
companies

Print media ad
campaigns
Brand
ambassador- Tiger
woods
(till 2009)

Price

A customer's fee
will be based on
parameters such as
whether the client
request or 'ticket' is
raised is for a small
enhancement in the
software
application, a big
enhancement or a
bug-fix.

Place

Promotion

Competitive
pricing.
Low margins.
Decided by Top
management
1,045 clients
across 50
countries
Headquarter
located in
Bangalore, India.
Global footprint
with offices and
development
centres across
the world.
Print Media
Billboards
Awards & Events
Training
Programs

information technologyrelated products and

services
application development
BPO
enterprise software
software management
consulting
Outcome based pricing
Tend to promise clients
process improvements,
cost reduction and revenue
enhancement. If these
outcomes are reached, the
software firm gets to share
a part of the upside.

Print Media
Billboards
Sponsored events

Segmentatio
n

Targeting

Positioning

Targets high
value driven
customers
Firms looking for
Application
development and
maintenance
(ADM), enterprise
solutions,
business process
management.

Large enterprises
looking for IT, ITes
services.
Huge revenues
from USA and
other developed
countries.

Positions itself as
a company driven
by ethical values
and norms.
Tag linePowered by
intellect, driven by
values

Accenture mainly
concentrates on
the upper-end
customers.
Clients include 94
out of the Fortune
Global 100
companies and
more than 80
percent of the
Fortune Global
500.
Any company
looking for
business
transformation
Growing the brand
in Asian markets
like china, India
etc.
In 2015, named as
the world's most
admired
Information
Technology
Services Company
by fortune
magazine.
Tag line- High
performance
delivered.

Any Enterprises seeking

IT solutions.
Focus is on volume and
not higher margins.
TCS serves multiple
industries which include
healthcare, banking,
High tech,
manufacturing , retail
telecom etc.

Large overseas
enterprises along with
domestic clients.
Focus on emerging
markets as well.
Government contracts
for stability.
Trustworthy company
with huge customer
base.
Worlds most powerful IT
brand.
Tag line- Experience
certainty