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(c) Ambiguity : Ambiguity arises when sender and receiver both attach different
meanings to the same word or use different words to convey the same
meaning. Sometimes, wrong assumptions also lead to ambiguity.
4. Personal barriers : Communication is interpersonal in nature. Personal barriers are
the barriers related to sender or receiver. They exist due to difference in age,
education, interests, needs or intentions of sender and receiver :
With age, ones choices, preferences and interests also change. If sender does
not consider these changes while communicating, he/she may fail to communicate.
Education determines senders ability to think and compose meaningful
message and transmit it successfully. It also affects receivers ability to
read/listen, to understand and respond to the message.
Attitude of superiors and subordinates play an important role in
communication. If the superior has unfriendly attitude, he/she may filter the
message. When superiors do not let subordinates share their ideas and
suggestions, subordinates lose their morale and become careless. Due to these,
both upward and downward communication suffer.
Lack of confidence and fear prevent a subordinate to openly and comfortably
communicate to his/her superiors.
5. Emotional/perceptional barriers : Such barriers occur as a result of the emotions
and feelings of sender or receiver :
If the sender is angry, jealous, nervous, disappointed or upset, it may affect
his/her ability to encode the message. As a result, the message becomes
confusing.
If the receiver is negative, biased, stressed, frustrated or overexcited, it
affects his/her ability to decode the message. As a result, he/she fails to attach
the same meaning to the message as the sender had attached.
Perceptions of sender and receiver can also lead their communication to failure.
People see what they want to see and hear what they want to hear. This
may create a communication gap between the communicators.
6. Socio-psychological barriers : A persons attitude is shaped by 3 Es Education,
Experience and Environment. Various socio-psychological barriers are as follows :
(a)
Status consciousness : Ones perception about ones
position in the organization affects two-way flow of communication. Status
difference between superiors and subordinates may create psychological distance
between them. It finally affects their communication.
(b)
Difference in perceptions : In a communication
situation, communicators have to deal with two aspects of the message the one
that they see and the other that they perceive. Both sender and receiver have
their distinct filters (formed by their experiences, emotional make-up, knowledge and
mindset) and because of this difference, both of them may attach different
meanings to the same message. Such a perception gap may distort the message or
create communication gap.
(c) Prejudices : Prejudice or bias leads to closed-mindedness, as a result, a person may
not accept new ideas, information and views. Such a closed mind becomes a big
barrier to communication.
(d)
Halo/horn effect : When receiver is under the halo
(positive) or horn (negative) effect of the sender, it may create a barrier to his/her
communication with the sender.
(e)
Information overload : When too much information is
communicated in short time, it creates information load on the receiver. As a
result, he/she may not receive or decode the message perfectly.
7. Cultural barriers : Culture means a group of people, who have certain things in
common e.g., attitude, beliefs, values, customs, social behaviour etc. These people
have the shared ways, in which, they understand and interpret the world. Culture
also has a great influence over verbal and non-verbal communication. When sender
belongs to one culture and the receiver belongs to the other and when they dont
know much about each others culture, it can lead to communication breakdown. Cultural
barriers also arise when people insist on preserving their cultural identities and consider
other cultures as inferior cultures.
General guidelines :
A company should adopt open door policy at all levels. There should be an
atmosphere of trust and confidence, so that the communication gap between
superiors and subordinates can be reduced.
Hierarchies and policies should not restrict free flow of information within an
organization. Superiors must encourage subordinates to communicate
openly, without any hesitation or fear.
Subordinates should be allowed to participate in decision-making and
problem-solving processes. Their ideas and suggestions should be valued and
implemented, if feasible.
Simplification, decentralization and democratization of communication network helps
in making communication an effective, two-way process. Regular meetings,
conferences etc. help in achieving that.