Strategies for Manufacturing

Pre Read
Rajiv Misra
XLRI
__________________________________________________________________________________
You have been assigned to flesh out the important messages that Operations
Managers must take from three events in the US automobile industry.
a) The success of Henry Ford till 1925s (Model -T manufactured at Highland
Park)
b) The success of General Motors post 1927 (Sloan) and downfall of Ford
c) The success of Toyota in the 70s and 80s in the US.
Based on your thoughts and observations on these events, you may have to deliver
a talk on
What Operations Managers should not forget from the experiences of
Ford, GM and Toyota?

Please come prepared with your thoughts on the above

Readings are attached for initiating your thought process

FORD versus GM
Ford Platforms..
The story of Henry Ford $5
Sloan