Académique Documents
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Situational analysis
Goal
Objective
Target audience
Strategy development
Key message
Tactics
Media list development
Corporate advertising is
To
To
To
To
To
To
To
The Public
Governmental Policy.
Benefit of lobbying
(a) Be prepared
(b) Remain calm
(c) Gather information quickly
(d) Identify one spokesperson
(e) Use key messages
(f) Personally inform respective person
(g) Understand the need of media.
Telephone
Radio
Tv
Modern communication
Smartphone
Email
Ip telephony
Social media networking