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Contact
Makenna Allan
125 East 2nd South
Rexburg, Idaho 83440
makennamallan@gmail.com
434.465.8427

Table of Contents
Imaging
Event Ad
Brochure
Flier
Logos
Buisness Card
Letterhead
Web Page
Montage

Imaging
Description:
A photodesign created to help to portray a message

Course and Instructor:

Communications 130 (Visual Media) with Ben Pingel

Programs/Tools:
Adobe Photoshop

Objectives:
-Learn basic photography skills.
-Choose a color scheme, take a photo to match those colors, then incorporate the colors into the
layout
-Use a digital camera to take a quality image, then download it
-Adjust image levels, saturation, color balance, sharpen tool on separate layers for NDE (non-destructive editing)
-Size and crop the image, then place on an 8.5 x 11 page layout
-Use layers to design text, and repeating graphic elements in Photoshop
-Print with full-bleed margins. Trim only 1/8 (0.125) from all four sides

Process:
To start the process, I went out and took multiple picture around the BYU-Idaho campus. I then
chose the picture that I wanted to create my photodesign around. Because of the green apples, I
chose a green monochromatic color scheme to unify the picture to the design. I wanted to keep it
simple without there being too many colors or elements.

Event Ad
Description:
An ad for a Youth Carnvial where proceeds are donated to the UVA Childrens Hospital

Course and Instructor:

Communications 130 (Visual Media) with Ben Pingel

Programs/Tools:
Microsoft Word

Objectives:
-Comprehend image sizing (how pixels and inches work together).
-Find scan and import high-quality image.
-Create full-bleed design
-Choose a color scheme and typeface(s) that work for your message and audience
-Learn to use only Word design features without using any Adobe programs, including Photoshop

Process:
For this project, I used Microsoft Word to create the ad. I scanned the image of the ferris wheel
into my computer and then created my ad around it. I chose a primary color scheme of red, blue
and yellow because it reminded me of colors you would see at a carnival as well as of children. I
created a circle to bring in unity with the ferris wheel. The fonts I chose are fun fonts that reminded
me of children. I wanted to create something that would catch the eyes of all ages not just children
or adults, but both.

Annual

5th Youth Carnival

ALL PROCEEDS GO TO THE UVA CHILDRENS HOSPITAL

JUNE 4TH
PEN PARK

12AM-10PM

$5

ADMISSION

Brochure
Description:
Brochure for a made up travel agency located in Paris, France

Course and Instructor:

Communications 130 (Visual Media) with Ben Pingel

Programs/Tools:
Adobe InDesign
Adobe Illustrator

Objectives:
-Set up and align a two-sided, folded document
-Create an original, new logo and use it in a brochure
-Incorporate quality images. Incorporate at least four quality images, not including the logo. One
should be clipped in Photoshop and text-wrapped in InDesign so the text follows the cutout shape
of the image
-Write at least 250 words of original copy in at least three paragraphs, headers, and subheaders.
-Trim for a full fleed and print in duplex (two sided) color

Process:
I first started the brochure by deciding what type of company I wanted to create a brochure for. I
decided on travel agency located in Paris, France. I Googled images that I wanted to use on the
brochure. When looking at the images, it helped me create the logo for the company. I created the
Eiffel Tower in Illustrator. I chose a red and blue color scheme because the colors of the French flag
are red and blue. I created silhouettes of popular tourist sites in Paris on the front of the brochure
and then formatted the rest of the images around the body copy. I chose a parisan font to go with
the theme and then chose a legibible font for the body copy.

Bon Voyage
151 Boulevard Hausmann
75008 Paris France
+33 04 94 78 85 94

Bon Voyage

Bon Voyage

Contact Us

Flier
Description:
A flier for a graduate leadership conference for college graduates.

Course and Instructor:

Communications 130 (Visual Media) with Ben Pingel

Programs/Tools:
Adobe InDesign

Objectives:
-Apply the design principles and use appropriate typography
-Incorporate basic InDesign skills to improve basic flier layout
-Retrieve image and logo from links on this page
-Create a project folder with image, logo and InDesign document to keep links in InDesign intact

Process:
For this project, I completed four sketches and then chose the one that I believed represented the
message best. I kept the flier simple by leaving plenty of negatve space. I created a shaped to
place the title of the conference in so it stood out from the rest of the text. on the page. I made the
body copy various sizes so that the important things stood out. I made the the location, time and
place larger so that it would be somthing people would remember when they looked at the flier.

Leadership Conference

GRADUATE

DO YOU WANT TO HAVE THE COMPETITIVE

EDGE IN BUSINESS?
Come learn how at Vouant Communications annual Graduate Leadership Conference.
Vouant Communications is devoted to helping tomorrows leaders gain essential
leadership skills in the workplace. During this dynamic three day seminar, attendees will
meet with top executives of Vouant Communications to discuss breakthrough leadership
techniques, while cultivating attributes of leadership that will market to any employer.

When: October 21st

Time: 8am-5pm
Where: Lincoln Convention Center
Conference is available to graduating seniors.
Space is limited.
Registration and more information available at:
www.vouantcomm.com/leaders

Logos
Description
A logo for a made-up floral shoped named Flower Bee

Course and Instructor

Communication 130 (Visual Media) with Ben Pingel

Programs/Tools
Adobe Illustrator

Objectives
- Create three completely different, original logos to fit company or personal image that will
appeal to the audience. Do not iminate existing logos or use previous designs
-Market research: gather opinions from at least ten people about which logo appeals most to them
-Use only illustator tools to create and draw your logos. (No Illustrator pre-fabricated flares, symbols, etc... No photos or live-tracing. You may use an image or drawing as a guide to trace it with
the pen/pencil, but delete the image before submitting)
-Refine one logo with variations for color

Process
For this project, I began by sketching various logos to see what type of logo would best represents
the company. After sketching I created three different logos within Illustrator. When I finished the
logos I asked ten people to judge what logo they liked the best and what they thought was the
best logo for the company. The majority of the ten people chose the logo on the right. After having
it critiqued, I changed some parts of the logo to make it look more professional. To finish I created
a grayscale logo and one on a color background so it could be used on a variety of different
things.

The Fl wer Bee

The Fl wer Bee

The Fl wer Bee

Business Card
Description:
A buisness card for a made up company named Cucpake Creations

Course and Instructor:

Communications 130 (Visual Media) with Ben Pingel

Programs/Tools:
Adobe InDesign
Adobe Illustrator

Objectives:
-Use the basic tools in Illustrator & InDesign
-Create a new logo to fit a company or personal image. Do not imitate existing logos or use
previous designs. Dont use photos or live trace
-Use the new logo to design consistent layouts for a buisness card and letterhead. Photos are okay
on buisness card and letterhead as additional design elements. Letterhead should be 8.5 x 11, full
bleed optional, but trim only ,125. Buisness card should be 3.5 x 2 and printed above center on a
vertical page
-Apply typography rules, keeping small copy
-Keep designs simple with light watermarks and drop shadows and plenty of white space.
-Include contact information: name, address, phone, website, and email on each piece. Use periods,
bullets, or spaces in phone number; no parentheses/ hyphens

Process:
I decided on creating a buisness card for a made up cupcake company called Cupcake
Creations. I chose to create a simple logo of a cupcake in Illustrator, where I used the pen tool to
trace an existing image of a cupcake. I wanted to create a pastel look so I chose a triadic color
scheme of gold, teal and violet. I decided on this color scheme because I wanted it to be fun and
eye catching without it being too bright and bold. InDesign was used to then create the buisness
card and letterhead. I placed an enlarged cucpake on the back of the buisness card to fill up the
space so that the it could help to protray the information of the business.

Cupcake Creations

Jessica Woodland
208.645.8267
125 East 2nd South
Rexburg, Idaho 83440
cupcakecreations.com
cupcakecreations@gmail.com

Letterhead
Description:
A letterhead created for a made up company named Cupcake Creations

Course and Instructor:

Communications 130 (Visual Media) with Ben Pingel

Programs/Tools:
Adobe InDesign
Adobe Illustrator

Objectives:
-Use the basic tools in Illustrator & InDesign
-Create a new logo to fit a company or personal image. Do not imitate existing logos or use previous designs. Dont use photos or live trace
-Use the new logo to design consistent layouts for a buisness card and letterhead. Photos are okay
on buisness card and letterhead as additional design elements. Letterhead should be 8.5 x 11, full
bleed optional, but trim only ,125. Buisness card should be 3.5 x 2 and printed above center on a
vertical page
-Apply typography rules, keeping small copy
-Keep designs simple with light watermarks and drop shadows and plenty of white space.
-Include contact information: name, address, phone, website, and email on each piece. Use periods,
bullets, or spaces in phone number; no parentheses/ hyphens

Process:
The letterhead, pairs with the business card included in this portfolio. I created my own cupcake
logo in InDesign and named the company Cupcake Creations. I used a triadic color scheme of
gold, teal and violet to create a pastel look.

Jessica Woodland
208.645.8267
125 East 2nd South
Rexburg, Idaho 83440
cupcakecreations.com
cupcakecreations@gmail.com

Cupcake Creations

Web Page
Description:
A webpage designed using a coding program

Course and Instructor:

Communications 130 (Visual Media) with Ben Pingel

Programs/Tools:
Notepad ++

Objectives:
-Size and optimize an original logo as a .ong for a web page so the long side is 300-500 pixels
-Write content to describe the process of creating your logo and how it appeals to a target
audience. (Minimum of 200 words. Include rationale for colors, appeal to target audience, design
skills, etc)
-Acquire a working knowledge of HTML (Include all required tags-Doctype(provided), html, head,
title, meta, charset(provided), body, h1, h2, p, ol or ul (with li tags), img, br, and a link to blog)
-Acquire a working knowledge of CSS. (Customize the provided CSS provided to format the HTML
to complement the logo design. Change at least the following: The h1 text color & h1 background
color, font colors for the paragraphs & list items, the background color, font families and add at
least one css comment)
-Identify hex colors to match logo, using Photoshop color picker.
-Open the HTML page in a web browser and capture a quality screen shot with .5 inch margins for
printing

Process:
For this project I learned how to create a webpage in HTML and CSS. I used Notepad++ to create
this page. I took a logo from a previous project and create my web page around it. I learned how
to use tags to formulate my text the way I wanted to and used CSS to change the fonts and colors.

Montage
Description:
A spiritual montage to show my knowledge of how to use masking in Photoshop

Course and Instructor:

Communications 130 (Visual Media) with Ben Pingel

Programs/Tools:
Adobe Photoshop

Objectives:
-Use FOCUS design process with strong focal point and flow
-Unify layout with a consistent theme and dominant spiritual message
-Learn to blend two or more images together gradually, using masks
-Demonstrate more advanced Photoshop skills for layout with multiple elements
-Use a mask to apply a filter to one part of the image
-Apply typography pinciples (titles, quotes, events or scriptures...your choice).
-Format type: Legibility; Small copy & Title with varying text size. Theme word(s)
-Select good quality images

Process:
For this montage, I chose two images to create a spirtual montage. I placed both images into
Photoshop then used a mask to create the illusion that she is looking up at the temple. I used
different opacities to make both images blend well together. I then added a spiritual quote to the
bottom of the montage.