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Based on the Ford Pintos case, the script schemas that applied by Gioia is
defined as the template of information which is structurally arranged without
facing any difficulties on understanding the overwhelming obtained
information. This method is considered of shortcut to the whole long and
difficult process of analyzing information. However, the dark side of this
script schemas is that the small, matter and important information will be
less care and somehow will be treated as non-exist information. Gioia is the
activist protesting the social injustice and irresponsibility for business matter.
However, after two years working with Fords Company, he tend to discount
the obvious accusation where his values were not really strongly held and he
had turned his back on his values in the interest of loyalty to Ford. This is
where Gioia using script schemas terms where he did aware and know the
real problem regarding the Pintos major design flow but instead to stand on
his value, he choose to take the script schemes just because he is
intimidated into making best decisions in the best interest to the company.
Due to making the main interest toward the company only that is the reason
why he chooses voted not to recall the past values he held before. This
because, the action taken by his now is merely based on plausible
explanation and looks to the foibles of normal information processing. The
shortcuts feature with ability to act virtually unconsciously and automatic
causing him to giving not sufficient attention to important matters that