Original FB Guide 2016

FACEBOOK TEMPLATE
Page 1
Cover Photo
851x315
176
563
16
MOBILE SAFE AREA

667
profile pic
180x180
displays as
160x160
64
CTA
Like
Message
ABOUT
download template
ABOUT VIDEO
Please see following pages (2-9) for ad
and post specifications
Brief description
website
Promote Website
APPS
APP IMAGE
111x74
App #1 Name
App #2 Name
App #3 Name
PHOTOS
PHOTO
THUMBNAIL
FACEBOOK POST Specs
Page 2
Website Click Post

Image Upload: 1200x628
Image may not contain more than 20% text
Text: 90 characters
Headline: 25 characters
Link Description: 30 characters
DESKTOP
MOBILE
Company Name
Sponsored
Like Page
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris in tempus lacus.
Aenean ut aliquet ante, a porta ex.
Company Name
Sponsored
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Mauris in tempus lacus.
LINK IMAGE
LINK IMAGE
Display: 560x292
Display: 470x246
www.website.com
Lorem Ipsum
Pellentesque tristique consectetur velit, id porttitor diam vehicula ut. Viva
mus ornare, eros id semper feugiat, purus lorem commodo lacus,.
WWW.WEBSITE.COM
Like Comment Share
Right Column
LINK IMAGE
Display: 254x133
Lorem Ipsum
www.website.com
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Mauris in tempus lacus.
Call to Action
Like Comment Share
Call to Action
FACEBOOK POST SPECS
Page 3
Multiple Products Website Click Post

Text: 90 characters
Link Description: 20 characters
DESKTOP
MOBILE
Company Name
Sponsored
Company Name
Sponsored

LINK IMAGE
LINK IMAGE
Display: 200x200
Display: 460x460
Lorem Ipsum
Lorem Ipsum
Lorem Ips
Pellentesque tristique
Pellentesqu
Price
Price
Price
Like Comment Share
Lorem Ipsum
Lorem Ipsum
Pellentesque
u
e
Like Comment Share
Build marketing campaigns, promotions and landing pages for free
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FACEBOOK POST Specs
Page 4
Photo Page Post

Text: 90 characters
DESKTOP
MOBILE
Company Name
Sponsored
Like Page
IMAGE
Up to 470x470
Like Comment Share
Right Column
IMAGE
254x133
Lorem Ipsum
Like Page
Company Name
Sponsored
IMAGE
Up to 626x840
Like Comment Share
FACEBOOK POST Specs
Page 5
VIDEO Page Post

Thumbnail Image Upload: 1200x675 (recommended) OR match video aspect ratio
1200x720 recommended for Slideshow videos
Text: 90 characters
DESKTOP
MOBILE
Company Name
Sponsored
Like Page
VIDEO
470x264
Company Name
Sponsored
VIDEO
560x315
Like Comment Share

Like Comment Share
Right Column
VIDEO
254x143
Lorem Ipsum
Like Page
FACEBOOK POST Specs
Page 6
PAGE LIKE Post

Text: 90 characters
DESKTOP
MOBILE
Suggested Page
Suggested Page
Company Name
Sponsored
Company Name
Sponsored
IMAGE
IMAGE
560x208
470x174
Page Name
Category
1,000 people like this
Page Name
Category
Right Column
IMAGE
254x94
Page Name
Like Page
Lorem ipsum dolor sit amet, consectet
Like Page
Like Page
FACEBOOK POST Specs
Page 7
APP Post
Text: 90 characters
MOBILE
DESKTOP
Suggested App
Suggested App
Company Name
Sponsored
Company Name
Sponsored
Lorem ipsum dolor sit amet, consectet
IMAGE
560x293
IMAGE
470x246
App Name Title

Category
Pellentesque tristique consectetur
App Name Title

Pellentesque tristique consectetur velit
Like Comment Share
Right Column
IMAGE
254x133
App Name title
Install
1,000 people use this
Install
Install
FACEBOOK POST Specs
Page 8
EVENT Post
Text: 90 characters
DESKTOP
MOBILE
Company Name shared their event
Sponsored
Company Name shared their event

Sponsored

IMAGE
IMAGE
560x208
470x174
Event Name
Date
Location
5 people are going
Event Name
Date
Location
5 people are going
Like Comment Share
Right Column
IMAGE
254x94
Company Name
Event Name
Date
Join Event 5 people are going
Join
Like Comment Share
Join
FACEBOOK POST Specs
Page 9
OFFER Post
Text: 90 characters
Offer Title: 25 characters
Terms & Conditions (optional): 900 characters
DESKTOP
MOBILE
Company Name posted an offer
Sponsored
Like Page
Company Name posted an offer

Sponsored
IMAGE
560x292
IMAGE
470x246
Offer Title
Expiration Date
1,200 people claimed this offer
Offer Title
Expiration Date
1,200 people claimed this offer
Like Comment Share
Right Column
IMAGE
254x133
Company Name
Offer Title
Expiration Date
Get Offer
1,200 people claimed this
Like Comment Share
Get Offer
Get Offer
FACEBOOK POST TIPS

1
Page 10
Company Name
Company Name
Date and Location
Date and Location
TIP: Heres a great little tip that relates to our business. Want to learn
more? [link goes here]
9,023 people saw this post
Happy Friday! Comment on this photo for a chance to win a cool prize! To
read the Official Rules, and submit an additional entry [link goes here]!
Boost Post
Like Comment Share

25 people like this.
Write a comment...
Johnny Appleseed Thanks for the great tip! I will definitely share
this with others. You guys rock!
3
6
Like Reply 10 Likes

Company Name Thanks, Johnny! We appreciate the love!
Like Reply 1 Likes
View more comments
1. Share a tip Start the update with TIP so it

stands out in followers feeds.
2. Post the most interesting fact related to

your content Link to the rest.

Compelling updates make readers want more.
9,023 people saw this post
Boost Post
Like Comment Share

25 people like this.
3. Engage Respond to comments and answer

questions; dont ignore (or remove) negative
feedback.
4. Stay positive Positive/helpful updates inspire

more engagement than negative ones.
5.

Host a Timeline contest or promotion Pages

can host contests and promotions on their Timelines
by asking fans to Like or Comment. (Use a thirdparty with a Comment/Like importer feature to pick
a winner, aggregate and export data.)
Write a comment...
Annie Oakley great pic!
Like Reply 10 Likes
View more comments
6.

Include images Posts with images are more likely

to be shared. Also, since most users access Facebook
via mobile, choose simple, clear images that are easy
to see from a phone/tablet. work best.
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Original FB Guide 2016

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FACEBOOK TEMPLATE

MOBILE SAFE AREA

FACEBOOK POST Specs

Website Click Post

Like Comment Share

Like Comment Share

FACEBOOK POST SPECS

Multiple Products Website Click Post

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Like Comment Share

Like Comment Share

Build marketing campaigns, promotions and landing pages for free

Get Started with ShortStack

FACEBOOK POST Specs

Photo Page Post

Like Comment Share

Like Comment Share

FACEBOOK POST Specs

VIDEO Page Post

Like Comment Share

FACEBOOK POST Specs

PAGE LIKE Post

1,000 people like this

Lorem ipsum dolor sit amet, consectet

FACEBOOK POST Specs

Lorem ipsum dolor sit amet, consectet

App Name Title

App Name Title

1,000 people use this

FACEBOOK POST Specs

Company Name shared their event

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Join Event 5 people are going

Like Comment Share

FACEBOOK POST Specs

Company Name posted an offer

1,200 people claimed this

Like Comment Share

FACEBOOK POST TIPS

Date and Location

Date and Location

9,023 people saw this post

Like Comment Share

Like Reply 10 Likes

1. Share a tip Start the update with TIP so it

9,023 people saw this post

Like Comment Share

3. Engage Respond to comments and answer

Host a Timeline contest or promotion Pages

Include images Posts with images are more likely

Build marketing campaigns, promotions and landing pages for free

Get Started with ShortStack

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