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Facebook Ads Swipe File

Prepared By Aaron Zakowski

For More Facebook Ads and Growth Marketing Tips… www.AaronZakowski.com

Background

Thanks for downloading my Facebook Ads swipe file. I’ve compiled the ads in this PDF over the past few years to help inspire you to create powerful and effective new ads for your next campaign. I encourage you to learn from both the images and the text copy in the ads below. If you need help optimizing your Facebook ad campaigns, you can visit my blog for more articles and tutorials… www.Aaron Zakowski.com.

your Facebook ad campaigns, you can visit my blog for more articles and tutorials… www.Aaron Zakowski.com.

B2C > Retail > Desktop Ads

B2C > Retail > Desktop Ads 3
B2C > Retail > Desktop Ads 3

B2C > Retail > Desktop Ads

B2C > Retail > Desktop Ads I like the use of text in this image to

I like the use of text in this image to highlight positive press from a major website.

this image to highlight positive press from a major website. This collage of images does a

This collage of images does a great job of telling the story and explaining this product.

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B2C > Retail > Desktop Ads

B2C > Retail > Desktop Ads 5
B2C > Retail > Desktop Ads 5

B2C > Retail > Desktop Ads

B2C > Retail > Desktop Ads 6
B2C > Retail > Desktop Ads 6

B2C > Retail > Desktop Ads

B2C > Retail > Desktop Ads Facebook gave these as examples of great ads in their
B2C > Retail > Desktop Ads Facebook gave these as examples of great ads in their

Facebook gave these as examples of great ads in their Link Ad Tips

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B2C > Retail > Desktop Ads

B2C > Retail > Desktop Ads 8
B2C > Retail > Desktop Ads 8

B2C > Retail > Desktop Ads

B2C > Retail > Desktop Ads 9

B2C > Retail > Right Side Column Ads

B2C > Retail > Right Side Column Ads 10
B2C > Retail > Right Side Column Ads 10
B2C > Retail > Right Side Column Ads 10
B2C > Retail > Right Side Column Ads 10
B2C > Retail > Right Side Column Ads 10

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B2C > Retail > Right Side Column Ads

B2C > Retail > Right Side Column Ads 11
B2C > Retail > Right Side Column Ads 11
B2C > Retail > Right Side Column Ads 11
B2C > Retail > Right Side Column Ads 11
B2C > Retail > Right Side Column Ads 11
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B2C > Retail > Right Side Column Ads

B2C > Retail > Right Side Column Ads 12
B2C > Retail > Right Side Column Ads 12
B2C > Retail > Right Side Column Ads 12
B2C > Retail > Right Side Column Ads 12

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B2C> Retail > Mobile

B2C> Retail > Mobile 13
B2C> Retail > Mobile 13

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B2C > Services > Desktop Ads

B2C > Services > Desktop Ads 14
B2C > Services > Desktop Ads 14

B2C > Services > Desktop Ads

B2C > Services > Desktop Ads How could this ad not grab your attention? 15

How could this ad not grab your attention?

B2C > Services > Desktop Ads How could this ad not grab your attention? 15

B2C > Services > Desktop Ads

B2C > Services > Desktop Ads 16

B2C > Services > Right Side Column

B2C > Services > Right Side Column 17
B2C > Services > Right Side Column 17

B2B > Desktop Ads

B2B > Desktop Ads 18
B2B > Desktop Ads 18

B2B > Desktop Ads

B2B > Desktop Ads Here are two images that Lewis Howes tested for this campaign (Unfortunately,
B2B > Desktop Ads Here are two images that Lewis Howes tested for this campaign (Unfortunately,

Here are two images that Lewis Howes tested for this campaign (Unfortunately, I don’t know which one

B2B > Desktop Ads

B2B > Desktop Ads 20
B2B > Desktop Ads 20

B2B > Desktop Ads

B2B > Desktop Ads 21
B2B > Desktop Ads 21

B2B > Desktop Ads

B2B > Desktop Ads 22
B2B > Desktop Ads 22

B2B > Desktop Ads

B2B > Desktop Ads 23
B2B > Desktop Ads 23

B2B > Desktop Ads

B2B > Desktop Ads In this example, Wix uses a photo ad rather than a Link

In this example, Wix uses a photo ad rather than a Link Post

B2B > Desktop Ads In this example, Wix uses a photo ad rather than a Link

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B2B > Desktop Ads

B2B > Desktop Ads 25
B2B > Desktop Ads 25

B2B > Desktop Ads

B2B > Desktop Ads 26
B2B > Desktop Ads 26
B2B > Desktop Ads 26

B2B > Desktop Ads

B2B > Desktop Ads 27
B2B > Desktop Ads 27

B2B > Desktop Ads

B2B > Desktop Ads 28

B2B > Desktop Ads

B2B > Desktop Ads 29
B2B > Desktop Ads 29

B2B > Desktop Ads

B2B > Desktop Ads This ad was made by Facebook themselves. They know what they are
B2B > Desktop Ads This ad was made by Facebook themselves. They know what they are

This ad was made by Facebook themselves. They know what they are doing. Pay attention!

B2B > Desktop Ads

B2B > Desktop Ads I like how emaze uses the grey scale background image to make

I like how emaze uses the grey scale background image to make the text in this image really stand out.

Desktop Ads I like how emaze uses the grey scale background image to make the text

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B2B > Right Side Column Ads

B2B > Right Side Column Ads 32
B2B > Right Side Column Ads 32
B2B > Right Side Column Ads 32
B2B > Right Side Column Ads 32
B2B > Right Side Column Ads 32

B2B > Right Side Column Ads

B2B > Right Side Column Ads 33
B2B > Right Side Column Ads 33
B2B > Right Side Column Ads 33
B2B > Right Side Column Ads 33

B2B > Right Side Column Ads

B2B > Right Side Column Ads 34
B2B > Right Side Column Ads 34
B2B > Right Side Column Ads 34
B2B > Right Side Column Ads 34

B2B > Marketing > Right Side Column Ads

B2B > Marketing > Right Side Column Ads 35
B2B > Marketing > Right Side Column Ads 35
B2B > Marketing > Right Side Column Ads 35
B2B > Marketing > Right Side Column Ads 35

B2B > Mobile Ads

B2B > Mobile Ads 36
B2B > Mobile Ads 36

B2B > Mobile Ads (continued)

B2B > Mobile Ads (continued) 37

B2B > Desktop Ads

B2B > Desktop Ads I created these ads for InVision, so I can tell you that
B2B > Desktop Ads I created these ads for InVision, so I can tell you that

I created these ads for InVision, so I can tell you that they performed very well.

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B2B > Desktop Ads

B2B > Desktop Ads 39

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B2B > Desktop Ads

B2B > Desktop Ads 40

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B2B > Desktop Ads

B2B > Desktop Ads 41
B2B > Desktop Ads 41
B2B > Desktop Ads 41

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B2B > Desktop Ads

B2B > Desktop Ads 42
B2B > Desktop Ads 42
B2B > Desktop Ads 42

B2B > Desktop Ads

B2B > Desktop Ads 43
B2B > Desktop Ads 43
B2B > Desktop Ads 43

B2B > Desktop Ads

B2B > Desktop Ads 44
B2B > Desktop Ads 44

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B2B > Desktop Ads

B2B > Desktop Ads 45
B2B > Desktop Ads 45
B2B > Desktop Ads 45

B2B > Desktop Ads

B2B > Desktop Ads I like how this ad encourages you to tag your friends. 46

I like how this ad encourages you to tag your friends.

B2B > Desktop Ads

B2B > Desktop Ads 47
B2B > Desktop Ads 47
B2B > Desktop Ads 47

B2B > Desktop Ads

B2B > Desktop Ads 48
B2B > Desktop Ads 48

B2B > Desktop Ads

B2B > Desktop Ads 49
B2B > Desktop Ads 49
B2B > Desktop Ads 49

B2B > Desktop Ads

B2B > Desktop Ads 50
B2B > Desktop Ads 50

B2B > Desktop Ads

B2B > Desktop Ads 51
B2B > Desktop Ads 51

Facebook Ads by Facebook

Facebook Ads by Facebook 52
Facebook Ads by Facebook 52
Facebook Ads by Facebook 52

Facebook Ads by Facebook

Facebook Ads by Facebook 53
Facebook Ads by Facebook 53
Facebook Ads by Facebook 53

Facebook Ads by Facebook

Facebook Ads by Facebook 54
Facebook Ads by Facebook 54
Facebook Ads by Facebook 54

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Assorted Mobile Ads

Assorted Mobile Ads 55
Assorted Mobile Ads 55
Assorted Mobile Ads 55

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Assorted Mobile Ads

Assorted Mobile Ads 56
Assorted Mobile Ads 56
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Assorted Mobile Ads

Assorted Mobile Ads 57
Assorted Mobile Ads 57
Assorted Mobile Ads 57

Assorted Mobile Ads

Assorted Mobile Ads 58
Assorted Mobile Ads 58

B2B > Marketing > Twitter Ad

B2B > Marketing > Twitter Ad OK, So this is a Twitter ad but I still

OK, So this is a Twitter ad but I still thought that it was a great image that could be used effectively for Facebook as well.

www.AaronZakowski.com