JNASCENT

APPAREL
FOR

CHANGE
CEO: Janet Nguyen
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Problem/Unmet Need

Solution/Business Fills Need

Mission Statement
JNASCENT strives to create truly
great clothing with unique values while
making a social and global impact
through our unique cooperation.

Social & Global Impact

Giving back to charity & global causes,
company is raising awareness through
fashion.

Mid-Range product

Note* there are many more products but the Change crewneck is
the mid-range product
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Business Model
Description of Expenses

Definition of One Unit

mid-range product Change crewneck

Economics of One Unit

Selling Price

$30.00

Cost of var. materials exp.

$ 3.91

Cost of labor

$ 1.53

Other variable costs

$3.92

Total COGS/ COSS

$15.41

Contribution Margin

$16.84

Variable Material
Expenses

Total: $17.79

Graphic design
crewneck

$17.60

Flat cardboard box

$0.31 per unit

Sealing Tape

$3.60

Business cards

$10.00 for 500

Fixed Expenses

Total: $3.91

Item

$30.00

Monthly Break Even Units

$116.78
=
9.56

10 units
$12.21

Note* The mid-range product (out of the many

products) is the Change crewneck, comes in 3 colors:
maroon, grey and black

Market Analysis
Market Statistics
Industry Name:

Fashion

Annual Industry Sales:

Description of Target Consumer

Demographics
Male/female ages 13-21
Psychographics
Seasonal clothing, holiday
s, promotional sales

Geographics
Bay Area locally

$331 Billion
Target Market Size
Total Population

7 Million

Buying Patterns
Clothing 21%
Accessories 10%
Shoes 8%

Target Market
Population

2,000
Market Size
(based on
survey)

1,000

Marketing and Sales

Competition
Factors JNASCENT

ASOS Africa

Love your melon

Student made,
Provide jobs to
20% profit donate people in kenya
with employee
benefits

Donates 50%
profit to cancer
patients

Educate youth & Host educational Does not educate

hold workshops,
workshops
consumers,youth
online blogs;
make
social/localimpact

Affordable, vast
Huge variety,
variety of clothing expensive
(future to expand)

Expensive
Small variety of
products offered

Competitive Advantages
1. Student made, affordable
2. Diverse & clothing made for everyone, all sizes and genders
3. Positive company, educational to make social and local
impact
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Qualifications
- Experience in Whole to Retail
- Knowledge in using: Vinyl

cutter,Heat press, Adobe

illustrator (graphic art
program)

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Sales Projections
Total Units
122

Gross Revenue
$3,070.00

Net Profit
$1,031.97

Units sold

11

Start-up Funds
Item
Graphic crewneck with
company logo
Flat cardboard box
Sealing tape
Business cards

Why Needed
product to sell

Cost
$17.60

Used for packaging

Used for packaging
To promote company
Total Startup Expenditures

$0.62
$3.30
$10.00
$31.42

Emergency Fund
Reserve for Fixed Expenses

$15.71
$153.00

Total Startup Investment

$168.71

ROI: Return on Investment

$1,031.97
$391.58

263.54%

$2.64

$0.28

ROS: Return on Sales

$1,031.97
$3,720.00

28%

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Future Plans

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CEO: Janet Nguyen

CEO: Janet Nguyen

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