Vous êtes sur la page 1sur 32

Global Exhibition Barometer

17th edition (July 2016)


A UFI report based on the results of a survey conducted in June 2016

Global

United Kingdom

Central & South America

Mexico

Southern Africa

US

Thailand

Brazil

Table of contents

Introduction

Page
3

Results by region
1. Gross Turnover development
2. Development of Operating Profits
3. Most important business issues
4. Recent security measures

4
6
8
11

Detailed results for selected countries or zones


North America: Mexico, US
Central and South America: Brazil, other countries in Central & South America
Europe: Germany, Italy, Russia, Turkey, UK, other countries in Europe
Africa: South Africa
Middle East: Iran, other countries in the Middle East
Asia/Pacific: China, Thailand, other countries in Asia/Pacific

13
14
16
18
24
25
27

Conclusion

30

Appendix: answers per country/region

31

Introduction

Welcome to the 17th edition of the UFI Global Exhibition Barometer survey. This study is based on a global survey,
conducted in June 2016. It represents up to date information on the development and the outlook of the global exhibition
industry as well as on 16 specific countries and zones.
UFI began assessing the impact of the global economic conditions on the exhibition industry twice a year in 2009, based
on perceptions of UFI members around the world. In 2010, this biannual survey became the UFI Global Exhibition
Barometer. For the United States, this survey includes SISO Members (Society of Independent Show Organizers) and
the scope of the Research has since been broadened to include members of AFIDA (Asociacin Internacional de Ferias
de Amrica), AMPROFEC (Asociacin Mexicana de Profesionales de Ferias y Exposiciones y Convenciones) and
UBRAFE (Unio Brasileira dos Promotores Feiras) in Central and South America and of EXSA (Exhibition and Events
Association of Southern Africa) in South Africa. In this 17th edition, Members from AEO (Association of Event
Organisers, UK) and TEA (Thai Exhibition Association) have been included for the first time.
Important remarks
It should be noted that the number of replies to the current survey (262 from 56 countries - see full list on the page 31)
provides representative results. However, the consolidated regional results may not reflect the situation of specific
countries in that region. This is why the report also includes a set of detailed results for the 16 countries or zones where
a significant number of answers were obtained are included (see list on the page 17).
Also it should be noted that the answers to this survey were provided before the recent events in the UK (EU
referendum) and Turkey (terrorist attacks).
Questions related to this survey can be addressed to Christian Druart, UFI Research Manager, at chris@ufi.org.
3

1. Gross Turnover development


The 17th Barometer surveyed the evolution of participants gross turnover expectations for the two halves of 2016 and
the first half of 2017 compared to their turnover during the same period in the previous year (regardless of possible
biennial effects).
The chart on the next page presents the percentage of companies declaring an increase in their turnover. It combines
these results with those of previous surveys since 2008. It does not take into account the unknown or not applicable
answers see footnote.
Survey results indicate a variety of current regional developments around the globe:
In North America, 7 to 9 companies out of 10 expect increase in turnover for all three periods;
In Europe, this is also the case for the UK. In Italy and Turkey this situation is only reached with time. In Germany,
less than 1 company out of 2 anticipates a growth for the first half of 2017. In Russia ,(only 1 company out of 2 on
average expects increase in turnover for all three periods;
In Asia/Pacific, 2 to 3 companies out of 10 have uncertainty as to their turnover for the first half of 2017, whereas for
2016, 5 to 6 companies out of 10 in China and most other Asian countries expect an increase. In Thailand however,
the situation is more contrasted;
In the Middle East and Africa, 3 to 4 companies out of 10 have uncertainty as to their turnover for the first half of
2017, whereas for 2016, 7 to 8 companies out of 10 in Iran and 4 to 5 in other countries expect an increase;
In Central and South America, a majority of companies anticipate decreases in 2016, but they are more confident
for the first half of 2017;
Footnote: The charts included in the second part of this report (Detailed results for selected countries or zones) detail these
results, adding the percentage of companies declaring decreases in their turnover and the percentage of unknown
answers.
4

% of companies declaring an increase in turnover when


compared to their projections for the same period
the year before (regardless of possible biennial effects)
100%
90%

Americas
Europe
Asia &
Pacific
Middle East
& Africa

80%
70%
60%
50%
40%
30%
20%

10%
0%

H2
2008

H1
2009

H2
2009

H1
2010

H2
2010

H1
2011

H2
2011

H1
2012

H2
2012

H1
2013

H2
2013

As declared in previous surveys

H1
2014

H2
2014

H1
2015

H2
2015

H1
2016

H2
2016

H1
2017

As declared
in June 2016
5

2. Development of Operating Profits


The 17th Global Barometer survey questioned the evolution of operating profits for 2015 and 2016 compared to the
previous year.
The chart presented on the following page combines these results with those of previous surveys which track the
development of operating profits since 2009. It highlights the results of companies declaring an increase of more than
10% and those declaring a more stable result (between -10% and +10%) see footnote.
The detailed results show that:
More than 1 company out of 2 declare an increase of more than 10% in annual profits for 2015 and 2016 in Mexico,
USA, the UK and most countries in Central and South America (but not in Brazil, see below);
3 to 5 companies out of 10 declare an increase of more than 10% in annual profits for 2015 and 2016 in most
countries in Asia (except China, where only 2 to 3 do), the Middle East or Europe (but not in Russia and Turkey, see
below);
In Brazil, Russia and Turkey the levels of companies declaring an increase of more than 10% decrease sharply
between 2015 and 2016.

Footnote: The charts included in the second part of this report (Detailed results for selected countries or zones) detail these
results, adding the percentage of companies with reductions in profits or losses.

Operating profits compared to the previous year


Americas

Asia & Pacific

Europe

Middle East & Africa

100%
90%

80%

% of companies declaring:
- stable profits (between -10% and +10%)
- or increases of more than 10%

70%
60%
50%
40%

% of companies declaring:
- profit increases of more than 10%

30%
20%
10%
0%
2009

2010

2011

2012

2013

2014

2015

2016
7

3. Most important business issues


Companies were asked to identify the three most important issues for their business in the coming year from a predefined list of seven issues. Multiples choices were proposed to get further insight for some answers.
As in previous surveys, around 80% of all answers relate to the following 4 issues:
State of the economy in home market (27% in the current survey)
Global economic developments (24% in the current survey)
Competition from within the industry (17% in the current survey)
Internal challenges (13% in the current survey), where Human resources are named as the most important
aspect.
Impact of digitalisation (Responding to customer digitalization needs, New digital products or Internal
processes), Competition with other media (Internet, Social media, Virtual trade shows or Other) and
Regulatory / Stakeholders issues (Sustainability, Health & safety or Other) appear as less important issues in the
coming year.
The next slide shows the consolidated global results, including further insights, where asked.
The following pages details those results by region and by type of activity (for 3 main segments: Organiser, Venue
only and Service provider only). Results show that there are no significant differences based on these criteria,
except for the Impact of digitalisation which is not so present, generally speaking, in Middle East and Africa and also
among Venues only, but receives vey high relevance in Germany (19%).
8

Top issues: global results


27%

25%

Top issues (

24%
20%
17%

: results from last survey conducted in December 2015)

19%
13% 14%
8% 9%
4% 5%

State of the
economy in
home market

Global
Competition
economic
from within the
developments
industry

33%

12%

Finance

Other

Responding
to customer
digitalisation
needs

Impact of
Competition
Regulatory /
digitalisation with other media Stakeholders
issues

67%

64%

77%

Human
resources

Internal
challenges

38%

36%

Internal
processes

New digital
products

4% 4%

Social media Virtual trade


shows

(multiple answers possible)

Other

84%

52%
15%

Internet

3% 3%

48%

15%
Other

Sustainability

Health &
safety

16%
Other

Most important issues: detail by region and type of


activity for the five top issues identified globally
Americas

28% 29% 27%


25%

Europe

Middle East & Africa

Asia & Pacific

27%
23%
20%

22%

21%

19% 19%
15%
13%

12% 12%

14%

11%

9%

8%
2%
State of the economy in
home market

Global economic
developments

31%
28%
25%

Competition from within


the industry

Internal challenges

Organiser
22%21%22%

21%
19%
15%

Venue only

9%
2%

Global economic
developments

Service provider only

15%15%
13%

10%

State of the
economy in home
market

Impact of digitalisation

Competition from Internal challenges


within the industry

Impact of
digitalisation

4%

2%

4%

Competition with
other media

4%

7% 6%

Regulatory /
Stakeholders
issues

10

5. Recent security measures


This question aims to assess the actions launched recently in the context of the past terrorists attacks in several
places across the world.
The survey results show that 6 companies out of 10 on average have taken recent actions (and even 7 in Europe and
North America).
Additional measures include additional screening at event/venue entrances for visitors (28%), for exhibitors (15%),
additional controls on site during the event (25%), additional information for attendees (21%), checking the lists of preregistered participants in liaison with the police/defense (6%) or other measures (such as police presence in uniform
or not and new video devices).

Have you expanded security measures around your exhibitions / your venues in recent
months? If so, please identify these actions?
Additional screening at entrances FOR VISITORS

28%

Additional controls on site during the event

25%

Additional information for attendees

21%

Additional screening at entrances FOR EXHIBITORS


Checking lists of pre-registered participants in liaison with the
police/defence authorities

Other measures
No additional measures

15%
6%

8%
42%

11

Recent security measures: detail by region


28%
Additional screening at entrances FOR VISITORS

18%

28%
21%

Additional controls on site during the event

20%

18%
16%

Additional information for attendees

Additional screening at entrances FOR EXHIBITORS

Checking lists of pre-registered participants in liaison with the


police/defence authorities

Other measures

No additional measures

11%

3%

35%

27%
30%
32%

Americas

22%

Europe

17%
17%

Middle East & Africa

15%

9%
7%

Asia / Pacific

9%

8%
7%
7%

13%

36%

40%
41%

58%

12

Part 2: Detailed results for 12 selected countries or zones

North America:

Mexico
US

Central and South America:

Brazil
Other countries in Central & South America

Europe:

Germany
Italy
Russia
Turkey
United Kingdom
Other countries in Europe

Africa:

South Africa

Middle East:

Iran
Other countries in the Middle East

Asia/Pacific:

China
Thailand
Other countries in Asia/Pacific

13

Detailed results for MEXICO (13 answers)


How do you expect your turnover to change when
compared to the same period the previous year?
10%

83%

17%
H1 2016

80%
33%
10%
H2 2016

Decrease:
10% or more

Operating profits compared to the previous year

36%

I dont know
Loss
Reduced by
more than 50%

64%

2015

70%

Reduced by
11-50%
Stable (between
-10% and +10%)

2016

25%

24%
22%
16%

19%
17%
13%
9% 8%

Decrease:
less than 10%

H1 2017

10%
10%
10%

: global)

27%

I dont know

Increase

67%

Top issues (

Increase of more
than 10%

3% 4%
State of the
Global
Competition
economy in economic from within
home market developments the industry

3% 4%

3% 3%

Internal
Impact of Competition Regulatory /
challenges digitalisation with other Stakeholders
media
issues

Other

Have you expanded security measures around your exhibitions /


your venues in recent months?
Additional screening at entrances FOR VISITORS

18%

Additional controls on site during the event

36%

Additional information for attendees

55%

Additional screening at entrances FOR EXHIBITORS

Checking lists of pre-registered participants in liaison


with the police/defence authorities

18%
9%

Other measures
No additional measures

45%

27%
14

Detailed results for UNITED STATES (16 answers)


How do you expect your turnover to change when
compared to the same period the previous year?
7%

I dont know

Increase

86%

93%

86%

14%

7%

7%

H1 2016

H2 2016

H1 2017

Decrease:
10% or more

I dont know

45%
30%

Loss
Reduced by
more than 50%
Reduced by
11-50%

50%

55%

Stable (between
-10% and +10%)
Increase of more
than 10%

2015

27%

: global)

30%
24%

15%

18%17%
13%

13%

10%

Decrease:
less than 10%

Operating profits compared to the previous year

20%

Top issues (

State of the
Global
Competition
economy in economic from within
home market developments the industry

8%

8%

5% 4%

4%

3% 3%

Internal
Impact of Competition Regulatory /
challenges digitalisation with other Stakeholders
media
issues

Other

Have you expanded security measures around your exhibitions /


your venues in recent months?
Additional screening at entrances FOR VISITORS

38%

Additional controls on site during the event

23%

Additional information for attendees

23%

Additional screening at entrances FOR EXHIBITORS

15%

Checking lists of pre-registered participants in liaison


with the police/defence authorities

15%

Other measures
No additional measures

0%
38%

2016
15

Detailed results for BRAZIL (11 answers)


How do you expect your turnover to change when
compared to the same period the previous year?
I dont know

Increase

62%

70%

34%

30%

H2 2016

Decrease:
10% or more

H1 2017

Operating profits compared to the previous year


10%

5%

I dont know
Loss

50%

50%

5%

Reduced by
more than 50%
Reduced by
11-50%

25%

Stable (between
-10% and +10%)

15%

Increase of more
than 10%

40%

2015

33%
27%
17%

23%

17%

17%
13%

Decrease:
less than 10%

33%

H1 2016

: global)

24%

33%

38%

Top issues (

2016

8%
4%

3%
State of the
Global
Competition
economy in economic from within
home market developments the industry

0%

3% 4%

3% 3%

Internal
Impact of Competition Regulatory /
challenges digitalisation with other Stakeholders
media
issues

Other

Have you expanded security measures around your exhibitions /


your venues in recent months?
Additional screening at entrances FOR VISITORS

27%

Additional controls on site during the event

18%

Additional information for attendees

45%

Additional screening at entrances FOR EXHIBITORS

27%

Checking lists of pre-registered participants in liaison with


the police/defence authorities

9%

Other measures

9%

No additional measures

27%
16

Detailed results for the other countries in Central and


South America (12 answers)
How do you expect your turnover to change when
compared to the same period the previous year?
10%

38%

10%

36%
60%

12%
50%

H1 2016

I dont know

20%
9%

10%

H2 2016

H1 2017

Decrease:
10% or more

Operating profits compared to the previous year


10%

12%

30%

25%
13%

I dont know
Loss
Reduced by
more than 50%
Reduced by
11-50%

60%

50%

Stable (between
-10% and +10%)
Increase of more
than 10%

2015

: global)

31%
27%
24%

21%

21%

17%

Increase
Decrease:
less than 10%

45%

Top issues (

7%

13%

10%

8%
4%
0%

State of the
Global
Competition
economy in economic from within
home market developments the industry

3% 4%

Internal
Impact of Competition Regulatory /
challenges digitalisation with other Stakeholders
media
issues

7%
3%
Other

Have you expanded security measures around your exhibitions /


your venues in recent months?
Additional screening at entrances FOR VISITORS

22%

Additional controls on site during the event


Additional information for attendees

11%

0%

Additional screening at entrances FOR EXHIBITORS

11%

Checking lists of pre-registered participants in liaison


with the police/defence authorities

0%

Other measures

0%

No additional measures

78%

2016
17

Detailed results for GERMANY (17 answers)


How do you expect your turnover to change when
compared to the same period the previous year?
7%
14%
I dont know

81%

43%

Increase

14%

Decrease:
less than 10%

93%

13%
6%
H1 2016

29%
H2 2016

Decrease:
10% or more

H1 2017

Operating profits compared to the previous year

6%
27%

8%
34%

27%

I dont know
Loss
Reduced by
more than 50%
Reduced by
11-50%

58%
40%

Stable (between
-10% and +10%)
Increase of more
than 10%

2015

Top issues (
27%
21%

: global)

26%
24%
19%

17%
13%

13%
9%

8%

9%
4%

4% 4%
0%

State of the
Global
Competition
economy in economic from within
home market developments the industry

Internal
Impact of Competition Regulatory /
challenges digitalisation with other Stakeholders
media
issues

3%

Other

Have you expanded security measures around your exhibitions /


your venues in recent months?
Additional screening at entrances FOR VISITORS

33%

Additional controls on site during the event

8%

Additional information for attendees

17%

Additional screening at entrances FOR EXHIBITORS

0%

Checking lists of pre-registered participants in liaison


with the police/defence authorities

0%

Other measures
No additional measures

25%

33%

2016
18

Detailed results for ITALY (10 answers)


How do you expect your turnover to change when
compared to the same period the previous year?
I dont know

57%

Increase

67%
100
%

43%
H1 2016

33%
H1 2017

Operating profits compared to the previous year


I dont know

17%
33%

34%

33%
2015

33%
2016

33%
27%

25%24%
17%
13%

17%
13%

13%
8%
4%
0%

State of the
Global
Competition
economy in economic from within
home market developments the industry

4%
0%

Internal
Impact of Competition Regulatory /
challenges digitalisation with other Stakeholders
media
issues

Reduced by
11-50%
Stable (between
-10% and +10%)
Increase of more
than 10%

0%

3%

Other

Have you expanded security measures around your exhibitions /


your venues in recent months?
Additional screening at entrances FOR VISITORS

Loss
Reduced by
more than 50%

50%

: global)

Decrease:
less than 10%
Decrease:
10% or more

H2 2016

Top issues (

38%

Additional controls on site during the event

13%

Additional information for attendees


Additional screening at entrances FOR EXHIBITORS

25%
0%

Checking lists of pre-registered participants in liaison


with the police/defence authorities
Other measures
No additional measures

25%
0%

38%
19

Detailed results for RUSSIA (13 answers)


How do you expect your turnover to change when
compared to the same period the previous year?
10%
50%

I dont know

50%

Increase

60%
50%
30%
10%
H2 2016

Decrease:
10% or more

H1 2017

Operating profits compared to the previous year


18%

11%

I dont know
Loss
Reduced by
more than 50%

46%
78%

Reduced by
11-50%
Stable (between
-10% and +10%)

36%
11%
2015

33%

: global)

33%

27%
24%
17%
13%

Decrease:
less than 10%

40%

H1 2016

Top issues (

Increase of more
than 10%

13%
10%

8%

7%

3%
State of the
Global
Competition
economy in economic from within
home market developments the industry

4%

4%
0%

0%

Internal
Impact of Competition Regulatory /
challenges digitalisation with other Stakeholders
media
issues

3%

Other

Have you expanded security measures around your exhibitions /


your venues in recent months?
Additional screening at entrances FOR VISITORS

36%

Additional controls on site during the event

27%

Additional information for attendees

18%

Additional screening at entrances FOR EXHIBITORS


Checking lists of pre-registered participants in liaison
with the police/defence authorities
Other measures
No additional measures

27%
0%
9%
27%

2016
20

Detailed results for TURKEY (10 answers)


How do you expect your turnover to change when
compared to the same period the previous year?

Top issues (
35%

I dont know
26%27%

38%

Increase

86%

86%

50%
12%

14%

14%

H1 2016

H2 2016

H1 2017

Decrease:
less than 10%
Decrease:
10% or more

Operating profits compared to the previous year


17%

I dont know
Loss

40%

Reduced by
more than 50%

66%
60%

Stable (between
-10% and +10%)

17%
2015

Reduced by
11-50%

Increase of more
than 10%

: global)

24%
17%

17%
13%

13%
8%

4%

4%
0%

State of the
Global
Competition
economy in economic from within
home market developments the industry

0%

4%

4% 3%

Internal
Impact of Competition Regulatory /
challenges digitalisation with other Stakeholders
media
issues

Other

Have you expanded security measures around your exhibitions /


your venues in recent months?
Additional screening at entrances FOR VISITORS

44%

Additional controls on site during the event

11%

Additional information for attendees

11%

Additional screening at entrances FOR EXHIBITORS

33%

Checking lists of pre-registered participants in liaison


with the police/defence authorities

0%

Other measures

0%

No additional measures

33%

2016
21

Detailed results for the UK (11 answers)


How do you expect your turnover to change when
compared to the same period the previous year?
I dont know

78%

Increase

90%

11%
11%

10%

H1 2016

H2 2016

100
%

Decrease:
less than 10%

36%
28%27%
24%

12%

12%13%
8%

17%

I dont know

29%

17%

Loss
Reduced by
more than 50%
Reduced by
11-50%
Stable (between
-10% and +10%)

2016

4% 4%

0%

4% 3%

State of the economy inCompetition from within the Impact of digitalisation Regulatory / Stakeholders
home market
industry
issues

H1 2017

66%

4%

4%

Decrease:
10% or more

14%

2015

: global)

17%

Operating profits compared to the previous year

57%

Top issues (

Increase of more
than 10%

Have you expanded security measures around your exhibitions /


your venues in recent months?
Additional screening at entrances FOR VISITORS

20%

Additional controls on site during the event

30%

Additional information for attendees

30%

Additional screening at entrances FOR EXHIBITORS


Checking lists of pre-registered participants in liaison
with the police/defence authorities
Other measures
No additional measures

10%
0%
20%
40%

22

Detailed results for the other countries in Europe


(33 answers)
How do you expect your turnover to change when
compared to the same period the previous year?
10%

I dont know

Increase

77%

23%
H1 2016

83%

70%

14%
3%
H2 2016

17%
3%
H1 2017

8%

Decrease:
10% or more

I dont know
Loss

35%

46%

Reduced by
more than 50%
Reduced by
11-50%

46%

46%

Stable (between
-10% and +10%)
Increase of more
than 10%

2015

2016

29%27%

: global)

28%
24%
17%
13%

Decrease:
less than 10%

Operating profits compared to the previous year


19%

Top issues (

13%
11%

12%
8%
4% 4%

State of the
Global
Competition
economy in economic from within
home market developments the industry

2%

4%

2% 3%

Internal
Impact of Competition Regulatory /
challenges digitalisation with other Stakeholders
media
issues

Other

Have you expanded security measures around your exhibitions /


your venues in recent months?
Additional screening at entrances FOR VISITORS

43%

Additional controls on site during the event

54%

Additional information for attendees

25%

Additional screening at entrances FOR EXHIBITORS

25%

Checking lists of pre-registered participants in liaison


with the police/defence authorities
Other measures
No additional measures

0%
7%
54%

23

Detailed results for SOUTH AFRICA (23 answers)


How do you expect your turnover to change when
compared to the same period the previous year?
5%
28%

38%

I dont know

Increase

63%
38%
50%
21%

28%

12%

11%

H1 2016

H2 2016

6%
H1 2017

12%

Decrease:
10% or more

I dont know
Loss

31%

44%

Reduced by
more than 50%
Reduced by
11-50%

50%
44%

2015

Stable (between
-10% and +10%)
Increase of more
than 10%

6%

: global)

31%
27%
24%
15%

19%
17%

14%13%
8%

Decrease:
less than 10%

Operating profits compared to the previous year


13%

Top issues (

3%
State of the
Global
Competition
economy in economic from within
home market developments the industry

10%
5% 4%

4%

Internal
Impact of Competition Regulatory /
challenges digitalisation with other Stakeholders
media
issues

3% 3%
Other

Have you expanded security measures around your exhibitions /


your venues in recent months?
Additional screening at entrances FOR VISITORS

0%

Additional controls on site during the event

11%

Additional information for attendees

0%

Additional screening at entrances FOR EXHIBITORS

0%

Checking lists of pre-registered participants in liaison


with the police/defence authorities
Other measures
No additional measures

5%
0%

89%

2016
24

Detailed results for IRAN (12 answers)


How do you expect your turnover to change when
compared to the same period the previous year?
I dont know

10%
40%
67%

Increase

60%

17%
10%

H1 2016

H2 2016

H1 2017

Operating profits compared to the previous year


10%
10%
30%

I dont know

Reduced by
more than 50%

50%

Stable (between
-10% and +10%)
Increase of more
than 10%

2016

15%

26%
17%

15%
13%
9%

2015

3% 4%

3%
State of the
Global
Competition
economy in economic from within
home market developments the industry

9%
4%

Internal
Impact of Competition Regulatory /
challenges digitalisation with other Stakeholders
media
issues

3%
Other

Have you expanded security measures around your exhibitions /


your venues in recent months?
Additional screening at entrances FOR VISITORS

Loss

Reduced by
11-50%

44%

21%

24%

Decrease:
less than 10%
Decrease:
10% or more

16%

34%

: global)

27%

8%

80%

22%

Top issues (

Additional controls on site during the event

27%
0%

Additional information for attendees

27%

Additional screening at entrances FOR EXHIBITORS


Checking lists of pre-registered participants in liaison
with the police/defence authorities
Other measures
No additional measures

18%
9%
18%
45%

25

Detailed results for other countries in the MIDDLE EAST


(12 answers)
How do you expect your turnover to change when
compared to the same period the previous year?
14%
50%
12%
38%

H1 2016

25%

29%
30%

I dont know

Increase

50%

29%

13%
12%

H2 2016

H1 2017

12%

Decrease:
10% or more

I dont know

38%

38%
2016

28%

Loss
Reduced by
more than 50%

43%

29%

27%
24%

24%
22%

: global)

19%
17%

18%
13%

Reduced by
11-50%
Stable (between
-10% and +10%)
Increase of more
than 10%

9%

8%

Decrease:
less than 10%

Operating profits compared to the previous year


12%

Top issues (

3% 4%

1%

4%

State of the
Global
Competition
Internal
Impact of Competition Regulatory /
economy in economic from within challenges digitalisation with other Stakeholders
home market developments the industry
media
issues

4%

3%

Other

Have you expanded security measures around your exhibitions /


your venues in recent months?
Additional screening at entrances FOR VISITORS

27%

Additional controls on site during the event

55%

Additional information for attendees

36%

Additional screening at entrances FOR EXHIBITORS

Checking lists of pre-registered participants in liaison


with the police/defence authorities
Other measures
No additional measures

27%
0%
9%

18%

2015
26

Detailed results for CHINA (23 answers)


How do you expect your turnover to change when
compared to the same period the previous year?
5%
24%
60%

Increase

50%
46%

30%
40%
0%
H1 2016

15%
H2 2016

I dont know

24%
6%
H1 2017

7%
13%

Decrease:
10% or more

I dont know
Loss
Reduced by
more than 50%

69%

53%

Reduced by
11-50%
Stable (between
-10% and +10%)

19%
2015

27%
2016

27%
25%

: global)

24%
22%
17%
15%

13%13%

Increase of more
than 10%

9%

7% 8%

Decrease:
less than 10%

Operating profits compared to the previous year


6%
6%

Top issues (

4%

State of the
Global
Competition
economy in economic from within
home market developments the industry

4% 4%

5%

Internal
Impact of Competition Regulatory /
challenges digitalisation with other Stakeholders
media
issues

3%

Other

Have you expanded security measures around your exhibitions /


your venues in recent months?
Additional screening at entrances FOR VISITORS

30%

Additional controls on site during the event

30%

Additional information for attendees

30%

Additional screening at entrances FOR EXHIBITORS

25%

Checking lists of pre-registered participants in liaison


with the police/defence authorities
Other measures
No additional measures

10%
5%
35%

27

Detailed results for THAILAND (15 answers)


How do you expect your turnover to change when
compared to the same period the previous year?

18%
67%

I dont know

33%

28%

Increase

18%

Decrease:
less than 10%

67%
33%
H1 2016

Decrease:
10% or more

36%
H2 2016

H1 2017

Operating profits compared to the previous year


8%

11%

I dont know

Top issues (

: global)

29%27%
23%24%

20%
17%

14%13%
6%

State of the
Global
Competition
economy in economic from within
home market developments the industry

33%

23%
42%

33%

Reduced by
11-50%
Stable (between
-10% and +10%)
Increase of more
than 10%

2015

2016

4%

3% 4%

3% 3%
Other

Have you expanded security measures around your exhibitions /


your venues in recent months?
Additional screening at entrances FOR VISITORS

Reduced by
more than 50%

3%

Internal
Impact of Competition Regulatory /
challenges digitalisation with other Stakeholders
media
issues

8%

Loss

50%

8%

Additional controls on site during the event

15%

Additional information for attendees

15%

Additional screening at entrances FOR EXHIBITORS

0%

Checking lists of pre-registered participants in liaison


with the police/defence authorities

8%

Other measures

8%

No additional measures

54%

28

Detailed results for the other countries in Asia/Pacific


(23 answers)
How do you expect your turnover to change when
compared to the same period the previous year?
6%
29%
64%

22%

H1 2016

22%

14%
7%

H2 2016

H1 2017

6%

18%
35%

21%

57%
41%

14%13%

Decrease:
less than 10%
Decrease:
10% or more

I dont know
Loss
Reduced by
more than 50%
Reduced by
11-50%
Stable (between
-10% and +10%)
Increase of more
than 10%

2015

22%24%

17%

Operating profits compared to the previous year

43%

27%
24%

: global)

Increase

50%
50%

36%

I dont know

Top issues (

10%

8%
2%

State of the
Global
Competition
economy in economic from within
home market developments the industry

4%

3% 4%

3% 3%

Internal
Impact of Competition Regulatory /
challenges digitalisation with other Stakeholders
media
issues

Other

Have you expanded security measures around your exhibitions /


your venues in recent months?
Additional screening at entrances FOR VISITORS

43%

Additional controls on site during the event

48%

Additional information for attendees

29%

Additional screening at entrances FOR EXHIBITORS

14%

Checking lists of pre-registered participants in liaison


with the police/defence authorities

14%

Other measures

14%

No additional measures

71%

2016
29

Conclusion
The Global Barometer survey has been measuring the pulse of the exhibition industry since 2008. The 17th survey,
conducted in June 2016, was answered by 262 companies from 56 countries. The results are detailed for 16
geographical zones, including 12 major national markets. Survey results reveals a number of key regional trends for
the exhibition industry:
In North America, the outlook is very positive: more than 8 companies out of 10 expect increase in turnover for 2016
and the first half of 2017 and more than 50% of those polled declare an increase of more than 10% in annual profits
for 2015 and 2016.

In Europe, UK - at the time of the survey, before the EU referendum - was expecting to perform in a positive way
similar to North America, whereas good perspectives also appeared in several European markets. In Germany
however, less than 50% of the survey participants anticipate a growth for the first half of 2017 compared to a
cyclically strong 2016. In Turkey, the levels of companies declaring a profit increase of more than 10% decreases
sharply between 2015 and 2016. The situation in Russia remains flat.
In Central and South America, a majority of companies anticipate turnover decreases in 2016, but are more
confident for the first half of 2017. Profits there are also expected to rise, with the notable exception of Brazil.
In Asia as well as in the Middle East and Africa, 3 to 5 companies out of 10 declare an increase of more than 10% in
annual profits for 2015 and 2016. The level is lower in China, where 2 to 3 do but 2 to 4 companies out of 10 report
uncertainty regarding their turnover for the first half of 2017.
In each region, the most important business issues remain related to the general economic situation with the state of
the economy in home market, the global economic development uncertainty, the competition from within the industry,
and internal challenges.
Security is also high on the agenda with a large majority of companies declaring having implemented additional
measures in the recent months, varying from additional screening for visitors and exhibitors to additional information
for attendees, controls on site during the event and also, sometimes, checking the lists of pre-registered participants in
liaison with government institutions.
30
THE NEXT GLOBAL BAROMETER SURVEY WILL BE RUN IN DECEMBER 2016 PLEASE PARTICIPATE!

Appendix: Number of survey replies per country


Total = 262 (in 56 countries)
North America

32
Canada 3
Mexico 13
USA 16

Central & South America 23


Argentina 4
Brazil 11
Chile 2
Colombia 2
Cuba 1
Ecuador 2
El Salvador 1

Africa

28
Egypt 1
Libya 2
Mozambique 1
South Africa 23
Sudan 1

Europe
Austria
Belgium
Bulgaria
Czech Republic
France
Georgia
Germany
Greece
Hungary
Italy
Montenegro
Netherlands
Poland
Portugal
Russian Federation
Slovenia
Spain
Sweden
Switzerland
Turkey
Ukraine
United Kingdom
(*)

94
2
2
1
1
1
1
17
1
1
10
1
4
2
2
13
1
4
4
1
10
2
11
2

Middle East
Bahrain
Iran
Iraq
Lebanon
Oman
Qatar
Saudi Arabia
Tanzania
United Arab Emirates

24
1
12
1
1
2
1
2
1
3

Asia / Pacific 61
Australia 2
China 23
India 3
Japan 4
Malaysia 1
Pakistan 1
Philippines 1
Singapore 9
South Korea 2
Thailand 15

(*): several countries (regional answer)

31

Headquarters

Asia/Pacific Office

Middle East/Africa Office

17, rue Louise Michel


F-92300 Levallois-Perret France
Tel: (33) 1 46 39 75 00
Fax: (33) 1 46 39 75 01

Suite 4114, Hong Kong Plaza


188 Connaught Road West
Hong Kong, China
Tel: (852) 2525 6129
Fax: (852) 2525 6171

Expo Centre
Sharjah, UAE
Tel / Fax: (971) 6 599 1352

E-mail: info@ufi.org

E-mail: mea@ufi.org

E-mail: asia@ufi.org

UFI Diamond Sponsors

Vous aimerez peut-être aussi