Académique Documents
Professionnel Documents
Culture Documents
Key Takeaways
FORRESTER.COM
Table Of Contents
2 Picking The Right Transformation Partners Is
Difficult, But Vital
Its Hard To Find Good Partners In The
Diverse, Crowded Digital Transformation
Market
5 Assess The Three Qualities That Underpin
All Strong Partnerships
Recommendations
2016 Forrester Research, Inc. Unauthorized copying or distributing is a violation of copyright law.
Citations@forrester.com or +1 866-367-7378
FIGURE 1 Strategic Partners Are Crucial To The Shift To Customer-Obsessed Operating Principles
Customeraware
Customerled
Datarich
Insightdriven
Perfect
Flexible commercial
arrangements for co-creation
and Agile development
Fast
Siloed
Connected
2016 Forrester Research, Inc. Unauthorized copying or distributing is a violation of copyright law.
Citations@forrester.com or +1 866-367-7378
High
Critical
33%
42%
Improve IT project
delivery
34%
41% 12%
Develop or acquire
new skills in IT
36%
37%
13%
35% 11%
32% 8%
Its Hard To Find Good Partners In The Diverse, Crowded Digital Transformation Market
AD&D leaders face a bewildering choice of firms offering digital transformation services, including
advertising firms, general consultancies, software publishers, technology outsourcers, even printer
manufacturers.3 Its very difficult for an AD&D leader to navigate the market and find the best suppliers
with whom to partner because:
Youre looking for a rare combination of knowledge, skills, and delivery excellence. You
need a special firm that can help you leap ahead of your competition; that firm must possess an
exceptional blend of technical knowledge, creativity, design processes, and development talent.4
Not only is it hard to find firms possessing all these qualities, but youll also need to persuade them
to allocate their scarce resources to your program.
Few firms can field the cross-functional team that holistic transformation requires. You
need partners who will help your organization reshape itself around its customers. Specialists
that grew up supporting a specific stakeholder, such as marketing or finance, usually struggle
to overcome departmental silos. Many struggle to get their own various teams working together
across regional, vertical, and functional boundaries, especially if they have relied on acquisitions
to expand their reach.
2016 Forrester Research, Inc. Unauthorized copying or distributing is a violation of copyright law.
Citations@forrester.com or +1 866-367-7378
2016 Forrester Research, Inc. Unauthorized copying or distributing is a violation of copyright law.
Citations@forrester.com or +1 866-367-7378
A focus on your success, to drive collaborative problem resolution. You need to unite your
extended team behind the same shared goals so they resolve issues by deciding how best to
achieve those goals. You need partners that will allocate scarce resources to your project and
always go the extra mile to ensure that a project succeeds. An underlying customer-first culture is
a prerequisite, but it also requires you to earn preferential status by being a good customer. Check
how well you and your partners align on how to measure success and how that flows through to
individuals incentives.
An example of the benefit of such alignment is a large UK banks partnership with SapientNitro to
transform its onboarding of commercial customers. The two parties based individuals goals and
project governance on a Balanced Scorecard of key performance indicators from the projects
business case, such as the average time to onboard a new customer. This enabled an agile project
that challenged preconceptions and delivered measurable improvements in every phase.
2016 Forrester Research, Inc. Unauthorized copying or distributing is a violation of copyright law.
Citations@forrester.com or +1 866-367-7378
Criterion
Trust
Detail
Have we built our commercial relationship on strong foundations,
including high levels of trust?
Partnership agreement
Fair treatment
Executive access
Can we trust the supplier to do a good job every time? Does it warn us promptly
when it has a problem? Do its employees give us honest feedback, even if that
feedback is negative?
Innovation
How effectively does this supplier apply innovation to help us achieve our
business goals?
Technology expertise
Is the company a leader and innovator? For instance, does it consistently lead
Forrester Wave evaluations? How well does it harness others innovation, e.g.,
from ecosystem partners and open source communities?
Business context
How well does it apply its technical expertise in the business context to solve our
real business issues? How effectively does it combine knowledge of our industry
with ideas from other clients?
How good is its process for capturing its and our employees ideas, funding
further investigation, and turning them into usable software?
Co-innovation
Cross-functional
collaboration
Our success
Client-first culture
Does the supplier have a client-first culture throughout its organization? How
effectively does it establish and reinforce this?
Defining success
Are we aligned on program objectives and how we will measure them? Have we
agreed upon and documented which business outcomes will represent success?
Performance
incentives and
measurement
Staff assignment
Does the supplier assign its best people to our projects and issues? Can we
easily access subject-matter experts?
Note: This is only an excerpt from the downloadable associated interactive assessment tool.
2016 Forrester Research, Inc. Unauthorized copying or distributing is a violation of copyright law.
Citations@forrester.com or +1 866-367-7378
Recommendations
If You Have Found Good Partners, Ensure That You Keep Them
The formal assessment that we have described above will help AD&D leaders identify the true
partners among their most important suppliers. This may force a radical rethink of some longstanding relationships and you may need to admit that some of the technology providers that you
have for years called a strategic partner do not in fact merit that title. Paying it a lot of money every
year and depending on its products in the short to medium term are insufficient if the trust, applied
innovation, and focus on your success arent there. Therefore, you should use the evaluations
results to:
Guide determined efforts to fix flawed relationships before you downgrade them. Maintain an
open, honest dialogue in which both sides feel free to make suggestions. Focus on your specific
relationship, not the suppliers wider reputation, because bad scores may be as much your fault as
theirs. For instance, when Forrester advises clients on how to improve their strategic relationships,
we often find a tactical sourcing approach that fails to reward great performance on one project
with preferred bidder status on others.
Find new potential partners within your existing supplier base. Avoid typecasting a
supplier based on the services it currently provides you. Overperformance in operational
services or in a specific part of the organization can alert you to trustworthy, innovative,
customer-focused suppliers that deserve a broader, more strategic role. For instance, a
Japanese auto manufacturer recently partnered with Infosys on the digital transformation of
some in-car safety systems. It had previously only used Infosys for outsourced IT services but
recognized that the strong relationship that had developed over time could be the basis for
product-related co-creation.
2016 Forrester Research, Inc. Unauthorized copying or distributing is a violation of copyright law.
Citations@forrester.com or +1 866-367-7378
Analyst Advisory
Supplemental Material
Survey Methodology
Forresters Global Business Technographics Priorities And Journey Survey, 2016, was fielded from
December 2015 to January 2016. This online survey included 18,610 respondents in Australia, Brazil,
Canada, China, France, Germany, India, New Zealand, the UK, and the US from companies with two or
more employees.
Forresters Business Technographics ensures that the final survey population contains only those with
significant involvement in the planning, funding, and purchasing of business and technology products
and services. ResearchNow fielded this survey on behalf of Forrester. Survey respondent incentives
include points redeemable for gift certificates.
Please note that the brand questions included in this survey should not be used to measure market
share. The purpose of Forresters Business Technographics brand questions is to show usage of a
brand by a specific target audience at one point in time.
2016 Forrester Research, Inc. Unauthorized copying or distributing is a violation of copyright law.
Citations@forrester.com or +1 866-367-7378
Endnotes
Strong partnerships are vital for delivering the BT agenda because software that propels you ahead requires external
ideas, perspective, and experience; modern application delivery makes you reliant on a few strategic providers; and
strategically important programs need team members who will go the extra mile. See the Best Practices: Strategic
Software Development Partnerships Forrester report.
In the age of the customer, the drivers of success change, requiring a fundamental reset of the principles on which
firms operate. For more on the four operating principles shifts that customer-obsessed organizations are making, see
the The Operating Model For Customer Obsession Forrester report.
For example, one manufacturer of printers and multifunction devices uses the D word to sell managed print services:
Managed print services is . . . a strategy to transform the flow of . . . digital information throughout your enterprise.
The new digital world requires the synchronization of everything from the multidimensional skills that must be
sourced for engagements, to the interdisciplinary stakeholders and decision-makers, to vendor and customer partner
ecosystems. For more information on the impact of digital on the technology service provider market, see the Digital
Turns Technology Services On Its Head Forrester report.
To download the assessment tool, see the Forresters Supplier Partnership Assessment Model Forrester report.
For more information on why and how to learn agile techniques from specialist development firms, see the The 2015
State Of Agile Development: Learn From Agile Expert Firms Forrester report.
This customer spent enough money with SAP to qualify for its strategic accounts program, and therefore had a
relationship manager without a sales quote who could help them navigate SAPs organization. For more information
on how to improve your relationship with SAP, see the Best Practices: Elevating Your SAP Relationship To Strategic
Supplier Level Forrester report.
2016 Forrester Research, Inc. Unauthorized copying or distributing is a violation of copyright law.
Citations@forrester.com or +1 866-367-7378
10
Technology Management
Professionals
CIO
Application Development
& Delivery
Enterprise Architecture
Infrastructure & Operations
Security & Risk
Sourcing & Vendor
Management
Technology Industry
Professionals
Analyst Relations
Client support
For information on hard-copy or electronic reprints, please contact Client Support at
+1 866-367-7378, +1 617-613-5730, or clientsupport@forrester.com. We offer quantity
discounts and special pricing for academic and nonprofit institutions.
Forrester Research (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with
business and technology leaders to develop customer-obsessed strategies that drive growth. Through proprietary
research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a
singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.
99722
For more information, visit forrester.com.