12/29/2015

Nestl India launches Swasth Jananee, Swasth Shishu | Nestl India

Nestl India launches Swasth Jananee, Swasth

Shishu
NESTL HOUSE, Gurgaon,Apr 27, 2015
Breastfeeding Awareness Program in partnership with MAMTA
Nestl India together with MAMTA Health Institute for Mother and Child, a national not for profit Institution,
rolled out the Swasth Jananee, Swasth Shishu programme to educate and encourage communities to
support Breastfeeding.
Commenting on the launch of this programme, Mr. Sanjay Khajuria, Senior Vice President, Corporate
Affairs, Nestl India stated Nestl has always believed that breastfeeding is the best nutrition for babies
and we have created a number of initiatives to raise awareness on the importance of right nutrition in the
first 1,000 days of life. Even though the benefits of breastfeeding are generally known, good breastfeeding
practices are not followed and breastfeeding rates in the country and especially in Delhi are very low.
Therefore, we are keen to work together with Mamta to spread awareness about breastfeeding and good
nutrition practices.
The programme will be implemented by MAMTA, where it will focus on counselling to create awareness
about early initiation of breastfeeding, exclusive breastfeeding, and improving breastfeeding practices in
the community. The objective is to help them improve nutrition, health and wellness of infants, as well as to
help them understand the need to ensure the health and wellness of pregnant and lactating mothers. The
counselling by peer mentors will also encourage and create awareness about gender equality, the need to
adopt healthy practices irrespective of gender, seek support from the public health system and help the
communities overcome societal barriers that unknowingly weaken the foundation for a childs health. The
effort will be to make breastfeeding a part of community knowledge and practice.
Launching the programme, Prof. Surendra Kumar Mishra, Senior Advisor, MAMTA said This initiative with
Nestl is a step towards ensuring a strong foundation for a healthy child, by advocating breast milk within
the first hour of child birth and maintaining exclusive breastfeeding up to six months of age.
The programme was inaugurated by Mr. Raghuvinder Shokeen, Honble MLA representing Nangloi Jat, New
Delhi. It is being rolled out in the Nihal Vihar area of West Delhi, where it will reach out to over 100,000
people living in slum conditions.

Head Office: Nestl House, Jacaranda Marg, M Block,

DLF City Phase II, Gurgaon 122 002 (Haryana)
Registered Office: M-5A, Connaught Circus, New Delhi 110 001
Corporate Identity Number: 15202DL1959PLC003786
Email ID: investor@in.nestle.com, Website: www.nestle.in
Phone: 011-23418891, Fax: 011-23415130
Good Food, Good Life
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12/29/2015

Nestl India launches Swasth Jananee, Swasth Shishu | Nestl India

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