Fill in the blanks:

1. Brand name reinforces the brands desired positioning, by associating it

with the _____________ which influence the buying decision.
2. Give a brand name which is based on locations.
3. ____________ is a set of attributes or characteristics that buyers normally
expect and agree to when they purchase a product.
Fill in the blanks:
1. A brand is intended to identify the __________________.
2. Good brands help to build __________________.
3. Characteristics of brand can be given in __________________ levels.
4. __________________ is one of the characteristics of brand.
Fill in the blanks:
1. The different components of a brand that identifies and differentiates a
product can be called __________________.
2. ___________ can be an extremely effective shorthand means of
communication.
3. Give an example for a brand which is the suggestive of a benefit or
function ____________________.
4. Two important dimensions of the meaning of brand elements are the
extent to which it conveys the general information about the nature of the
product category and the specific information about _______________.
5. ______________ characteristic of brand element is essential to add to
brand equity across geographical content and linguistic qualities.
1. What do you understand by the term brand?

2. What are the benefits of branding?

1. Define brand positioning.

.
.
1. What are the criteria for choosing brand elements?
..
..
1. What are the elements of a good brand?