MARKETING ASPECT

1. Objective of the market study

The main objective of the Market Study is to determine the existing industry conditions that
may or may not affect the profitability of the proposed product and to understand these
conditions as well as the whole market. It is also a tool to have an insight of the possible
outcomes of certain circumstances that may occur if the product would be out in the market
and to identify whether the demand exists to make the business venture successful.

For the business to succeed, it should be given time and effort. The
proponent Cake Pops business must possess the needed creativity so as to
be able to provide affordable products to its customers. The satisfaction of
the needs and wants of its customers or target market must be the main
objective of the proposed business.
Marketing aspect is considered the most important because it requires
discreet analysis of the business total demand and supply. This chapter will
discuss the demand analysis, supply analysis, demand and supply gap
analysis, marketing program and projected sales.

2. Methodology
The research methodology used in conducting this feasibility study
is the descriptive research method. This research method gives a
comprehensive in-depth analysis of the product being studied. It
serves as a fact-finding tool that permits adequate interpretation of
the results of the survey made by the researchers. It is a kind of
research method that provides information about the present
situation particularly on the current trend of the service.
Sources of Data
The primary sources of date used in this study are the
questionnaires and interviews form the customers and owners of
small bakery. These questions and interviews are essential in
obtaining valid and accurate date which is often fraud not found in
books, magazines, periodicals, and others.
The secondary sources of date used in this study include books
specifically computer books, dictionaries, other feasibility studies

relate to the topic and statistical date coming from various

government agencies / departments.

3. Demand
a. Consumption for the past years
b. Major consumer of the product
Cake pops are not limited to anyone and this indulging and hassle-free dessert can make
drool all forms of life but in this study the potential consumer of the product will be the
students since the target market is an educational institution. The students of the
Polytechnic University of the Philippines are not different from the other students outside of
the campus as these people always crave for something to eat and seek for satisfaction
through the help of food. Cake pops will be highly approved for the students of PUP because
of its affordable and cheap price and of course the incredibly delicious taste and its very
attractive and pleasing appearance. pa edit

c. Project demand

4. Supply
a. Supply for the past years (imported and locally produce)
b. Projected supply
5. Demand and supply gap and demand and Supply Analysis
6. Target Market

7. Marketing Strategies
1. Product Quality and Style
Cake pops are basically made of cakesor biscuits and coated with icing
fixed on the end of a stick so as to resemble a lollipop. Styles and decoration for
cake pops are limitless, you can freely create or design your cake pops out
of your creative minds

2. Brand

3. Packaging
The Cake Pops product will be like a candy lollipop. It will be encase in a transparent small plastic tied by a
ribbon.

B. Pricing
Pricing is considered to be the most critical factor which most often time
affect the marketability of the offered by the business. Pricing will be
based on cost plus reasonable mark up. The terms of payments will be on
cash basis only.
C. Places of Distribution
The place of distribution will be at Polytechnic University of the Philippines, Sta. Mesa Manila. Human Resource
Development Management will be having its 29th Management Week at Polytechnic University of the
Philippines, Sta. Mesa Manila; the product will be showcase on the said event to attract possible customers.
The manner of distribution will be from manufacturer to consumers or customers.

D. PROMOTION STRATEGY
In promoting the business, the researcher intends to do the following:

Post papers on bulletin boards in school to announce the selling of the

products weeks before the data of the opening. The posting of signboards
that state the services offered.
Discount cards will be given to those who will purchase more than 5 pieces.
Fliers will be given attract possible customers.
Post pictures of the said product on social media to attract online buyers.

E. People (Sellers and Consumers)

The potential buyers of Cake Pops are the students of Polytechnic
University of the Philippines and the researchers will be the sellers.