Projecto de Investigao

Democracia organizacional, stakeholders

e a gesto poltica das organizaes

Rogrio Ferreira de Andrade

Resumo
A teoria dos stakeholders oferece inmeros modelos estratgicos de gesto e de
comunicao que insistem no carcter crescentemente poltico das organizaes, em
particular na ideia de que j no ser hoje suficiente falar em gesto mas na governao de
mltiplas vozes com direitos e interesses constitudos, ou a constituir, face s organizaes
(isto , uma gesto poltica das organizaes). Seja na verso associada procura de mais
democracia organizacional, seja, pelo contrrio, na verso assumidamente instrumental de
conferir prioridade a interesses poderosos, legtimos ou urgentes, a gesto e a comunicao
com stakeholders preocupam-se com uma mesma questo de fundo quem deve poder
intervir, e como, na formao e tomadas de deciso em organizaes da esfera dos
negcios, da esfera pblica e da economia social. O nosso projecto de investigao
prope-se acompanhar e avaliar, com clara inspirao no modelo dos stakeholders, prticas
de democracia nas organizaes e o seu contributo quer para a formao de ambientes de
trabalho mais colaborativos, quer para a criao de valor econmico, financeiro ou
reputacional. Exploramos ainda limitaes ao exerccio da democracia na prpria
organizao ou na rede de relaes que esta mantm com outras instituies, pessoas e
comunidades.
Palavras e expresses-chave
Gesto poltica das organizaes, governao, stakeholders, comunicao estratgica com
stakeholders, democracia organizacional, valor reputacional, reponsabilidade, hipocrisia
funcional, limites da democracia organizacional

Rogrio Ferreira de Andrade doutorado em Cincias da Comunicao pela Universidade Nova de Lisboa e
actualmente professor no Departamento de Cincias da Comunicao da mesma universidade. Os seus
interesses preferenciais de ensino e de investigao so os Estudos organizacionais; Comunicao
estratgica; Processos de sentido nas organizaes (identidades, imagens e reputaes); Discursos e
narrativas organizacionais; Media, novos media e ambientes crticos das organizaes; Movimentos sociais e
campos da aco estratgica; Democracia organizacional e abusos.

Referncias
Comunicao com stakeholders
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Democracia organizacional
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