Vous êtes sur la page 1sur 11

ML KPI Report: Comparing Performance of Language Clients in

respective Language Markets

Multilingual Clients' impact on Conversions and Sign Ups

PartyGaming Confidential

A-PDF Merger DEMO : Purchase from www.A-PDF.com to remove the watermark

PartyGaming Confidential

PartyGaming Confidential
1) Multilingual as an offering is more than a client, spanning from customer interface (website) to customer support services (ML Customer
Service). Multilingual aspect of business has been able to increase the market landscape by targeting non english speaking audience in
respective markets. The growth in Multilingual markets like Germany and Russia started with Multilingual Web interface launched during
2nd Quarter of 2006. The increase in absolute market size by ML offerings including Client has increased the relative conversions and Real
Money customers.
2) Conversion % from ML markets (Germany and Russia) are linear indicates that increase in market size has equally increase the real money
numbers ( post ML launch)
3) More than 55% of total RMPs from Germany and Russia have signed up after ML launches from the month of november ( it includes the
aggressive marketing in these regions)
Multilingual Clients' impact on Player Value

Player value as a variable is a measure for player quality coming from a geography, market, affiliate, product, game etc. The player value
on ML clients is lesser than player value on English Clients. The lesser player value on ML Clients is due to the following reasons.
1) ML Clients has relatively high % of new players playing, 75% players on ML Clients have signed up in last 60 days as compared to only
30% on English Client, hence yield per player on ML clients is lower, as yield per player is strongly correlated with player maturity on
system. The difference in yield is more due to higher yields for older players as compared to new players
2) Players on ML Client play more on Lower limit tables as compared to English Clients ( more than 65% of players play on lower limit tables
as compared to 45% on English Clients).As new players play more on lower limit tables as compared to Older players.
3) The slow transition of players from English Client to ML Client is also responsible for lower yield levels on ML Clients. As game play does
not seem to be affected by the language of the product.
Multilingual impact on Player switching from English to Native Language
1) The low transition of players from english to ML clients shows that ML client are not close substitute of English Client. Still higher % of
players who have signed up more than 6 months from now are playing in English Client.
2) The % distribution of gross revenue of ML and English ( 75% English and 5% ML) suggest that Older players are not switching rapidly as
expected from English to their native languages.
3) ML client in a way has not cannabalize the English clients rather than acting as a product to play for low limit and new players.

PartyGaming Confidential

PartyGaming Confidential
Observations on the ML KPIs
German
1)

In the German speaking region, gross revenue from the English client has gone up marginally and from the German clients it has gone
up by 12.36%. Overall revenue from the German client has gone up marginally by 2.23%.

2)

For English client, APD share in the German speaking region has gone down by 7.84% and for the German client in the same region, it
has gone up marginally by 1.1%.

3)

The conversion ratio for English client is 9% and that for the German client is 11%.

4)

The deposits from the Enlish client have shown a marginal downward trend, whereas the deposits from the German client have
increased by 8.38% in the German speaking region. Overall deposits from the German client have gone up by around 8.38%.

French
1)

The Gross revenue for the English as well as the French client in the French speaking region have shown a downward trend. While the
revenue from the English client in the region has gone down by 11.26%, that from the French client has gone down by 13.05%.The
gross revenue for the french client overall has remained nearly the same as previous month to date.

2)

The APDs in the system for the French client overall have increased by around 2.93%. For the English client in the French speaking
region, they have decreased by 6.26% and for the French client in the same region, they have gone down by 11.38% compared to the
previous month to date APDs.

3)

There is a decrease of 20.21% in the deposits from the French client within the French speaking regions whereas for the English client
within the same region, deposits have remained nearly constant as the previous month to date. Overall deposits from the French client
have gone up compared to last month to date by 3.92%.
Portuguese

1)

In the Portuguese speaking region, gross revenue for the Portuguese client has gone down marginally by 4% while for the English client
it has increased by 18.17%. Overall Gross Revenue from the Portuguese client has gone down marginally by 4%.

2)

APDs for English client in the Portuguese speaking region have decreased marginally whereas for the Portugese client within the same
region, it has gone up by 5.69% compared to last month to date. Overall APDs have gone up by 5.88%.

3)

Conversions: The conversion percentage for English client is 19% and 4% for local client.

PartyGaming Confidential

PartyGaming Confidential
4)

The deposits for the English client within the Potuguese speaking region have gone down marginally by around 1% whereas for the
Portugese client in the same region, deposits have gone up by 29.9%. Overall deposits have gone up by 27.51% for the Portuguese
client.
Russian

1)

Gross Revenue for the English client in the Russian speaking region has decreased by 11% whereas for the Russian client in the same
region, it has gone up by 6.71%. Overall Gross revenue for the Russian market has increased by 9.31%.

2)

There in an overall increase in the deposits by 8%, with the deposits from the English client in the Russian speaking region going up by
13.65% and for the Russian client in the same region, going up by 10.37%.

3)

The APDs for English client in the Russian speaking region have gone down by 6.81% but for the Russian client within the same region
it has gone up by 8.35%. Overall APDs in the system for the Russian client have gone up by 8.13%.
Spanish

1)

Gross Revenue for the Spanish client has gone up overall by 63.26%. For the English client in the Spanish speaking region, it has gone
down by 8.52% and from the Spanish client in the same region, it has gone up by approximately 34.6% compared to last month to date.

2)

The deposits for English client in the Spanish speaking region have gone down by 2.14% and for Spanish client in the same region it
has gone up by around 14.23%. Overall deposits have gone up by 21.57%.

3)

Conversions: For the English client the conversion ratio is 12% and for the local client it is 6%.
* All comparisons are made with the last month to date figures.

PartyGaming Confidential

Week: 05 Nov to 11 Nov 07

PartyGaming Confidential
Language Wise Performance Indicators

French

English

Key Figures

Indicator

Actuals last 30 days

German

Current Week

-5% to +5%
% of Total

Increase
Weekly Trend (12 wks.)

Current
Current Month to
date

this data is as of

25-Nov-07
% (compared to last month
to date)

Gross Revenue

$8,110,115

88.67%

$28,081,498

99.39%99.39%

Deposits

$17,166,977

86.54%

$59,337,176

101.15%

Redeems

$11,220,763

90.35%

$40,745,114

100.76%

384731

78.71%

1325365

$1,529,903

87.59%

$4,361,743

97.9%

Registrations

68714

74.44%

234709

96.8%

Cashier Registrations

18446

71.10%

67127

95.9%

RMPs

7209

73.92%

26766

93.54%

Gross Revenue

$79,347

0.87%

$260,135

99.31%

Deposits

$299,395

1.51%

$1,060,101

103.92%

Redeems

$157,850

1.27%

$419,444

117.33%

7904

1.62%

27908

103%

$16,118

0.92%

$53,835

101.6%

Registrations

2637

2.86%

10152

109.9%

Cashier Registrations

433

1.67%

1722

105.9%

RMPs

149

1.53%

601

103.09%

$785,988

8.59%

$2,731,348

102.23%

Deposits

$1,906,808

9.61%

$6,820,576

108.38%

Redeems

$819,718

6.60%

$3,167,430

124.96%

79718

16.31%

282322

101%

$134,329

7.69%

$453,579

Registrations

12643

13.70%

45805

Cashier Registrations

3625

13.97%

13618

RMPs

1335

13.69%

4937

Gross Revenue

$18,467

0.20%

$74,049

Deposits

$66,133

0.33%

$208,567

127.51%

Redeems

$17,068

0.14%

$117,030

189.90%

3860

0.79%

13306

$6,419

0.37%

$21,129

124.2%

Registrations

2303

2.49%

8551

122.0%

Cashier Registrations

689

2.66%

2532

120.1%

RMPs

128

1.31%

338

111.18%

Active Player Days

Bonus

Active Player Days

Bonus

Gross Revenue

Portuguese

Decrease

Active Player Days

Bonus

Active Player Days

Bonus

Analysis and Planning - PartyGaming

98%

82.8%

92.8%

89.2%

103.65%

95.96%

106%

Week: 05 Nov to 11 Nov 07

Total

Spanish

Russian

PartyGaming Confidential
Gross Revenue

$98,586

1.08%

$353,003

109.31%

Deposits

$316,357

1.59%

$1,066,407

108.04%

Redeems

$187,067

1.51%

$659,750

106%

9867

2.02%

33546

108%

$56,384

3.23%

$164,123

Registrations

3396

3.68%

11410

104%

Cashier Registrations

2145

8.27%

6736

111%

RMPs

810

8.31%

2496

121%

Gross Revenue

$53,554

0.59%

$182,075

163%

Deposits

$81,296

0.41%

$299,521

122%

Redeems

$16,107

0.13%

$68,172

2685

0.55%

9744

$3,510

0.20%

$14,952

Registrations

2614

2.83%

10030

Cashier Registrations

606

2.34%

2254

103%

RMPs

121

1.24%

424

119%

Gross Revenue

$9,146,058

100.00%

$31,682,108

Deposits

$19,836,966

100.00%

$68,792,348

102%

Redeems

$12,418,573

100.00%

$45,176,940

102%

488765

100.00%

1692191

$1,746,663

100.00%

$5,069,361

96%

Registrations

92307

100.00%

320657

97%

Cashier Registrations

25944

100.00%

93989

97%

RMPs

9752

100.00%

35562

97%

Active Player Days

Bonus

Active Player Days

Bonus

Active Player Days

Bonus

Analysis and Planning - PartyGaming

100%

86%

110%

78%

90%

100%

99%

Week: 05 Nov to 11 Nov 07

PartyGaming Confidential

Multilingual Client KPI Comparison: German Speaking Market


Key Figures

Actuals last 30 days

Current Week % of Total Weekly Trend (12 wks.)

25-Nov-07
Current Month
to date

Decrease
Monthly Trend from Day
of Launch

-5% to +5%

Key Figures

Gross Revenue

$1,614,769

67.44%

$5,195,518

Gross Revenue

Deposits

$1,703,744

47.54%

$5,766,830

Redeems

$1,386,396

62.92%

$5,479,581

52688

40.01%

184808

$194,505

59.36%

$612,717

Registrations

9351

43.12%

27404

Cashier Registrations

1023

23.01%

3189

RMPs

651

33.25%

Cashier Registrations
to RMP

Increase

Actuals last 30 days

Current Week

Current
% of Total

Weekly Trend (12 wks.)

Current Month to Monthly Trend from Day


date
of Launch

$779,579

32.56%

$2,708,301

Deposits

$1,880,416

52.46%

$6,721,780

Redeems

$816,970

37.08%

$3,151,126

79006

59.99%

279658

$133,154

40.64%

$450,261

Registrations

12333

56.88%

44654

Cashier Registrations

3422

76.99%

13013

2468

RMPs

1307

66.75%

4869

64%

77%

Cashier Registrations
to RMP

38%

37%

Registration to
Cashier Registration

11%

12%

Registration to
Cashier Registration

28%

29%

Conversion

7%

9%

Conversion

11%

11%

Revenue Per Active


Player Daily

30.65

28.11

Revenue Per
Player Daily

9.87

9.68

Yield per Active


Player Daily

26.96

24.80

Yield per
Player Daily

8.18

8.07

Bonus

Active Player Days

Bonus

German

Active Player Days

English

this data is as of

Language Client Wise : Overall KPI Split Summary


Gross Revenue Share (%)
Language Clients
English
German
French
Russian
Spanish
Portuguese

IIIIIIIIIIIIIIIIIIIIII88.64%
IIIIII8.63%
I0.83%
II1.12%
I0.58%
0.24%

Deposit $ Share (%)


IIIIIIIIIIIIIIIIIIIII86.26%
IIIIIII9.92%
III1.55%
III1.56%
0.44%
0.31%

Payment $ Share (%)


IIIIIIIIIIIIIIIIIIIIII90.2%
IIIII7.02%
I0.93%
II1.47%
0.16%
0.26%

Active Player Days in %


IIIIIIIIIIIIIIIIIII78.33%
IIIIIIIIIIII16.69%
III1.65%
III1.99%
I0.58%
0.79%

Bonus $ (%)
IIIIIIIIIIIIIIIIIIIII86.05%
IIIIII8.95%
II1.07%
IIIIII3.24%
0.3%
0.42%

Registrations

Cashier Registrations

RMPs Share in (%)

Share in (%)
IIIIIIIIIIIIIIIIII73.2%
IIIIIIIIII14.29%
IIIIII3.17%
IIIIIII3.56%
IIIIII3.13%
II2.67%

Share in (%)
IIIIIIIIIIIIIIIII71.43%
IIIIIIIIII14.49%
III1.84%
IIIIIIIIIIIIII7.17%
IIII2.4%
IIIII2.7%

IIIIIIIIIIIIIIIIII75.27%
IIIIIIIIII13.89%
III1.7%
IIIIIIIIIIIIII7.02%
II1.2%
I0.96%

MultiLingual Report Glossary


Key Performance Indicators
Gross Revenue
System
Deposits
Redeems

Interpretation Key Performance Indicators

Gross Revenue system is the aggregate revenue generated on all Partygaming brands and games reported
on Game Language code.
Deposits is the total EZE IN reported on Transaction Language code

The Green and Red signals indicate the postive and negative change respectively in the comparitve figures of month to date of Key
Performance Indicators. Blue indicates normal variance defined as -5 to +5% for every KPI.
The Orange bar in weekly trend graphs represents the current week picture with respect to black bars.

Redeems is the total EZE OUT reported on Transaction Language code

The Line Graphs are simple representation of KPI movements over last 30 days ( positive/negative slope and fluctuations represents
the data movement)
The Bar Graphs represents the weekly trend of KPIs for last 12 weeks.

Active Player Days APDs system is the unique APDs across all Partygaming brands and games reported on Reporting Day
(System)
Language Code
Bonus (System) Bonus is the total bonus distributed across all partygaming brands and games reported on Current
Language Code
Registrations
The total number of Play money registrations across all Partygaming brands reported on Registration
Language Code
Cashier RegistrationsThe total number of Cashier registrations across all Partygaming brands reported on Registration
Language Code
Real Money Players The total number of sign ups across all Partygaming brands reported on Conversion Language Code

Analysis and Planning - PartyGaming

Interpretation Time Period


MultiLanguage Report plots the absolute KPI metrics exhibiting the trend on month to date (short term analysis), 12 weeks trend
( medium term analysis) and comparison of KPI values with corresponding period in last month.
The signals are based on month to date trends, but interpretations should also be made on comparative numbers of week and last 30
days trend

Week: 05 Nov to 11 Nov 07

PartyGaming Confidential

Multilingual Client KPI Comparison: French Speaking Market


Key Figures

Actuals last 30 days

Current Week % of Total Weekly Trend (12 wks.)

25-Nov-07
Current Month
to date

Decrease
Monthly Trend from Day
of Launch

-5% to +5%

Key Figures

Increase

Actuals last 30 days

Current Week

Current
% of Total

Weekly Trend (12 wks.)

Current Month to Monthly Trend from Day


date
of Launch

Gross Revenue

$77,326

75.59%

$263,824

Gross Revenue

$24,975

24.41%

$82,958

Deposits

$242,206

81.50%

$874,553

Deposits

$54,977

18.50%

$187,334

Redeems

$106,006

67.29%

$549,374

Redeems

$51,525

32.71%

$118,304

3609

76.19%

13614

1128

23.81%

4212

$3,955

72.21%

$20,663

$1,522

27.79%

$4,360

Registrations

447

25.30%

1503

1320

74.70%

4894

Cashier Registrations

21

63.64%

71

Cashier Registrations

12

36.36%

50

RMPs

RMPs

Cashier Registrations
to RMP

0%

6%

Cashier Registrations
to RMP

0%

0%

Registration to
Cashier Registration

5%

5%

Registration to
Cashier Registration

1%

1%

Conversion

0%

0%

Conversion

0%

0%

Revenue Per
Player Daily

21.43

19.38

Revenue Per
Player Daily

22.14

19.70

Yield per
Player Daily

20.33

17.86

Yield per
Player Daily

20.79

18.66

Bonus

Active Player Days

Bonus

Registrations

French

Active Player Days

English

this data is as of

Language Client Wise : Overall KPI Split Summary


Gross Revenue Share (%)
Language Clients
English
German
French
Russian
Spanish
Portuguese

IIIIIIIIIIIIIIIIIIIIII88.64%
IIIIII8.63%
I0.83%
II1.12%
I0.58%
0.24%

Deposit $ Share (%)


IIIIIIIIIIIIIIIIIIIII86.26%
IIIIIII9.92%
III1.55%
III1.56%
0.44%
0.31%

Payment $ Share (%)


IIIIIIIIIIIIIIIIIIIIII90.2%
IIIII7.02%
I0.93%
II1.47%
0.16%
0.26%

Active Player Days in %


IIIIIIIIIIIIIIIIIII78.33%
IIIIIIIIIIII16.69%
III1.65%
III1.99%
I0.58%
0.79%

Bonus $ (%)
IIIIIIIIIIIIIIIIIIIII86.05%
IIIIII8.95%
II1.07%
IIIIII3.24%
0.3%
0.42%

Registrations

Cashier Registrations

RMPs Share in (%)

Share in (%)
IIIIIIIIIIIIIIIIII73.2%
IIIIIIIIII14.29%
IIIIII3.17%
IIIIIII3.56%
IIIIII3.13%
II2.67%

Share in (%)
IIIIIIIIIIIIIIIII71.43%
IIIIIIIIII14.49%
III1.84%
IIIIIIIIIIIIII7.17%
IIII2.4%
IIIII2.7%

IIIIIIIIIIIIIIIIII75.27%
IIIIIIIIII13.89%
III1.7%
IIIIIIIIIIIIII7.02%
II1.2%
I0.96%

MultiLingual Report Glossary


Key Performance Indicators
Gross Revenue
System
Deposits
Redeems

Interpretation Key Performance Indicators

Gross Revenue system is the aggregate revenue generated on all Partygaming brands and games reported
on Game Language code.
Deposits is the total EZE IN reported on Transaction Language code

The Green and Red signals indicate the postive and negative change respectively in the comparitve figures of month to date of Key
Performance Indicators. Blue indicates normal variance defined as -5 to +5% for every KPI.
The Orange bar in weekly trend graphs represents the current week picture with respect to black bars.

Redeems is the total EZE OUT reported on Transaction Language code

The Line Graphs are simple representation of KPI movements over last 30 days ( positive/negative slope and fluctuations represents
the data movement)
The Bar Graphs represents the weekly trend of KPIs for last 12 weeks.

Active Player Days APDs system is the unique APDs across all Partygaming brands and games reported on Reporting Day
(System)
Language Code
Bonus (System) Bonus is the total bonus distributed across all partygaming brands and games reported on Current
Language Code
Registrations
The total number of Play money registrations across all Partygaming brands reported on Registration
Language Code
Cashier RegistrationsThe total number of Cashier registrations across all Partygaming brands reported on Registration
Language Code
Real Money Players The total number of sign ups across all Partygaming brands reported on Conversion Language Code

Analysis and Planning - PartyGaming

Interpretation Time Period


MultiLanguage Report plots the absolute KPI metrics exhibiting the trend on month to date (short term analysis), 12 weeks trend
( medium term analysis) and comparison of KPI values with corresponding period in last month.
The signals are based on month to date trends, but interpretations should also be made on comparative numbers of week and last 30
days trend

Week: 05 Nov to 11 Nov 07

PartyGaming Confidential

Multilingual Client KPI Comparison: Russian Speaking Market


Key Figures

Actuals last 30 days

Current Week % of Total Weekly Trend (12 wks.)

25-Nov-07
Current Month
to date

Decrease
Monthly Trend from Day
of Launch

-5% to +5%

Key Figures

Increase

Actuals last 30 days

Current Week

Current
% of Total

Weekly Trend (12 wks.)

Current Month to Monthly Trend from Day


date
of Launch

Gross Revenue

$413,155

81.61%

$1,250,973

Gross Revenue

$93,082

18.39%

$330,959

Deposits

$385,720

55.90%

$1,106,367

Deposits

$304,347

44.10%

$1,029,299

Redeems

$383,906

67.75%

$1,194,385

Redeems

$182,738

32.25%

$639,464

9361

49.76%

33712

9451

50.24%

32018

$61,449

52.88%

$185,186

$54,749

47.12%

$158,228

Registrations

835

21.23%

3439

Registrations

3099

78.77%

10226

Cashier Registrations

598

23.38%

2492

Cashier Registrations

1960

76.62%

6065

RMPs

606

44.66%

2410

RMPs

751

55.34%

2267

Bonus

Active Player Days

Bonus

Russian

Active Player Days

English

this data is as of

Cashier Registrations
to RMP

101%

97%

Cashier Registrations
to RMP

38%

37%

Registration to
Cashier Registration

72%

72%

Registration to
Cashier Registration

63%

59%

Conversion

73%

70%

Conversion

24%

22%

Revenue Per
Player Daily

44.14

37.11

Revenue Per
Player Daily

9.85

10.34

Yield per
Player Daily

37.57

31.61

Yield per
Player Daily

4.06

5.39

Language Client Wise : Overall KPI Split Summary


Gross Revenue Share (%)
Language Clients
English
German
French
Russian
Spanish
Portuguese

IIIIIIIIIIIIIIIIIIIIII88.64%
IIIIII8.63%
I0.83%
II1.12%
I0.58%
0.24%

Deposit $ Share (%)


IIIIIIIIIIIIIIIIIIIII86.26%
IIIIIII9.92%
III1.55%
III1.56%
0.44%
0.31%

Payment $ Share (%)


IIIIIIIIIIIIIIIIIIIIII90.2%
IIIII7.02%
I0.93%
II1.47%
0.16%
0.26%

Active Player Days in %


IIIIIIIIIIIIIIIIIII78.33%
IIIIIIIIIIII16.69%
III1.65%
III1.99%
I0.58%
0.79%

Bonus $ (%)
IIIIIIIIIIIIIIIIIIIII86.05%
IIIIII8.95%
II1.07%
IIIIII3.24%
0.3%
0.42%

Registrations

Cashier Registrations

RMPs Share in (%)

Share in (%)
IIIIIIIIIIIIIIIIII73.2%
IIIIIIIIII14.29%
IIIIII3.17%
IIIIIII3.56%
IIIIII3.13%
II2.67%

Share in (%)
IIIIIIIIIIIIIIIII71.43%
IIIIIIIIII14.49%
III1.84%
IIIIIIIIIIIIII7.17%
IIII2.4%
IIIII2.7%

IIIIIIIIIIIIIIIIII75.27%
IIIIIIIIII13.89%
III1.7%
IIIIIIIIIIIIII7.02%
II1.2%
I0.96%

MultiLingual Report Glossary


Key Performance Indicators
Gross Revenue
System
Deposits
Redeems

Interpretation Key Performance Indicators

Gross Revenue system is the aggregate revenue generated on all Partygaming brands and games reported
on Game Language code.
Deposits is the total EZE IN reported on Transaction Language code

The Green and Red signals indicate the postive and negative change respectively in the comparitve figures of month to date of Key
Performance Indicators. Blue indicates normal variance defined as -5 to +5% for every KPI.
The Orange bar in weekly trend graphs represents the current week picture with respect to black bars.

Redeems is the total EZE OUT reported on Transaction Language code

The Line Graphs are simple representation of KPI movements over last 30 days ( positive/negative slope and fluctuations represents
the data movement)
The Bar Graphs represents the weekly trend of KPIs for last 12 weeks.

Active Player Days APDs system is the unique APDs across all Partygaming brands and games reported on Reporting Day
(System)
Language Code
Bonus (System) Bonus is the total bonus distributed across all partygaming brands and games reported on Current
Language Code
Registrations
The total number of Play money registrations across all Partygaming brands reported on Registration
Language Code
Cashier RegistrationsThe total number of Cashier registrations across all Partygaming brands reported on Registration
Language Code
Real Money Players The total number of sign ups across all Partygaming brands reported on Conversion Language Code

Analysis and Planning - PartyGaming

Interpretation Time Period


MultiLanguage Report plots the absolute KPI metrics exhibiting the trend on month to date (short term analysis), 12 weeks trend
( medium term analysis) and comparison of KPI values with corresponding period in last month.
The signals are based on month to date trends, but interpretations should also be made on comparative numbers of week and last 30
days trend

Week: 05 Nov to 11 Nov 07

PartyGaming Confidential

Multilingual Client KPI Comparison: Spanish Speaking Market


Key Figures

Actuals last 30 days

Current Week % of Total Weekly Trend (12 wks.)

25-Nov-07
Current Month
to date

Decrease
Monthly Trend from Day
of Launch

-5% to +5%

Key Figures

Increase

Actuals last 30 days

Current Week

Current
% of Total

Weekly Trend (12 wks.)

Current Month to Monthly Trend from Day


date
of Launch

Gross Revenue

$39,526

63.81%

$142,982

Gross Revenue

$22,413

36.19%

$76,618

Deposits

$93,235

73.92%

$351,551

Deposits

$32,901

26.08%

$119,676

Redeems

$43,616

84.70%

$192,069

Redeems

$7,878

15.30%

$34,844

1686

56.44%

6085

1301

43.56%

4823

$5,187

77.12%

$22,231

$1,539

22.88%

$7,163

Registrations

526

36.48%

1701

Registrations

916

63.52%

3320

Cashier Registrations

140

38.04%

431

Cashier Registrations

228

61.96%

797

RMPs

51

50.50%

206

RMPs

50

49.50%

196

Bonus

Active Player Days

Bonus

Spanish

Active Player Days

English

this data is as of

Cashier Registrations
to RMP

36%

48%

Cashier Registrations
to RMP

22%

25%

Registration to
Cashier Registration

27%

25%

Registration to
Cashier Registration

25%

24%

Conversion

10%

12%

Conversion

5%

6%

Revenue Per
Player Daily

23.44

23.50

Revenue Per
Player Daily

17.23

15.89

Yield per
Player Daily

20.37

19.84

Yield per
Player Daily

16.04

14.40

Language Client Wise : Overall KPI Split Summary


Gross Revenue Share (%)
Language Clients
English
German
French
Russian
Spanish
Portuguese

IIIIIIIIIIIIIIIIIIIIII88.64%
IIIIII8.63%
I0.83%
II1.12%
I0.58%
0.24%

Deposit $ Share (%)


IIIIIIIIIIIIIIIIIIIII86.26%
IIIIIII9.92%
III1.55%
III1.56%
0.44%
0.31%

Payment $ Share (%)


IIIIIIIIIIIIIIIIIIIIII90.2%
IIIII7.02%
I0.93%
II1.47%
0.16%
0.26%

Active Player Days in %


IIIIIIIIIIIIIIIIIII78.33%
IIIIIIIIIIII16.69%
III1.65%
III1.99%
I0.58%
0.79%

Bonus $ (%)
IIIIIIIIIIIIIIIIIIIII86.05%
IIIIII8.95%
II1.07%
IIIIII3.24%
0.3%
0.42%

Registrations

Cashier Registrations

RMPs Share in (%)

Share in (%)
IIIIIIIIIIIIIIIIII73.2%
IIIIIIIIII14.29%
IIIIII3.17%
IIIIIII3.56%
IIIIII3.13%
II2.67%

Share in (%)
IIIIIIIIIIIIIIIII71.43%
IIIIIIIIII14.49%
III1.84%
IIIIIIIIIIIIII7.17%
IIII2.4%
IIIII2.7%

IIIIIIIIIIIIIIIIII75.27%
IIIIIIIIII13.89%
III1.7%
IIIIIIIIIIIIII7.02%
II1.2%
I0.96%

MultiLingual Report Glossary


Key Performance Indicators
Gross Revenue
System
Deposits
Redeems

Interpretation Key Performance Indicators

Gross Revenue system is the aggregate revenue generated on all Partygaming brands and games reported
on Game Language code.
Deposits is the total EZE IN reported on Transaction Language code

The Green and Red signals indicate the postive and negative change respectively in the comparitve figures of month to date of Key
Performance Indicators. Blue indicates normal variance defined as -5 to +5% for every KPI.
The Orange bar in weekly trend graphs represents the current week picture with respect to black bars.

Redeems is the total EZE OUT reported on Transaction Language code

The Line Graphs are simple representation of KPI movements over last 30 days ( positive/negative slope and fluctuations represents
the data movement)
The Bar Graphs represents the weekly trend of KPIs for last 12 weeks.

Active Player Days APDs system is the unique APDs across all Partygaming brands and games reported on Reporting Day
(System)
Language Code
Bonus (System) Bonus is the total bonus distributed across all partygaming brands and games reported on Current
Language Code
Registrations
The total number of Play money registrations across all Partygaming brands reported on Registration
Language Code
Cashier RegistrationsThe total number of Cashier registrations across all Partygaming brands reported on Registration
Language Code
Real Money Players The total number of sign ups across all Partygaming brands reported on Conversion Language Code

Analysis and Planning - PartyGaming

Interpretation Time Period


MultiLanguage Report plots the absolute KPI metrics exhibiting the trend on month to date (short term analysis), 12 weeks trend
( medium term analysis) and comparison of KPI values with corresponding period in last month.
The signals are based on month to date trends, but interpretations should also be made on comparative numbers of week and last 30
days trend

Week: 05 Nov to 11 Nov 07

PartyGaming Confidential

Multilingual Client KPI Comparison: Portuguese Speaking Market


Key Figures

Actuals last 30 days

Weekly Trend (12 wks.)

25-Nov-07
Current Month
to date

Decrease
Monthly Trend from Day of
Launch

-5% to +5%

Key Figures

Increase

Actuals last 30 days

Current Week

Current
% of Total

Weekly Trend (12 wks.)

Current Month to Monthly Trend from Day of


Launch
date

Gross Revenue

$108,541

85.52%

$405,564

Gross Revenue

$18,371

14.48%

$73,421

Deposits

$132,994

66.95%

$401,607

Deposits

$65,667

33.05%

$206,552

Redeems

$81,129

82.70%

$272,972

Redeems

$16,969

17.30%

$116,299

5453

58.82%

19879

3818

41.18%

13161

$8,655

57.69%

$30,276

$6,348

42.31%

$20,349

Registrations

1430

38.74%

5343

Registrations

2261

61.26%

8427

Cashier Registrations

337

33.30%

1419

Cashier Registrations

675

66.70%

2490

RMPs

200

60.98%

1026

39.02%

333

Bonus

Active Player Days

Bonus

Portuguese

Active Player Days

English

this data is as of

Current Week % of Total

RMPs

128

72%

Cashier Registrations
to RMP

19%

13%

24%

27%

Registration to
Cashier Registration

30%

30%

Conversion

14%

19%

Conversion

6%

4%

Revenue Per
Player Daily

19.90

20.40

Revenue Per
Player Daily

4.81

5.58

18.88

Yield per
Player Daily

3.15

4.03

Cashier Registrations
to RMP

59%

Registration to
Cashier Registration

Yield per
Player Daily

18.32

Language Client Wise : Overall KPI Split Summary


Gross Revenue Share (%)
Language Clients
English
German
French
Russian
Spanish
Portuguese

IIIIIIIIIIIIIIIIIIIIII88.64%
IIIIII8.63%
I0.83%
II1.12%
I0.58%
0.24%

Deposit $ Share (%)


IIIIIIIIIIIIIIIIIIIII86.26%
IIIIIII9.92%
III1.55%
III1.56%
0.44%
0.31%

Payment $ Share (%)


IIIIIIIIIIIIIIIIIIIIII90.2%
IIIII7.02%
I0.93%
II1.47%
0.16%
0.26%

Active Player Days in %


IIIIIIIIIIIIIIIIIII78.33%
IIIIIIIIIIII16.69%
III1.65%
III1.99%
I0.58%
0.79%

Bonus $ (%)
IIIIIIIIIIIIIIIIIIIII86.05%
IIIIII8.95%
II1.07%
IIIIII3.24%
0.3%
0.42%

Registrations

Cashier Registrations

RMPs Share in (%)

Share in (%)
IIIIIIIIIIIIIIIIII73.2%
IIIIIIIIII14.29%
IIIIII3.17%
IIIIIII3.56%
IIIIII3.13%
II2.67%

Share in (%)
IIIIIIIIIIIIIIIII71.43%
IIIIIIIIII14.49%
III1.84%
IIIIIIIIIIIIII7.17%
IIII2.4%
IIIII2.7%

IIIIIIIIIIIIIIIIII75.27%
IIIIIIIIII13.89%
III1.7%
IIIIIIIIIIIIII7.02%
II1.2%
I0.96%

MultiLingual Report Glossary


Key Performance Indicators
Gross Revenue
System
Deposits
Redeems

Interpretation Key Performance Indicators

Gross Revenue system is the aggregate revenue generated on all Partygaming brands and games reported
on Game Language code.
Deposits is the total EZE IN reported on Transaction Language code

The Green and Red signals indicate the postive and negative change respectively in the comparitve figures of month to date of Key
Performance Indicators. Blue indicates normal variance defined as -5 to +5% for every KPI.
The Orange bar in weekly trend graphs represents the current week picture with respect to black bars.

Redeems is the total EZE OUT reported on Transaction Language code

The Line Graphs are simple representation of KPI movements over last 30 days ( positive/negative slope and fluctuations represents
the data movement)
The Bar Graphs represents the weekly trend of KPIs for last 12 weeks.

Active Player Days APDs system is the unique APDs across all Partygaming brands and games reported on Reporting Day
(System)
Language Code
Bonus (System) Bonus is the total bonus distributed across all partygaming brands and games reported on Current
Language Code
Registrations
The total number of Play money registrations across all Partygaming brands reported on Registration
Language Code
Cashier Registrations The total number of Cashier registrations across all Partygaming brands reported on Registration
Language Code
Real Money Players The total number of sign ups across all Partygaming brands reported on Conversion Language Code

Analysis and Planning - PartyGaming

Interpretation Time Period


MultiLanguage Report plots the absolute KPI metrics exhibiting the trend on month to date (short term analysis), 12 weeks trend
( medium term analysis) and comparison of KPI values with corresponding period in last month.
The signals are based on month to date trends, but interpretations should also be made on comparative numbers of week and last 30
days trend

Vous aimerez peut-être aussi