Business Portals

WebSphere Portal Server
The Universal Access Point
Portals Drive the On Demand Business
Universal access to the

enterprise
Business Portal

Customers, employees and

business partners
24x7
Portal to all business

systems, processes and
data
The gateway to the on demand

business
CTS7-03 WebSphere Portal Server The Universal Access Point.ppt
Creating a Universal Portal
Weather
Mail
Stock Market
Market Report
DOWJONES
NASDAQ
AMEX
S&P 500
Sunny
O
78
Search Engine
News
+/
+/
+/
+/
Telephone Directory
Search the Web

Go
Specify
Format:
Columns
Rows
Select Content:
Currency Exchange
Mail
News
Search Engine
Stock Market
Done
Telephone Directory
Travel Service
Weather
World Clock
Creating a Universal Portal

Weather
Mail
Sunny
78O
Stock Market
Search Engine
Market Report
DOWJONES
NASDAQ
AMEX
S&P 500
News
Specify
Format:
Columns
+/
+/
+/
+/
Search the Web

Go
Telephone Directory
Select Content:
Currency Exchange
Rows
Travel Service
World Clock
Done
Portal Requirements
Business-to-Employee
Business-to-Business
Business-to-Consumer
Collaboration
Portal-wide Search
Company/Industry news
Enterprise Applications
Human Resources
Travel Expense tools
Account management
Inventory management
Order management
Organization contacts
Project collaboration
Procurement
Company information
Contact information
Product/service information
Place order
Customer self-service
.
.
.
.
.
.
.
.
.

What Else Should a Business Portal Do?

Enable
Users...
...from Any
Device...
..to Use the Portal as

the Integration Point...
Commercial
and External
Feeds
Employees
Customers
Portlets
Suppliers
Partners
...to Work with Business

Functions and Data
Structured and
Unstructured
Data
People and
Partners
Portal Server
Applications
Provide a personal dashboard into the business!

Friendly Finance: Enabling Universal Access
WebSphere Portal Server can

help you deliver this. Let me
show you some of the ways.
We need to make sure

that our customers can
get to their information
wherever they may be.
IBM
Friendly Finance
Let the user choose how to

get to their information!
Multi-Channel Access
Widen the scope of how users

can access the business
provides the base infrastructure
Multi-Channel support
minimizes development costs
Wireless devices
WebSphere EveryPlace Access
Voice over phone
WebSphere Voice Application Access
Language translation
WebSphere Translation Server
Cell Phone Access

HTML browser

HTML
HTML Markup
Markup
Aggregators
Multi-Device
Enabled Portlet
WML Markup
WML
WML enabled cell
phone

Single portlet can emit multiple markup formats (e.g. HTML, WML, cHTML, etc.)
Aggregator modules consolidate individual portlet markups for delivery to device
for rendering
WebSphere EveryPlace Access extends connection to wireless networks

Wireless gateway
Advanced device functions
Specialized development, debugging and deployment tools
Voice Access
Web
Browser
Markup
HTML
HTTP
Server
PSTN
voice
DTMF
(touchtone)
voice
(synthesized
or recorded)
VoIP
Gateway
Speech
Recognition
Engine
Voice
XML
WebSphere
Voice Server
words
grammar
dictionary
Text
-toSpeech
Engine
Portlet
VoiceXML
Browsers
words
VoiceXML
<?xml version="1.0"?>
<vxml version="1.0">
<form>
<field name="stock quote">
<prompt>
Welcome to Friendly Finance.
Which application do you want,
Mortgage rates,
analyst
report or stock quote?
</prompt>
<grammar>
Mortgage rates | Analyst
report | Stock quote
</grammar>
</field>
</form>
</vxml>
10
Options for Multi-language Enablement

WebSphere
Portal
Server
CHOICE
Machine Translation
Human Translation
WebSphere Translation Server

English/
Korean
English/
Japanese
(bi-dir)
English/
Brazil
Port
English/
T. Chinese
(bi-dir)
English/ English/
French
Italian
(bi-dir)
(bi-dir)
English/
German
(bi-dir)
English/
S. Chinese
(bi-dir)
configuration
Resource
Bundles
fr_FR
Resource
Bundles
de_DE
Site
Admin
English/
Spanish
(bi-dir)
Translation Services Gateway
French
German
Professional
Translators
($0.20
per word)
User
Dictionary
Tool
Lower accuracy, lower cost
Highest accuracy, higher cost
11
DEMO: Friendly Finance Customers doing Business

Delivering on Demand access
wherever the user may be
Customer
Herman
Access mortgage rates via mobile phone

Voice access to portal
Use language translation
Apply for a mortgage online
12
Friendly Finance: Information the Way You Want It
We need to personalize
what we deliver to
customers so they get
information the way they
want it.

makes that easy to do.
IBM
Friendly Finance
13
Customize Overall Look and Feel for Different

Users
Business-toEmployees
Lotus
Domino
ERP/CRM
Lotus
SAP
Domino
WebSphere
Portal
Server
WebSphere
Application
Server
Business-toCustomers
Themes and skins change:

Look and Feel
Navigation
Portlets and Images
14
Selecting How You Want to See the Information

Page and Portlet customization
allows the user to customize
layout and presentation according
to their needs and preferences
Portlet selection
Layout
Formatting
Configuration
15
Delivering Personalized Content

Rules-based Personalization
allows the business to customize
content for delivery to customers
based on rule classifications and
actions
for AccountType Platinum

select CD Program
select Personal Financial Consulting
select Mutual Fund Club
Juan's page
select Venture Capital Club

select Cruise Club
Heidi's page
Account Type classifiers:
Platinum:
Gold:
Silver:
has over $50,000 in savings

has between $10,000-50,000 in savings
has less than $10,000 in savings
Rule Actions:
Herman's page

display CD Program offerings

display Personal Financial Consulting offerings
display Mutual Fund Club offerings
display Venture Capital Club offerings
display Cruise Club offerings
16
DEMO: Friendly Finance Customers Doing

Business
What the user wants to see
with information appropriate for them
Customer
Herman
Customize portal page

Deliver personalized content
Change overall look and feel
17
Portal Connections
So a portal provides access,

but how does it connect to my
business data and systems ?
Friendly Finance
Employees need easy access to business data

with some integration to make them productive
18
Finding Data With Portal Search

WebSphere
Portal
includes a comprehensive
search engine
Supports Web crawling,
categorization and
indexing
Provides search result
summarization
Portlet-based
administration and search
Optional add-on products
available to also search
multiple disparate data
sources (e.g. databases,
flat files, etc.)
19
Web Clipper Connects to Existing Web Content
Visually clip a portion of a web page

Clip text between specified tags
Authentication may be specified
Clipped content is dynamic, not snap-shot
20
10
Connections to Legacy Applications

Host-OnDemand
Host-OnDemand
Portlet
(emulation)
3270/5250
Application
Green screen in a portlet with no coding
Host
Application
Transformation
Server (HATS)
Portlet
New Web
App
HATS Plugin
(Studio)
WAS
3270/5250
Application
(presentation integration)
Add a rich user interface on existing 3270/5250 applications

21
Connections to Enterprise Applications

Develop customized portlets for accessing
selected HR/CRM/ERP systems
Works with customized systems
PeopleSoft 7.5
PeopleSoft 8
Std
J2EE/CA
Connector
Siebel 2000
SAP 4.6c
Use Application Integrator (WPAI) for Custom-Made

Access to HR/CRM/ERP Application
Domino
22
11
Cut and Paste Data Between Portlets

Click-2-Action
technology
enables
transfer of data
from one portlet
to another
Transfer
data
Ad-hoc
transfers or
permanently
wired
23
DEMO: Connecting the Call Center Employee to

Business Data
To support our customers, call center
employees need easy access to the business data
finding and using various information
Search for mortgage rate data in the portal

Add rate comparison graph with the Web Clipper tool
Call Center
Employee
Heidi
Access business applications

Connect to savings customer records in CICS
Connect to mortgage customer records in SAP with
Portlet Builder tool
Send information from one portlet to another using Click-2Action
24
12
Many Ways to Obtain and Build Portlets

Out-of-the-box
portlets
No coding!
Portlet catalog
(400+ portlets)
WebSphere Portlet
Application Integrator
(Portlet Builders)
Custom portlet
development
WebSphere Studio
(portlet tool kit)
25
Developing a Custom Portlet

Portlet Classes
Your Multi-Device Portlet

cHTMLenabled
Device
WMLenabled
Device
cHTML
Controller
WML
Controller
HTML
Controller
Business
Logic
-OR-
HTMLenabled
Device
JSP
request
response
Content
XML
XSLT
XSL
Style
sheet
device-specific
JSP pages and
XSL
stylesheets
26
13
Portal Toolkit Makes It Easy to Build Custom Portlets

Build

Test/Debug
Wizard-driven portlet
development
Tight integration with
WebSphere Studio to
complete portlet
presentation, business
& data logic
Test and debug locally

using integrated portal
runtime environment,
or
Choose remote portal
server and use
preview mode
Deploy
Create/edit portlet
deployment descriptor
files via forms-based
interface
Deploy to target portal
server
Portal Toolkit
(plug-in)
Faster Portlet development !
WebSphere Studio
27
DEMO: Developing Portlets with WebSphere Studio
Developer
Use wizard to generate feature-rich portlet skeletons

Use graphical layout tools for User Interface
Write code when necessary
Test and preview before deployment
Develop Applications More Productively!
28
14
Friendly Finance Portal in Action

Same WebSphere Portal Server
Customers
Developers
Mobil and voice access,

language translation,
customization,
personalization,
themes and skins
Portal toolkit,
wizards, coding,
debugging
Employees
Searching, web
clipping, connections
for host access and
SAP
different users
different tasks
29
WebSphere Portal Server: Freedom-of-Choice

SMB/Departmental
Choose
Best Fit
WPS
Express
Enterprise
WPS
Express
Plus
Basic portal function, including

development tools
Basic collaboration (Plus)
Simplified install/administration
Windows and Linux only (up to
4-way)
WPS
Enable
WPS
Extend
Basic portal function, including development tools

Basic collaboration
Rules-based personalization
Web content management
Site and Portal/Portlet analysis (Extend)
Extended search (Extend)
Multi-platform support
Cluster/failover support
WebSphere
Portal Server
Choose
Preferred
Platform
Windows
Linux
AIX
Solaris
OS/400
zLinux
zOS
30
15
Business Portal Comparisons

IBM
Microsoft
BEA
Full support and

capability for enterprise
and other portals
Enterprise requirements
will require multiple
add-ons
Enterprise requirements
will require multiple
add-ons
Enterprise-proven, market
leader
Security model different

from .NET security
Minimal security
integration
Flexible deployment for

department to enterprise
solutions
Significant upgrades
required to existing
infrastructure
No integrated content
management
Mobile device and strong

feature advantages
No native mobile device

support
Excellent cost/value in
any size deployment
Higher cost with CAL

requirements
No native mobile device

support
No native site analysis
support
31
License Comparison: WebSphere Portal Express vs

SharePoint
60
IBM WebSphere Portal Express (Linux or Windows)

Microsoft Office SharePoint Portal (Windows)
SharePoint
WebSphere-Linux
SharePoint
WS-Windows
WS -Linux
SharePoint
WS-Win
10
WebSphere-Linux
Comparison Cost
20
SharePoint
WebSphere
Linux is
lowest cost!
WebSphere-Windows
30
Portal Server
Database Server
Operating System
Portal Client (CAL)
Database Client (CAL)
+ OS Client (CAL)
WS-Lin
US$ (thousands)
40
WebSphere-Windows
50
1 CPU
2 CPU
3 CPU
4 CPU
32
16
Business Portals
Thank you
33
17

Business Portals

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WebSphere Portal Server

The Universal Access Point

Portals Drive the On Demand Business

Universal access to the

Customers, employees and

Portal to all business

The gateway to the on demand

CTS7-03 WebSphere Portal Server The Universal Access Point.ppt

Creating a Universal Portal

Search the Web

CTS7-03 WebSphere Portal Server The Universal Access Point.ppt

Creating a Universal Portal

Search the Web

WebSphere Portal Server

What Else Should a Business Portal Do?

..to Use the Portal as

...to Work with Business

Provide a personal dashboard into the business!

Friendly Finance: Enabling Universal Access

WebSphere Portal Server can

We need to make sure

Let the user choose how to

CTS7-03 WebSphere Portal Server The Universal Access Point.ppt

Widen the scope of how users

WebSphere EveryPlace Access

Voice over phone

WebSphere Voice Application Access

WebSphere Translation Server

CTS7-03 WebSphere Portal Server The Universal Access Point.ppt

Cell Phone Access

WebSphere Portal Server

CTS7-03 WebSphere Portal Server The Universal Access Point.ppt

Options for Multi-language Enablement

WebSphere Translation Server

Translation Services Gateway

Lower accuracy, lower cost

Highest accuracy, higher cost

CTS7-03 WebSphere Portal Server The Universal Access Point.ppt

DEMO: Friendly Finance Customers doing Business

Access mortgage rates via mobile phone

CTS7-03 WebSphere Portal Server The Universal Access Point.ppt

Friendly Finance: Information the Way You Want It

WebSphere Portal Server

Customize Overall Look and Feel for Different

Themes and skins change:

Selecting How You Want to See the Information

CTS7-03 WebSphere Portal Server The Universal Access Point.ppt

Delivering Personalized Content

for AccountType Platinum

select Venture Capital Club

has over $50,000 in savings

display CD Program offerings

CTS7-03 WebSphere Portal Server The Universal Access Point.ppt

DEMO: Friendly Finance Customers Doing

Customize portal page

CTS7-03 WebSphere Portal Server The Universal Access Point.ppt

So a portal provides access,

Employees need easy access to business data

Finding Data With Portal Search

CTS7-03 WebSphere Portal Server The Universal Access Point.ppt

Web Clipper Connects to Existing Web Content

Visually clip a portion of a web page

Connections to Legacy Applications

Green screen in a portlet with no coding