Seminar Report

on

TATA TELECOM

Submitted in Partial Fulfillment for the Award of the Diploma of

Post Graduate Diploma in Management

(Session 2010-12)

Submitted to:

Submitted By:
Syed Rehan Manzar

Internal Guide

Roll No: - PGD10108

PGDM 2nd Trimester, Sec-A

DEPARTMENT OF MANAGEMENT

INSTITUTE OF MANAGEMENT STUDIES, NOIDA

A UGC Recognized Institute
A-8B, Plot C, Sector-62, Noida

pg.

Acknowledgement
Though perseverance and enthusiasm combined with effort in the right direction can bring forth
the thing called success. But the realization of the harsh reality that the path toward success is
full of myriads, temptations, impediments and pitfalls often proves to be disheartening in such
situation, it is the able guidance of knowledgeable person that steers one through difficulties and
help them achieve success.
I am highly obliged to express my deep sense of gratitude and grateful thanks to my erudite
guide Mr. H.N Singh Sir for his valuable guidance and support which led to the successful and
timely completion of my seminar report.
Secondly special thanks go to our seminar in charge department Dr. Mahua Dutta for her
encouraging talk for her insight into the related aspects of seminar report.
Last but not the least; I deeply appreciate the cheerful encouragement of all staff member and our
friends.
Thanking you.

INSTITUTE OF MANAGEMENT STUDIES, NOIDA

A UGC Recognized Institute
A-8B, Plot C, Sector-62, Noida

DECLARATION

I Syed Rehan Manzar bearing Roll No PGD10108,Class PGDM 2 nd Trimester of the Institute of
Management Studies, Noida hereby declare that the Seminar Report-208 entitled TATA TELECOM is an
original work and the same has not been submitted to any other Institute for the award of any other
diploma. The suggestions as approved by the faculty were duly incorporated.

Signature of Faculty Guide

Signature of Student

TABLE OF CONTENTS

S.NO

CHAPTER NAME

PAGE NO.

INDUSTRY PROFILE

01

HISTORY

02-05

TATA PROFILE

06-07

VISSION

08

MISSION

08

VALUE/CODE CONDUCT

09-11

MILESTONE

12-17

STRATEGIC BUSINESS UNIT

18-22

MANAGEMENT TEAM

23-25

10

PRODUCT

26-35

11

MERGER AND ACQUISATION

36-37

12

SUGGESTION

41

13

BIBLIOGRAPHY

42

Overview of Indian Telecom Industry

The Indian telecom sector can be broadly classified into Fixed Line Telephony and mobile
telephony. The major players of the telecom sector are experiencing a fierce competition in both
the segments. The major players like BSNL, MTNL, VSNL in the fixed line and Airtel, Idea,
Tata, Reliance in the mobile segment are coming up with new tariffs and discount schemes to
gain the competitive advantage. The Public Players and the Private Players share the fixed line
and the mobile segments. Currently the Public Players have more than 60% of the market share.

Market shares of public and Private Players

Both fixed line and mobile segments serve the basic needs of local calls, long distance calls and
the international calls, with the provision of broadband services in the fixed line segment and
GPRS in the mobile arena. Traditional telephones have been replaced by the cordless and the
wireless instruments. Mobile phone providers have also come up with GPRS-enabled multimedia
messaging, Internet surfing, and mobile-commerce. . The GSM, CDMA, WLL service providers
are all upgrading them to provide 3G mobile services. Along with improvement in telecom
services, there is also an improvement in manufacturing. In the beginning, there were only the
Siemens handsets in India but now a whole series of new handsets, such as Nokia's latest Nseries, Sony Ericsson's W-series, Motorola's PDA phones, etc. have come up. Touch screen and
advanced technological handsets are gaining popularity. Radio services have also been
incorporated in the mobile handsets, along with other applications like high storage memory,
multimedia applications, multimedia games, MP3 Players, video generators, Camera's, etc.

History of Indian Telecom Industry

1851 First operational land lines were laid by the government near Calcutta (seat of British
power)
1881 Telephone service introduced in India
1883 Merger with the postal system
1923 Formation of Indian Radio Telegraph Company (IRT)
1932 Merger of ETC and IRT into the Indian Radio and Cable Communication Company
(IRCC)
1947 Nationalization of all foreign telecommunication companies to form the Posts, Telephone
and Telegraph (PTT), a monopoly run by the government's Ministry of Communications
1985 Department of Telecommunications (DOT) established, an exclusive provider of domestic
and long-distance service that would be its own regulator (separate from the postal system)
1986 Conversion of DOT into two wholly government-owned companies: the Videsh Sanchar
Nigam Limited (VSNL) for international telecommunications and Mahanagar Telephone Nigam
Limited (MTNL) for service in metropolitan areas.

1997Telecom Regulatory Authority of India created.

1999 Cellular Services are launched in India; New National Telecom Policy is
adopted.
2000 DOT becomes a corporation, BSNL

Constraints

 Slow pace of the reform process.

It would be difficult to make in-roads into the semi-rural and rural areas because of the lack of
infrastructure. The service providers have to incur a huge initial fixed cost to make inroads into
this market. Achieving break-even under these circumstances may prove to be difficult
MOBILE TECHNOLOGY
In India two type of Mobile technology is used1. Global System For Mobile Communication( GSM)
2. Code Division Multiple Access (CDMA)
GSM
GSM (Global System for Mobile communication) is a digital mobile telephony system that is
widely used in Europe and other parts of the world. GSM uses a variation of time division
multiple access (TDMA) and is the most widely used of the three digital wireless telephony
technologies (TDMA, GSM, and CDMA). GSM digitizes and compresses data, then sends it
down a channel with two other streams of user data, each in its own time slot. It operates at
either the 900 MHz or 1800 MHz frequency band.
Mobile services based on GSM technology were first launched in Finland in 1991. Today, more
than 690 mobile networks provide GSM services across 213 countries and GSM represents
82.4% of all global mobile connections. According to GSM World, there are now more than 2
billion GSM mobile phone users worldwide. GSM World references China as "the largest single
GSM market, with more than 370 million users, followed by Russia with 145 million, India with
83 million and the USA with 78 million users."

CDMA

CDMA (Code-Division Multiple Access) refers to any of several protocols used in so-called
second-generation (2G) and third-generation (3G) wireless communications. As the term implies,
CDMA is a form of multiplexing, which allows numerous signals to occupy a single
transmission channel, optimizing the use of available bandwidth. The technology is used in ultrahigh-frequency (UHF) cellular telephone systems in the 800-MHz and 1.9-GHz bands.
CDMA employs analog-to-digital conversion (ADC) in combination with spread spectrum
technology. Audio input is first digitized into binary elements. The frequency of the transmitted
signal is then made to vary according to a defined pattern (code), so it can be intercepted only by
a receiver whose frequency response is programmed with the same code, so it follows exactly
along with the transmitter frequency. There are trillions of possible a frequency-sequencing code,
which enhances privacy and makes cloning difficult.
TATA INDICOM PREPAID
Tata indicom you to a world of convenience and comfort with Tata indicom prepaid plan!
Now you can speaks as much as you want to using a tariff that fits your usage and budget
best. Whats more, you have a whole bouquet of value added service to go with it
With easy recharge options, you will never run out of validity again. Our widespread network
Allows you to get the best cellular experience possible.
So get connected and be a part of the Tata indicom family today!
Tata indicom is provided its services in both rural and urban areas through following options
As:

Start-up Kit
Lifetime Recharge
Recharge Vouchers

Prepaid start-up kit

MRP(RS)

49*

After purchasing the SIM, customer has to

recharge with 149 or248 vouchers for 1 year and
life time validity respectively

Talk time

value(RS)
Validity

prepaid(days)

TATA INDICOM POSTPAID

Tata indicom offers you postpaid plans which are tailor made to suit your calling
Needs. You can now explore the world of limitless possibilities by subscribing to a Tata indicom
postpaid plan! Our customer care is always ready to help and support to ensure you an exciting
And a trouble free experience .Not only that, you also get a host of exciting
Value added services along with your postpaid connection.
So get connected and be part of the TATA INDICOM today!

TATA INDICOM ROAMING

With Tata indicom Roaming facilities, the world now seems a much smaller place! Tata indicom
Has tied up with cellular service providers across India and abroad so that you will always
Stay connected, wherever you go and stay in touch with family and friends, wherever
They are! So roam around and explore the world without hesitation with Tata indicom.

VALUE ADDED SERVICES

Tata Teleservices, in October 2007 launched Tata Zone, an infotainment portal on Tata Indicom
BREW-enabled mobile phones, in Hindi. This service has applications, pricing details,
downloads and browsing instructions in Hindi. The rationale behind this was simple: - 66% of all
Indians speak Hindi, while less than 5% understand English.
Under its VAS bouquet, TTSL offers services such as News, Games, Faith and Prayers,
Ringtones, Streaming TV, Fun Shows, Video Zone, Song Download Express, Cricket, Internet
Surfing, Astrology, and Mobile Office among others.

TATA PROFILE

Type
Private

Industry

Conglomerate

Founded

1868

Founder(s)

Jamshetji Tata

Headquarters

Mumbai, India

Area served

Worldwide
Ratan Tata

Key people

(Chairman)
Steel
Automobiles
Telecommunications

Products

Software
Hotels
Consumer goods

Revenue

US$ 70.8 billion (July 2010)

Total assets

US$ 51.7 billion (2009)

Employees

363,039 (2008-09)
Tata Steel
Corus Steel
Tata Motors
Tata Consultancy Services

Subsidiaries

Tata Technologies
Tata Tea
Tata Teleservices
Tata Auto Comp Systems Limited

VISSION

To be the most admired integrated telecom and teleservices Company delivering sustainable
value to all stakeholders.

MISSION

Being the supplier and partner of choice.

Achieving excellence in safety, operations and project management.

Focusing on the culture of sustainability.

Ensuring growth and delivering value to the stakeholders.

Caring for the community.

VALUES

Integrity: Honesty, fairness and transparency in our conduct and transactions.

Trust: Faith and belief in each other.

Care: Being concerned about the well being of all employees.

Collaboration: Excellence through teamwork, within employees and partners.

Agility: Speedy, responsive and proactive, achieved through empowering employees.

Respect: Treat all stakeholders with respect and dignity.

Excellence: Bettering standards continuously, with passion and pride.

CODE CONDUCT

National interest

TATA Company shall be committed in all its actions to benefit the economic development of the
countries in which it operates and shall not engage in any activity that would adversely affect
such objective. It shall not undertake any project or activity to the detriment of the Nation's
interests

Financial Reporting and Records

A TATA Company shall prepare and maintain its accounts fairly and accurately in accordance
with the accounting and financial reporting standards, which represent the generally accepted
guidelines, principles, standards, laws and regulations of the country in which the company
conducts its business affairs.

Competition

A TATA Company shall fully strive for the establishment and support of a competitive open
market economy in India and abroad and hall co-operative in the efforts to promote the
progressive and judicious liberalization of trade and investment by a country

Equal-Opportunities Employer
A TATA Company shall provide equal opportunities to all its employees and applicants for
employment without regard to their race, cast, religion, color, ancestry, marital status, sex, age,
nationality, disability and veteran status. Employees of a TATA Company shall be treated with
dignity and in accordance with the TATA policy to maintain a work environment free of sexual
harassment, whether physical, verbal or psychological. Employee policies and practices shall be

administered in a manner that would ensure that in all matters equal opportunity is provided to
those eligible and the decisions are merit-based

Government agencies

A TATA Company and its employees shall not offer or give any company funds or property as
donation to any government agencies or their representatives, directly or through intermediaries,
in order to obtain any favorable performance of official duties.

MILESTONES OF TATA
The Tata group is one of India's oldest, largest and most respected business conglomerates.
The group's businesses are spread over seven business sectors.

Foundation
1868-1931 )

Consolidation

Expansion

1932-1989

1990 onwards

FOUNDATION(1868-1931)
The seeds of what would mature and become today's Tata group were laid long years
before India became independent
1868
Jamsetji Nusserwanji Tata starts a private trading firm, laying the foundation of the Tata group.
1874
The Central India Spinning, Weaving and Manufacturing Company is set up, marking the group's
entry into textiles and its first large-scale industrial venture.
1902
The Indian Hotels Company is incorporated to set up the Taj Mahal Palace and Tower, India's first
luxury hotel, which opened in 1903.
1907
The Tata Iron and Steel Company (now Tata Steel) is established to set up India's first iron and steel
plant in Jamshedpur. The plant started production in 1912.
Sets up its first office overseas, Tata Limited in London.
1910
The first of the three Tata Electric Companies, The Tata Hydro-Electric Power Supply Company is
set up. The second, Andhra Valley Power Supply Company was established in 1917 and Tata Power
in 1919. The first two companies were merged with Tata Power in 2000 to form a single entity.
1911
The Indian Institute of Science is established in Bangalore to serve
as a centre for advanced learning.
1912
Tata Steel introduces eight-hour working days, well before such a system was implemented by law
in much of the West.
1917

The Tatas enter the consumer goods industry, with the Tata Oil Mills Company being established to
make soaps, detergents and cooking oils. The company was sold to Hindustan Lever (now Unilever) in
1984.

CONSOLIDATION (1932-1989)
The Tata group ventured into new areas and built on the foundations, in spite of the
restraints imposed by a controlled economy
1932
Tata Airlines, a division of Tata Sons, is established, opening up the aviation sector in India. Air India was
nationalized in 1953.
1939
Tata Chemicals, now the largest producer of soda ash in the country, is established.
1945
Tata Engineering and Locomotive Company (renamed Tata Motors in 2003) is established to manufacture
locomotive and engineering products.
Tata Industries is created for the promotion and development of hi-tech industries.

1952
Jawaharlal Nehru, India's first Prime Minister, requests the group to manufacture cosmetics in India, leading to
the setting up of Lakme. The company was sold to Hindustan Lever (now Unilever) in 1997.
1954
India's major marketing, engineering and manufacturing organization, Voltas, is established.
1962
Tata Finlay (now Tata Tea), one of the largest tea producers, is established.
Tata Exports is established. Today the company, renamed Tata International, is one of the leading export
houses in India.
1968

Tata Consultancy Services (TCS), India's first software services company, is established as a division of Tata
Sons.
1971
Tata Precision Industries, the first Tata company in Singapore, is founded to design and manufacture precision
engineering products.
1984
The first 500 MW thermal power units at the Trombay station of the Tata Electric Companies is commissioned.
EXPANSION (1990 ONWARDS)
The liberalization of the Indian economy unleashed a period of remarkable growth for the
Tata group, in India and worldwide
1995
Tata Quality Management Services institutes the JRD QV Award, modeled on the Malcolm Baldrige
National Quality Value Award of the United States, laying the foundation of the Tata Business Excellence
Model.
1996
Tata Teleservices (TTSL) is established to spearhead the group's foray into the telecom sector.
1998
Tata Indicia India's first indigenously designed and manufactured car is launched by Tata Motors,
spearheading the group's entry into the passenger car segment.
1999
The new Tata group corporate mark and logo are launched.
2000
Tata Tea acquires the Tetley group, UK. This is the first major acquisition of an international brand by an Indian
business group.
2001
Tata AIG a joint venture between the Tata group and American International Group Inc (AIG) marks the
Tata re-entry into insurance. (The group's insurance company, New India Assurance, set up in 1919, was
nationalized in 1956).
2002
Tata Sons acquires a controlling stake in VSNL (renamed Tata Communications in 2008), India's leading
international telecommunications service provider.
Tata Consultancy Services (TCS) becomes the first Indian software company to cross one billion dollars in

revenues.
Titan launches Edge, the slimmest watch in the world.
2004
Tata Motors is listed on the world's largest bourse, the New York Stock
Exchange, the second group company to do so after VSNL.
Tata Motors acquires the heavy vehicles unit of Daewoo Motors, South Korea.
TCS goes public in July 2004 in the largest private sector initial public offering (IPO) in the Indian market,
raising nearly $1.2 billion.
2005
Tata Steel acquires Singapore-based steel company NatSteel by subscribing to 100 per cent equity of its
subsidiary, NatSteel Asia.
VSNL (now Tata Communications) acquired Tyco Global Network, making it one of the world's largest
providers of submarine cable bandwidth.
Tata Sons completes 60 years of Tata operations in the US.
The Taj acquires a hotel run by Starwood, Sydney (renamed Blue) and takes over management of The Pierre,
NY.

2006
Tata Sky satellite television service launched across the country.
Foundation stone for the Tata Medical Centre unveiled in Kolkata.

2007
Tata Steel acquires the Anglo-Dutch company Corus, making it the world's fifth-largest steel producer.
TCS inaugurates TCS China a joint venture with the Chinese government and other partners.
Computational Research Laboratories, a division of Tata Sons, develops Eka, one of the fastest
supercomputers in the world and the fastest in Asia.
The Taj acquires Campton Place Hotel in San Francisco.
Tata Steel celebrates its centenary on August 26, 2007.
2008
Tata Motors unveils Tata Nano, the Peoples Car, at the 9th Auto Expo in Delhi on January 10, 2008.
Tata Motors acquires the Jaguar and Land Rover brands from the Ford Motor Company.
Tata Chemicals acquires General Chemical Industrial Products Inc.

2009
Tata Motors announces commercial launch of the Tata Nano; Tata Nano draws over 2.03 lakh bookings; first
100,000 owners of the Tata Nano chosen; delivers first Tata Nano in the country in Mumbai.
Tata Motors ushers new era in Indian auto industry with its new, world-standard truck range.
Tata Teleservices announces pan-India GSM service with NTT DOCOMO.
TRF acquires Dutch Lanka Trailer Manufacturers (DLT), Sri Lanka, and a world-class trailer manufacturing
company.
Jaguar Land Rover introduces its premium range of vehicles in India.
Tata Motors acquires remaining 79 per cent shares in Hispano Carrocera, one of the largest manufacturers of
bus and coach cabins in Europe.
Tata Teleservices launches Photon TV, an application that allows Tata Photon Plus subscribers to watch live
television channels on their laptops while on the move and on their personal computers at home and in the
office.
Tata Chemicals launches Tata Swach the worlds most cost-effective water purifier.
2010
TRF acquires UK-based Hewitt Robins International.
New plant for Tata Nano at Sanand inaugurated.

STRATEGIC BUSINESS UNIT

Taj Air
Rallis India

Roots Corporation
TAL Manufacturing Solutions
Tata Advanced Materials
Tata Advanced Systems
Tata Africa Holdings
Tata AG
Tata AIG General Insurance
Tata AIG Life Insurance
Tata Asset Management
Tata AutoComp Systems
Tata BlueScope Steel
Tata BP Solar
Tata Business Support Services
Tata Capital
Tata Ceramics
Tata Chemicals
Tata Communications
Tata Consultancy Services
Tata Consulting Engineers
Tata Cummins
Tata Daewoo Commercial Vehicle Company
Tata Elxsi
Tata Financial Services
Tata Global Beverages
Tata Housing Development Company
Tata Industrial Services

Tata Industries
Tata Interactive Systems
Tata International
Tata International AG
Tata Investment Corporation
Tata Limited
Tata Metaliks
Tata Motors
Tata Motors European Technical Centre
Tata NYK
Tata Petrodyne
Tata Pigments
Tata Power
Tata Power Trading
Tata Precision Industries
Tata Projects
Tata Quality Management Services
Tata Realty and Infrastructure
Tata Refractories
Tata Services
Tata Sky
Tata Sons
Tata Sponge Iron
Tata Steel
Tata Steel Europe
Tata Steel KZN
Tata Steel Processing and Distribution

Tata Strategic Management Group

Tata Technologies
Tata Teleservices
Tata Teleservices (Maharashtra)
Tatanet
Tayo Rolls
Telco Construction Equipment
The Tinplate Company of India
Titan Industries
TM International Logistics
Trent
TRF
Advinus Therapeutics
Brunner Mond
Casa Dcor
CMC
Computational Research Laboratories
Drive India Enterprise Solutions
General Chemical Industrial Products
Hispano Carrocera
Hooghly Met Coke and Power CompanyI
Indian Hotels
Infiniti Retail
Jaguar Land Rover
JAMIPOL
Jamshedpur Utilities and Services Company

Products of Tata Teleservices

1. Tata Indicom
Prepaid mobile
Postpaid mobile
Landline mobile
Calling cards
Hands sets
Interne mobile
2. Tata photon

Tata photon pro

Tata photon plus for desktop/laptop
Tata photon plus for mobile phone
Tata photon whiz
Tata photon Wi-Fi

4. Tata walky

Walky10
Walky

5. Enterprise services

Data solution
Voice solution
Mobility solution
Wireless application
Conferencing

6.Virgin mobile
7.Tata docomo

1.TATA TELESERVICES
Tata Teleservices Limited spearheads the Tata Groups presence in the telecom sector. The Tata Group had
revenues of around USD 70.8 billion in Financial Year 2008-09, and includes over 90 companies, over
363,039 employees worldwide and more than 3.5 million shareholders.
Incorporated in 1996, Tata Teleservices is the pioneer of the CDMA 1x technology platform in India. It has
embarked on a growth path since the acquisition of Hughes Tele.com (India) Ltd [renamed Tata Teleservices
(Maharashtra) Limited] by the Tata Group in 2002. It launched mobile operations in January 2005 under the
brand name Tata Indicom and today enjoys a pan-India presence through existing operations in all of Indias
22 telecom Circles. The company is also the market leader in the fixed wireless telephony market. The
companys network has been rated as the Least Congested in India for five consecutive quarters by the
Telecom Regulatory Authority of India through independent surveys.
Tata Teleservices Limited now also has a presence in the GSM space, through its joint venture with NTT
DOCOMO of Japan, and offers differentiated products and services under the TATA DOCOMO brand name.
TATA DOCOMO arises out of the Tata Groups strategic alliance with Japanese telecom major NTT
DOCOMO in November 2008. TATA DOCOMO has received a pan-India license to operate GSM telecom
servicesand has also been allotted spectrum in 18 telecom Circles. The company has rolled out GSM
services in 17 of Indias 22 telecom Circles in the quick span of less than a year. The company plans to
launch pan-India operations by the end of FY 2010-11.
TATA DOCOMO marks a significant milestone in the Indian telecom landscape, and has already redefined
the very face of telecom in India, being the first to pioneer the per-second tariff optionpart of its Pay for
What You Use pricing paradigm. Tokyo-based NTT DOCOMO is one of the worlds leading mobile
operatorsin the Japanese market, the company is the clear market leader, used by over 50 per cent of the
countrys mobile phone users.
Tata Teleservices operates under five different brands Tata Indicom (CDMA services), Tata DOCOMO
(GSM services), Virgin Mobile, Tata Walky (which is the brand for fixed wireless phones), Tata Photon (the
companys brand that provides a variety of options for wireless mobile broadband access) and T24. TTSL
recently entered into a strategic partnership agreement with Indian retail giant Future Group to offer mobile
telephony services under a new brand nameT24on the GSM platform. The exciting new brand was
unveiled in February and it has commenced the GSM operations under the brand name T24 in Andhra

Pradesh and will roll out services in other circles shortly.

Today, Tata Teleservices Ltd, along with Tata Teleservices (Maharashtra) Ltd, serves nearly 70 million
customers in more than 450,000 towns and villages across the country, with a bouquet of telephony services
encompassing Mobile Services, Wireless Desktop Phones, Public Booth Telephony and Wire line Services.
In December 2008, Tata Teleservices announced a unique reverse equity swap strategic agreement between
its telecom tower subsidiary, Wireless TT Info-Services Limited, and Quippo Telecom Infrastructure Limited
with the combined entity kicking off operations with 18,000 towers, thereby becoming the largest
independent entity in this spaceand with the highest tenancy ratios in the industry. Today, the combined
entity has a portfolio of nearly 35,000 towers.
TTSLs bouquet of telephony services includes mobile services, wireless desktop phones, public booth
telephony, wire line services and enterprise solutions.
Over the last few months, Tata Teleservices industry-best and innovative offerings have gained industrywide recognition and the Year 2010 saw TTSL add many notable accolades to its name. TTSL was named
The Best Emerging Markets Carrier by Telecom Asia, and received 8 awards at the World HRD Conference,
including 5th Best Employer in India. The company also received 3 awards at the Telecom Operator Awards
2010 from Tele.net; Best Company, CEO of the Year and Best Quality of Service, and Business Standard
award for Most Innovative Brand of the Year.

2.TATA DOCOMO
TATA DOCOMO is a Tata Teleservices Limited's (TTSL) cellular service provider on the GSM platformarising out of the Tata Group's strategic joint venture with Japanese telecom giant NTT Docomo in
November 2008. Tata Teleservices has received a pan-India license to operate GSM telecom services, under
the brand "TATA DOCOMO" and has also been operates in 18 telecom Circles Tata Teleservices is the
country's fourth largest operator in terms of wireless subscribers, after Bharti Airtel, Reliance
Communications and Vodafone
It offers both prepaid and postpaid GSM cellular phone in 18 circles including Madhya Pradesh &
Chhattisgarh, Orissa, Maharashtra & Goa, Punjab, Haryana, Uttar Pradesh, Karnataka, Kerala, Tamil Nadu,
Chennai, and West Bengal. It has become very popular with its one second pulse especially in semi-urban
and rural areas. They are launching their service from the south of India to central, east and north.

Tata DOCOMO had about 32.82 million users at the end of June 2

3. VIRGIN MOBIL Virgin Mobile is a cellular telephone service provider company which is a joint
venture between Tata Teleservices and Richard Branson's Virgin Group. Currently, the company uses Tata's
CDMA network to offer its services under the brand name Virgin Mobile, and it has also started GSM
services in some states.

ORGANIZATIONAL STRUCTURE OF TATA INDICOM

Financial services
The Tata group provides multiple services for individual and corporate customers
Credit cards
Home loans
Insurance
Mutual funds
Hotels

The Tata group's involvement with the hospitality industry dates back to 1903, when the Taj Mahal Palace
opened in Mumbai.
Ginger
Taj Group
Jewellery
With more than 100 boutiques in 70 cities across India, the jewellery business of the Tata group is a
flourishing one
Gold, platinum and gemstone jewellery
Leather
Tata International is India's leading leather and leather goods exporter
Finished leather goods

Watches and clocks

Titan Industries sells more than 9 million watches every year through some 12,000 retail outlets, exclusive
Titan stores and franchises

Advanced composites
Tata Advanced Materials (TAML) designs and manufactures advanced composites for the aerospace,
defenses, medical electronics, telecom and the transportation sectors. In addition, the company undertakes
the engineering, application, and manufacture of prototypes and testing of these composites.

Aerospace
Aerospace is a big business area for the Tata group. Tata companies provide specialized IT-enabled
consulting, services and products, as well as high precision components and composite products
specifically designed for the aerospace industry.

Automotive industry
The Tata group has a significant footprint in the commercial and passenger vehicle segment as well as the
auto component segment.
Automotive components
Automotive services
Commercial vehicles
Books
The Tata group has a strong presence in the book publishing and distribution business through group
Company Westland.

Chemicals
The Tata group through Tata Chemicals, Rallis and Tata Pigments has a sizeable presence in the chemicals
sector.
Chemicals
Insecticides
Pigments

Construction

The Tata group is present in the construction sector in a big way through its group companies, Telcon,
Voltas and Tata Projects.
Cement
Construction equipment
Construction services

Consultancy
The Tata groups consultancy firms offer a bouquet of services across business and industry verticals and
in the global and domestic markets.
Business excellence
Engineering
Finance
Management
Defiance
The Tata group has for long been an active contributor in the defence sector. Since defence procurement
has been opened up to the private sector, the involvement of the group has increased.
Design services
Tata Elxsi, a technology company with a distinct focus on design, delivers outsourced product design,
R&D services and customized solutions.
Design and development services

E-learning
Tata Interactive Systems (TIS) is a global pioneer in e-learning; the company designs and develops
customized e-learning and product-based e-learning solutions.

E-trading
junctions services are India's largest e-commerce company that operates an online marketplace for steel
and coal.

Energy
The Tata group operates in the power sector through a number of companies that are involved in
exploration, generation, transmission and distribution, trading of power as well as the advancement of
renewable sources of energy such as wind, hydro and solar power. Group companies have extensive
expertise in the setting up, execution and commissioning of power projects both in India and overseas.
Oil and gas
Power
Power projects

Engineering
The Tata group offers a wide range of engineering services, including consultancy, design, equipment, and
total solutions.
Engineering and design
Engineering consultancy
Engineering projects and project services

Funding

The Tata group provides multiple services for corporate and industry customers.

Industrial equipment
The Tata group has a very strong presence in the area of industrial equipment, services and consultancy
across a diverse range of sectors.

Industrial electronics
Industrial machinery
Manufacturing engineering
Mining and material handling equipment
Precision equipment

Information technology
The Tata group leverages its network of group companies to offer a full spectrum of proven, off-the-shelf,
and customized IT solutions and products for a number of industries.
IT enabled services
IT products and services

Pharmacy
The Tata group has made foray into pharma R&D through group company Advinus Therapeutics.
Drug discovery and development

Realty
The concept of property development by corporate led to the Tata groups involvement with real estate
development.
Real estate

Steel
The Tata group, through Tata Steel and Tata Steel Europe, is the world's sixth largest producer of steel. The
group companies are present across the entire value chain of the steel industry, from ores, to specialized
steels, to steel-based products and steel trading.

Bearings
Desulphurising solutions
Dolomite refractories
Pig iron
Rolls
Sponge iron
Steel
Steel processing and distribution
Tinplate
Tubes

Telecommunications

The Tata group's telecom services are offered under the Tata Indicom brand. The brand covers all
segments, from retail and enterprise to wholesale and international, and delivers a complete range of
telecom solutions.
Fixed, wireless and public phones
Internet services
Mobile telephony
Telecom solutions

Trading
The trading activities of the Tata group are mostly conducted through four group companies Tata
International, Tata AG, Tata Incorporated and Tata Limited.
Trading activities
Wood products
The Tata group uses timber resources from company estates belonging to Tata Coffee and Tata Tea to
manufacture wood products.
Plywood and block boards

Merger and Acquisitions

February 2000 - Tetley Tea Company, $407 million

March 2004 - Daewoo Commercial Vehicle Company, $102 million

August 2004 - NatSteel's Steel business, $292 million

November 2004 - Tyco Global Network, $130 million

July 2005 - Teleglobe International Holdings, $239 million

October 2005 - Good Earth Corporation

December 2005 - Millennium Steel, Thailand, $167 million

December 2005 - Brunner Mond Chemicals Limited, $120 million

June 2006 - Eight Oclock Coffee, $220 million

November 2006 - Ritz Carlton Boston, $170 million

Jan 2007 - Corus Group, $12 billion

March 2007 - PT Kaltim Prima Coal (KPC) (Bumi Resources), $1.1 billion

April 2007 - Campton Place Hotel, San Francisco, $60 million

February 2008 - General Chemical Industrial Products, $1 billion

March 2008 - Jaguar Cars and Land Rover, $2.3 billion

March 2008 - Serviplem SA, Spain

April 2008 - Comoplesa Lebrero SA, Spain

May 2008 - Piaggio Aero Industries S.p.A., Italy

June 2008 - China Enterprise Communications, China

June 2008 - Neotel, South Africa.

October 2008- Miljo Greenland / Innovasjon, Norway

Imacid chemical company, Morocco

SUGGESTIONS

The people at customer care, who are always in direct contact

With the customers, should be faster and more pleasing.

With all local calls slashed to 60 paisa/min. tariff rate for making Calls on other

operators should be reduced after charging it.

It is suggested to make proper availability of paper RCV and NCC in the market.
A little improvement is required in the organizations distribution Channel.
For better network there is need of more coverage area especially in rural areas.
The organization is required to have better brand visibility.
The pocket internet service needs attention because there is a good Response from
people.
***Re-charge voucher
*** National calling card
*** Special Ta
riff Voucher

Questionnaire
Topic:-TataIndicom
If than proceed further
1. How did you know about TATA INDICOM services?
(a) Friends
(c) Print media

(b) Advertisements
(d) other sources

2. Which feature of TATA INDICOM forced you to used TATA INDIECOM?

(a) Advertisements
(c) Schemes

(b) Connectivity
(d) Goodwill

3. Which was your first choice of cellular services when you want to use mobile phone?
(a) TATA INDICOM
(b) HUTCH
(c) IDEA
(d) RELIANCE
4. Which feature of TATA INDICOM is better than your previous cellular services?
(a) Advertisement
(c) Schemes

(b) Connectivity
(d) Other

5. How many TATA INDICOM users in your phone book?

(a) Less than 30%

(b) 30-50%

(c) 50-70%

(d) more than 70%

6. Have you seen the advertisement of Tata Indicom? If YES, through which medium?

(a)Television
(c) Radio
(f) Magazine

(b) Hoardings
(d) Pamplets
(g) Internet

7. Have you take benefits of any scheme offered by TATA INDICOM?

(a) Yes

(c) NO

8. Which you like most in TATA INDICOM?

(a) Spice + TATA INDICOM
(c) Postpaid

(b) prepaid
(d) Internet

9. Which services you like most in TATA INDICOM?

(a) Missed call service
(C) Free Hello Tunes

(b) Free Ringtones

(d) Network

10. Which Type of recharge cards you like most?

(a) Full talk time
(c) TATA-TATA free

(b) STD pack

(d) Lifetime validity

11. Which mobile Service do you use?

(a) Reliance

(b) Tata Indicom

(c) Airtel

(d)

Hutch

NAME: ____________________________________________
ADDRESS: __________________________________________
OCCUPATION: ______________________________________
CELLULAR SERVICE USED: __________________________

BIBLIOGRAPHY
Internetwww.google.com
www.yahoo.com
www.tatatelecom.com
WWW.tata.co.in
Business World
Times of India