Case Study

Vedanta Aluminium Limited (VAL) is a socially responsible corporate that aspires to transform
the lives of people surrounding its plant site. VAL firmly believes in making the local people a
participant in the growth process of the organisation and works as a facilitator of socio-economic
transformation of rural parts of Orissa. In accordance with the firms social objectives, VAL has
launched several projects for sustained socio-economic and cultural development of local
communities adjoining the plant site. It has launched several projects for sustained socioeconomic and cultural development of local communities adjoining the plant site. Mid-day meals
for school going children, establishment of Anganwadi centres (pre-schools) and health camps
among others have recorded growing success.
VAL assumes the role of proactive partners in sustainable development of local communities. We
create partnerships with communities around our plants and implement projects that facilitate
their development. The company strives to identify the needs of communities; plan projects and
facilitates their implementation. A carefully coordinated monitoring and evaluation system
eliminates operational difficulties. VAL works closely with partners like the community,
government, and other lateral and bilateral agencies to implement projects. Under its sustainable
development programme, VAL has taken up several initiatives with the aim to bring about
qualitative improvement in the lives of the community residing around the plant area. The firm
focuses on education, health and sanitation programs, sustainable livelihood, environment
protection, sports and cultural development programs. It also executes infrastructure
development projects. Since its establishment, VAL has contributed towards increasing growth
and progress in the rural society and touched the lives of numerous people.
VEDANTA ALUMINIUM LIMITED believes in sustainable development in harmony with
nature and accordingly, is committed to the effective management of health, security and safety
of all its employees, protecting its surrounding environment and making a contribution to the
development of the local community. This commitment encompasses efficient use of natural
resources, protection of assets and provision of a safe workplace with support systems for zero
harm to the environment. Vedanta maintain management systems for health, safety, security,
environment and the community that are in compliance with law and consistent with world-class
standards like ISO 14001, OHSAS 18001, develop a working culture conducive to continuous
improvements in performance without compromising with safety, security and health of its
employees and its commitment to develop in harmony with nature, develop employees through
training and leadership, conserve natural resources through efficient use, work with communities
to contribute to their development, institute and update systems to report progress with high
standards of reporting integrity.
Health
VAL has been conducting regular health clinics for two hours everyday wherein patients are provided free
treatment. Some of the major treatments include cough & cold, skin diseases and malaria. The health clinics
have helped in reducing general health problems.
Education

Childrens education programmes have been implemented in partnership with school teachers. Children from
1st to 5th standard have been targeted for special teaching assistance. The target is to enroll 30 more students
next quarter.
Livelihood
The company has been conducting training sessions on housekeeping (ORETUS) and soft skill development.
These training sessions focus on monitoring and counselling the students and facilitate faculty discussions,
which emphasize improved student learning. 22 PDFs have been provided soft skill training and are currently
being trained on housekeeping activities.
VAL has been providing financial support to four self-help groups (SHG). Women SHG members have been
provided financial assistance to start micro enterprises.
Infrastructure
The company has either completed or is on the verge of completing several construction projects. For
instance, construction of the village road from R&R Colony to Brundamal has started in partnership with the
local contractor. It will help the villagers avail better communication facilities.
Questions:

Write in brief about the sustainable development programme of Vedanta.

What is the community development programmes made for local communities in

VAL area?

R&R initiatives undertaken by VAL in the Jharsuguda district:

How VAL has contributed towards increasing growth & progress in the rural society?