Assem Emam

General Manager at El3ab - an A15 company

assem.elsedawy@gmail.com

Experience
General Manager, el3ab.com at A15
March 2016 - Present (5 months)
El3ab.com is one of the largest entertainment gaming portals in Egypt and the Middle East where the users
can enjoy playing a variety of multiplayer games online with friends from around the world.
Co-Founder and Chief Product Officer at Egyptian Streets
December 2013 - Present (2 years 8 months)
Today, Egyptian Streets, one of the fastest growing English news websites, is quickly rising to become
the number one English media organization in Egypt. Egyptian Streets provides an alternate portrayal of
Egyptian affairs, focusing primarily on the issues that impact Egyptians the most.
Product Manager, Aladwaa.com at Nahdet Misr Publishing Group
August 2014 - December 2015 (1 year 5 months)
Al-Adwaa is an educational portal that has been launched in 2001. In 2014, the portal has been renovated,
providing a range of entertaining educational services to students, parents and teachers empowering them to
achieve educational excellence.
Product Manager | Consultant at Speakol
June 2013 - December 2014 (1 year 7 months)
Speakol - Speak Out Loud - was originally launched in 2012 as Naqeshny (meaning debate with me in
Arabic), in the midst of the Egyptian Revolution. It was designed as a free, democratic and open platform
which facilitated healthy and critical political debates and discussions around socio-political conditions
within the country.
My mission was to work on the overall business and product strategy to help on speeding up the business
growth, traffic, user base and brand awareness.
I joined the product after 2 years from its launch as "Naqeshny" and I achieved to increase the platform
registered users by +400% in few months. I worked with the team on creating a new solution for publishers
to use our debating platform externally on their website in order to drive engagement and community
building, we succeeded to access more than 35 Websites including the top news providers in Egypt like
Almasryelyoum, Ahramonline, Akhbarak.net and more.

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Afterwards, I managed the whole facelifting process from the logo creation to the platform and plugins
reproduction as Speakol
Brand Manager at Sarmady - a Vodafone Company
October 2012 - September 2014 (2 years)
After Sarmady majority acquisition on Akhbarak.net technology I was hired to continue the success that
I've already started 8 months before the acquisition and my mission was to maintain the project growth
rate also to replicate Akhbarak.net success into another 2 websites for news and sports targeting gulf users
Daralakhbar.com and Reyada.com.
I succeeded to keep Akhbarak.net at the top #3 most visited news websites in Egypt by Alexa for more than
a year.
Managed the creation of the sports news aggregator Reyada.com, created and implemented all the
communications and the social media strategies.
Continued my success on Akhbarak,net facebook page growth to reach 2 million fans and to keep being one
of the most engaging news pages on facebook.
Recruited, trained and managed more than 15 senior and junior team members who successfully managed
the social media presence for 3 different websites.
Managed to create one of the remarkable re-branding competitions in Egypt for Akhbarak http://goo.gl/
TKcWda
Continued handling the communication with more than a hundred publisher for 3 different websites.
Marketing Manager at Akhbarak.net at OTVentures
March 2012 - October 2012 (8 months)
Akhbarak.net is the #1 News aggregator in Egypt and the Middle East, currently its one of the top #20
websites among all websites in Egypt (by Alexa). At this stage of the project; Akhbarak was a typical startup
running by 5 team members and I joined the team to complete them from the business side.
My mission was very focused on building the overall business strategy for Akhbarak, creating the marketing,
communications, social media strategies and everything that leads to better traffic rank, engagement and
brand positioning.
I managed the communication with more than 100 news source across Egypt and the middle east.
Succeeded then to create one of the most engaging social media news pages with over 800k users
organically from scratch.
Recruited, trained and managed the whole social media team members.
Involved in all the UX/UI modifications at Akhbarak that led to better website engagement and page-views.
Worked closely with the development team to create technical solutions that extremely helped on managing
the aggregation process and to offer a better experience for the user and the publisher.

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MarCom Specialist at Heart to Heart Communications

January 2010 - March 2011 (1 year 3 months)
Helped to create communications programs that effectively described
and promoted the organization and its products offline and online.
IT Technical Support at Freelance Technical Support
April 2006 - November 2009 (3 years 8 months)
Working with small to medium companies, maintaining the computer systems
and networks of the organization. Install and configure systems, diagnose
hardware/software faults and solve technical problems.

Projects
Akhbarak.net
September 2010 to Present
Members:Assem Emam, Mahmoud Said, Ahmad Bakr, Fawzia Essa, Mahmoud Abdel-Fattah
Akhbarak is the largest news aggregator in Egypt in terms of traffic. It crawls news websites and
automatically constructs news stories from the related articles from different source. with several powerful
Data Mining components in the engine

Languages
English
Arabic

Education
ESLSCA
B, Professional diploma in integrated Marketing Communication, 2009 - 2010
Activities and Societies: Marketing Management, Photography and Video, Drawing, Evolution and Principles
of Advertising and Promotion, Painting Methods and Techniques, IT graphics applications, Fundamentals of
Visual Communication and Multimedia, Integrated Marketing Communication.
New Horizons
B, Web Designing Deploma, 2007 - 2007
Activities and Societies: Main modules include: Photoshop, Fireworks, HTML, CSS, Flash, Dream Weaver
New Cairo Academy
BS, Information Technology (IT), 2002 - 2006

Skills & Expertise

Advertising
Online Marketing
Social Media
Digital Media
Marketing Communications

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Online Advertising
Creative Solutions
Brand Management
Social Media Marketing
Digital Marketing
Google Analytics
Team Leadership
Marketing
Management
Team Management
Marketing Strategy

Interests
Music, Photography, Videography, Traveling, Social Media, New Technology, Playing Sports

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Assem Emam
General Manager at El3ab - an A15 company
assem.elsedawy@gmail.com

9 people have recommended Assem

"Assem is a very energetic colleague that motivates everyone around and help them reach their full potential.
He is a great strategic thinker and has a great attention to small details. His input was always more than
valuable through the product design process. Was always a pleasure to work with him."
Muhammad S. Habib, worked directly with Assem at Speakol
"Working with Assem was really a great experience for me as a designer and also on a personal level, he
is bright, smart, motivated, detail-oriented and a real idea creator. He is always on top of his game when it
comes to keeping up with latest technologies, and he always strive for no less than excellence in his work. It
was lots of fun and pleasure working with Assem."
Mohammed Abdellatief, worked directly with Assem at Sarmady - a Vodafone Company
"Assem is an all-around digital champion with experience in marketing, branding, user experience and
content. He is well-connected within the industry and has a great eye for partnerships that work for all parties
involved. Whether your digital project is still an idea waiting for launch, or an existing product aspiring for
excellence, Assem is the man to take you there."
Ahmad Saied, worked directly with Assem at Sarmady - a Vodafone Company
"Assem was one of my first hires at Akhbarak.net, and one of my most successful. Although his official role
was Marketing Manager, his role encompassed a lot of product management, business development, and
social media strategy as well. For instance, his input was critical in choosing and prioritizing features for our
portal (working with the development and design teams). He also negotiated deals to help Akhbarak.net's
traffic grow to over 5 million unique visitors per month. Perhaps his biggest success was in managing our
social media strategy. Prior to Assem's arrival, our Facebook page had a few hundred thousand followers.
Assem was able to grow that to over two million, with some of the highest engagement numbers in the
Middle East. Assem recruited, hired, and trained his entire team. By the end of his tenure, we had about ten
people, reporting through two layers to Assem. In addition, he is very ethical and responsible. The media
industry is a tricky one, but he held fast to his ethics. And, when he decided he wanted to move on, he stayed
on board to make sure he hired and trained his successor to ensure a smooth transition. Finally, Assem is

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constantly trying to learn and improve his skillset, which is a must in our industry. He reads up on new books
and tries out new tools to make sure he is up-to-date with what's going on. Given the chance, I would hire
Assem again in an instance. If he decides to do something entrepreneurial, I would love the pleasure of
investing in and backing him."
Osman Ahmed Osman, managed Assem at OTVentures
"Assem joined Akhbarak.net as a brand manager on 2011. From his first working week, we could see
noticeable improvements. He is very active, has high ownership to his work and always seeks improvements.
He keeps an eye on the details as well as on the general plans. Beside his business skills, Assem has a good
technical background which makes it easier for him to understand technical problems and act based on that.
Assem is very friendly, sociable and a team player. Definitely I recommend him for any employer and I look
forward working with him again!"
Ahmad Bakr, worked directly with Assem at OTVentures
"Assem has been a great addition to Akhbarak.net. Starting his first week, he has been continuously seeking
ways to improve the product and the state on the business side as well.. he was continuously thinking of how
to increase the user base and the ranking of Akhbarak. Also worked actively on generating more revenue
streams that were so useful to the startup. Assem is very open minded, reckless in ideas. you might need to
spend some efforts to hold him back to keeps the progress going as planned.. but if you could not hold him
back, which might cause some change of planes and priorities, the results are usually even better. Assem is
very friendly and social person. he is a person who is fun to spend time with. and enjoys lots of talents Thank
you, buddy"
Mahmoud Said, worked directly with Assem at OTVentures
"Assem is a quick learner, and excellent team player. It has been a pleasure working with him, he is upbeat
and enthusiastic, and full of positive energy that can be spread among all his co-workers. Assem, is an up-todate person that is full of brilliant fresh ideas."
Nehal Hesham, worked directly with Assem at Heart to Heart Communications
"During my studies with Assem and having teamed with him in our various IMC projects, I could say that
Assem is such a creative and artistic marketer and designer .. he has a vision and a very simple way in
visualising and producing it artistically He is definitely a creative asset to any company"
Mariam Arsanios, studied with Assem at ESLSCA
"Assem is an intellectual people-oriented person, seeks creativity at everything he does, and someone who
can be responsible for a whole project from top to the most little details."

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 Mostafa Attia, studied with Assem at ESLSCA

Contact Assem on LinkedIn

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