a) corporations (11%).

Hence critiques of WWF claim that WWF may take a

biased stand towards the organizations which fund their activities.
For instance, WWF has been criticized for being sponsored by a number
of industrial companies that are actively involved in deforestation and other
environmental abuses. On top of that, in December 2002, WWF appointed
Linda Coady, a senior Weyerhaeuser 1 Co executive to the position of vicepresident of its Pacific regional office, which may not be apt, since Coady
may provide biased judgments in favor of her company.
One way WWF can minimize such misunderstandings is to seek a greater
percentage of its donations from public sources, and provide greater
transparency on the breakdown of donors. WWF should also be subjected
to audits on its procedures and finances. The findings of such audits
should be released to the public via its corporate website, or annual
reports. This minimizes unnecessary misunderstandings.
b) In another instance, the German public television ARD aired a
documentary on 22 June 2011, showing how the WWF cooperates with
corporations such as Monsanto, providing sustainability certification in
exchange for donations; which WWF denied. These cases may reflect the
difficultly WWF faces in making unbiased decisions independent of the
source of the funding.
Besides denying such accusations, WWF should be more proactive in
clearing up such allegations. This is vital as WWF reputation and credibility
is at stake, and that such negative publicity can have implications on its
future fund-raising and projects. Given the severity of such allegations,
WWF can consider taking legal action against ARD to clear its name; or
provide evidence to the public that the donations they raise are
independent of their decision in granting sustainability certificates.

Lack of resources
a) Due to the size of projects WWF engages in, there is a constant need for
funding for the projects to be carried out successfully. In some projects,
the allocation of funding is in adequate, resulting in a less than anticipated
impact.
In one case, the CEO of the Forestry Commission, Professor Nii Ashie
Kotey said that inadequate financial resources, insufficient personnel and

1 Weyerhaeuser is one of the top forest products companies in the U.S. It

produces lumber, plywood, and other building materials, corrugated boxes,
industrial packaging, and with Domtar Corporation it produces copier paper. It
also builds housing and master-planned communities. It owns 6.4 million acres of
forest in the U.S. and it leases 30 million acres in Canada.

logistics lead to an adverse effect on the activities of the Commission.

Moreover, technological changes and advances have also placed new