COMPANY PROFILE

The Sarathy group is a leader in the organized automobile retailing sector with a
strong presence in the 2,3 and 4 wheeler segments. Mr.D.Somanathan, proprietor
of Sarathy Motors was an ex-employee of Bajaj autolimited; pune who realized the
possibilities of setting up a two and three wheeler dealership way back in 1987.he
explored the immense market potential that this town possessed for the sales of two
inceptions the firm has attained incredible growth over the years and it is now one
of the leading vehicle dealers not only in Kollam district but also in Kerala as a
whole.
The activities of the firm includes the sales of Bajaj two wheelers and Bajaj
genuine parts and services of the Bajaj vehicles. The efforts of the management has
paid off substantially and the firm has one branch at Kollam town exclusively for
the sales of spare parts and one at kottarakkara and one for promoting the sales of
vehicles and its services. The firm owns a Bajaj advanced services station with a
break down and quick repair cell, which provides an excellent and defect less
services to the customers. Besides hundreds of local mechanic panels are stationed
every nook and comer of Kollam district ready for the services of Bajaj vehicles at
any time.
The sales and services in the firm is in such a way that it would suffice the needs of
customers. Slowly but surely, the firm has been able to make a mark of itself on the
dealership map of Bajaj in India by its remarkable, enviable a miraculous feats of
achievements. Within the last 22 years the firm could achieve above 1000 crores of
turnover and over 100000 vehicles are sold out from this dealership and the
wholesale and retail of Bajaj genuine parts created a record in Kerala.
The firm establishes in 1989, and since the firm has shown willingness to reach the
top. Today a sarathy motors is one of the leading automobile dealers in Kollam
district. All the staff of the firm is committed to their work and they are their best
to achieve their goals. The sarathy automobiles are one of the fastest growing
automobile dealers in Kollam district. Ever since the Sarathy automobile has got
the the certificate entitled the authorized dealer of Bajaj auto, the firm worked
more efficiently as if it has got more energy to work.

Sarthy motors innovative, cost effective and quality solutions in automobile sales
and servicing. The main objective of this organization is to give priority our
employees, clients and business partners and customers, business transparency and
to keep ethical business practices, sharing wealth with our employee investors and
business partners. Our responsibility towards our environment and society;
association with similar values, increase sales with maximum customer satisfaction
etc.
Since opening the first Bajaj dealership in Kollam in 1987, the sarathy group has
diversified into the
Sarathy Motors
Sarathy Autocars
Maruthi Driving School
Maruthi True Value
Value plus
KTM
Sarathy motors
M/S Sarathy motors is nan authorized dealer for Bajaj auto Ltd. Mr.D.Somanathan,
the proprietor of sarathy motors was an ex-employee of Baja Auto Ltd, pune. He
realized the possibilities of selling up two and three wheelers dealership way back
in 1987.
Mr.somanathan explored the market potential of the people in Kollam district for
the sale of two and three wheelers.
From the beginning of Sarathy Motors, it started to attain unbelievable growth over
year. Slowly the company became become one of the leading vehicle dealership in
Kollam.
In 1999 Sarathy motors got dealership in cars. And they start business in maruthi
true value, Maruthi Driving school and sarathy center for learning, sales, services
and selling of spare parts of two and three wheelers are the main activities in

sarathy motors. The company has two branches. one at kottarakara other at
karunagapally. For sales, services and spare parts of vehicles people reached at
kollam and karunagapally.But karunagapally branch is not wider than Kollam. In
kottarakara branch, there are only sales and services of vehicles.
The sales and services in the firm is in such a way that it will satisfy the needs of
the customers. Slowly and surely, the firm has been able to make of itself on the
dealership map of Bajaj in Indian by its rremarkable feats of achievements and
success. The Bajaj Company got a lot from the wholesale and retail of the Bajaj
genuine spare parts, which created a record in Kerala for its services by sarathy
motors, Kollam.
SARATHY VALUE PLUS
Bike true value
The newer innovative models coming out from the stables of Bajaj year are an
instant hit in the market. People buying the new models often wishes to sell off
their used bikes, thus opening up a new wide market for pre-owned vehicles
The distinct advantage of this value plus scheme is;
The bikes are rebuilt, serviced and its quality is certified
No brokers are allowed
No need to spend money on insurance
Assistance to change the ownership of the bike to the year
Two wheeler service centers
All sarathy Bajaj 2-wheeler service centers offer sales, services, spares, test drive
options, exchange offers and low interest financial loan from the reputed financial
institutions. The service centers with ultra-modern facilities are manned by
technicians with more than 10 years of experience in the factory. We service more
than fifty 2-wheelers a day and have outlets in kollam, karunagapally, kadaikkal,
ayur, anchal, pattanapuram and punalur
Products

Two of the divisions of sarathy group deals with the sales of two and three
wheelers, in sarathy motors they only deal with the sales of Bajaj two wheelers and
three wheelers. And in sarathy autocars there are only sales of maruti four wheeler.
Sarathy motors
Bajaj auto is the second largest two-wheeler manufacturer in india.it is also the 4 th
largest two wheeler and three wheeler market in the world. Bajaj auto come into
existence on November 29,1954 as M/S Bachraj Trading corporation private
limited.it went public in 1960.The group Bajaj comprises of 27 companies and was
founded in the year 1926.The founder of Bajaj is jamnlal Bajaj. After the company
was given the license to produce two-wheelers and three wheelers by the
government of India in 1959.it started off by selling imported two and three
wheelers in India. Presently Bajaj auto is one of the largest manufactures of two
wheelers and three wheelers in India. The wide range of automobiles manufactured
by Bajaj auto includes mopeds and scooters motorcycle and tree wheelers and
scooters. Bajaj auto sold 2, 33000 units in January 2010,a rise of a unbelievable
112 percent as compared to 109000 units which they managed to sell in January
2009
Product range
Models available in the showroom
Bikes
Pulsar 200NS
Pulsar 200 DTSI
Pulsar 180cc DTSI
Pulsar 135LS
Discover 150
Platina 125
Bajaj XCD 135 DTSI SELF START
Bajaj discover 100

Sarathys Strategy
Mission
Not to be an automobile dealer with great customer service but to become great
customer service organization that happens to be in automobile business
Vision
To establish business all over India
Motto
Coming together is a beginning
Keeping together is progress
Growing together is successes
Quality Policy
The management is committed to meet customer satisfaction through continuous
improvement in service and system by using innovating ideas
Milestone
The ISO 9000 certificate given to sarathy auto cars in March 2002 has added
another feature to its cap.
SWOT ANALYSIS OF SARATHY MOTORS
Strength
Brand loyalty
Brand image
Reliable and cheap
Great services
Very old player in market
Weakness

No online presence
Diseconomies to sales
Opportunities
Innovation
Acquisitions
Product and service expansion
Take over
Targeting higher middle class requirements
Threats
Competition
Eternal changes
Price wars
Increase in fuel prices
DEPATRTMENTS
Financial department
The financial department is headed by the finance head. Objective is to ensure the
availability of timely, relevant and reliable financial manage risk and use resources
efficiently, effectively and economically
Human resource development
The HR department is head by the hr manager. The process of human resources
includes hrp, job work and design, staffing and training and development,
performance appraisal and review compensation and rewards. Employee protection
and representation, organization improvement
Sales department

The sales department is mainly head by the General manager [sales].The EDP
manager, sales manager, customer care management, Delivery and accessories in
charge come under the GM [sales].The EDP manager is assisted by the EDP
executives and sales manager, by team leader. A supporting staffs billing section
comes under the EDP executive. Customer cares are executive assist the customer
care manager. The delivery has a supporting staff advisor below them. Accessories
in charge is assisted by an accessories executive
Responsibility of sales manager
Training
Coaching
Motivation
Setting targets and tracking the results
Recognizing and rewarding performance
Organizing the sales effort