Grading Rubric: Case Analysis Group Presentation

Subject
Introduction 5 points
Clear and Specific (5 points)
Situation Analysis: Thoughtfulness, details, and critical
thinking 10 points
SWOT Table (5 points)
SWOT Story (5 points)
Buyer Analysis: Advertising Theory; 20 points
Segmentation Analysis: Differentiation and
Positioning; (10 points)
Buyer Profiles and decision influences (10 points)
Problem Definition: 10 points
Clear and Specific (10 points)
Communication Objectives: Reasoned analysis 10 points
List objectives (10 points)
Recommendation: Sound Rationale 10 points
Strategic recommendation grounded in case
information and sound Advertising theory (10
points)
Implementation: Creative Strategy 15 points
Creative platform for implementation (15 points)
Implementation: Media Strategy 10 points
Media Flow Chart
Delivery: 10 points
Persuasiveness (3 points)
Audience participation (2 points)
Not reading verbatim (1 point)
Maintaining Interest (2 points)
Body Language and originality (2 point)
TOTAL (Out of 100 points)

Points

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