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(An institution of National Importance under the Ministry of Human Resource Development, Govt. of India)
S.No. 71/1, NH-5, Nidamanuru, Vijayawada 521 104, Andhra Pradesh, India
Architectural Design
The 21st Century City is poised for a total transformation of the "shopping mall", and
consequently for the entire idea of public interaction, desire and commerce. Shopping mall
can create a field of experience which is multidimensional and interdisciplinary. It is in this
way, the great traditions of public spaces, the market, desire and fulfillment are connected
to our presentwhich creates a future that is both unexpected and compelling.
Beyond designing spaces, need to question the mall as a typology in Indian context,
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desirable volumes, forms, enclosures, shop-front, natural and artificial lighting. One must
also bring a powerful new notion of nature, both animate and inanimate, which will infuse
the shopping plaza with a fantastic sense of joy, discovery and wonder. One of the ways to
delve into this problem is to look into the history of public space and infuse the idea of
public space with commercial, societal, technological and artistic dimensions.
Perhaps the 21st century capital needs to discover its own heritage. This heritage is not
only to be found in existing typologies and obvious requirements and needs but to give
accessibility to everyone from the lonely individual, to families, young people, children, the
elderly, tourists and visitors, one needs to develop an integrated program, which includes
all of the arts. While virtual shopping has counted its own successes recently, there is a
need to re-affirm the sense of community engagement with people, face to face. It is the
core of the longevity of all spaces that are meaningful. One might use virtual technologies
but for a different purpose: to show the magic of the material world and the aura of being
able to access things with all of the senses.
The aim of the studio to visualize and explore the idea of shopping mall as an stage for the
city and translate in to desirable form, which includes all of the possibilities of shopping,
Indianans, entertainment, leisure, public spaces, experiential multidimensional spaces,
attractive and dynamic environment, freedom of choices, etc. being in any form that can
communicate practicaly, pragmatic and economically achievable solutions and as together
it should reflect the idea of stage for the city.
Project outcome:
1. Case study understanding of design programme, requirement and functions ,
spaces and activity, design elements, volume, form, enclosure, services,
proportions,etc.
2. Design process exploration of patterns, arrangements, organization of form and
spaces, volume, interlocking spaces, enclosures, ordering principles, circulation,
zoning, services and approach.
3. Conceptual drawings, concept models, 3D views, plan, elevations and sections.
References:
Studio Faculty:
Shri.Nagaraju Kaja, Shri.Kranthi kumar, Shri.Milind Kamble, Shri.Karthik Ch,
Shri.Syam Chandan & Shri.TVS Chowdary
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