LYCEUM-NORTHWESTERN UNIVERSITY

Tapuac District, Dagupan City

COLLEGE OF BUSINESS ADMINISTRATION
Subject

Strategic Marketing and Planning

Academic Year

Name of Faculty :

GARRY T. ROMANO

Semester

Class Schedule

1:00-2:30 TTH

2015-2016
:

First

Intended Goals/Objective of the Subject

At the end of the course, students will gain competitive advantage in marketing through analyzing, strategically responding to rapidly changing environmental opportunities and threats. The students
may develop effective strategic analysis, planning, implementation and control skills.
LEARNING OUTCOMES
At the end of the course, students will
be able to:

ASSESSMENT

TEACHING TASKS

LEARNING
ACTIVITY

Analyze Competitive Strategies and

Market Structure

Recitation
Quizzes
Modified True
or False

Lecture
Interactive discussion

Read handouts,
Research

Discuss Marketing Strategies for

Different Competitive Situations

Oral
questioning

Interactive discussion

Read
discussion f
rom the book.
Answer
exercises

CONTENT

Analyzing Competitive
Strategies and market
Structure
Strategy and
Competitive
Advantage
Market Entry
Barriers
Competitive
Situations
Product-Market
Definition and
Analysis and
Market
Segmentation
Marketing
Strategies for
Different
Competitive
Situations
Industry
Structure and
Competition
Selecting a
Strategy for

MATERIALS/
REFERENCES

Textbooks
Handouts

Textbooks
Handouts

VENUE
TIME FRAME
INSCHOOL
DU 305

DU 305

OFFSCHOOL
PRELIM
6 hours

3 Hours

Analyze Financial Analysis for

Marketing Decisions

Recitation
Quiz

Interactive discussion
Case studies

Read handouts,
Research
Answer case
study

Recognize importance of Strategic

Marketing Management

Periodic
examination

Administer examination

Identify the Guides to Case Analysis

Recitation
Quizzes

Lecture
Interactive discussion

Answer
questionnaires
and follow
instructions
Read chapter
discussion,
Analyze and
answer
Case studies

Apply the Guidelines in making Case

Analysis.

Oral
questioning
Assignment

Lecture
Interactive discussion

Read chapter
discussion,
Case analysis

Identify and Apply the Marketing

Situation Analysis

Recitation
Quizzes

Interactive discussion
PowerPoint presentation

Case Analysis

Obtain above satisfactory score

Periodic
examination

Administer examination

Answer
questionnaires
and follow
instructions

Competitive
Advantage
Targeting and
Positioning
Strategies
Financial Analysis for
Marketing Decisions
Analysis
Activities
Evaluating
Financial
Performance
Financial
Planning
Important
Financial
Analysis Issues
Prelim topics

Textbook
Handouts

DU 305

3 Hours

Written test

DU 305

1.5 hours

Guide to Case Analysis

The Case
Method of
Instruction
A Guide to
Case Analysis
Cases on Coordinating
Business and Marketing
Strategies

Textbooks
Research papers

DU 305

MIDTERMS
6 Hours

Textbook
Handouts
Case study

DU 305

3 hours

Marketing Situation
Analysis
Case Study on
Daimler-Benz
AG
Marriott Corp.
The Cleveland
Clinic
Topics discussed

Textbooks
Case Study

DU 305

3 hours

Written test

DU 305

1.5 hours

Discuss Market Targeting

Recitation
Quizzes

Lecture
Interactive discussion
Case presentation

Read chapter
discussions
Case Study

Identify Marketing Strategy and

Program Development

Oral
Questioning
Assignment

Lecture
Interactive discussion

Read chapter
discussions
Case Study

Obtain above satisfactory score

Periodical
examination

Administer examination

Discuss Planning, Organizing,

Implementing , and Controlling
Marketing Strategy

Oral
questioning
Quizzes

Lecture

Answer
questionnaires
and follow
instructions
Read chapter
discussion
Case Study

FINAL EXAMINATION

Administer examination

Answer
questionnaires
and follow
instructions

Market Targeting
Case Study on
U.S Surgical
Corp.
L.A Gear
J.C Penny
Minnesota
Mining and
Manufacturing
Corp.
Marketing Strategy and
Product Development
Case Study on
Holly Farms
Inc.
Gillette Comp.
Gap Inc.
Lee Company
Topics discussed

Textbook
Handouts

Du 305

SEMI-FINAL
6 Hours

Textbook
Handouts

Du 305

6 Hours

Written test

DU 305

1.5 hours

Planning, Organizing,
Implementing , and
Controlling Marketing
Strategy
Case Study on
Procter and
Gamble Co.
American
Airlines
Motorola
Stop N Go
Compaq
Computer
Corp.

Textbook
Handouts

DU 305

FINAL
10 hours

1.5 hours

GRADING SYSTEM:
Prelim
- 10%
Midterm
- 20%
Semi-Finals
- 30%
Finals
-40%
Prepared by:
GARRY T. ROMANO
Instructor

For every Grading Period:

Periodic Exam 40%
Class Standing- 60%
Reviewed by:
DR. GENOVEVA Y. REYES, CPA, MBA
Dean, College of Business Education

Approved by:
DR. CATALINO P. RIVERA
VP, Academic Affairs