Fast Food in Vietnam Jan2014

FAST FOOD IN VIETNAM
Euromonitor International
January 2014
Passport
LIST OF CONTENTS AND TABLES

Headlines ..................................................................................................................................... 1
Trends .......................................................................................................................................... 1
Competitive Landscape ................................................................................................................ 2
Prospects ..................................................................................................................................... 3
Category Data .............................................................................................................................. 4
Table 1
Table 2
Table 3
Table 4
Table 5
Table 6
Table 7
Table 8
Table 9
Table 10
Table 11
Table 12
Table 13
Table 14
Table 15
Table 16
Table 17
Table 18
Table 19
Table 20
Table 21
Table 22
Table 23
Table 24
Table 25
Fast Food by Category: Units/Outlets 2007-2012 ........................................ 4

Sales in Fast Food by Category: Number of Transactions 2007-2012 ......... 5
Sales in Fast Food by Category: Foodservice Value 2007-2012 ................. 6
Fast Food by Category: % Units/Outlets Growth 2007-2012........................ 7
Sales in Fast Food by Category: % Transaction Growth 2007-2012 ............ 8
Sales in Fast Food by Category: % Foodservice Value Growth 20072012 ............................................................................................................. 9
Fast Food by Casual vs Non-Casual: Units/Outlets 2007-2012 ................. 10
Sales in Fast Food by Casual vs Non-Casual: Number of
Transactions 2007-2012 ............................................................................ 10
Sales in Fast Food by Casual vs Non-Casual: Foodservice Value
2007-2012 .................................................................................................. 10
Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 20072012 ........................................................................................................... 10
Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth
2007-2012 .................................................................................................. 10
Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value
Growth 2007-2012 ..................................................................................... 11
Sales of Fast Food by Bakery Products Type 2007-2012 .......................... 11
GBO Company Shares in Chained Fast Food: % Foodservice Value
2008-2012 .................................................................................................. 11
GBN Brand Shares in Chained Fast Food: % Foodservice Value
2009-2012 .................................................................................................. 12
Forecast Fast Food by Category: Units/Outlets 2012-2017 ....................... 12
Forecast Sales in Fast Food by Category: Number of Transactions
2012-2017 .................................................................................................. 13
Forecast Sales in Fast Food by Category: Foodservice Value 20122017 ........................................................................................................... 14
Forecast Fast Food by Category: % Units/Outlets Growth 2012-2017 ....... 15
Forecast Sales in Fast Food by Category: % Transaction Growth
2012-2017 .................................................................................................. 16
Forecast Sales in Fast Food by Category: % Foodservice Value
Growth 2012-2017 ..................................................................................... 17
Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 20122017 ........................................................................................................... 17
Forecast Sales in Fast Food by Casual vs Non-Casual: Number of
Transactions 2012-2017 ............................................................................ 18
Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice
Value 2012-2017 ........................................................................................ 18
Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets
Growth 2012-2017 ..................................................................................... 18
Table 26
Table 27
Passport
Forecast Sales in Fast Food by Casual vs Non-Casual: %

Transaction Growth 2012-2017 .................................................................. 18
Forecast Sales in Fast Food by Casual vs Non-Casual: %
Foodservice Value Growth 2012-2017 ....................................................... 19
II

HEADLINES
Fast food registers current value growth of 15% to reach VND9,944 billion in 2012
The number of units/outlets increases by 3% in 2012, to reach 7,684
The demand for fast food is supported not only by changing consumer lifestyles but also by
the efforts of foodservice operators to strengthen their brands in the country
Chained ice cream fast food enjoys the fastest current value growth rate of 111% in 2012
KFC Vietnam Co Ltd continues to lead the Vietnamese fast food category, posting a 16%
value share in 2012
Over the forecast period, fast food is projected to grow at a constant value CAGR of 7%
TRENDS
Over the review period, fast food recorded a healthy current value CAGR of 17%, which was
slightly faster than the 15% rise seen in 2012. The strong performance of the category was
supported by the intensive efforts of fast food operators, especially chained international
players, to stimulate demand. In 2012, many expanded their outlet networks in Vietnam. For
example, in 2011, Subway from PepsiCo Vietnam (PIVN) had only one outlet, while towards
the end of 2012, it had three, all in Ho Chi Minh City. Furthermore, many operators launched
intense promotional activities, which mainly focused on prices. For example, Lotteria (Vietnam
Lotteria Co Ltd) ran the Daily Buzz programme in 2012; this offered daily discounts on
certain dishes. However, although the 15% rise in current value sales represented healthy
growth, it was much lower than the 27% seen in 2011. This was mostly due to the economic
downturn, which negatively affected on not only consumers but also fast food operators,
especially independent players with limited financial resources. As a result, in 2012, though
many international chained fast food operators invested heavily in their respective activities,
the current value growth rate was half that of the previous year.
In 2012, chained ice cream fast food enjoyed the highest current value growth of 111%,
mainly due to the fact that this category is emerging from a very low base, being a new
entrant at the start of the review period. In addition, this strong growth was largely driven by
the arrival of the international brand Baskin-Robbins (Blue Star Food JSC) which was first
introduced in Vietnam in January 2012. By December 2012, Baskin-Robbins operated 14
outlets, all in Ho Chi Minh City, thereby overtaking Bud's Ice Cream of San Francisco (North
American Food Corp), another well-known international brand that has been present for a
long time and increased its number of outlets from nine to 13 in 2012. These developments
contributed to chained ice cream fast food registering the fastest current value growth in 2012.
Asian fast food was perceived as closer to Vietnamese tastes, as well as more affordable, to
most people, especially students and blue-collar workers. Especially, chained Asian fast food
posted the second-fastest current value growth rate in 2012, with a rise of 97%. This strong
performance was mainly thanks to the brand VietMac of VietMac Food JSC which was just
introduced in the market in 2011. The emergence from the low base and this brands healthy
growth were the key factors fostering this trend. Moreover, towards the end of 2012, other fast
food categories such as burger and chicken fast food, especially that offered by chained
operators, were more expensive. The popularity of chicken fast food in Vietnam was mainly a
result of the success of KFC (KFC Vietnam Co Ltd), a leading global chicken fast food brand.
Unlike in other developed countries, where chicken fast food is considered a convenient meal,
Passport
in Vietnam it is perceived as a luxury meal. Families and friends tend to visit KFC for a treat,
celebration or on special occasions.
Chained bakery products fast food also registered a strong performance, with a rise of 65% in
current value terms in 2012. The emergence from a low base and the increase in Subway
outlet numbers were the key factors supporting this strong growth. During 2012, Subway
opened two outlets to take its total to three; all were located in Ho Chi Minh City.
Towards the end of the review period, some fast food operators experimented with new dayparts; in fact, new day-parts were more popular for cafs/bars or full-service restaurants than
fast food outlets. However, KFC was a key example from 20 September to 15 October
2012, it ran a programme named Bua Trua Uu Dai (Happy Lunch), whereby it offered a 30%
discount on certain fast food combinations bought between 11am and 2pm daily.
Fast casual dining registered only negligible sales in 2012. In Vietnam, chained international
fast food outlets are typically considered to be places for gathering and relaxing among young
consumers, especially teenagers. However, because of their higher prices, many chained
outlets are focused on big cities such as Ho Chi Minh City. As fast food outlets have seen
strong growth over the review period, with more growth potential and room for further
expansion, particularly in newly-developed cities such as Da Nang City, foodservice operators
in this category paid little attention to fast casual dining.
In 2012, independent fast food continued to dominate the Vietnamese fast food category in
terms of number of outlets. Within this, independent Asian fast food dominated. Nevertheless,
chained fast food posted a much faster growth rate in terms of number of outlets in 2012, with
a 40% rise, compared to a 2% increase for independents. This was mainly a result of
increasing consumer awareness of chained fast food, where operators focus on offering a
pleasant environment, higher-quality services and better food safety standards. Another key
reason was that operators of chained brands, especially international players, invested
heavily to strengthen their presence in the country, while independents had limited financial
resources, especially given the economic crisis in Vietnam in 2012. Thus, chained fast food
recorded much stronger value and outlet growth compared with independent fast food.
In 2012, eat-in accounted for the majority of foodservice value sales within the fast food
category, posting a share of 85%. However, as a result of busier lifestyles in Vietnam, there is
an increasing trend towards take-away and home delivery in fast food, thus eat-in has been
on a steady downwards trend over the review period. In order to stimulate demand for home
delivery, most chained fast food operators offered many promotional activities such as small
gifts or discounts.
In terms of expenditure, drink saw a steady increase in value share over the review period,
accounting for 31% in 2012. Due to the fact that drinks typically tend to have higher margins
than food in term of value sales, operators sought to utilise a range of methods such as
discounts or special prices for combos including drinks in order to boost their beverage sales.
COMPETITIVE LANDSCAPE
Over the review period, KFC Vietnam Co Ltd continued to lead the fast food category, posting
a 16% value share. This represented a two percentage point increase compared to 2011. In
fact, KFC was one of the first international players to enter the Vietnamese fast food category.
The brands main competitive advantages were its long-standing presence, affordable price
and customised dishes based on Vietnamese preferences. The company possessed an
effective and nationwide outlet network, with all outlets being located in prime locations within
central districts and cities. In 2012, KFC Vietnam Co Ltd increased its outlet numbers by 32%,
taking the total to 129. As a result of the poorer economy and tougher competition, the brand
Passport
launched intensive promotional activities in 2012 in a bid to stimulate demand. As a result of

all these factors, in 2012, KFC Vietnam Co Ltd recorded strong current value growth.
The Burger King brand, which has the Blue Kite Food & Beverage Co Ltd, a subsidiary of
Imex Pan Pacific Group Inc, as a franchise unit in Vietnam, posted the fastest growth rate in
value terms in 2012, mostly due to the fact that it opened four outlets, taking the total to six.
Besides the well-known global brand name, its quality services and marketing activities also
helped the brand become more popular in Vietnam. For example, Burger King was very active
in online social media, using its Facebook presence to stay closer to its target customers.
2012 witnessed the first disappearance of a high-profile foreign fast food brand from the
Vietnamese fast food category. Popeyes Chicken & Biscuits (Revenue Valley Pte Ltd), the
Louisiana-style chicken fast food chain exited after two years of activity in the country. The
main reason cited for this was that the Popeyes flavour did not suit the Vietnamese palate.
However, this brand is expected to return at the beginning of 2013 through its master
franchisee Vietnam Food and Beverage Service Co Ltd, also a subsidiary of Imex Pan
Pacific Group Inc.
In 2012, the fast food category witnessed the arrival of the Baskin-Robbins brand from Blue
Star Food JSC; this is one of the most popular global ice cream brands. With the three first
outlets opened in January, by the end of 2012, the brand had 14 outlets, all of which were
located in Ho Chi Minh City. Although the average price was slightly higher than other
competitors, its high-quality services and well-known brand name gave it an important
competitive advantage.
2012 witnessed an economic downturn in Vietnam. Input costs continued to increase, which
contributed to the rise in average unit price posted by most operators compared to 2011.
Higher fuel costs, higher electricity prices and the higher prices of cooking ingredients all
contributed to the overall rise in input costs. However, because of the poor economy, many
foodservice operators launched promotional activities that focused on price. For instance,
from 7 July to 31 August 2012, customers received a free New Orange Mirina glass and a
free potato snack when they purchased any Subway sandwich.
Foreign players continued to dominate chained fast food in 2012, while domestic players
overwhelmingly led the independent fast food category. Indeed, with their limited resources,
less professional management skills and less well-known brand names, local players
(especially independent ones), preferred to operate through the small family-owned model.
The only popular Vietnamese chained fast food brand was VietMac (VietMac Foods JSC),
which offers rice burgers, Vietnamese-style fast food made from rice patties.
PROSPECTS
Fast food is expected to witness a CAGR of 7% in constant value terms over the forecast
period. Busier lifestyles and higher disposable incomes, as well as the increasing influence of
Western lifestyles and cuisine on Vietnamese culture, especially among the young, will be key
factors supporting the growth of fast food. Furthermore, operators in this category, especially
the foreign chained players, are expected to more actively seek to strengthen their presence
through a range of activities, including expanding their outlet networks. In addition, the
Government will also contribute to this growth as it is likely to introduce changes to make it
easier for foreign firms to obtain distribution and retail licenses an area that was problematic
during the review period. As a result, fast food is expected to continue to record positive
growth not only in terms of constant value sales, but also in terms of outlet numbers and
transactions.
Passport
Passport
Fast food in Vietnam remains far from maturity. The main reason for this is that towards the
end of the review period, it remained very underdeveloped, even in newly-developed cities
such as Da Nang, Nha Trang and Can Tho City, as well as still-developing cities. Similar to
most chained brands in other consumer foodservice categories, the majority of chained
brands fast food outlets are also located in big cities, especially Ho Chi Minh City, the
economic centre of Vietnam. For example, all three Subway outlets, as well as all 14 BaskinRobbins outlets in 2012 were located in Ho Chi Minh City. Thus, with the lower cost of
operating in developing cities, such locations offer significant growth potential; it is estimated
that fast food operators will pay more attention to these areas in order to establish a stronger
foothold in Vietnam.
Fast food is expected to witness the arrival of more major international players during the
forecast period. For example, the US fast food chain McDonalds; through 100% franchising,
plans to open up to 100 restaurants across the country, with the first to launch in Ho Chi Minh
City in 2014. Furthermore, existing brands, especially international chained ones such as KFC
or Lotteria, are most likely to further increase their outlet numbers in a bid to reinforce their
position in the country. As a result, competition is projected to become more intense.
Companies may try to continuously launch innovative products and improve their service
quality, as well as run more marketing activities.
During the forecast period, chained ice cream fast food is set to record the fastest constant
value growth, at a CAGR of 44%. This performance will be mainly due to the categorys
emergence from a very low base. Chained ice cream fast food was still relatively new in
Vietnam towards the end of the review period; the category is considered to offer significant
potential for investors.
One of the biggest threats to the development of fast food in Vietnam during the forecast
period is the increasing awareness of health and wellness. There have been a number of
campaigns run by both the Government and some non-profit organisations, warning about the
rising obesity rate in Vietnam. Meanwhile, fast food is typically perceived as unhealthy in
general, which may hinder the growth of this category.
The anticipated inflation of the forecast period is expected to contribute to rising input costs,
which means that the average unit price of fast food will be higher in the forecast period.
Nevertheless, due to the expected intensification of competition in the category, fast food
operators, especially international players, are likely to seek to maintain prices through a
range of means in order to remain competitive.
CATEGORY DATA
Table 1
Fast Food by Category: Units/Outlets 2007-2012
outlets
Asian Fast Food

- Chained Asian Fast Food
- Independent Asian
Fast Food
Bakery Products Fast Food
- Chained Bakery
Products Fast Food
- Independent Bakery
Products Fast Food
Burger Fast Food
2007
2008
2009
2010
2011
2012
4,479
4,479
4,735
4,735
4,957
4,957
5,169
5,169
5,374
7
5,367
5,450
20
5,430
220
-
239
-
252
3
268
7
285
10
298
12
220
239
249
261
275
286
65
91
110
137
163
211
- Chained Burger Fast

Food
- Independent Burger
Fast Food
Chicken Fast Food
- Chained Chicken Fast
Food
- Independent Chicken
Fast Food
Convenience Stores Fast
Food
- Chained Convenience
Stores Fast Food
- Independent
Food
Fish Fast Food
- Chained Fish Fast Food
- Independent Fish Fast
Food
Ice Cream Fast Food
- Chained Ice Cream
Fast Food
- Independent Ice Cream
Fast Food
Latin American Fast Food
- Chained Latin
American Fast Food
- Independent Latin
American Fast Food
Middle Eastern Fast Food
- Chained Middle
Eastern Fast Food
- Independent Middle
Eastern Fast Food
Pizza Fast Food
- Chained Pizza Fast Food
- Independent Pizza
Fast Food
Other Fast Food
- Chained Other Fast Food
- Independent Other
Fast Food
Fast Food
Source:
Passport
44
64
79
103
126
171
21
27
31
34
37
40
65
44
100
64
131
86
158
105
185
125
224
160
21
36
45
53
60
64
1,162
1
1,243
4
1,318
7
1,390
9
1,453
12
1,501
30
1,161
1,239
1,311
1,381
1,441
1,471
5,991
6,408
6,768
7,122
7,460
7,684
Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Table 2
Sales in Fast Food by Category: Number of Transactions 2007-2012
'000 transactions
Asian Fast Food

- Independent Asian
Fast Food
- Chained Bakery
Products Fast Food
2007
2008
2009
2010
2011
2012
157,833.9
157,833.9
167,730.4
167,730.4
177,004.0
177,004.0
185,910.0
185,910.0
194,646.3
306.6
194,339.7
201,551.4
604.4
200,947.0
5,613.0
-
6,623.3
-
7,422.0
70.1
8,262.3
175.2
9,093.9
278.9
9,683.8
338.8
Products Fast Food
Burger Fast Food
Food
Fast Food
Chicken Fast Food
Food
Fast Food
Food
Stores Fast Food
- Independent
Food
Fish Fast Food
Food
Ice Cream Fast Food
- Chained Ice Cream
Fast Food
Fast Food
- Chained Latin
American Fast Food
- Independent Latin
American Fast Food
- Chained Middle
Eastern Fast Food
Eastern Fast Food
Pizza Fast Food
- Independent Pizza
Fast Food
Other Fast Food
- Independent Other
Fast Food
Fast Food
Source:
Passport
5,613.0
6,623.3
7,351.9
8,087.1
8,815.0
9,345.0
3,150.8
2,841.3
4,575.7
4,204.2
5,702.2
5,297.3
7,436.8
7,003.5
9,185.0
8,724.0
12,161.5
11,676.1
309.6
371.5
404.9
433.3
461.0
485.4
8,248.0
7,331.5
12,463.7
10,997.3
16,276.1
14,516.4
19,861.2
17,855.2
23,672.8
21,426.0
28,840.0
26,461.0
916.5
1,466.4
1,759.7
2,006.0
2,246.8
2,379.0
84,880.0
30.7
92,602.0
128.5
99,547.2
240.2
106,083.1
321.2
112,014.0
435.0
116,262.8
778.8
84,849.3
92,473.5
99,307.0
105,761.9
111,579.0
115,484.0
259,725.7
283,995.1
305,951.4
327,553.4
348,611.9
368,499.6
Table 3
Sales in Fast Food by Category: Foodservice Value 2007-2012
VND billion
Asian Fast Food

- Independent Asian
Fast Food
2007
2008
2009
2010
2011
2012
1,910.8
1,910.8
2,125.1
2,125.1
2,359.1
2,359.1
2,632.1
2,632.1
3,238.1
24.8
3,213.3
3,600.0
49.0
3,551.0

- Chained Bakery
Products Fast Food
Products Fast Food
Burger Fast Food
Food
Fast Food
Chicken Fast Food
Food
Fast Food
Food
Stores Fast Food
- Independent
Food
Fish Fast Food
Food
Ice Cream Fast Food
- Chained Ice Cream
Fast Food
Fast Food
- Chained Latin
American Fast Food
- Independent Latin
American Fast Food
- Chained Middle
Eastern Fast Food
Eastern Fast Food
Pizza Fast Food
- Independent Pizza
Fast Food
Other Fast Food
- Independent Other
Fast Food
Fast Food
Source:
Passport
137.6
-
172.0
-
200.4
2.7
235.5
7.0
306.1
14.9
333.5
23.3
137.6
172.0
197.8
228.4
291.3
310.2
142.5
133.9
216.4
205.4
276.8
264.1
375.7
361.3
612.6
596.0
811.0
793.0
8.6
11.1
12.7
14.4
16.6
18.0
399.0
365.7
628.4
574.1
805.1
737.8
1,033.9
955.4
1,440.0
1,342.4
1,831.5
1,725.0
33.3
54.3
67.3
78.4
97.6
106.5
1,880.4
2.8
2,145.2
11.8
2,359.8
22.3
2,532.0
31.0
3,036.5
47.8
3,367.6
100.9
1,877.7
2,133.4
2,337.4
2,501.0
2,988.7
3,266.7
4,470.3
5,287.2
6,001.2
6,809.1
8,633.4
9,943.5
Table 4
Fast Food by Category: % Units/Outlets Growth 2007-2012
% Units/Outlets growth
Asian Fast Food
2011/12
2007-12 CAGR
2007/12 Total
1.4
4.0
21.7

- Independent Asian Fast Food
- Chained Bakery Products Fast Food
- Independent Bakery Products Fast Food
Burger Fast Food
- Chained Burger Fast Food
- Independent Burger Fast Food
Chicken Fast Food
- Chained Chicken Fast Food
- Independent Chicken Fast Food
Convenience Stores Fast Food
- Chained Convenience Stores Fast Food
- Independent Convenience Stores Fast
Food
Fish Fast Food
- Independent Fish Fast Food
Ice Cream Fast Food
- Chained Ice Cream Fast Food
- Independent Ice Cream Fast Food
- Chained Latin American Fast Food
- Independent Latin American Fast Food
- Chained Middle Eastern Fast Food
- Independent Middle Eastern Fast Food
Pizza Fast Food
- Independent Pizza Fast Food
Other Fast Food
- Independent Other Fast Food
Fast Food
Source:
Table 5
Passport
185.7
1.2
4.6
20.0
4.0
29.4
35.7
8.1
21.1
28.0
6.7
-
3.9
6.3
5.4
26.6
31.2
13.8
28.1
29.5
25.0
-
21.2
35.5
30.0
224.6
288.6
90.5
244.6
263.6
204.8
-
3.3
150.0
2.1
3.0
5.3
97.4
4.8
5.1
29.2
2,900.0
26.7
28.3
Sales in Fast Food by Category: % Transaction Growth 2007-2012
% transaction growth
Asian Fast Food

Burger Fast Food
Chicken Fast Food
Food
Fish Fast Food
2011/12
2007-12 CAGR
2007/12 Total
3.5
97.1
3.4
6.5
21.5
6.0
32.4
33.8
5.3
21.8
23.5
5.9
-
5.0
4.9
11.5
10.7
31.0
32.7
9.4
28.4
29.3
21.0
-
27.7
27.3
72.5
66.5
286.0
311.0
56.8
249.7
260.9
159.6
-

Ice Cream Fast Food
Pizza Fast Food
Other Fast Food
Fast Food
Source:
Passport
3.8
79.0
3.5
5.7
6.5
91.0
6.4
7.2
37.0
2,440.1
36.1
41.9
Table 6
Sales in Fast Food by Category: % Foodservice Value Growth 2007-2012
% value growth
Asian Fast Food

Burger Fast Food
Chicken Fast Food
Food
Fish Fast Food
Ice Cream Fast Food
Pizza Fast Food
Other Fast Food
2011/12
2007-12 CAGR
2007/12 Total
11.2
97.2
10.5
8.9
56.5
6.5
32.4
33.1
8.5
27.2
28.5
9.1
-
13.5
13.2
19.4
17.7
41.6
42.7
15.8
35.6
36.4
26.2
-
88.4
85.8
142.4
125.4
469.1
492.4
108.4
359.0
371.7
219.8
-
10.9
111.0
9.3
-
12.4
105.4
11.7
-
79.1
3,554.9
74.0
-
Passport

Fast Food
Source:
15.2
17.3
122.4
Table 7
Fast Food by Casual vs Non-Casual: Units/Outlets 2007-2012
outlets
Fast Casual Dining

Non-Casual Fast Food
Fast Food
Source:
2007
2008
2009
2010
2011
2012
5,991
5,991
6,408
6,408
6,768
6,768
7,122
7,122
7,460
7,460
7,684
7,684
Table 8
Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 20072012
'000 transactions
Fast Casual Dining

Fast Food
Source:
2007
2008
2009
2010
2011
2012
259,725.7
259,725.7
283,995.1
283,995.1
305,951.4
305,951.4
327,553.4
327,553.4
348,611.9
348,611.9
368,499.6
368,499.6
Table 9
Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2007-2012
VND billion
Fast Casual Dining

Fast Food
Source:
Table 10
2007
2008
2009
2010
2011
2012
4,470.3
4,470.3
5,287.2
5,287.2
6,001.2
6,001.2
6,809.1
6,809.1
8,633.4
8,633.4
9,943.5
9,943.5
Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2007-2012
Fast Casual Dining

Fast Food
Source:
Table 11
2011/12
2007-12 CAGR
2007/12 Total
3.0
3.0
5.1
5.1
28.3
28.3
Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 20072012
10
Passport
Fast Casual Dining

Fast Food
Source:
2011/12
2007-12 CAGR
2007/12 Total
5.7
5.7
7.2
7.2
41.9
41.9
Table 12
Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth

2007-2012
% value growth
Fast Casual Dining

Fast Food
Source:
2011/12
2007-12 CAGR
2007/12 Total
15.2
15.2
17.3
17.3
122.4
122.4
Table 13
Sales of Fast Food by Bakery Products Type 2007-2012
% value
Sandwich Specialists
Sweet Bakery Goods
Specialists
Other Including Mixed
Bakery Fast Food
Total
Source:
2007
2008
2009
2010
2011
2012
60.0
25.0
59.4
25.9
59.0
26.1
58.6
26.4
59.0
26.6
59.8
26.8
15.0
14.6
14.9
14.9
14.4
13.4
100.0
100.0
100.0
100.0
100.0
100.0
store checks, trade interviews, trade sources
Table 14
GBO Company Shares in Chained Fast Food: % Foodservice Value 20082012
% value
Company
Yum! Brands Inc
Lotte Group
Jollibee Foods Corp
VietMac Foods JSC
Dean Foods Co
Dunkin' Brands Group Inc
Burger King Worldwide Inc
CKE Restaurants Inc
Doctor's Associates Inc
CoolBrands
International Inc
AFC Enterprises Inc
Kinh Do Corp
2008
2009
2010
2011
2012
70.3
22.0
3.9
1.5
-
66.5
21.3
4.4
2.2
-
62.7
21.0
5.4
2.0
0.2
0.2
61.0
23.6
4.8
1.2
1.8
0.5
0.5
0.3
0.6
59.7
21.6
6.0
1.8
1.8
1.5
1.3
0.6
0.6
0.5
0.1
0.2
0.4
0.1
0.1
0.1
11
Passport
Others
Total
Source:
2.3
100.0
5.2
100.0
4.5
100.0
GBN Brand Shares in Chained Fast Food: % Foodservice Value 2009-2012
% value
Brand
KFC
Lotteria
Jollibee
VietMac
Bud's
Baskin-Robbins
Burger King
Carl's Jr
Subway
Swensen's
Popeyes Chicken &
Biscuits
K-Do bakery & caf
Others
Total
Table 16
8.1
100.0
Table 15
Source:
5.5
100.0
Global Brand Owner
2009
2010
2011
2012
Yum! Brands Inc

Lotte Group
Jollibee Foods Corp
VietMac Foods JSC
Dean Foods Co
Dunkin' Brands Group Inc
Burger King Worldwide Inc
CKE Restaurants Inc
Doctor's Associates Inc
CoolBrands
International Inc
AFC Enterprises Inc
66.5
21.3
4.4
2.2
-
62.7
21.0
5.4
2.0
0.2
0.2
61.0
23.6
4.8
1.2
1.8
0.5
0.5
0.3
0.6
59.7
21.6
6.0
1.8
1.8
1.5
1.3
0.6
0.6
0.5
0.4
0.1
0.1
5.5
100.0
0.2
8.1
100.0
0.1
5.2
100.0
0.1
4.5
100.0
Kinh Do Corp
Forecast Fast Food by Category: Units/Outlets 2012-2017
outlets
Asian Fast Food

- Independent Asian
Fast Food
- Chained Bakery
Products Fast Food
Products Fast Food
Burger Fast Food
Food
Fast Food
Chicken Fast Food
Food
Fast Food
Food
Stores Fast Food
2012
2013
2014
2015
2016
2017
5,450
20
5,430
5,554
35
5,519
5,711
50
5,661
5,877
65
5,812
6,051
80
5,971
6,246
95
6,151
298
12
320
19
347
29
379
43
414
58
455
77
286
301
318
336
356
378
211
171
248
206
280
236
312
266
343
295
374
324
40
42
44
46
48
50
224
160
261
190
300
225
344
265
393
310
442
355
64
71
75
79
83
87
12
- Independent
Food
Fish Fast Food
Food
Ice Cream Fast Food
- Chained Ice Cream
Fast Food
Fast Food
- Chained Latin
American Fast Food
- Independent Latin
American Fast Food
- Chained Middle
Eastern Fast Food
Eastern Fast Food
Pizza Fast Food
- Independent Pizza
Fast Food
Other Fast Food
- Independent Other
Fast Food
Fast Food
Source:
Passport
1,501
30
1,545
44
1,587
58
1,626
72
1,663
86
1,697
100
1,471
1,501
1,529
1,554
1,577
1,597
7,684
7,928
8,225
8,538
8,864
9,214
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Table 17
Forecast Sales in Fast Food by Category: Number of Transactions 2012-2017
'000 transactions
Asian Fast Food

- Independent Asian
Fast Food
- Chained Bakery
Products Fast Food
Products Fast Food
Burger Fast Food
Food
Fast Food
Chicken Fast Food
Food
Fast Food
2012
2013
2014
2015
2016
2017
201,551.4
604.4
200,947.0
208,211.0
834.0
207,377.0
214,559.0
1,168.0
213,391.0
220,384.0
1,658.0
218,726.0
226,158.0
2,371.0
223,787.0
232,146.0
3,415.0
228,731.0
9,683.8
338.8
10,361.0
474.0
11,128.0
678.0
12,019.0
984.0
13,088.0
1,446.0
14,425.0
2,154.0
9,345.0
9,887.0
10,450.0
11,035.0
11,642.0
12,271.0
12,161.5
11,676.1
14,516.2
14,011.4
17,057.9
16,533.4
19,805.9
19,261.4
22,715.2
22,150.6
25,836.1
25,251.7
485.4
504.8
524.5
544.4
564.6
584.3
28,840.0
26,461.0
34,697.0
32,151.0
41,229.0
38,548.0
48,112.0
45,294.0
55,452.0
52,496.0
62,838.0
59,741.0
2,379.0
2,546.0
2,681.0
2,818.0
2,956.0
3,097.0
13
Food
Stores Fast Food
- Independent
Food
Fish Fast Food
Food
Ice Cream Fast Food
- Chained Ice Cream
Fast Food
Fast Food
- Chained Latin
American Fast Food
- Independent Latin
American Fast Food
- Chained Middle
Eastern Fast Food
Eastern Fast Food
Pizza Fast Food
- Independent Pizza
Fast Food
Other Fast Food
- Independent Other
Fast Food
Fast Food
Source:
Passport
116,262.8
778.8
120,240.0
1,176.0
124,127.0
1,729.0
127,668.0
2,455.0
130,955.0
3,363.0
133,945.0
4,439.0
115,484.0
119,064.0
122,398.0
125,213.0
127,592.0
129,506.0
368,499.6
388,025.2
408,100.9
427,988.9
448,368.2
469,190.1
trade sources
Table 18
Forecast Sales in Fast Food by Category: Foodservice Value 2012-2017
VND billion
Asian Fast Food

- Independent Asian
Fast Food
- Chained Bakery
Products Fast Food
Products Fast Food
Burger Fast Food
Food
Fast Food
Chicken Fast Food
Food
2012
2013
2014
2015
2016
2017
3,600.0
49.0
3,551.0
3,681.3
73.4
3,607.8
3,764.7
102.8
3,661.9
3,846.9
133.7
3,713.2
3,921.9
160.4
3,761.5
3,991.1
184.5
3,806.6
333.5
23.3
346.1
33.7
365.0
48.6
391.6
69.5
427.5
98.6
476.2
139.1
310.2
312.4
316.4
322.1
328.9
337.1
811.0
793.0
934.0
915.9
1,060.6
1,042.3
1,186.0
1,167.4
1,309.0
1,290.0
1,425.6
1,406.1
18.0
18.1
18.3
18.6
19.0
19.5
1,831.5
1,725.0
2,169.7
2,061.4
2,553.2
2,442.7
2,983.3
2,870.2
3,442.5
3,326.6
3,904.6
3,785.6
14
Fast Food
Food
Stores Fast Food
- Independent
Food
Fish Fast Food
Food
Ice Cream Fast Food
- Chained Ice Cream
Fast Food
Fast Food
- Chained Latin
American Fast Food
- Independent Latin
American Fast Food
- Chained Middle
Eastern Fast Food
Eastern Fast Food
Pizza Fast Food
- Independent Pizza
Fast Food
Other Fast Food
- Independent Other
Fast Food
Fast Food
Source:
Table 19
Passport
106.5
108.3
110.5
113.1
115.9
119.0
3,367.6
100.9
3,478.3
159.4
3,654.3
239.1
3,860.6
339.5
4,098.8
465.1
4,372.2
618.6
3,266.7
3,318.9
3,415.2
3,521.1
3,633.7
3,753.7
9,943.5
10,609.4
11,397.9
12,268.3
13,199.6
14,169.7
trade sources
Forecast Fast Food by Category: % Units/Outlets Growth 2012-2017
Asian Fast Food

Burger Fast Food
Chicken Fast Food
2012-17 CAGR
2012/17 TOTAL
2.8
36.6
2.5
8.8
45.0
5.7
12.1
13.6
4.6
14.6
17.3
6.3
-
14.6
375.0
13.3
52.7
541.7
32.2
77.3
89.5
25.0
97.3
121.9
35.9
-
15
- Independent Convenience Stores Fast Food

Fish Fast Food
Ice Cream Fast Food
Pizza Fast Food
Other Fast Food
Fast Food
Source:
Table 20
Passport
2.5
27.2
1.7
3.7
13.1
233.3
8.6
19.9
trade sources
Forecast Sales in Fast Food by Category: % Transaction Growth 2012-2017
Asian Fast Food

Burger Fast Food
Chicken Fast Food
Fish Fast Food
Ice Cream Fast Food
Pizza Fast Food
Other Fast Food
2012-17 CAGR
2012/17 TOTAL
2.9
41.4
2.6
8.3
44.8
5.6
16.3
16.7
3.8
16.9
17.7
5.4
2.9
41.6
2.3
-
15.2
465.0
13.8
49.0
535.8
31.3
112.4
116.3
20.4
117.9
125.8
30.2
15.2
470.0
12.1
-
16
Passport

Fast Food
Source:
4.9
27.3
trade sources
Table 21
Forecast Sales in Fast Food by Category: % Foodservice Value Growth 20122017
% value growth
2012-17 CAGR
2012/17 TOTAL
2.1
30.4
1.4
7.4
43.0
1.7
11.9
12.1
1.6
16.3
17.0
2.2
5.4
43.7
2.8
7.3
10.9
276.7
7.2
42.8
497.8
8.7
75.8
77.3
8.1
113.2
119.5
11.7
29.8
513.2
14.9
42.5
Asian Fast Food

Burger Fast Food
Chicken Fast Food
Fish Fast Food
Ice Cream Fast Food
Pizza Fast Food
Other Fast Food
Fast Food
Source:
Table 22
trade sources
Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2012-2017
outlets
Fast Casual Dining

Fast Food
2012
2013
2014
2015
2016
2017
7,684
7,684
7,928
7,928
8,225
8,225
8,538
8,538
8,864
8,864
9,214
9,214
17
Source:
Passport
Table 23
Forecast Sales in Fast Food by Casual vs Non-Casual: Number of

Transactions 2012-2017
'000 transactions
Fast Casual Dining

Fast Food
Source:
2012
2013
2014
2015
2016
2017
368,499.6
368,499.6
388,025.2
388,025.2
408,100.9
408,100.9
427,988.9
427,988.9
448,368.2
448,368.2
469,190.1
469,190.1
Table 24
Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value

2012-2017
VND billion
Fast Casual Dining

Fast Food
Source:
Table 25
2012
2013
2014
2015
2016
2017
9,943.5
9,943.5
10,609.4
10,609.4
11,397.9
11,397.9
12,268.3
12,268.3
13,199.6
13,199.6
14,169.7
14,169.7
Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 20122017
Fast Casual Dining

Fast Food
Source:
Table 26
2012-17 CAGR
2012/17 TOTAL
3.7
3.7
19.9
19.9
Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth

2012-2017
Fast Casual Dining

Fast Food
Source:
2012-17 CAGR
2012/17 TOTAL
4.9
4.9
27.3
27.3
18
Table 27
Passport
Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value

Growth 2012-2017
% value growth
Fast Casual Dining

Fast Food
Source:
2012-17 CAGR
2012/17 TOTAL
7.3
7.3
42.5
42.5
19

Fast Food in Vietnam Jan2014

Transféré par

Informations du document

Copyright

Formats disponibles

Partager ce document

Partager ou intégrer le document

Options de partage

Avez-vous trouvé ce document utile ?

Ce contenu est-il inapproprié ?

Droits d'auteur :

Formats disponibles

Fast Food in Vietnam Jan2014

Transféré par

Droits d'auteur :

Formats disponibles

FAST FOOD IN VIETNAM