BUSINESSPLANTEMPLATE MANUFACTURING

COVER SHEET (This highlights how you can be contacted. Ensure that telephone
numbersandemailaddresseslistedareoperational.)
1.
2.
3.
4.

IdentifytheBusiness
Identifylocation,phonenumber,orwheretheprincipalscanbereached.
Whotheplanistobesubmittedto.
Plansubmittedbywhom.

PURPOSEOFFUNDING(iffundingisrequired)
1. Whoisaskingforthefunds
2. Whatisthebusinessstructure(i.e.)soleproprietorship,partnership,corporation,Limited
LiabilityCompany)
3. Howmuchfundisbeingrequested
4. Whatisthemoneyfor
5. Howwill thefundsbenefitthebusiness
6. Whydoestheloanorinvestmentseemright
7. Howwillthefundsberepaid
TABLEOFCONTENTS
I.

TheBusiness
i. ExecutiveSummary
ii. HistoricalBackground
iii. TargetMarket
iv. MarketingPlan
v. Competition
vi. Manufacturing/ProductionPlans
vii. ManagementandOrganization

II.

FinancialData
i. SalesForecast
ii. FinancialProjections
a. IncomeStatement
b. CashFlow
c. BalanceSheet
iii. FinancingRequirements

III.

SupportingDocuments

PART1THEBUSINESS
EXECUTIVESUMMARY(Thissectionshouldbecompletedafterthebusinessplanitis
aONEpagesummary.)

typeofbusiness
location
Status(startup,expansion,etc.)
formofbusiness(soleproprietorship,partnership,corporation)
whatwillthebusinessbeengagedin
whowillbenefitandhow
presentinvolvement
whoareitscustomers
managementteam
objective
mission
relevantlicenses

VISIONwhereyouwantyourbusinesstobethefutureofthebusiness.Whatthebusiness
wantstobecome.
MISSION/PURPOSEusually in 30wordsorfewer,explainingthereason forbeingandthe
guidingprinciplesofthebusinesswhatthebusinessispresentlyengagedin.Whatthebusiness
DOES.
BUSINESSPHILOSOPHYWhatisimportanttoyouinbusiness?

HISTORICALBACKGROUND(Thisisanintroductiontothecompanyandthereaders
firstimpression,soitshouldcoverthefollowingbrieflyandinformatively.)
1. Typeofbusiness(manufacturing)
2. Whatwillbemanufactured
3. Location
4. Statusofbusiness(startup,expansion,developmentetc)
5. Formofbusiness(soleproprietorship,partnership,corporation)
6. Whywillthebusinessbeprofitable
7. Whendoyouplantostartthebusiness
8. Howwillthebusinessoperate(workingtime)
9. Whywillthebusinessbesuccessful(competitiveedge)
10. Whatisyourexperienceinthebusiness
11. Wasamarketstudydone(Ifso,whatwerethemajorfindings)
12. Arethereany managerialortechnicaltraining(Ifso,statethefrequencyandnumberof
trainings)
13. Whowillbenefitandhow
14. Agreementswithsuppliersanddistributors
2

MARKETRESEARCH(Itisadvisabletodosome market researchbeforeyoubeginthe

marketingplan.)
No matter how good your product offering, the business venture cannot succeed without
effectivemarketing.Andthisbeginswithcareful,logicalresearch.Youneedtodosomemarket
researchtomakesureyouareontherightpath.

THETARGETMARKET(Describeyourcustomerprofileandwhycustomerswillwantor
needyourproduct.)
1.
2.
3.
4.
5.
6.
7.

Whoisthemarketwhodoyouintendtosellto.YourCUSTOMERS
Whatisthepresentsizeofthemarket
Areyourmarketsgrowing,steady,declining
Segmentthetargetmarket(demographic,attitudes,behavior,geographic)
Whatpercentofthemarketwillyouhave
Whatisthemarketsgrowthpotential
Asthemarketgrows,doesyoursharedecrease

MARKETINGPLAN(Describetheoverallmarketingandsalesstrategyandhowyouplan
to get and retain customers be as specific as possible give statistics, numbers, and
sources.)
1. 4PProduct,Price,Promotion,Place
2. Howwillyousatisfyyourmarket(Product)
3. Howwillyouattract,hold,increaseyourmarketshare(TVads,radio,advertising,word
ofmouth)
4. Howwillyouexpandyourmarket
5. Whatisyourpricingstrategy (competitive,belowcompetition,abovecompetition)
6. Willyounetworkwithothercompaniesinthesector
7. Howwillyoudifferentiatefromyourcompetition
8. Howwillyoubuildloyalty
9. Providesamplesand/ortestingtoprospectivecustomers

COMPETITION(Thissectionshouldincludearealisticassessmentofyourstrengthsand
weaknessescomparedtoyourcompetitors.)
1.
2.
3.
4.

Whoareyourfivenearestdirectcompetitors
Whoareyourindirectcompetitors
Statusoftheirbusiness:steady,increasing,decreasing,andwhy
What are their strengths and weaknesses (do a SWOT analysis this should be a grid
identifying yourStrengths,Weaknesses,Opportunities,andThreatsdescribe how you
will take advantage of the strengths and opportunities and counter the weaknesses and
threats)
3

5. Howwillyourproductbebetterthantheirs
6. Whatmakesyourproductunique
7. Doacomparativeanalysisbetweenyourbusinessandthecompetition

MANUFACTURING/PRODUCTION PLANS (This section should describe the process

involvedinproducingyourproduct.)
1. Facility sizeofthefacilityneededandplantlayoutsketch(ifavailable)
2. Production production methods, production process, production capacity, required
equipment
3. Staffingnumberofworkersneededandskillsrequired
4. Inventory rawmaterialsneeded,sourcesofsupply,storageoffinishedgoods
5. Delivery distributionchannels
6. Qualitymanagementplansforqualitycontrol,qualityassurance,qualitystandards
7. EnvironmentalConcerns probablefactors,environmentalcompliance,requiredpermits

LOCATION(Thinkcarefullyaboutwhatyouwantandneedinalocation.Doesitbenefit
thecustomer?)
1.
2.
3.
4.
5.
6.
7.
8.

Businessaddress
Physicalfeaturesofbuilding
Lease,Own,Rent(termsandconditionsoflease/rent)
Identifyrenovationsandcost
Whatotherbusinessesareinthearea
Whateffectdoesthelocationhaveonoperatingcost
Isyourlocationimportanttoyourcustomers?Ifyes,how?
Ifcustomerscometoyourplaceofbusiness:Isitconvenient?Parking?Interiorspaces?
Notoutoftheway?
9. Isitconsistentwithyourimage?
10. Isitwhatcustomerswantandexpect?

MANAGEMENT ORGANIZATIONALSTRUCTURE
1.
2.
3.
4.
5.

Whowillmanagethebusinessonadaytodaybasis?
Whatexperiencedoesthatpersonbringtothebusiness?
Whatspecialordistinctivecompetenciesdotheypossess?
Isthereaplanforcontinuationofthebusinessifthispersonislostor injured?
Prepareanorganizationalchartthatshowsthestructureofthebusinessoperation,include
jobtitlesofmanagementandJobdescription
6. Whatresourcesareavailabletothebusiness(eg.consultants,legal,accounting)

PERSONNEL (Describe the work experiences, skills, and /or knowledge that would
contributetothebusiness.Aretheyavailablenow?Ifnot,whatisrequiredtogetthem?)
1.
2.
3.
4.
5.
6.
7.

Whatarethepersonnelneedsatstartup, andoveraperiodofonetothreeyears
Whatskillsarerequired
Whatskillsareavailable
Employment fulltimeorparttime
Salaryorwages
Fringebenefits(insurance,bonuses,etc.)
Overtime

PART11FINANCIALDATA

SALESFORECAST(Yourtargetsshouldberealistic,achievable,andsufficienttomakea
profit.) The forecast should be based on the marketing strategies that you described, your
marketresearch,and industrydata, ifavailable.Itshould includecostofgoodssold,expenses,
andprofitmonthbymonthforoneyear.
1. Whatdoyouthinkyoursaleswillbeoveroneyear(costofgoodssold).
2. Whatisthecostthroughoutthatperiod(expenses)
3. Estimateyourexpectedprofit

FINANCIALPROJECTIONS
1. IncomestatementThisiswhereyouputitalltogetherinnumbersandgetanideaof
what it will take to make a profit and be successful. Your sales projections will come
fromthesalesforecastandyourprofitprojectionsshouldbeaccompaniedbyanarrative
explainingthemajorassumptionsusedtoestimatecompanyincomeandexpenses.
2. Alsoshowestimatedprojectionsforthefirst3to5years.
3. CashFlowStatementThepointofthisworksheetistoplanhowmuchyouneedbefore
startup, for preliminary expenses, operating expenses, and reserves. For each item,
determinewhenyouactuallyexpecttoreceivecash(forsales)orwhenyouwillactually
havetowriteacheck(forexpenseitems).
4. Balance Sheet A balance sheet shows what items of value are held by the company
(assets),andwhatitsdebtsare(liabilities).Whenliabilitiesaresubtractedfromassets,the
remainderisownersequity.

FINANCINGREQUIREMENTS(Thissectionshouldincludeallthefinances requiredto
commencethebusiness.)
1. How will the loan be used (working capital, equipment, inventory, supplies, vehicles,
miscellaneous)
2. Whataretheitemstobebought(name,model)
3. Whoisthesupplier(providequotationwherepossible)
4. Whatistheprice
5. Arethereadditionalcharges(installation,freight,servicecharges)
6. Howwilltheloanincreaseyourprofits
7. Giveabreakdownofthetimingoftheinvestments

PART111SUPPORTINGDOCUMENTS

APPENDICES
Attachallrelevantdocumentsattheendofthebusinessplan.Examplesof,butnotlimitedtothe
following

CertificateofIncorporation
BusinessNamesRegistration
TradeLicense
EnvironmentalClearance
RelevantPermits,Licenses,andCertificates
PurchaseAgreements
SupportingDocuments
Anyotherdocuments

EVALUATION Remember to review the business plan once all sections have been
completed, especially if it will be submitted for funding to an institution. Ensure that the
informationisaccurate.