KATHERINE CAMPBELL

(214) 384-0594 campbell.katherine@sbcglobal.net www.katherinercampbell.weebly.com

Education
LOUISIANA STATE UNIVERSITY, BATON ROUGE, LA
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Bachelor of Arts in Mass Communication-Public Relations

LSU Ogden Honors College-Undergraduate Thesis
Minor: Business Administration
Graduation date: May 2016
GPA: 3.40

Related Experience

MM2 PUBLIC RELATIONS, DALLAS, TX

Assistant Account Executive, July 2016- present
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Responsible for writing and sending media pitches to local, regional and national publications and news outlets.
Created media lists through Cision and followed up with media regularly.
Updated weekly activity grids for conference calls with clients.
Formulated monthly activity summaries for clients.

DR PEPPER SNAPPLE GROUP, PLANO, TX

Corporate Communications Intern, June- August 2015
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Responsible for assisting the corporate affairs team with both internal and external communications.
Created media contact lists and monitored news using Cision PR software.
Assisted Ketchum PR firm in the execution of a blogger fly-in event, resulting in beneficial relationships and positive blog posts.
Developed news releases and followed up with local newsrooms regarding DPSG philanthropy efforts.
Created 24 fact sheets and six news features: http://news.drpeppersnapplegroup.com/Motts-Enjoys-Special-Role-in-NewYork-Apple-Industry.
Posted the social media calendar using the Oracle Social Media Management software and monitored responses.
Assisted in creating social media content (DPSG Twitter, Instagram, Facebook, Google Plus and LinkedIn).
Conducted research on DPSGs presence on www.glassdoor.com and prepared a report for directors.

OTEY WHITE & ASSOCIATES, BATON ROUGE, LA

Public Relations Intern, May 2014- May 2015
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Managed NAPA Auto Parts social media accounts using the Sprinklr software.
Assisted the account executives with media buying and contacting radio stations.
Responsible for answering phones and scheduling and fulfilling the shipments of promotional materials.
Opened and closed jobs using the Adman accounting software.
Wrote three press releases regarding local scholarship recipients.

DELTA DELTA DELTA, BATON ROUGE, LA

Vice President of Public Relations, January- December 2015
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Responsible for creating a website for the organization and managing all social media accounts.
Organized philanthropy events that raised more than $150,000 for St. Jude Childrens Research Hospital.
Served on the executive team, managing an organization of 350 girls and a $1 million budget.

Additional Experience
CAZAYOUX EWING LAW FIRM, BATON ROUGE, LA
Office Assistant, August 2015- May 2016
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Responsible for filing paperwork, running errands, organizing accounting records, restocking office supplies, photocopying
documents and assisting the paralegal in any day-to-day activities.

NORDSTROM, DALLAS, TX
Retail Management Intern, June-August 2013
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Served as an assistant manager for a designated department within the company, attended business meetings involving
budget reports and served as a salesperson gaining one-on-one experience with the customers.

Cision PR Software, Hootsuite Certified, Oracle Platform Services, Sprinklr Social Management, IBM SMSS Software, Adman
Accounting Software, Adobe InDesign, Adobe Photoshop

Outstanding Thesis Award (2016), Amanda Judice Scholarship (2015), Delta Omega House Corporation Scholarship (2014),
Indian Affairs Scholarship (2012, 2013 and 2015), LSU Academic Scholars Award (2012-2016), Lake Highlands Women's League
Scholarship (2012)

Skills
Awards and Honors