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which
are
naturally
occurring
compounds
that
act
as
antioxidants.
Location of the Firm
Bubble Bee Tea House will be strategically located at 932 One
Convio Corner 20th Avenue, Aurora Blvd., Cubao, Quezon City. This location is
expected to be an effective location because there will be only few
competitors that offers the same product which the establishment shall
cater. The location is near Technological Institute of the Philippines where
many students go to school. The location is also near other business
establishments.
Vision
Our vision is to help create the best tasting teas that marked as one of
the shops highly reputable market that could attract visitors within the
region as well as from other places.
Mission
Our mission is to help create a different milk tea drinking experience
that would leave customers satisfied and looking forward to more. Moreover,
the business aims to go on extra mile in giving its clients the ultimate
Chapter I
SUMMARY OF THE PROJECT
Market Projections
Bubble Bee Tea House will obtain through required capital. Through the
contribution of the owners of the business. The best type of organization appropriate for
the business is partnership. Partnership is a type of business.
Marketing strategies like local fliers, tarpaulins, banners and pre-opening promos
are appropriate for advertising the business is in the market.
The proposed business will use of a standard food cart. Materials and other
supplies will be obtained from the manufacturers which we have selected.
Market Shares
Bubble Bee Tea House will grab 100% market shares. The shop will be
built in 932 One Convio Corner 20th Avenue, Aurora Blvd., Cubao, Quezon
City and only few competitors. Different marketing strategies and promotions
will be considered.
Market Prices
Price is the amount of money charged for a product. Bubble Bee Tea
House
product
pricing
is
very
affordable.
With
low
additional
percentage price to the product, the business will surely click to the market.
Leaflets will be distributed and hand-out to various business establishments
and houses. Promos and services offered will be displayed on the store
window. The owners will offer promos to attract the consumers like a buy one
take one on the products for the opening of the Bubble Bee Tea House.
Investment Cost
The initial capital of the business is three million five hundred thousand
pesos (3,500,000) which includes the franchising fee of three hundred fifty
pesos (350,000), capital requirement of three million pesos (3,000,000) and
other expenses for constructing and starting the business of one hundred
fifty pesos (150,000). The initial capital will be enough to support the
business and meet the requirement of the franchisee.
Methods of Financing
Bubble Bee Tea House will obtain through required capital through
the contribution of the owners of the business. The best type of organization
appropriate for the business is partnership. Partnership is a type of business
wherein two to five members will invest and contribute in starting the
business.
Market Feasibility
Marketing strategies like local fliers, tarpaulins, banners and preopening promos are appropriate for advertising the business in the market.
Technical Feasibility
The proposed business will require a store with an area of 15
square meters. Materials and other supplies will be obtained from the
manufacturers which we have selected.
Financial Feasibility
The Initial capital requirements, source of funds, project cost,
salaries and wages, balance sheet, cash flow and income statement.
Chapter II
GENERAL DESCRIPTION
Management of the Project
Type of Business
The
researchers
chose
Partnership
as
the
form
of
business
Capitalization
Partner
Amount of Contribution
700,000
Lorenzo Mandia
700,000
Stephany Sarabosing
700,000
Janine Sumayo
700,000
700,000
Organizational Chart
This organization chart or structure is based on direct flow of authority
from the owner which is also the manager.
Manager
Cashier
Barista
Job Specification
POSITION
MANAGER
Responsible
for
planning,
organizing, directing and controlling
the areas of operation and that
service is carried out in accordance
with prescribe standard and policies
of the Bubble Bee Tea House.
CASHIER
BARISTA
Recruitment Program
MANAGER
At least 21 years
managerial course
2 to 3 years of experience
on the same field
CASHIER
BARISTA
Female
Male/Female
Positio
n
No.
Daily
Salary
Monthly
Honorariu
m
Annual
Manager
715
20,000
240,00
0
Cashier
660
18,500
222,00
0
Barista
570
16,000
192,00
0
Total
1,945
54,500
654,00
0
Fe
b
Ma
r
Apr Ma
y
Jun
Jul
Au
g
Se
pt
Oct No
v
De
c
Planning
Fixing of
Legal
Requireme
nts
Constructi
on of the
Store
Purchase
of
10
Equipment
s and
Machinery
Purchase
of
Materials
Hiring of
Employees
Seminars
and
Trainings of
Employees
Promotion
Period
Soft
Opening of
the
Business
Grand
Opening of
the
Business
Table 5 Timetable of the Project
Organizational Cost
11
Chapter III
MARKET STUDY
Our market study shows our business is suitable in the area as it was
an urban place with complete vicinity and many people are passing by and
reachable for students, workers and residential places, potential customers
are increasing in every year, the location and our competitors share a large
market portion in the community, As years go by our target market will
increase and we can still give them the satisfactory wants and needs they
needed, our competitors will increase too but it depends on the market
segment we share and our marketing strategy
Marketing Program
In marketing program, promoting a business will have a different
strategies and techniques to attract probable customers and offer a promo to
customers like:
1. Special add-ons
2. Upsize your order
3. Card reward points
4. Drink and Play
12
5. Free Wi-Fi
6. Milkfie
We create a marketing strategies like reward points for regular customer.
In milkfie our employees will take a selfie of you with our product and put it
in our customers for the month board as souvenir along with thank you
message. We will put the promo offers outside in a tarpaulin standee with
colorful designs to attract possible customers along with our employee giving
fliers for our menu and special offers.
Economic Aspects
Milk tea contains a tea base mixed/shaken with fruits or jellies that are
often added, it was invented in 1980s but as of now it just became wildly
known in late 2000s here in Philippines and around Asia, milk tea shops are
everywhere whether big or small milk tea business or even a milk tea in a
cart. These past few years milk tea industry is expected to increase and gain
large market share in the economy from students to workers and children
everybody drink milk tea and with their much lesser and affordable prices
than the leasing coffee shop industry it is likely accurate to say that milk tea
is part of our daily life and better alternative for other beverages.
Probable customers
Our plan site is near residential areas and schools. Our customers are
likely to be:
1. Students
2. Future residence from the residential area
3. Tenants at a nearby commercial buildings
4. Office workers
13
Demand Analysis
YEAR
DEMAND ANALYSIS
2015
2016
2017
2018
2019
898,111
908,410
940,308
1,020,730
1,057,121
Table Demand Analysis
Supply Analysis
YEAR
2015
2016
2017
2018
2019
SUPPLY ANALYSIS
273,750
281,963
360,985
372,300
423,400
Table Supply Analysis
Assumptions Made
Growth Population from 2014-2016 with 3.54% increasing rate
2015- 30,960
2016- 32,055
2019- 37,303
*customers of competitors in a day
2017- 33,180
2018- 36,018
14
Chapter IV
Marketing Aspects
This chapter will help to know the marketing aspect of the business.
The marketing aspects will cover the following: Marketing Analysis, Product
logo and Packaging, Price Strategy, Promotions, Place and environment,
Terms of sales, and Channel of distribution.
For the business to proper, it should be given time and effort. The
proponent of this business must have the desired creatively so as to be able
to provide quality service to its customers. The fulfillment of the needs and
wants of its customer or target market must be the key objective of the
recommended business.
In every project, feasibility marketing aspect is well-thought-out the
most important since it requires inconspicuous analysis of the business total
demand and supply.
MARKETING ANALYSIS
Demand for Tea
Customers are likely to be:
15
Product Innovation
Mass Media
Differential Pricing
Personalization
Selling Organization
16
Bubbletea House has a manager and two employees. The manager will
monitor all of the employees in the store and all of the employees are
required for training.
Policies to all employees and manager:
Pricing Strategies
17
We used cost plus strategy in order to set the price of our products. The
computation would be: Purchase Cost + Operating Cost + Mark Up = Selling Cost
We will be using plastic cups for our tea and on the side part of the cup will
have our inspirational quotes that make their day inspiring. On the top of the cup
would be our logo.
18
19
Promotion
POSTER
Posters will be placed in our store. The design of the poster canable to
catch the attention of the customers because of the information provided as
well as its aesthetic. Chosen colors are pleasing to the eye and will surely
boost the interest of the customers to eat to our restaurant.
Two posters will be produced which are good for three months.
The computation would be: 2(no. of pcs.)X250(unit price) x3(no. of months)
= Php 500.00
WEBSITE
We are now living in the modern world and surfing to the internet is
one of the easiest ways to have quick access. The proponents will be using
free website in order to reach wider range of possible customers. This will be
great help for them to know the concept behind Bubblebee Tea House. It
will also provide good communication relationship in ways that, we will be
giving information and they will be giving comments and suggestions for
product improvements and other concerns.
Flyers
Flyers can convey wide range of possible buyers for it can be brought
to other places. The store will be produce 200 flyers per day. These will be
distributed twice a week or eight times in a month. Flyers will be given in the
first three months of the business until it will get its loyal customers.
The computation would be: 200(no. of pcs.) X 10 (unit price) X 8 (no. of times
per month) = Php 16,000
Gift Certificates
20
Our store will be giving gift certificates worth Php 100 on the first day
of operation of our business. The recipients of these certificates will be the
first 100 customers of our store.
TERMS OF SALE
In terms of sale, Cash basis only.
Channel of Distribution
The distribution will be producer (bubblebee tea house) to consumers.
Expected marketing problems that may be encountered and how shall they
be solved
o Business maybe unpredictable because the brand is newly introduced
here in national capita; region. Promotion and advertising is a must to
increase attention to get customers.
o Employees may become lazy because of customers and may not try to
allure their customers. Benefits will be given if reach a certain quota.
o Advertisement may not reach out to customers; a new design will be
made to entice prospective customers.
o Touch competition, since the Bubblebee tea house will be competing
with big time competitors like infinite,moonleaf, gongcha etc. we need
to find edge to be able to compete with them.
MARKET SUMMARY
21
Chapter V
TECHNICAL ASPECT
Product
Bubble Tea is made up of hot or cold tea, milk, sugar and giant black
tapioca balls. Ice is then added and the drink shaken to create the bubble
effect. The term Bubble refers to tapioca balls in the drink. This chewy
tapioca balls or pearls are consumed along with the beverage through a
wide straw. Bubble tea is a mixture of iced or hot sweetened tea, milk, and
often other flavorings. The distinctive characteristics of bubble tea are the
black gummy balls made of tapioca (or, more commonly in East Asia, yam
starch), called "pearls" or "boba" or balls that sit at the bottom of the cup.
Manufacturing Process
22
Bubble Tea is made by pouring the prepared tea into a shaker. Milk is added for a
creamy bubble tea or Juice for a fruity tea or leave plain and add a little extra water.
Sweeten to taste with the simple syrup from soaking the tapioca balls. It takes only up
to 3.5 minutes to make each cup. Then the mixture will be transferred to the prepared
cup with tapioca balls and will be covered with a vacuum sealed plastic cover.
Plant Size and Production Schedule
Machinery
EQUIPMENT
QUANTITY
AMOUNT
Thermo Bucket
1 (10 kl.)
2,000.00
15,000.00
Digital Kitchen
Timer
400.00
Stainless Ladle
50.00
2,500.00
Cup Sealer
10,000.00
25,000.00
Fire Extinguisher
3,000.00
TOTAL
57,950
Table 5- Equipment
Store Location
Store Layout
23
Raw Materials
Ingredients
Price
Oolong Tea
Jasmine Tea
4,000.00/ 25 kg
Non-Dairy Creamer
460.00/ 1.3 kg
Almond Syrup
380.00/ 3 kg
Honey Syrup
485.00/ 5.5 kg
Mango Syrup
390.00/ 2.5 kg
Strawberry Syrup
490.00/ 2.5 kg
Taro Syrup
2,200.00/ 20 kg
Wintermelon Syrup
Table 6- List of Raw Materials
Supplier
Company name
Location
Contact number
Tri-Merchand Marketing
Corporation
Table 7- Supplier
Supplies
24
CLEANING SUPPLIES
QUANTITY
PRICE
200.00
1 set
100.00
Squeegee
120.00
Cleaning solutions
5 bottles
1,000.00
TOTAL
1,420.00
Table 8- Cleaning Supplies
OFFICE SUPPLIES
QUANTITY
AMOUNT
Electronic printing
calculator
2,280.00
Wi-Fi router
1,480.00
Audio system
7,500.00
TOTAL
11,260.00
Table 9- Office Supplies
QUANTITY
PRICE
Jigger
500.00
Bar spoons
200.00
Disposable cups
1,000 pcs.
10,000.00
Straw
200 packs
2,000.00
Glass wares
5 sets
10,000.00
Tea supplies
600 packs
40,000.00
25
TOTAL
62,700
Table 10- Milk Tea Supplies
QUANTITY
PRICE
9,000.00
Wooden chairs
1,800
TOTAL
10,800
Table 11- Furniture and Fixtures
Utilities
UTILITIES
Monthly
Annually
Electric bill
2500
30000
Water bill
1500
18000
Communication
500
6000
TOTAL
54000
Table 12- Utilities
26
Bubble Bee Tea House will be renting a space at 932 One Convio
Corner 20th Avenue, Aurora Blvd., Cubao, Quezon City. The space measures
15 sq.m. The proponents will rent the said space with an amount of
16,500.00 monthly inclusive of tax and two months deposit of 30,000
exclusive of tax. The lessee requires twelve months of postdated checks.
Renovation Cost: 6418
Total Cost: 36,418
Legal Requirements
1. Registration with BIR (Bureau of Internal Revenue)
2. Registration of Business Name with DTI (Department of Trade and
Industry)
3. Barangay Clearance and Business Permit
4. Mayors Permit
27
Chapter VI
Financial Study
This chapter discusses the Financial Aspects of the study, in order for a
business plan to understand it needs money to start. To determine whether
the future industry will remain profitable through the existence of
competitors and unfavorable economic condition, the researches have to
project a three year financial statement.
This chapter includes the Initial capital requirements, source of funds,
project cost, salaries and wages, balance sheet, cash flow and income
statement.
Partners
Lady Marie Bautista
Daniella Tadena
Lorenzo Mandia
Janine Sumayo
Stephany Sarabosing
Total
Initial Capital
Requirements
Ratio
20%
20%
20%
20%
20%
100%
Invested Amount
700,000.00
700,000.00
700,000.00
700,000.00
700,000.00
3,500,000.00
28
Amount
Working Capitals
800,000.00
Operating Expenses
30,000.00
Pre-Operating Expenses
20,000.00
5,000.00
855,000.00
Compensation
Annually
Manager
20,000.00/month
240,000.00
Cashier
18,500.00/month
222,000.00
Barista
16,000.00/month
192,000.00
654,000.00
29
2015
2016
2017
3,007,411.40
3,797,957.42
4,635,417.47
10,000.00
3,017,411.40
11,000.00
3,808,957.42
12,100.00
4,647,517.47
Non-Current Assets
Supplies
86,202.00
86,202.00
86,202.00
17,980.00
266,808.25
17,980.00
266,808.25
17,980.00
266,808.25
Less: Accumulated
Depreciation
Total Non-Current Assets
Pre-Operating Activities
TOTAL ASSETS
90,591.69
99,650.86
109,615.94
280,398.56
13100
271,339.39
261,34.31
4,080,296.81
4,908,891.78
31,109.62
19,165.60
31,420.71
19,357.25
38,197.80
11,700.00
38,579.78
11,817.00
38,965.58
11,935.17
99,675.24
100,671.99
101,678.71
2,500,000.00
711,234.72
3,211,234.72
768,390.10
3,979,624.82
827,588.25
3,211,234.72
3,310,909.96
3,979,624.82
4,080,296.81
4,807,213.07
4,908,891.78
3,310,909.96
30,801.60
18,975.84
30
2015
2016
2017
2,500,000.00
711,234.72
3,211,234.72
769,390.10
3,979,624.82
827,588.25
3,211,234.72
3,979,624.82
4,807,213.07
86,288.22
10,000.00
10,000.00
10,000.00
12,670.00
30,801.60
12,670.00
31,109.62
12,670.00
1,420.71
18,975.84
38,197.80
19,165.60
38,579.78
19,357.25
38,965.58
PHILHEALTH Payable
Salaries and Wages
11,700.00
474,394.08
11,817.00
483,881.96
11,935.17
493,559.60
Utilities Expense
Repair and Maintenance
149,357.78
25,000.00
150,851.36
25,250.00
152,359.87
25,502.50
Rent Expense
Depreciation Expense
378,000.00
90,591.69
378,000.00
90,591.69
378,000.00
90,591.69
1,325,890.79
1,885,343.93
1,338,162.10
1,350,650.60
2,641,462.72
3,456,562.47
31
2015
2016
2017
3,441,000.00
1,069,175.80
3,548,358.37
1,079,867.56
3,772,133.31
1,090,666.23
2,371,824.20
2,468,147.54
2,567,692.14
86,202.00
10,000.00
86,245.10
10,000.00
86,288.22
10,000.00
12,670.00
12,670.00
12,670.00
SSS Payable
PAGIBIG Payable
30,801.60
18,975.84
31,109.62
19,165.60
1,420.71
19,357.25
38,197.80
11,700.00
38,579.78
11,817.00
38,965.58
11,935.17
474,394.08
149,357.78
483,881.96
150,851.36
493,559.60
152,359.87
25,000.00
378,000.00
25,250.00
378,000.00
25,502.50
378,000.00
Depreciation Expense
TOTAL CASH OUTFLOWS
90,591.69
1,325,890.79
90,591.69
1,338,162.10
90,591.69
1,350,650.60
1,045,933.41
1,129,985.44
1,217,041.54
32%
32%
32%
711,234.72
768,390.10
827,588.25
32