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Cobalt websites
Posted by Frank Davis on July 14, 2008 at 7:17pm
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I need a little help understanding a few things, and you say of course Frank it is you again. Let me start by saying this is mostly for
GM dealers but I am sure most of you will catch on or understand. First of all we have either one or more websites, ours is
www.jimgloverchevy.com that is the one we advertise etc. We currently have five mini sites and a GM Cobalt site. Why the GM
site? That was my question at first but they pushed it so hard I just gave in and said sure why not, more links? Name gets out there
right? What could it hurt? Well we shall see and you be the judge.
www.jimgloverchevy.com is a very well optimized site for Tulsa Oklahoma and the area for north east Oklahoma. It has about
10,000 unique visitors a month so it is about 2 to 3 times more popular than other auto dealers in the area. It has taken years to get
the site to its current state and it takes time to get the site to improve. In comes General Motors and Cobalt pushing websites for all
GM dealerships, your getting one like it or not. If you are not familiar with a Cobalt site please check out a few Gm dealers in your
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area, they all look about the same they navigate the same and all have the same thing to say, not to much difference between them.
Jim Glover Chevrolet Cobalt website is up and running, just so you know this website costs us nothing for the time being and they
also include a no cost PPC campaign. Nice huh? The address for this site is www.jimglover.gmpsdealer.com there are more than
eight GM dealerships within 30 miles of each other that have a GM/ Cobalt website, that look pretty much like the Jim Glover
Chevrolet Cobalt site. So after years of SEO work for www.jimgloverchevy.com GM in all their wisdom has come in and built us
website and is now doing PPC campaign for that website directing it to www.jimglover.gmpsdealer.com taking consumers away
from www.jimgloverchevy.com But it does not stop there. Get ready for this, Cobalt does PPC campaigns for all the dealers so they
will and do submit campaigns for names like Jim Glover Chevrolet. Before Cobalt started doing PPC campaigns in our area it was
up to the dealer to vie for that in a PPC campaign. Now GM does it at no cost to the dealers. So type in Jim Glover Chevrolet to
Google and you will see a campaign for keystone Chevrolet and Jim Glover Chevrolet all from Cobalt. Thats right in Cobalts
wisdom they actually do a PPC campaign for the name of the dealer. They do this to take the consumer away from the dealers paid
site. All make sense to you?
Imagine if you will: All Gm websites that look alike: every time you type into a browser the name of a dealership then 6 or more
dealers show up in PPC campaigns, all thanks to Cobalt and they all look the same.
My questions are: Why would GM want all dealer websites to be the same? Why would they pit each dealer against each other in
the advertising forum that we all work in everyday?
Example again: type Jim Glover Chevrolet into Google, results in paid search are www.jimglover.gmpsdealer.com and
www.keystonechevrolet.com not only is Cobalt taking away from my SEO site but they are also directing to the competition. And
all this happens when a consumer is looking for my website.
This situation will certainly get worse when Cobalt completes all of the GM websites and continues its PPC campaigns for all of its
dealers. I see a real mess, how about you?
Frank Davis, Jim Glover Chevrolet. Tulsa Ok
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2. Digital Marketing Package - All dealers participating in iMR will receive free of charge:
1. The OneSource lead delivery pipe (prior to 4/1 dealers were charged $149/mo.
2. Dealer Website
3. An assigned account advocate dedicated to the dealership website
4. Search marketing
If dealer's did not opt out of iMR by 3/31, they were automatically enrolled for 1 year. I apologize if you misunderstood me in
our call, but I never intended to give you the impression that you could opt out of this program at any time.
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Hey Joel
Great to hear you have accomplished your goal, microsites help check out chevytulsa.com that site cost me 350.00 and you
can do more with it if you like, if you are intersted let me know and I will get you in touch with April, she has built a bunch of
these for people.
Reply to This
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Internet Sales Professionals working in dealership where a BZ Results Digital Marketing System has been installed.
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