General Environment

The factors and conditions (such as economic dimension, technology

dimension, sociocultural dimension, political legal dimension, international
dimension) that generally affect everyone in an industry or market in more or
less similar manner.
1. Economic dimension: Economic condition or situation can influence
educational institutions also. For example- Assume economic condition
of Bangladesh is not good and inflation is high. In this situation, people
will think before expenditure. So if United International University
charge high trimester fee parents might not admit their children here
because of high trimester fee which they might cannot effort because
of inflation. So we can say that economic dimension can influence
decision of United International University.
2. Technology dimension: Technology can play vital part influencing
decisions of educational institutions. For example- Every good
university are using high quality technology (projector, computers and
others) for teaching purposes. If United International University dont
use same quality or higher quality technology for teaching purpose
new students might not attract. So United International University
needs to up to date with technology so they could provide better
education and attract new potential students.
3. Sociocultural dimension: Socio culture has few functions (customers,
norms, values, demographic characteristics) which not only influence
business but also educational institutions. For example- parents are
now willing to high trimester fee for quality educations and good
environment for study.