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WHAT BRANDS SHOULD KNOW ABOUT VIEWERS

INSIDE THE
2016 SUMMER OLYMPICS
75%

OF PEOPLE SURVEYED PLAN TO WATCH. HERES WHAT THEY SAID:

WHEN IT COMES TO THE


OLYMPICS, TV IS STILL KING

88% 23%
of Olympics
viewers plan to
watch it on TV

plan to stream it
live on their PC/
desktop

WHY PEOPLE ARE WATCHING

51%

watch the Olympics to


see a specific sport

29%

watch because of
patriotic enthusiasm

LOCATION ISNT EVERYTHING


71% of viewers prefer to
watch Olympics events live
58% of viewers (ages 18 34)
would watch on a VR headset
if they owned one

VIEWING HABITS AND


SOCIAL MEDIA

56%

of viewers give TV
Olympics events
their full attention
(they dont use their phones)

That goes to 66% for those with an HHI of $75K or higher

40%

53%

of viewers say
that if they miss
an event, the first
place they look for
results is on social
media

say social media


mentions of the
Olympics makes
them want to tune
in more
(Viewers with an HHI of
$75K or higher)

23%

think that Rio is a good


place to hold the Olympics
this year

HOW BRANDS CAN GET INVOLVED


For those ages 18 - 34:

56% want
brands to provide
behind-thescenes content
on athletes and
teams during the
Olympics

45% want
brands to provide
access and tips
from Olympic
athletes on their
sport

After the Olympics:


18% of viewers think theyll
consider booking a trip to Rio
43% think theyll want to
exercise more

Mindshare North America surveyed 1,034 people across the U.S. through The Pool, ages 18 and up, both
viewers and non-viewers. In this infographic, HHI refers to annual household income.

INSIDE THE 2016 SUMMER OLYMPICS