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Video Idea:
Expose your audience to all the various social media sites you
utilize and explain to them how they have helped you grow your
business online. Be sure to ask them to connect with you there.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________
Into Production: Checklist:

Title: Provided valuable information
Production Date: Connected with audience
Notes: Completed video
Date Completed: Date Distributed: Distributed video
7UDI¿F*H\VHUFRP//&$OO5LJKWV5HVHUYHG
Video Idea:
Physically show the audience your product or demonstrate your

service. Show them everything they will receive once they make a
purchase.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Tell your audience a personal story about something you love to do.
Using your story teach your audience a lesson they can learn.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Provide your audience with proof by reading a testimonial letter that

you’ve received from a customer.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Share a story about an event from your past that has contributed to the
way you live your life or run your business.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Expose you viewer to at least 3 rumors about your line of business.

Explain why they are rumors.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Ask your viewer a question that will create a desire for your product.
Example: What if ________________ happened?
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Share an important lesson you learned from someone who has had
an impact on your life.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Take an article from the news that is relative to your product and share
it with your viewer. Be sure to provide them with your opinion on the
article.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Expose your audience to the struggles they are experiencing and ex-
plain to them how you can make their life easier with the product or
service you offer.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Tell your viewers about someone who inspires your work. Who are
they? What do they do that inspires you?

Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
3K\VLFDOO\GHPRQVWUDWHKRZ\RXUSURGXFWRUVHUYLFHEHQHÀWV\RXUDXGL-
ence.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Share a video of yourself in an everyday situation such as your son or

daughters soccer game, a vacation, or a birthday party. etc..
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Tell your viewers a story that relays that you are an experienced and
trusted advisor on your topic.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Provide 5 steps for becoming a better _______________________.

Fill in the blank with whatever your target audience wants to become or
achieve.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Tell your viewers about a favorite advertisement that you love, and
what it is you like most about it. This can be a commercial, print ad,
billboard, etc.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Provide your audience with a sample of your content. Give them a few
EHQHÀWVWKDWWKH\ZLOOUHFHLYHE\XVLQJ\RXUSURGXFWRUVHUYLFH
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Present a case study of a person who failed to do whatever it is you do.
Point out to your audience what it is that that person did and how they
can avoid repeating the same mistakes.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Demonstrate how you got to where you are today, and how your life
now compares to life before. Explain how your product has made your
life easier.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
7HOODVWRU\DERXWWKHÀUVWMRE\RXHYHUKDGDQGOHW\RXUDXGLHQFHNQRZ
ZKDWOHVVRQ\RXOHDUQHGIURPLW
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
([SRVH\RXUDXGLHQFHWRDQDUWLFOH\RXÀQGLQWHUHVWLQJDERXW\RXUOLQH
RIEXVLQHVV
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Ask your viewer to think about how they wish their life would be. What
would it be like? What would they do? Paint a picture mental picture
for them of how their life could improve by using your product/ service.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Invite your audience into your life. Tell a personal story, introduce them
to your kids or spouse. Involve someone else in your video who plays
DVLJQLÀFDQWUROHLQ\RXUOLIH
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Give them an insider tip about what you do. Provide them with some-
thing you consider top secret and make them feel important.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Discuss your hopes and dreams with your audience and how you plan
to accomplish them. Ask your viewers to share theirs with you as well.
Be sure to include what your product or service offers that can help
them achieve their dreams.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Show your viewers a clip of you during a moment of success.

Allow them to see you when you are happiest.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
3URYLGHDSURGXFWUHYLHZDERXWDWRROWKDWZRXOGEHEHQHÀFLDOWR\RXU
FXVWRPHUV<RXFRXOGHYHQVHWXSDFRQWHVWZKHUHWKH\FRXOGHQWHUZLQ
it for free.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Tell a story about a testimonial you received from a customer. Be sure

to clearly demonstrate how your product or service changed their life
for the better.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
5HFRPPHQGDQRQÀFWLRQERRNWR\RXUYLHZHUVWKDW\RXKDYH
EHQHÀWHGIURP
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Tell a story from your life that shares an experience that is interesting/
inspiring/ motivating.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Answer this question for your audience about your product:

“Is it easy?”
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Tell your viewers a funny joke that you recently heard; jokes are easy
ice breakers and can help you to loosen up on camera.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Take one of your best, most successful clients and break down for your
audience what actions that person took that they too can duplicate to
achieve similar results.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Tell a true story involving your product or service that your viewers will
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Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
3URYLGH\RXUDXGLHQFHZLWKYHU\VSHFLÀFVWHSVIRUDFFRPSOLVKLQJZKDW-
ever result you offer with very little investment from them.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Share a story about a particular moment in your life that led you to
where you are today. How did you become an expert on your topic?
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Provide proof! Show pictures of happy customers, an audience in awe,

or pictures of you with other successful people. Just be sure to capture
the emotions that you have created in others.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Go into detail about something technical involving your business.

Use this to establish yourself as an expert to your audience.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Allow your viewer to come into your life. Paint a picture for them on how
your life was like before you got to where you are now. What made you
take your initial step to start your business?
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Tell a story that will get your audience excited. Talk about how close they
are to achieving their goals. Make them believe it is possible.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Explain to your audience how important time management is and talk

about a technique you use that they can easily implement into their
lives.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Talk about an experience you had either at a restaurant or grocery

store that made you think of your audience. Tell them why it made you
think about them and what you learned from the experience.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Answer this question about your product: “Will it work?”
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Create a video at one of your favorite places to go whether its a restau-

rant, a park, the beach, etc... just allow your audience to enter into your
life.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Talk about a hot topic that is currently being discussed in the news and
teach your audience lessons they can learn from it.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Provide your audience with some background information. Tell them ex-
actly what you do, and how long you have been doing it.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Talk about the risks of putting off their actions until tomorrow. Explain to
them that their future begins today and in order to achieve the success
that they desire they need to react now.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Tell your audience about a favorite hobby of yours that most people
GRQҋWNQRZDERXWEXWZRXOGÀQGLQWHUHVWLQJ&RQQHFWZLWKWKHPE\DVN-
ing them to share some of their own personal hobbies.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Provide them with tips on how to have fun while _____________________.

ÀOOLQWKHEODQNZLWKZKDWHYHULWLV\RXGRIRU\RXUFOLHQWV
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Tell your audience how your product or service will help them make life
easier and reduce the amount of stress in their lives.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
7DONDERXW\RXUEHVWIULHQGDQGKRZWKDWSHUVRQKDVLQÁXHQFHGZKR
\RXDUHWRGD\<RXFRXOGHYHQKDYHWKDWSHUVRQFRPHRQ\RXUVKRZ
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Layout a detailed list on how to get “x,y,z” done faster.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Tell a story about an obstacle you were able to overcome by using your
product or service. Be sure to include what the obstacle was and how
it angered you.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Provide your audience with a list of mistakes that you made in your
business and ways they can avoid making them.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Explain to your audience what it is you can do for them. Fill in the blanks:
I help _____________________ get ________________________(results)
even if _____________________.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Tell your audience about someone just like them who you have helped
accomplish what it is your audience wants to accomplish.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Talk about a popular tv episode you saw and relate it to your business
practices.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Provide your audience with the exact questions you ask someone to
see if your product may be of use to them.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Tell your audience about a bad customer service experience. Provide

them with ways in which the situation could have been avoided.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
3URYLGH\RXUDXGLHQFHZLWKDUHVRXUFH\RXÀQGXVHIXO7KLVFRXOGEHD
PDJD]LQHEORJPRQWKO\QHZVOHWWHUHWF
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Provide your audience with information of value. One thing you can
focus on is offer them advice on how they can help others achieve hap-
piness, success, or overall well being.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Tell your audience about a place you would like to visit and explain to
them why.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Describe to your audience the direction in which you see your business/
industry moving toward and explain how it will affect them personally.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Do a feature on one of your best clients. Be sure to put it in such a way
that the viewer will realize they too can achieve the success that this
person has achieved.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Tell you audience about a self-help or motivational type book that you
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Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Tell your audience about a favorite adventure you went on, and why it
was your favorite. Explain to them what that adventure taught you.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Tell them how much you’ve changed over the years and how that ben-
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Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Tell your audience about various misconceptions that surround your

business and provide reasons as to why they are not true.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Share a frightening statistic and demonstrate how your product/ ser-

vice can help eliminate that statistic.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
5HFRPPHQGDÀFWLRQERRNWKDW\RXUHDOO\OLNHGDQGEHOLHYHWKDW\RXU
DXGLHQFHZLOOOLNHDVZHOO
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
,QWURGXFH\RXUDXGLHQFHWRDQRWKHUH[SHUWLQ\RXUÀHOG6KDUHZLWKWKHP
ZK\\RXFKRVHWKLVSDUWLFXODUSHUVRQWRLQWURGXFHWKHPWR
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Share with your audience 3 shortcuts for creating the end result you
promise. (one of the shortcuts should be by using your product or ser-
vice)
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Tell your audience about your favorite color, and why you choose that
color as your favorite. What meaning does it give to you?
Plan of Action:
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Video Idea:
Tell your audience who your favorite band is and explain to them why.
Plan of Action:
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Video Idea:
Give your audience tips that they can use to protect something they
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VKRXOGEHLQFOXGHGKHUH
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
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________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Provide your audience with a personal story in which you found yourself
to be scared. Explain how your overcame your fear and succeeded in
spite of it.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
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Video Idea:
Give your audience some organization tips that you use in your busi-
ness and life that they can easily implement into theirs.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
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Video Idea:
Talk about the top 3 problems your audience faces, and describe how
your product/ service will alleviate these problems.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
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________________________________________________________________________
______________________________________________________________________________________
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__________________________________________________________________________

Video Idea:
Share a few of your favorite quotes and explain what they mean to you.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
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________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Conduct an interview with someone who currently uses your product or

service. Get honest answers from them about what they like and dislike.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
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HQFHFRXOGOHDUQIURPWKDWSHUVRQDQGWKHLUVXFFHVV
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Tell your story. Explain to your audience how you got into the business
you’re in and why you chose to do what you do.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Describe in detail how their life will change once they have applied your
product or service.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
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Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Conduct a review on a training program that your viewers may be apt to

buy and talk about why they should or shouldn’t consider investing in it.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Share with your audience one organization you would like to donate
your time and or money toward and why.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Answer for them the question everyone wants to know:

“Can I do it?”
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
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Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Share tips with your audience on how to “save a bundle” when making
a decision. Give them insider knowledge on how to negotiate.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Create fear in your audiences mind. Explain what they will be missing
if they fail to follow your advice.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Tell a story to diminish any fear your audience may have of doing
business with you.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Inform your audience of any speaking events or shows coming up that

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Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Open up to your audience by sharing with them a moment in which you
were struggling the most. Offer them tips on how to get through the
tough times.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
,QWHUYLHZVRPHRQHHOVHLQ\RXUÀHOGZKRKDVH[SHULHQFHGVXFFHVV$VN
WKHPKRZWKH\JRWWRZKHUHWKH\DUHQRZ
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Answer for your audience some frequently asked questions about your
product or service.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Provide your audience with some should ask questions regarding your
product or service.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
([SODLQWR\RXUDXGLHQFHZK\\RXFKRVHWKHÀHOG\RXDUHLQ:KDWPDGH
you invent the product or service you offer?
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Tell your audience about a blog you follow regularly.
Plan of Action:
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__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Provide your audience with your top 5 keys to success.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Tell your audience about your biggest mistake you have ever made,
and how that mistake has helped you to become who you are today.
Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________

Video Idea:
Provide your audience with hard facts about your product. Explain to
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Plan of Action:
_______________________________________________________________________________________
__________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
_______________________________________________________________________________________
________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________________________
__________________________________________________________________________


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Video Idea:

Into Production: Checklist:

Production Date: Connected with audience

Notes: Completed video

Date Completed: Date Distributed: Distributed video

Physically show the audience your product or demonstrate your

Into Production: Checklist:

Production Date: Connected with audience

Notes: Completed video

Date Completed: Date Distributed: Distributed video

Into Production: Checklist:

Production Date: Connected with audience

Notes: Completed video

Date Completed: Date Distributed: Distributed video

Provide your audience with proof by reading a testimonial letter that

Into Production: Checklist:

Production Date: Connected with audience

Notes: Completed video

Date Completed: Date Distributed: Distributed video

Into Production: Checklist:

Production Date: Connected with audience

Notes: Completed video

Date Completed: Date Distributed: Distributed video

Expose you viewer to at least 3 rumors about your line of business.

Into Production: Checklist:

Production Date: Connected with audience

Notes: Completed video

Date Completed: Date Distributed: Distributed video

Into Production: Checklist:

Production Date: Connected with audience

Notes: Completed video

Date Completed: Date Distributed: Distributed video

Into Production: Checklist:

Production Date: Connected with audience

Notes: Completed video

Date Completed: Date Distributed: Distributed video

Into Production: Checklist:

Production Date: Connected with audience

Notes: Completed video

Date Completed: Date Distributed: Distributed video

Into Production: Checklist:

Production Date: Connected with audience

Notes: Completed video

Date Completed: Date Distributed: Distributed video

Into Production: Checklist:

Production Date: Connected with audience

Notes: Completed video

Date Completed: Date Distributed: Distributed video

Into Production: Checklist:

Production Date: Connected with audience

Notes: Completed video

Date Completed: Date Distributed: Distributed video

Share a video of yourself in an everyday situation such as your son or

Into Production: Checklist:

Production Date: Connected with audience

Notes: Completed video

Date Completed: Date Distributed: Distributed video

Into Production: Checklist:

Production Date: Connected with audience

Notes: Completed video

Date Completed: Date Distributed: Distributed video

Provide 5 steps for becoming a better _______________________.