HOSPITALITY MARKETING (HMK20403)

ASSIGNMENT 1 EXPERIENTIAL EXERCISE

INSTRUCTION:
1. Report MUST contain minimum pages of 10 and maximum of 15 (exclude front cover,
table of content and references).
2. Mode: INDIVIDUAL
3. Submission: Written report (Hard Copy)
4. Date of Submission: 3rd AUG 2016. (Marks will be deducted for late submission)
5. COPY AND PASTE STRICTLY NOT ALLOWED. Please elaborate with your own words.
No marks for plagiarism.
** If you have any difficulties in submitting the assignment according to the date given,
please come and discuss with me.
FORMAT:
Font 11, Arial (JUSTIFY), 1.5 spacing
Report cover: ORANGE
Arrangement of the report:
-

Table of content
Introduction
Content
Conclusion
Appendix (Photo of yourself with caption)

*Report will be evaluated based on the rubric attached.

QUESTION:
You need to identify and elaborate any business based on your own experiences (Your choices
can be: hotel, motel, restaurant, caf outlet, tourist attraction). Answer the following questions:
a) Background of the business chosen.
b) Marketing Mix (Product, Price, Place, Promotion-attach any 3 examples of real
advertisement/packages).
c) Overall satisfaction/dissatisfaction.
d) Recommendation to the business chosen (overall business, product, service, others)
NAME :____________________________________________________________________
ID NUMBER :_______________________________________

HOSPITALITY MARKETING (HMK20403)

Excellent
(8-10)
Addresses the topic
clearly and responds
effectively to all
aspects of the task.

Good
(5-7)
Addresses the topic,
but may but may
respond to some
aspects of the task
more effectively than
others.

Average
(2-4)
Distorts or neglects
aspects of the task.

Low
(0-1)
Indicates confusion
about the topic or
neglects important
aspects of the task.

Understanding
and use of the
assigned
materials

Demonstrates a
thorough critical
understanding of the
assigned reading,
activities and/or
discussions in
developing an
insightful response.

Demonstrates an
accurate
understanding of the
assigned reading,
activities and/or
discussions in
developing a sensible
response.

Demonstrates some
understanding of the
assigned reading,
activities and/or
discussions, but may
misconstrue parts of
it or make limited use
of it in developing a
weak response.

Demonstrates very
poor understanding
of the main points
covered in class
reading, activities
and/or discussions,
does not use any
appropriately in
developing a
response, or may
not use any at all.

Quality and
clarity of
thought

Explores a complex
idea thoughtfully and
in depth.

Shows some depth

and complexity of
thought.

May treat the idea

simplistically, may
lack focus or
demonstrate
confused or simplistic
thinking.

Lacks focus and

coherence, and
may fail to
communicate the
idea.

Organization,
development,
and support

Is coherently
organized and
developed, with
thoughtful reasons
and well-chosen
examples.

Is adequately
organized and
developed with clear
reasons and
examples.

Is poorly organized
and developed,
presenting
generalizations
without adequate
support, or details
without
generalizations.

Has very weak

organization and
development,
providing simplistic
generalizations
without support.

Syntax and
command of
language

Has an effective,
fluent style marked
by syntactic variety
and a clear
command of
language.

Demonstrates
adequate use of
syntax and language.

Has limited control of

syntax and
vocabulary.

Has inadequate
control of syntax
and vocabulary.

Response to
the prompt

GRAND TOTAL

Name of the assessor: ________________________________________________________

Date:

________________________________

COVER PAGE (example):

SCORE

/50

HOSPITALITY MARKETING (HMK20403)

SCHOOL OF HOSPITALITY AND CREATIVE ARTS

(SHCA)

HOSPITALITY MARKETING
HMK20403

ASSIGNMENT 1
(EXPERIENTIAL EXERCISE ZAWARA COFFEE)

PREPARED FOR:
MISS AMIRAH CHE AYUB

PREPARED BY:
SYAZA BT AZMAN

(0120140XXXXX)

BHTM